B Cellars Embraces AI to Understand the Emotional Connection Between Brand and Consumers

Photo of B Cellars front entrance to their building

In the ever-evolving landscape of the wine industry, innovation is not just about viticulture and winemaking techniques; the new frontier is understanding the emotional bond between brand and customers. B Cellars, a trailblazer in the Napa Valley wine scene, took an early leap into the future by integrating artificial intelligence into its marketing and sales strategies. The results have allowed the company to carve out an enviable niche in the direct-to-consumer channel, which is the focus of their business model.

  In 2018, B Cellars distinguished itself as a pioneer in the winery-meets-AI space by employing Metis, a cutting-edge, AI-powered behavioral research program developed by a San Francisco-based company, Richey International. This move marked

B Cellars as among the first in the wine industry to seek consumer feedback through AI, with a focus on emotional connection to the brand.

  Metis, named for the Greek goddess of wisdom, was designed to delve deeper than traditional market research methods. It analyzes vast amounts of data, including social media and online review sites like TripAdvisor and Google Reviews, to provide insights into the emotional resonance a brand has with its customers and find best practices within specific industry segments. The AI searched for what consumers were saying about their experiences at B Cellars in comparison to a subset of other well-respected Napa Valley wine brands. It went a step further by also analyzing data from select non-winery businesses such as restaurants, hotels, and even retail stores; surprisingly, some of the most valuable insights for B Cellars came from analyzing the customer experience at Filson, the 130+-year-old Seattle-based outdoor clothing company.

  The next step was to invite past B Cellars guests to answer questions in writing. The instructions were clear and were meant to solicit thoughtful responses by noting respondents should “take as much time as you need to develop your response…we are listening carefully.” Participation in the survey was well above industry research norms.

  What Metis’ process revealed to B Cellars unlocked the essence of the relationships between B Cellars and their customers. Why did customers like the winery (apart from good wine)? What drove them to maintain a multi-year relationship? How could such a relationship endure when the customer was thousands of miles away?

  The answers became clear as Metis honed in on the core differentiators that consumers perceived about B Cellars: the “soul” of the brand was rooted in craftsmanship, terroir, and the idea of a lifestyle grounded in authenticity (as opposed glamour or floridity), plus appreciation of great quality wine, food, and entertaining in a manner that was elevated yet approachable. Metis found that while these elements were amply apparent to visitors to the B Cellars estate in Oakville, these factors were not highlighted effectively on the company’s website and online user experience. Simplifying and streamlining the website made it more inviting and accessible to potential customers and aligned better with the superior elements of the B Cellars brand. Once executed, the website simplification translated into a refined pre-visit experience between guests and the winery’s concierge team, which gave way to a unique arrival experience for guests.

  The insights B Cellars gained from the AI analysis of its in-person experience were also eye-opening. From Metis’ data analysis, the winery learned that their wine tastings were undervalued. So, they increased prices by an unprecedented 30%; this adjustment aligned the perceived value of their offerings with the high quality of their wines and curated food pairing experiences. The price increase also heighted the perceived luxury of the experience, which led to increased bookings to visit the estate.

  Furthermore, Metis’ insights led to a reimagining of B Society, an offering that encourages ongoing purchases of its wines. Before Metis, B Society wines were predetermined for its subscribers based on previous purchases; however, AI recommended a totally customizable wine purchase approach that allowed consumers more control over choosing selections for each shipment. Metis also challenged the B Cellars approach to Society gatherings. Today, gatherings are designed to encourage deeper connections between the B Cellars team and their clients by having more intimate gatherings and allocating visiting hours exclusively for returning guests. These changes have not only improved customer relationships but also reduced attrition rates, which now sit well below industry norms.

  The results of incorporating AI into the winery’s strategy have been remarkable. B Cellars enjoyed a 7% increase in annual winery visits with in the first year of implementing the Metis findings, plus a notable improvement in customer engagement, loyalty, and referrals. These changes underscore the potential of AI in transforming not just marketing strategies but the very fabric of the customer relationship. The key was deeply analyzing a comparable set of businesses and listening carefully to its customers, just as B Cellars had promised to do. In the final analysis, Metis showed that B Cellars customers wanted to believe in the winery’s ethos of integrity and authenticity. While most wineries market themselves based on what’s in the bottle, their scores, or a continuous stream of marketing campaigns,

B Cellars sought substance, which has translated into a durable emotional connection with its customers.

  The success of the B Cellars story provides a roadmap for other wineries to follow as AI inevitably becomes more integrated into all of our lives. The implications of the winery’s pioneering use of AI extend beyond their own success; it opens up a realm of possibilities for other wineries and vineyards. The wine industry, traditionally reliant on conventional marketing and customer relationship techniques, is already starting to think of AI as a viable tool for enhancing business models, especially in the DTC segment, which has grown significantly during and since the Covid-19 pandemic began in 2020.

  Moreover, the adaptability of AI tools like Metis means they can be tailored to different business needs, whether it’s refining product offerings, enhancing customer experiences, or developing more effective marketing strategies.

  The innovative approach of Be Cellars incorporating AI into their marketing and customer relationship strategies sets a new benchmark in the wine industry. As the industry continues to evolve, AI will undoubtedly play a significant role in shaping the future of winery and vineyard operations, not only in the sales and marketing spaces, but also in optimizing elements of the wine business like farming practices, supply chain, and even winemaking techniques. The experience of B Cellars using novel AI tools demonstrates that the fusion of technology and tradition can lead to unparalleled success in the wine world.

Exploring Accommodation Options at Wineries

Picture of front of a winery building entrance connected to 3 metal silos

By: Becky Garrison  

Wineries looking to provide their guests with elevated wine-tasting experiences might want to explore the option of offering accommodations at their winery or vineyard. Kristen Baxter, operations manager for Abbey Road Farm in Carlton, Oregon, said, “Our lodging is integral to our business model, as it allows winery guests and event guests to stay overnight while they are here enjoying wine or celebrating with us.”

  Carrie Bonney, general manager for Youngberg Hill (McMinnville, Oregon), concurs, adding, “Lodging contributes to our reputation for exceptional hospitality and helping to sustain and grow our overall operation.” In addition, their lodging serves as a revenue stream that supports their broader mission and allows them to invest in the enhancement and maintenance of their property.

  In Bonney’s estimations, this is just one piece of the experience they aim to provide our guests, and it complements their primary focus, wine. “By offering a range of comfortable and thoughtfully designed accommodations, we aim to create a welcoming environment where guests can relax, unwind and fully immerse themselves in a unique experience. This, in turn, enhances their overall visit and encourages return visits and positive word-of-mouth referrals,” Bonney adds.

Lodging Options Available at Wineries

  As noted by the following examples, the types of accommodations available at a given winery vary from a rustic cabin cozy for two to a luxury country-style mansion replete with five-star amenities.

  Lumos Wines’ (Philomath, Oregon) vineyard is situated on what was the H Bar H Dude Ranch back in the 1940s and 1950s. The one-bedroom cabin with indoor plumbing was one of the original guest cabins built in 1938 and can accommodate up to two people. They maintain this little cabin to keep the historical feel of the place. In another historical touch, their tasting room is in the old dude ranch’s dance hall barn.

  Colter’s Creek Winery & Vineyards (Moscow, Idaho) began offering lodging at their tasting room because they had an open space that needed remodeling, and they saw a hole in the Moscow lodging market to fulfill. They have four boutique rooms above their tasting room in Moscow available via self-check-in, with bookings that can be made through their website.  Different packages are offered, each room comes with a complimentary wine tasting and with enough planning, guests can visit the vineyard and production facility 45 minutes away in Juliaetta.

  Abbey Road Farm’s (Carlton, Oregon) Silo Suites B&B is housed in three-grain silos. Two of the silos were built in 2003 when the property was a grass seed farm. The third was added to complete the project the winery opened in 2019. The silos boast a grand entry and sitting area with a wet bar. Their five suites feature foam-topped beds, Jacuzzi tubs, luxurious bedding and ambient floor heating. Stays include a bounteous Oregon breakfast prepared by on-site chef/innkeeper Will Preisch.

  Youngberg Hill had already been functioning as an inn since 1989, when they planted their oldest blocks, the Natasha and Jordan blocks. They chose to maintain this inn as a nine-room bed and breakfast offering comfortable rooms and suites, an open-air deck, spectacular views for sunsets and stargazing, and a fireplace beside which to relax with a glass of wine. A two-course breakfast keeps guests fueled up for a day sightseeing around the Willamette Valley.

  In a similar vein, Hummingbird Estate (Central Point, Oregon) converted a historic private home and former orchard into a vineyard and tasting room, event space and inn. Renovating the home’s bedrooms into suites made the most sense for the space. Here, guests can enjoy a glass of chardonnay, syrah or pinot noir while taking in the view of grapevines from their windows. In addition, they have a vineyard cottage available for rent.

  Also, when Grosgrain Vineyards (Walla Walla, Washington) acquired their winery/vineyard property via a bankruptcy auction in 2017, the only structure on the property at the time was a house where the previous owner had made his wine in the garage.  They needed a significantly larger winery space, so they built their current winery and tasting room in an adjacent area. They considered moving into the house themselves but decided that it was better suited to use as a short-term rental, which would be a great way for them to provide a more immersive experience. The house has four bedrooms and four baths, all of which are en-suite, with the house rented as a single unit on a nightly basis.

  So far, the house has been a great way to host new customers who experience their winery for the first time, as well as their wine club members who can book further in advance and at a discounted rate. Also, this house provides a great way for them to host their national distributors and further educate them about their winery. While the revenue it generates has been significant, more importantly, staying at this home helps guests build a deeper connection with the winery.

  The Joy on the Anahata (which translates to the heart chakra in Sanskrit) Vineyard (Salem, Oregon) is a luxury wine country retreat and 6,500-square-foot home with seven bedrooms (four suites, two queen rooms and one twin room in the basement for a nanny or younger children.) This house sits on top of the vineyard at 550 feet with views in every direction, and the gated 30-acre property is fenced in for deer. Other amenities include a chef’s kitchen, living room, dining/family room and outdoor heated swimming pool and hot tub, as well as a basement with a wine cellar and ping pong and pool tables. This property is rented as a “hospitality home” designed for family retreats, work retreats, YPO retreats and, in some cases, smaller than 100-person weddings. As they don’t have a tasting room built yet with their wines poured at Carlton Winemakers Studio, this house provides an opportunity for guests to taste their products as they collect their information.

  Bianchi Vineyards (East Wenatchee, Washington) chose to rent the two-bedroom house on their property as a short-term Airbnb experience. In addition, they have two RV spots with power and water. Some guests visit the tasting room for their complimentary tasting. Others enjoy hiking, skiing and concerts at the Gorge Amphitheater.

Recommendations for Designing Lodging at a Winery 

  Bonney stresses that offering lodging is not for the faint of heart. “This can be a significant undertaking, but it is also an excellent enhancement to your guest experience and can put your winery on the map as a unique destination. While it can eventually enhance your overall revenue streams, a great deal of investment is involved.”

  Meghann Walk, general manager for Hummingbird Estate, reminds those looking to invest in lodging that while lodging is an extension of their long-standing tradition of hospitality, it is not passive income. She reflects, “The inn is our most stable but also, in many ways, the most constantly demanding aspect of our business. There is no such thing as only answering phone calls during open hours. Make sure you are prepared for this.”

  Before launching a lodging program, Bonney recommends conducting market research for your area, determining lodging demands and assessing the type of accommodations guests will want. Along those lines, familiarize yourself with zoning and permitting regulations for your area before you start any work.

  Also, Baxter notes that conducting market research into other lodging options in your area can enable you to curate a unique experience from competitors to help you stand out. “Consider putting together packages unique to your property and potential discounts for loyal wine club members for additional benefits,” she says.

  In designing the lodging, Bonney recommends ensuring that the overall design provides a comfortable and memorable experience for your guests. Think about room options and various views, private patios and accommodating children or pets, as well as sustainable practices, such as energy-efficient appliances, water conservation, composting and eco-friendly amenities. In addition, consider if you want to offer wine tasting and breakfast as part of the lodging experience or if those will be separate options for purchase.

  Don’t neglect security and safety. Consider outdoor lighting, security cameras and post-emergency exit procedures for guests to see.

  Also, Bonney stresses that wineries need to ensure they have the appropriate trained staff. In addition to scheduling and maintaining guest reservations, they must know local restaurants, tour operators, spa services and other area happenings. “Anyone from the front desk staff to the housekeepers who will be interacting with guests must excel in customer relations,” she said. Baxter offers this cautionary reminder, “Your housekeeper will be your most valuable and least replaceable employee.”

  A CRM (customer relationship management) staff member will be needed to help maintain contact with guests, book rooms and provide an online booking option. Along those lines, online travel agencies like Expedia and Tripadvisor can help expand exposure.

  Finally, Bonney recommends that those seeking to add lodging as a service, embrace it fully. She proclaims, “You and your staff can create a holistic and integrated experience, develop new ambassadors for your brand and most importantly, sell more wine!”

BlueJacket Crossing Winery & Vineyard  

Award-Winning Wines With Memorable Views in a Family Atmosphere

Picture of front of BlueJacket Crossing Vineyard and Winery building with people sitting and standing outside

By: Gerald Dlubala 

Follow the Oregon Trail through Kansas, and you’ll run right through the aptly named BlueJacket Crossing Vineyard and Winery in Eudora, about halfway between Kansas City and Lawrence. “There’s a historic landmark,” said Kandaya “Pep” Selvan, owner, vintner and viticulturist. “On the far side of the Wakarusa River, there was what they called a hotel, but really, it’s just a shelter that the Native Americans had established. That area was originally owned by the Bluejacket family, and where the ferry ran across the river became known as BlueJacket Crossing. So here we are. The watering hole and ruts are there for those interested and spend time researching those things.”

  BlueJacket Vineyard and Winery is part of a family farm. Selvan was originally from Kansas, leaving in the ’70s and working the construction trade in California. His construction experiences included building wineries in St Helena. Thirty-five years later, he returned to Kansas to help his elderly parents run their farm. But to his parents’ surprise, Selvan began planting grapevines instead of soybeans and corn in 2001.

  “From that time on, it was a learning curve,” said Selvan. “Kansas didn’t have any mature wineries at the time. Additionally, the wineries that were here were required to source at least 60 percent of their fruit from the state of Kansas. So, there were maybe seven or eight active wineries in our state. A handful were making a good product, but they were virtually unknown. We took the opportunity to spend five or six years working for these wineries to gain some experience.”

  Selvan planted 4,000 vines, and in 2008, when they matured, BlueJacket Crossing Vineyard and Winery was born. He began with an initial planting of Nortons. In subsequent years, Selvan expanded his Norton line and added St. Vincent, Seyval, Chambourcin, Fredonia, Vignoles and Traminette vines.

  “We methodically built the winery ourselves,” said Selvan. “There was a small tasting room in the winery building. We were comfortable and felt somewhat successful. After my time on the West Coast, my goal was to produce wines with good character and a local identity. In 2012, we expanded the tasting room and doubled our annual capacity, producing 6,000 to 7,000 gallons. That was and continues to be a comfortable level for us, and since then, we’ve been able to produce a modest yet successful product.”

  Selvan mixes the best Midwest winemaking practices with inspiration from his favorite wines from California, Missouri and Italy. BlueJacket Crossing wines include dry, off-dry, semi-sweet and sweet white varietals. Reds include sweet red, blush, dry rose and dry options, with an excellent selection of dessert wines. Many of Selvan’s wines have won awards across the U.S.

  “The labels are also significant to our area,” said Selvan. “I’ve always envisioned a wolf design on our label, but I didn’t want the usual type of image. It was by chance that we met a Native American impressionist painter named Brent Learned at our annual arts and crafts fair. His art reveals the life and culture of the Plains Indians. An original wolf print of his immediately attracted us and was exactly the type of image that I was looking for. We asked his permission to use his design on our labels and are grateful he agreed. We were lucky to run across him at the time. Today, he is  internationally known.”

Bring the Family and Dog to Relax, Unwind and Connect with Nature

  “Our goal from the beginning was for our guests to join us in a comfortable setting with a pleasant connection to nature,” said Selvan. “We aren’t your typical winery with a big venue. We’re about a mile off any main four-lane highways between Kansas City and Lawrence, with a rural setting and memorable landscape vistas. We have both patio and indoor seating to enjoy our remarkable farm vistas. We have included as many windows as possible to keep that connection with nature and the outdoors. Because of our location, we also have air conditioning and fireplaces to counteract the Midwest weather swings. We encourage families and well-behaved dogs to come and enjoy our setting and have good times and fun as a family. We feel that is important. We also occasionally feature live music and food trucks and do all we can to make our vineyard and winery a welcoming space for comfort and family fun.”

  Additionally, Selvan’s original tasting area is now an Airbnb. The original tasting room had an upstairs space that accommodated up to 20 guests and was used for small gatherings or as a business space. After constructing a new 2,000-square-foot tasting room, the old tasting room, now an Airbnb, features a living space and mini kitchen on the lower level with a large master bedroom and outside deck overlooking the farm.

  BlueJacket Vineyard and Winery can accommodate up to 200 people when hosting one of their many fundraisers for Alzheimer’s research, Habitat For Humanity, dog shelters and more. With these types of events, the upper level of the Airbnb, if not being used, can be transformed into VIP seating overlooking the activities. But the typical capacity of BlueJacket Vineyard and Winery is around 100, which Selvan says is a good amount for the solid group of people that come here to escape the exaggerated life we all now live.

Continuous Learning Helps Refine Winemaking Process

  Selvan comes from a non-winery background, having a construction and architectural engineering career. He began with 11 grape varietals. Over the past several years, Selvan has seen what his customers want and what works within his vineyard. He is now refining his wines to reflect those results.

  “What amazes me is that for some reason, Midwest wineries feel the need to have 25 to 30 wines available, whereas other locations seem to focus on consistently producing their best four or five,” said Selvan. “We’re refining our choices and narrowing from 25 wines to hopefully about a dozen. Doing this will help us maintain consistency and quality while remaining true to the qualities and characteristics of the chosen varietals. Our customers can also count on it, knowing that they will always get the same great quality with our wine.”

  Selvan’s barrel room can hold about 50 barrels at any given time. While working with sommeliers, he told The Grapevine Magazine that they found that when they allow the barrels to age for three to five years, they can deliver a noticeably better product while maintaining their production goals.

Additionally, Selvan has added a traditionally produced sparkling wine to his lineup and a unique and difficult-to-find cabernet franc to their French hybrids.

Today’s Winemakers Need Mentors and Mechanization

  “We had our family farm, but we had to learn the farming element of vineyards, determining which varietals are vigorous and which are, shall we say, moody,” said Selvan. “We eliminated three varietals just because they were fussy, and the amount of work needed for them wasn’t equal to the outcome. It would also be best to consider your geographical location and what those consumers want. We are in the rural Midwest. Here, sweetness sells, and we have developed a reputation for quality red wines in and around Kansas City and Lawrence, with a clientele that appreciates our dedication and commitment.”

  Selvan said that it’s essential for those who want to be in the business to spend time with experienced, successful winemakers to learn the process, amount and type of planning needed.

  “You’ll definitely have a more enjoyable time if your space and production areas are correctly laid out, but you need someone who has gone through it to guide you,” said Selvan. “Through the Missouri Winemakers Association, we met and became friends with the folks at Adam Puchta Winery in Hermann, Missouri. They use the same varietals as we do and have been a terrific resource for us. Having a winery and being a winemaker will be much more pleasing if your planning is good and the building is designed right with optimal access and thoroughly thought-out sanitation systems. We even took all the classes through VESTA, the Viticulture, Enology, Science and Technology Alliance. Still, we weren’t prepared to see how inefficient our awkward equipment and poorly accessible building would be. It wasn’t until we got together with Adam Puchta Winery 10 years into this process that we saw how his experience, organization and analytical skills enhanced and improved every aspect of the business.”

  “It’s all a big learning curve, but I certainly still enjoy it,” said Selvan. “Our education comes from many different areas that we didn’t anticipate. I have a master’s in architectural engineering, but I sure wish I had studied refrigeration, too. It’s easy to throw away tens of thousands of dollars on the wrong cooling systems. You need a real passion for the industry and what you’re doing.”

  Selvan says that the industry has changed over the last 10 years and that mechanization is a must for vineyard owners.

  “We need the equipment to be efficient and to balance continued shortages in the labor market as well as to help replace the people leaving,” said Selvan. “I’ve been lucky to have family involved along with people of our rural community with the passion and determination to work with us. Our daughter manages the tasting room, events and activities, but as a general rule, once kids get a higher education, they seldom want to come back to the farm. They do still support us but in other ways. Mechanization is the only way to keep up with or increase production when labor falls off. Immigration isn’t happening, and those that do immigrate tend to move on quickly to other positions that are more lucrative when possible.”

  Selvan says they are running a 20-acre farm with eight acres improved. He still has another 120 acres that are conventionally farmed and wrap around the winery, providing memorable views and breathtaking vistas.

  BlueJacket Crossing Vineyard and Winery is located four miles east of Lawrence, just south of K10.

To learn more, schedule a visit or book a stay:

BlueJacket Crossing Vineyard & Winery

1969 North 1250th Road

Eudora, KS 66025

785-542-1764

bluejacketcrossing@gmail.com

Finding Balance Between Wildlife Control and Natural Habitats

By:  Alyssa L. Ochs

As many vineyards take a sustainable and eco-friendly approach to grape growing, habitat destruction has become a topic worth learning more about. Delicate ecosystems depend upon agricultural biodiversity to help the land and native species thrive, yet at the same time, vineyards must safeguard their crops to stay in business and turn a profit.

From experts in the field of wildlife control, here are some ideas about how to maintain a healthy vineyard without unnecessarily impacting the environment and the animals that live nearby.

The Importance of Agricultural Biodiversity

  Stephen McCracken, the marketing operator at Trident Enterprises, told The Grapevine Magazine that winemakers are increasingly turning to biodiversity to mitigate the effects of climate change on their vineyards. Based in Waynesboro, Pennsylvania, Trident is a leading fence supply distributor that serves customers throughout North America.

  “Biodiverse vineyards can help improve soil health, reduce the need for pesticides and fertilizers and provide natural pest control,” McCracken said. “Additionally, a diverse ecosystem can help to regulate temperature and moisture levels, making the vineyard more resilient to extreme weather events. By promoting biodiversity in their vineyards, winemakers can improve the quality of their wine and contribute to the planet’s health.”

  McCracken described how biodiversity could protect against diseases and drastic climate fluctuations.

  “For example, incorporating a variety of cover crops amidst the vine rows attracts a diverse insect population to the vineyard,” McCracken said. “This practice replenishes soil nutrients and maintains cooler ground-level temperatures during daylight hours. Additionally, the preservation of surrounding forests serves as a reservoir of cool air. This process aids in preserving acidity and aromatic compounds in maturing grapes. Moreover, the vineyard benefits from the genetic diversity among the individual vines. Instead of planting identical genetic clones in consecutive rows, growers can safeguard against extensive losses caused by pests and severe weather conditions through Massal Selection.”

  However, McCracken said that biodiversity also presents challenges for vineyards, such as increased labor expenses and unwelcome visitors like birds and deer. But by actively promoting a net positive approach to biodiversity, McCracken said that vineyard owners can cultivate resilience in their vines and ensure the long-term success of their businesses.

  Kevin Adams from the Sisters, Oregon-based company Bird Gard, told The Grapevine that as the world moves toward preferring more natural practices in producing their food, biodiversity has become an important consideration for many growers. Bird Gard has been the world leader in electronic bird control for over 30 years.

  “For them, the balance lies in producing a reliable yield while utilizing affordable natural and organic systems,” Adams said. “The goal is to work with nature to enhance the ecosystem in which the vineyard is raised. We used to think of the vineyard as a standalone plot, with attributes distinct from its nearby neighbors. For many attributes of the vineyard, that is still true. However, birds, in particular, flow from vineyard to vineyard, and growing vines amidst their various homes requires a perspective that reaches beyond a single vineyard.”

Sustainable Wildlife Control Methods

  Fortunately, there are conservation-friendly approaches to vineyard wildlife control that have minimal environmental impacts and do not promote habitat destruction. One example is a deer fence to deter these herbivorous animals from eating grape leaves and fruits.

  “Installing a DeerBusters deer fence is an effective deterrent, preventing deer from accessing the vineyard and causing destruction,” said McCracken from Trident. “The fence is a barrier that blocks deer entry, safeguarding the vineyard and ensuring the vines’ undisturbed growth and development. At DeerBusters, our best fence for large areas is the Fixed Knot Deer Fence. It is the strongest metal deer fence type for deer exclusion on today’s market.”

  “A deer fence should typically be at least eight feet tall, as deer are skilled jumpers and can effortlessly clear shorter barriers,” said McCracken. “Additionally, the material used for the fence must be sturdy and resistant to damage for long-term functionality. Professional installation is often recommended to ensure the fence is properly anchored and secure.”

  Allen Hurlburt from H&M Gopher Control in Tulelake, California told The Grapevine about some of the concerns vineyard growers approach his company regarding burrowing rodents.

  “Our equipment, the PERC (Pressurized Exhaust Rodent Control), collects the exhaust produced by a gas motor that drives a compressor and routes that exhaust gas through a set of cooling coils into the intake ports of a compressor,” Hurlburt explained. “The gas is pressurized in a pressure tank and injected into rodent burrows. While the exhaust gas is 2.5 percent carbon monoxide, initially the purging of the air out of the burrow, replacing it with exhaust gas causes asphyxiation and then death via CO poisoning.”

  Customers often ask Hurlburt if the PERC effectively eliminates gophers and squirrels, and the answer is yes. Dr. Roger Baldwin from the University of California, Davis conducted a study on two acres of almond orchard with a heavy infestation of ground squirrels and reported a 100 percent kill rate after one treatment.

  Yet potential H&M Gopher customers are also concerned about the eco-friendly aspects of PERC units and whether non-targeted wildlife are at risk when treating rodent burrows.

  “While analyzing what is actually going on in the burrow during the injection of exhaust gas is difficult, we have not had one report of a non-targeted animal negatively affected by treatment,” Hurlburt said.

  Jon Stone from Avian Enterprises, LLC in Sylvan Lake, Michigan shared, “Avian Control® Bird Repellent provides the vigneron with a bird control technology that repels feathered pests, that is easy to apply and economical, is not phytotoxic and has no impact on the fine wines produced from the treated grapes. Due to M.A.’s simple chemical structure, its rapid biodegradability and the extremely low level of dosing, Avian Control® does not interfere with or alter the natural progress of the fermentation process.” 

  Stone said that all of the ingredients in Avian Control® are found in food products designed for human consumption. The U.S. Food and Drug Administration has classified all ingredients in the Avian Control® formula as “Generally Regarded As Safe.” Also, the U.S. EPA has determined that the active ingredient of Avian Control®, methyl anthranilate (M.A.), is free from any residual tolerance requirements. M.A. is entirely biodegradable, occurs naturally and is found in bergamot, black locust, gardenia, jasmine, lemon, mandarin oranges and strawberries.

  He also said that several vintners’ side-by-side tests of Avian Control® treated and untreated grapes from the same field showed no difference in taste, aroma, bouquet, complexity or color.

  “The first reason is that the active and inert ingredients in Avian Control® do not penetrate the skin of the fruit,” Stone said. “Avian Control® will not translocate into the treated crop. Translocation is the tendency of a compound to move through the tissues of a plant. This effect is particularly troubling when repellents translocate from the outer skin of a fruit through the skin and into the fruit body. When this occurs, a distinct change in taste can be noticed. Due to its unique formulation, Avian Control® remains on the surface of the plant and its fruit where it is available to repel birds and does not translocate into the plant or its fruit, preserving the natural taste of the crop. This is an important difference between Avian Control® and other bird repellent products currently available.”

  “The second is the very low rate of application of Avian Control and its positive biodegradability profile,” said Stone. “When applied to your grapes at the highest recommended rate of 32 ounce per acre, based upon a yield of three tons of grapes per acre, the level of active ingredient is only 0.6 parts per million. For a yield of 6,000 pounds of grapes per acre, only 6.4 ounces of M.A. is applied. Given the biodegradability of M.A., after several days the amount is even lower. When MA biodegrades, it breaks down into the simple elements of carbon, hydrogen, nitrogen and oxygen, all found naturally in grapes. Other bird repellants with M.A. require application rates of six to 10 times higher than Avian Control®.

  Adams from Bird Gard shared that his company’s systems create a natural fear and flee response in birds through bioacoustics.

  “The systems do not harm the birds or impact their health in any way,” he said. “We don’t just speak their language telling birds to leave. We mimic the frequency ranges of each species to deliver a high quality and realistic sound – something that matters to birds. These distress calls also bring in predator birds looking for a perceived easy meal. This results in a natural falconry occurring in a grower’s field. Unlike lasers, or other devices, our calls target only the birds most likely to be damaging the crop. Other beneficial birds remain active.”

Wildlife Control Innovations

  In vineyard wildlife control, there are some exciting innovations on the horizon. McCracken from Trident told us about the newest deer fence on the market, a seven-foot, graduated welded wire fence that can stop deer and other animals away from grapes.

  “Featuring a tighter mesh on the lower three feet, it keeps smaller unwanted animals out with 2″x1″ wire spacing,” McCracken said. “The upper section consists of a 2″x2″ mesh. This new fence product is an excellent choice for restricting small or large wildlife around the vineyard.”

  Adams from Bird Gard said that through constant innovation, Bird Gard has come a long way from the old squawk box.

  “Today’s Bird Gard utilizes software systems to specifically target the bird’s natural ability to habituate to stimuli that is repetitive,” he said. “With our newest innovation, IntelliGard OS, we have specifically addressed habituation through a substantially increased call library, differing time-off intervals and a more realistic playback experience. The scope of calls allows for greater randomization, causing the targeted species to struggle to detect a pattern in the stimuli. Bird Gard is the only company that utilizes a realistic bioacoustic that can constantly change to address specific species habituation.”

Wildlife Control Methods to Reconsider

  However, there are specific wildlife control methods that vineyards may choose to limit or avoid to protect and preserve native animals, such as lethal traps and poisoning.

  “These methods harm targeted wildlife and can have unintended consequences by harming non-targeted animals and disrupting the ecological balance,” McCracken from Trident said. “Instead, vineyards should consider implementing alternative control methods, such as habitat modification, which involves creating favorable conditions for desired wildlife species and encouraging them to stay away from areas where they might cause damage.”

  “Pesticides pose a significant risk to wildlife health, contaminate water sources and negatively impact the surrounding environment,” McCracken added. “Alternative methods are available, such as integrated pest management, which utilizes a combination of cultural, biological and chemical controls to minimize pesticide use. This comprehensive approach allows vineyards to control pests effectively while safeguarding the well-being of wildlife species and maintaining the ecological balance necessary for a healthy ecosystem.”

  Adams from Bird Gard said, “When it comes to bird deterrents, pesticides, poisons and shooting of birds should be avoided at all costs. There are plenty of other deterrents that won’t harm animals, the grapes or the soil. While we do not discourage the use of other deterrents in conjunction with Bird Gard’s bioacoustics systems, ours is the only one that targets individual species and can be randomized to reduce habituation. Although no bird deterrent can guarantee to get rid of 100 percent of your birds, unless you are growing indoors, we will guarantee a customer’s satisfaction. If a customer isn’t happy with the results, we will buy back our systems at full price at any point within a year. No other bird deterrent company can tell you that!”

Final Thoughts on Controlling Wildlife

  With deer overpopulation becoming a pressing issue in many regions, many vineyards face degraded habitats, crop damage and an increased risk of vehicle collisions. Yet McCracken from Trident maintains that integrating a strong deer fence is a surefire way to ensure the prosperity of vineyard harvest for years to come and help wildlife coexist harmoniously with human settlements. 

  “In vineyards, it is essential to be mindful of the various wildlife control methods used,” McCracken said. “Avoiding or limiting those that could harm wild animals or disrupt the delicate ecological balance should be considered. By choosing alternative methods, such as deer fencing, vineyards can effectively manage wildlife while protecting biodiversity and ensuring the long-term sustainability of their operations.”

  Regarding burrowing rodents, Hurlburt said the fundamental questions that need answers are these pests’ positive and negative aspects in a vineyard.

  “There is opinion that gophers help loosen and aerate the soil,” Hurlburt said. “I doubt that there are any vineyard operators that subscribe to this philosophy. Gophers love young grapevine roots. They can devastate a new vineyard. Drip irrigation lines can be damaged by gophers, and the mounds made by gophers, as well as the open burrows made by ground squirrels, are very detrimental in vineyard operations. However, the injection of exhaust gas does not have any negative effect on the crop and its root structure.”

  “Much like taking vitamins during flu season, humane bird control needs to start before the birds show up,” said Adams from Bird Gard. “Bird pressure in a vineyard can vary from year to year, and you must always be ready for the flock of 10,000 starlings to show up on your doorstep. Utilizing bird deterrent to reduce bird pressure should be part of your growing protocol and considered as a best practice when dealing with a hungry wild animal.”

Biochemistry Offers a New Defense

Arming Vineyards with the Best Weapons Against Their Worst Enemies

By: Cheryl Gray

Left unchecked, an army of an invasive species as tiny as an eighth of an inch can destroy acres upon acres of vineyard grapes. We are talking about the dreaded mealybug.

  There are multiple species of this unwelcome guest, and the potential for each to wreck a grape crop is all too real. Some experts say that among the worst of the bunch is the vine mealybug. In the United States, some of the worst infestations are found in California and, more recently, in Oregon. However, this pest is a globe-trotter. According to the University of California Division of Agriculture and Natural Resources, the vine mealybug is found in grape-growing regions of the Mediterranean, Europe, Africa, the Middle East, South Africa, Pakistan, and Argentina. Researchers explain that the vine mealybug can infect every part of the grapevine, producing massive quantities of a clear, sugary secretion called honeydew, which destroys the grapes and the foliage all around it.

  Fortunately, there are companies who have the expertise in equipping vineyards with biological weapons to combat this threat. Pacific Biocontrol Corporation, headquartered in Vancouver, Washington, manufactures ISOMATE VMB for grape growers who are ready to upgrade their arsenal. The company, in business for nearly 40 years, considers itself one of the original pheromone corporations and a global leader in the science of manipulating naturally occurring chemicals known as pheromones. Pheromones are emitted by organisms that allow them to talk to each other within their own species. The chemicals serve multiple functions, such as locating sources of food, detecting likely dangers – and finding a potential mate. Pacific Biocontrol Corporation zeroes in on the latter.

  Jeannine Lowrimore is a technical sales representative for Pacific Biocontrol in the company’s Northern California sales region. She holds a Bachelor of Science degree in entomology from UC Davis and has more than 20 years of pheromone experience.

  Lowrimore breaks down the details of how treacherous the vine mealy bug can be to vineyards and how ISOMATE VMB works to virtually eliminate this pest.

  “This key pest is the most prolific in having more generations in a season, more eggs per female and producing copious amounts of honeydew. Not only do they reduce fruit quality and marketability, but, more importantly, they transmit devasting viruses, including grapevine leafroll-associated virus 3 (GLRaV-3). They are efficient vectors and can transmit viruses within one hour of feeding. VMB can be easily spread within blocks and moved by birds, crews, and equipment to neighboring vineyards.

  Once VMB is established in a vineyard, it is nearly impossible to eradicate due to its ability to live under bark and in the roots where insecticide treatments cannot always reach. For this reason, it’s best to take preventative measures to reduce VMB infestations from the start.”

  Lowrimore describes how ISOMATE VMB uses biochemistry to disrupt mating among the vine mealybugs, which is key, she says, to eradicating this cryptic pest from vineyards.

  “Pheromone mating disruption is a key component of IPM programs and fits with sustainability models and certifications. Pheromone mating disruption works best in low-moderate populations by preventing male VMB flyers from finding the females for mating. Growers are now open to incorporating pheromones in new plantings to implement this prevention program to ‘stay clean.’ Growers with light VMB pressure are also excellent candidates and should consider adding pheromone to their management program to maintain and reduce populations from spreading.”

  Lowrimore recommends that vineyards under attack from a high concentration of vine mealy bugs, should consider using ISOMATE VMB in combination with an aggressive insecticide program that will help in reducing VMB populations over multiple seasons.

  “Pheromones should be considered an additional tool to an insecticide program. ISOMATE VMB dispensers have proven longevity to last 200 plus days in cooler growing regions and fill in the ‘gaps’ between insecticide treatments. Having pheromone coverage into the large and critical fall flight is imperative and this is where ISOMATE VMB has excelled. When growers deploy dispensers in March or April, they can have a ‘set it and forget it’ pheromone program that covers them into November and won’t hinder harvest activities.”

  She explains how the product is dispensed throughout the typical vineyard and how it has earned a global reputation for its effectiveness.

  “ISOMATE VMB is deployed at a rate of 120 to 200 dispensers per acre depending upon VMB pressure. This variable rate allows growers to economically address VMB populations without compromising on efficacy.

  ISOMATE dispensers have been used for numerous pests worldwide for over 30 years. They are known for their consistent release of pheromones and ease of deployment. ISOMATE VMB longevity is supported by trap data, in-season gravimetric weighing and gas chromatography ionization detection (GC-FID). Understanding and monitoring the release rates of the dispenser is imperative in having a reliable product year after year.”

  Lowrimore says that the mission of Pacific Biocontrol is to increase the use of its products designed to disrupt the mating of vine mealy bugs by educating grape growers on how a pheromone program can impact production. Lowrimore adds that the company partners with academia, industry, and growers, establishing regional pest management programs where pheromone mating disruption can benefit whole communities.

  Clients of Pacific Biocontrol include fruit and nut growers ranging from small operations to large-capacity production farms.

Another company with expertise in deploying biological solutions to combat vineyard pests is BioSafe Systems, a family-owned and operated firm headquartered in East Hartford, Connecticut. The company has worked over 25 years innovating sustainable chemistry designed to supplement conventional methods in fighting vineyard organisms that threaten crops. 

  BioSafe Systems also considers itself a steward of the environment. Its line of products includes Oxidate 5.0 and PerCarb. Both focus on improving wine grape production. The GreenClean Alkaline Cleaner and Sanidate 5.0 are used in winery facilities.

  BioSafe Systems officials stress that the company conducts perpetual vineyard crop protection research throughout the nation to demonstrate the efficacy of its products. Its vineyard protection brands are formulated to guard and improve soil quality by creating an optimal ground environment in which grape plants can thrive. The company was recently awarded U.S. Patent Number 11439151 B2, entitled “Process for Treating an Agricultural Medium.” The patent acknowledges the company’s Restorative Soils Program™ (RSP) as a vital tool for the future of the industry.

  Company officials explain that the process begins with a soil treatment of aqueous peroxyacetic acid (PAA) to diminish the levels of soilborne plant pathogenic organisms. The next step is to apply complementary beneficial rhizobacteria and biostimulants to the soil to fortify a diverse soil ecosystem that supports and promotes optimal plant health.  The BioSafe Systems’ Restorative Soils Program™ is designed to rebalance and enhance soil’s microbiome to deliver a solid foundation to protect the investment that vineyards in planting grapes.

  Sarah Budde Rodriguez, Ph.D., is a field development specialist for BioSafe Systems. Her expertise is in plant pathology. Dr. Rodriguez explains why the Restorative Soils ProgramTM works to achieve optimal grape production.

  “The Restorative Soils Program is the ideal footing to build upon when replanting and establishing new vines. It begins with a soil treatment using TerraStart® HC or OxiDate® 5.0 to diminish soilborne plant pathogenic organisms. Next, an application TerraGrow® Liquid, a blend of beneficial rhizobacteria and biostimulants, is introduced to promote optimal plant health. The process is especially important in the first few seasons following new plantings to support the establishment of healthy new vines, while it can also be repeated during the vines’ lifespan, to bolster the health and quality of the vineyard through the years. The Restorative Soils Program™ (RSP) is the foundation of a comprehensive integrated pest management plan providing the tools needed to fight soilborne pathogens, improve rhizosphere dynamics and reinforce plant health.”

  One more company with an organic approach to helping growers is Live Earth Products, Inc., based in Utah. The family-run business mines and manufactures humic acid and fulvic acid-based products. Humate is a mined mineral that experts say is used to help improve nutrient retention and water conservation. Humates are used to reduce fertilizer loss and add organic matter to improve water conservation. 

  Live Earth Products started as a small operation but now has clients all over the world. Russell Taylor, whose father launched the company shortly after a deadly mining accident in 1984, is the company’s vice president. Taylor was recently awarded the 2023 CCA Conservationist of the Year Award. 

  “In the late ’80s and ’90s, promoting soil health and fertilizer reduction was not a common item discussed by farmers,” he said. “My father was a visionary far ahead of his time, and I can assure you that selling humate was not extremely profitable at the time. The good news is that we persevered. Our products are now sold internationally.”

  Taylor explains that Live Earth Products has three core offerings: Humate Soil Conditioner, Liquid 6 (humic acid) and LM-32 AG (fulvic acid). While all three products are used by conventional growers, they are also OMRI-listed for use in organic agriculture. Liquid 6 is popular among growers because humic acid helps to improve micronutrient availability. LM-32 is a liquid fulvic acid that is naturally pH 3.0 and is used not only in agriculture but also in other industries, such as cosmetics.

  The science of biochemistry plays a vital role in fighting on multiple fronts to protect grapes from harm. At the same time, there are companies that also focus on protecting the environment around vineyards and beyond.

The Producers’ Blind Spot

The Role of the Municipality and Local Ordinances and the Producers’ Operational Goals

picture entitled zoning ordinance zoning and land use planning

By:  Louis J. Terminello, Esq. and Bradley Berkman, Esq.

Let’s face it, many of us, likely including the writer(s) and readers alike, find the making of wine, beer, and spirits not only to be a labor of love that allows oneself to create artistic expressions in bottles, but we also find the trade and its finished products to be pretty darn exciting. It’s very much a lifestyle industry, that, simply put, is fun.

  Even in the arena that this writer operates in – that is, alcohol beverage law – the romance of the trade is far from lost. There is, however, one especially important regulatory area that is often overlooked by beverage alcohol producers and even legal practitioners in the field: the role of municipal ordinances and zoning regulations and its impact on beverage alcohol sales, service, and for the purposes of this article, production. It is doubtful that many winemakers, distillers, and brewers find this topic engrossing but without proper guidance and planning, a misstep at the local level could lead to disastrous consequences.

  Briefly, most in the trade understand the role of the federal and state governments, particularly those who produce beverages. Licensing schemes, reporting requirements, excise taxing structures, and trade practice issues (as in tied house) are all federal and state concerns. In fact, some local jurisdictions, namely cities and counties, do enforce local alcohol licensure and regulatory schemes that some readers may be aware of, but that is not the focus of this article. The issues that require parsing out in the limited space here are land use concerns and the various local administrative processes and procedures that affect all actors in the alcohol industry. Put another way, package stores, bars, restaurants, wineries, breweries, and distilleries alike must comport themselves and comply with local ordinances and zoning regulations.

Advent of Craft

  And along came the craft producer, and the spider sat down beside her. The rise of craft wineries, distilleries, and breweries has brought about a nuanced set of local challenges, encompassing aspects such as production facilities, warehousing for potential distribution, and the popular tasting room –often referred to as the bar. Not to be overlooked at the craft venue, are food sales in the various forms that they could take, including a restaurant on the premises or the ubiquitous food truck.

Zoning Districts-What are they?

  With the municipal jurisdiction in mind, i.e., a city or county, one must carefully analyze the zoning district within the city or county that is the site of the proposed operation, prior to commencing any real investment in building out the facility. Of course, an essential part of this process is having a detailed business plan that outlines all operational issues of the facility. A full understanding of the contemplated uses is essential. In land use terms, a use can be best described as the economic activity permitted in the zoning district. Sticking to our theme, as applied to a typical craft operation, “uses” may include activities such as “manufacturing” and “retail” operations, as examples.

  With the above in mind, many counties and cities are delineated into zoning districts. A zoning district, in simplified terms, is a local subdivision of a municipality where certain activities or uses are permitted within the subdivision, and by extension, some activities or uses may be precluded. Staying with the craft production analysis, some zoning districts may permit manufacturing uses and not retail, while in others, retail may be permitted but not manufacturing and, in some districts, neither may be permitted at all. By now, the prospective manufacturer should realize that aligning all desired operational uses with the zoning district is essential before build-out. Imagine investing significantly in a wine production facility where the contemplated revenue stream is to come from tasting room sampling and sales, only to discover late in the build-out process that the retail sales of alcohol are not permitted within the zoning district. Someone is about to lose their job!

  Other considerations that the readers are likely familiar with, as applied to alcohol, are distance requirements. Virtually every municipality and the zoning district within has distance separation requirements from alcohol businesses and certain other types of venues such as schools, religious establishments, and other alcohol beverage licensees. Being aware of these requirements is mandatory prior to commencing any construction on a sort of alcohol facility. As stated, lack of knowledge of the foregoing will lead to problems.

Available Remedies to Certain Land Use Problems

  In certain instances, contemplated producer operational uses are not permitted by right. That is to say, and using this as one example, the retail sales of alcohol from a tasting room may not be automatically permitted in a zoning district. However, certain administrative procedures may be available to the producer that will allow for specific uses within the zoning district only after process and approval.

  These exceptions generally take the form of conditional use permits or special exceptions. These administrative remedies may be available depending on local ordinances. These exceptions usually require an extensive application process and public hearings before zoning boards and city commissions where the public generally can attend and offer support, or criticism and objection, to a desired operation. These procedures are quasi-judicial in nature, where arguments are heard and made by the producer and the producer’s counsel to board members and the commission. As noted, the commission may approve the proposed operation and issue a conditional use permit. As the name suggests, these permits come with conditions affixed that must be complied with. If they are not, the holder then risks cancellation of the permit. Negotiating conditions is an integral part of the process between the local government and the producer. Clearly, the goal is to not include conditions that adversely affect operational objectives. It is worth noting that these are quasi-judicial proceedings. Records of the proceedings are established, and should the commission deny the issuance of a permit for a stated and unsubstantiated reason, the applicant has the ability to take the matter to state court and appeal the decision.

  Other remedies to zoning restrictions include perhaps the familiar “variance.” Back to our craft operation… imagine that you’ve located the perfect wine-making facility. All the stainless steel tanks fit nicely in the plant space, the layout allows for the contemplated bottling line, and just by chance, there’s a perfect space that can be the dedicated tasting room. The only problem is that the Church of the Sacred (pick your deity), is within 100 feet of the tasting room and as such, retail sales of alcohol are not ordinarily permitted. Well, if available, a variance could be the solution. In essence, a variance is a request to deviate from the specific zoning requirements within the zoning district. The process generally includes public notice and hearing but is a potential solution to all sorts of distance separation requirements.

  The above is merely a basic primer on zoning and land use issues that may affect wine, spirits, and beer production and sales issues. Municipal matters and zoning issues are complex areas of alcohol beverage law that are often overlooked by producers of beverage alcohol. In the contemporary production environment, particularly in the craft area with its complex and mixed-use environment, a producer would be well served by doing their land use homework or working with experienced counsel prior to groundbreaking. After all, the goal is to sell the drink produced, not to drink it to numb the pain of poor land use planning.

Maximizing Weed Control with Herbicides

Image of double regular knozzels spraying down into vineyard

By: Kirk Williams, Lecturer-Texas Tech University

While there are many methods to control weeds, weed control with herbicides remains a viable option due to its lower cost versus other options such as mechanical cultivation.  When herbicide applications are done efficiently it can be a much faster process when compared to mechanical cultivation. 

  Application of herbicides through nozzles is important for correct herbicide distribution and dosage over the target.  The target could be existing weeds in the case of post emergent herbicides or the soil surface with pre-emergent herbicides or a combination of both existing weeds and the soil surface in the case of tank mixing post emergent and pre-emergent herbicides.  Coverage is critical for herbicides to work effectively.  Hydraulic spray nozzles create a wide range of droplet sizes.   These droplets are measured in microns with droplets from 200 to 400 microns considered the most appropriate size for herbicide applications.   Larger droplet sizes may bounce or roll off leaves while very fine droplets are more prone to drift.

  To provide satisfactory results, recommendations from Syngenta, one of the manufacturers of water sensitive cards, is to have 20 to 30 droplets per square centimeter for pre-emergent herbicides. For post emergent herbicide applications, it is recommended to have 30 to 40 droplets per square centimeter.   A square centimeter is about 1/6 of a square inch. 

  One way to increase and improve coverage in herbicide applications is to use a double nozzle body.  This allows two nozzles to occupy the same space as one nozzle.  The double nozzle body allows you to easily increase the volume of coverage no matter what kind of nozzle you using. This is especially true when you have to use a relatively large spray nozzle to apply higher volumes.  Larger sprayer nozzles tend to produce coarser droplets.  Splitting the required flow into two nozzles can produce an efficiency gain by decreasing the number of coarse droplets.  The double nozzle body also helps with increasing droplet coverage of target.  (See the double nozzle body set up in Image 1).

  It was found in a study with water sensitive cards that coverage was increased by 20% when double nozzle bodies were used when compared to single nozzle bodies.   The study used regular flat fan off center 03 nozzles, calibrated to deliver 47 gallons per treated acre and the water sensitive cards were placed on the berm underneath the grape vines.   While the double nozzle body had higher coverage the droplets per square centimeter went down due to the droplets running together versus the single nozzle body.  The single body nozzle had 43 droplets per square centimeter while the double body nozzle had 17 droplets per square centimeter but the droplets are much bigger.  (See the water sensitive cards in image 2).   While the droplets per square centimeter are out of the recommended range for droplets per square centimeter for herbicides with the double nozzle body the better coverage should result in similar or better weed control with both pre-emergent herbicides and post emergent herbicides. 

Regular single nozzle setup compared to double nozzle body regular nozzle

  Herbicide application technology has improved with a wider selection of nozzles available.  Adoption of these newer type of nozzles has been widely adopted in row crops but may be not as widely adopted for vineyard herbicide applications.  These newer type nozzles reduce drift but still deliver good weed control. 

  Air Induction nozzles are a newer type of nozzle that are available in a wide range of spray tips.  The air-induction nozzle is noted for producing large drops through the use of a venturi air aspirator. The venturi draws air into the nozzle through holes in the side of the nozzle and then the air is mixed with the solution to create larger spray droplets, which reduces drift potential.   These larger droplets are filled with air bubbles and explode on impact with the target surface and produce coverage that is similar to other nozzle types. 

  Many sustainable grape growing standards include drift management as a component of their plans.  The incorporation of air induction nozzles that reduce drift by reducing the number of fine, drift prone droplets could be a part of meeting the requirements of these standards.  Drift reduction is important during the growing season to reduce phytotoxicity due to herbicides.  When herbicide applications take place in the in dormant season, phytotoxicity to the grapevines is not an issue but with the wide spread adoption of cover crops, herbicide applications need to stay where they are intended to be, so they don’t impact the cover crops.     

  In a study, double nozzle bodies were equipped with air induction under banding nozzles (AIUB8503), calibrated to deliver 44 gallons per treated acre.  Water sensitive cards were placed on the berm underneath the grape vines.  This nozzle configuration delivered 56% coverage of the water sensitive cards and produced 26 droplets per square centimeter.  As you can see, in the water sensitive cards in (image 3) the droplets produced are large with few small droplets.  The droplets per square centimeter are in the recommended range for droplets per square centimeter for pre-emergent herbicides but outside of the recommended range for post emergent herbicides.  The coverage produced should result in similar or better weed control with both pre-emergent herbicides and post emergent herbicides when compared to the regular nozzle set up.  The air induction nozzles will also produce a minimum of drift prone fine droplets.  

Double nozzle body regular nozzles compared to double nozzle body drift reduction nozzle

  Adoption of double nozzles bodies into your herbicide application program will increase coverage for both pre-emergent and post emergent herbicides.   Switching to air induction nozzles is one way to make sure the herbicides that you are using stay where they are intended to.   

  In addition to coverage and nozzle selection, don’t forget about integrated weed management principles.  These principles include knowing and correctly identifying your weed problems so that appropriate herbicides can be chosen.  Controlling weeds when they are small when they are more susceptible to herbicides and easier to have better spray coverage.  Another integrated weed management principle is to keep annual weeds from going to seed which reduces the weed seed bank in the soil.   Other principles include rotating among herbicides with different modes or action or tank mixing herbicides with different modes of action together which helps manage weed population shifts as well as herbicide resistance.  Staying clean is easier than trying to clean up a mess, so pre-emergent herbicides may help to keep the vineyard berms clean.  

  Kirk Williams is a lecturer in Viticulture at Texas Tech University and teaches the Texas Tech Viticulture Certificate program.  He is also a commercial grape grower on the Texas High Plains.  He can be contacted at kirk.w.williams@ttu.edu

Update on Grapevine Plant Quarantine and Certification Programs

healthy nursery row of grapevines

By:  Judit Monis, Ph.D. – Vineyard and Plant Health Consultant

New methods are being applied for the testing of imported plants and the certified foundation mother blocks at the University of California at Davis that manages the foundation blocks for the California (CDFA) certification program.  After so many years of considering the biological indexing technique a gold standard, the methodology has been replaced with modern technology that is able to detect any virus in the propagation material.  Furthermore, due to the infection and spread of Grapevine red blotch virus (GRBV) in the former CDFA (Russell Ranch) certified foundation block, new measures are being applied to avoid that the problem occurs again. 

Plant Quarantine Programs

  Plant quarantine programs have been developed worldwide to reduce the risk of introducing foreign plant pests and/or pathogens not found in a particular state, country, or region.  My expertise is plant pathology and throughout my career I have specialized in the application and development of methods for the detection of bacteria, fungi, and viruses that cause diseases in vineyards and fruit orchards.  In spite of the current existence of plant quarantine programs, most grapevine pathogens with rare exceptions occur in all grape growing areas in the world.  The reason is that in most cases, quarantine programs were implemented after the introduction of the infected plant material.  In addition, modern techniques for the detection of these pathogens were not available at the time of plant introduction. In other words, the majority of grapevine pests and pathogens were moved unknowingly.  The advancement of science and the use of sophisticated detection methods for grapevine pathogens and isolation has helped keep certain viruses outside of Australia.  For example, Grapevine fanleaf (GFLV) has not been reported in Australia as of yet.  Presently, with the use of advanced methodologies, new pathogens continue to be discovered. As science progresses with the development of more refined technology (e.g., next generation sequencing also known as high throughput sequencing), it is expected that new (or unknown and established) pathogens will be discovered. In practice, most grapevine pathogens have originated at the centers of origin of Vitis species (a plant genus that includes both table, wine, and rootstock grapevine varieties) and moved to many grapevine growing areas of the world during plant introduction. 

  In the United States, the United States Department of Agriculture (USDA) Animal and Plant Inspection Services (APHIS) Plant Pest Quarantine (PPQ) unit regulates the introduction of plant material for planting from foreign countries.  However, the USDA does not have a centralized government plant quarantine center.  Instead, the APHIS PPQ  issues permits to specific clean plant centers with proper containment facilities and approved protocols to manage the quarantine of specific crops. For grapevines, two importation centers are available for introducing quarantined planting material: The Foundation Plant Services (FPS) at the UC at Davis and the Clean Plant Center at Cornell University in Geneva, New York.  

Grapevine Certification Programs

  Grapevine certification programs are needed to produce tested plant material that is free of important known pathogens.  These plants are then distributed to nurseries that propagate and sell these plants to growers.   In the United States, certification programs are voluntary and are managed by individual states.  I will describe the California certification program as many US grapevine growing regions purchase planting material from California nurseries. 

  The Grapevine California Registration and Certification (R&C) Program was first written into law in the 1980’s.   The Grapevine R&C Program is administered by the California Department of Agriculture (CDFA) and provides for the testing of source vines for grapevine viruses that cause important diseases. Registered sources and certified nursery stock are periodically inspected by the CDFA staff and are maintained by the participant nurseries.   Starting in 1996, I participated and provided input at the industry meetings that lead to the revision of the California Grapevine R&C program many years later.   In 2010 the Grapevine R&C program was revised to include testing of foundation mother vines for the presence of a comprehensive list of viruses.

  The California Grapevine R&C Program rules can be found in CDFA’s website:  https://www.cdfa.ca.gov/plant/pe/nsc/nursery/regcert.html

  With funding from the National Clean Plant Network, a new of foundation block named Russel Ranch was planted at the UC Davis in 2009.   The planting material (both scion and rootstock varieties) included in the new foundation block had to pass a rigorous testing program and have been propagated using the “apical micro-shoot tip culture” technique.   The apical micro-shoot tip culture process is a plant tissue culture technique that is used to eliminate pathogens from vegetative propagated plant material.  The testing program at UC Davis is known as Protocol 2010.  The maintenance and testing of the scion and rootstock mother blocks are performed by UC Davis FPS personnel.  Shortly after the update of the California Grapevine R&C Program, GRBV, a virus of significant importance for the vineyard industry, was discovered.  Consequently, the California Grapevine R&C Program was revised to include the testing of foundation and nursery increase blocks for the presence of GRBV.  Sadly, the Russell Ranch foundation block became progressively infected with GRBV.  The infection status was so high that FPS had to suspend the sale of plant material to nurseries. 

  The testing of the foundation mother plants includes a list of well characterized viruses, Xylella fastidiosa, and phytoplasmas using biological, serological, and molecular testing techniques (https://fps.ucdavis.edu/fgr2010.cfm).  The nursery increase blocks are inspected and tested by CDFA personnel with a reduced number of pathogens.  The updated Grapevine R&C added the testing for the detection of GRBV using the polymerase chain reaction (PCR) to vines in the foundation and nursery increase blocks.  Related to nursery certified plants, the rules are vague and state that certified plants may be tested (particularly if after inspection suspected symptoms are observed).  According to CDFA, the goal is to test a statistical sample with a 95% confidence level assuming a 1 % disease incidence.  It is disappointing that in spite of the importance of the decline and canker diseases caused by fungal pathogens (and how easily the pathogens can be transmitted by activities carried out at the nursery), the regulations do not include inspection or testing for fungal pathogens in foundation or increase blocks. 

  The use of certified material is expected to be less risky than planting field selections of unknown infection status.  However, it is always prudent to consult with me to assure that the planting material meets the expected cleanliness standards. An important piece of advice when working on the procurement of clean planting stock is to plan in advance.  Most nurseries in California collect cuttings for budwood as soon as the vines are dormant.  However, grafting activities are performed during the spring of the following year.  Planning with time will allow for inspection of the increase blocks early in the fall before a freeze.   Being familiar with the nursery’s operations and their staff is important.  Good communication will help with scheduling inspections and testing of the increase blocks from which bud wood and rootstock cuttings will be collected. 

Changes in the Testing and Management of UC Davis Grapevine Foundation Block and Introduce Quarantine Plant Material

  The FPS laboratory at UC Davis performed comparative studies between the traditional biological indexing technique and the high throughput sequencing (HTS) methodology.  To refresh my readers, the biological indexing technique or commonly known as woody indexing is an ancient method that relies on the grafting of grapevine (or other woody species) material onto an indicator host.  An indicator host, is a plant variety that is very susceptible to the disease we wish to detect.  For example, the indicator host for grapevine leafroll disease is  Cabernet Franc.  To perform the assay, buds from quarantine or foundation plants are grafted onto the indicator plants.  After a period of time (generally two years) the symptoms of the grafted plants are recorded. If the  buds of the grapevine plants that we wish to test for are infected with a virus that causes red leaf discoloration, and successfully transmits the virus to the indicator plant, it is concluded that the test vine is infected with a Grapevine leafroll associated virus (GLRaV). 

  However,  GRBV also causes red leaf symptoms in Cabernet Franc and other red grape varieties, therefore the test vines could be infected with GRBV.  In more simple words, the biological indexing technique is able to detect disease symptoms and not a particular pathogen that causes it. As long as there is a detection, there is no problem.  The problem occurs when a vine is infected but no symptoms are visible in the indicator plants.  In this case, the vines would be considered healthy and will spread a disease-causing agent.  After a series of experiments and discussions with regulators at USDA APHIS PPQ and CDFA, UC Davis FPS personnel have been able to implement the use of HTS instead of the woody indexing assay. This is a welcomed change I sincerely never expected to happen during my professional life! Another important needed change in the management of the UC Davis foundation plants is the construction of an insect-proof greenhouse that will host the CDFA certified mother vines.  The greenhouse is expected to be finished by the end of 2023.

Conclusions

  Diseases, pathogens, and/or their vectors do not know or respect the borders between blocks (at the nursery, foundation block, or your vineyard).  Even if the planting material came from a reputable certification program, paying attention to the surrounding vineyards as well as having knowledge of the potential presence of disease prior to planting is important.  The planning of a new vineyard is not trivial and requires specialized knowledge.  I am available to help look for suspicious symptoms (inspect scion and rootstock source blocks), evaluate the planting site, develop a testing plan based on science and statistics, and review nursery and vineyard disease testing history.  

  Judit Monis, Ph.D. provides specialized services to help growers, vineyard managers, and nursery personnel avoid the propagation and transmission of disease caused by bacteria, fungi, and viruses in the vineyard.   Judit (based in California) is fluent in Spanish and is available to consult in all wine grape growing regions of the word.  Please visit juditmonis.com for information or contact juditmonis@yahoo.com to request a consulting session at your vineyard.

New Grapevine Crop Insurance Coverage Now Available

stormy dark skies over a vineyard

By: Trevor Troyer – Vice President at Agricultural Risk Management, LLC

The USDA Risk Management Agency has just released the new Grapevine crop insurance plan.  This has been something that vineyard owners across the US have wanted for years.  Coverage is now available starting for the 2024 crop year. The sign-up deadline is November 1st in all states where it is available.

  The states where you can obtain this new coverage are: California, Idaho, Michigan, New York, Ohio, Oregon, Pennsylvania, Texas and Washington.  It is not available in all counties though.  The counties that are listed in the actuarial documents are not the same as the Grape crop insurance program.  This new program is available for grafted grapevines only in 91 counties.

  What is covered with this new insurance product?  The Causes of Loss that are listed in the Grapevine Crop Provisions are below:

      11. Causes of Loss

      (a) In accordance with the provisions of section 12 of the Basic Provisions, insurance is provided only against the following causes of loss that occur within the insurance period:

(1) Freeze;

(2) Hail;

(3) Flood;

(4) Fire, unless weeds and other forms of undergrowth have not been controlled or pruning debris has not been removed from the vineyard;

(5) Insects, diseases, and other pathogens if allowed in the Special Provisions; and

(6) Failure of the irrigation water supply if caused by an unavoidable, naturally occurring event that occurs during the insurance period.

      (b) In addition to the causes of loss excluded in section 12 of the Basic Provisions, we will not insure against damage other than actual damage to the vine from an insurable cause specified in this section

  The vine needs to be completely destroyed, or is damaged to the extent that it will not recover in the 12-month insurance period from November 30th.

  Any damage other than damage to the grapevine from an insured cause is not covered.  For example, chemical drift, terrorism etc. are not covered.  Failure to follow good farming practices or the breakdown of irrigation equipment are also not covered.

  For the grapevines to be insurable they must be adapted to the area they are being grown in.  They must be being grown and sold for fruit, wine or juice for human consumption.  The vines must be grafted to be insurable as well.  The Crop Year begins December 1 and extends through to November 30 of the following year. You must have a minimum of 600 vines per acre to be insurable also.

  Vines are classified into 3 stages of growth for the policy.  Here are the exact definitions:

      (a) Stage I, from when the vines are set out through 12 months after set out;

      (b) Stage II, vines that are 13 through 48 months old after set out; and

      (c) Stage III, vines that are more than 48 months old after set out.

  Values are determined by the Stage (age) of the vine and the county they are located in.  Obviously Stage III vines are worth more than Stage I vines.  These prices are set by the USDA Risk Management Agency.

  Vines are insured in four different categories; Group A, Group B, Group C and Group D.  Without listing all the varieties in each group, which would take up a lot of space, suffice to say that any variety can be insured.  Group A for example has Concord, Niagra and other natives and some hybrids.  Group B has mostly hybrids such as Chardonnel, Diamond, Elvira, Vidal Blanc but does have some Vitis vinifera like Reisling.  Group C has the most European grapes, Cabernet Sauvignon, Chardonnay, Gamay and others but does have hybrids as well.  The catch all is Group D which has “All Other Varieties”.  You can select a different coverage level for each Group.  You could have 60% coverage on your Group A and 75% coverage on your Group C vines. Depending on which vines you think are more at risk.   If you choose Catastrophic Risk Protection (CAT) level for any vine type then CAT will be applicable for all of your insured vines in that county.

  You can choose coverage levels for your Grapevine insurance from CAT (Catastrophic) to 75%.  CAT insurance is 50% coverage but you only get 55% of that 50% value per vine. Coverage increments are 5%, so you have 50%, 55%, 60%, 65%, 70% and 75%.   There is a sort of a double deductible with Grapevine insurance.  You have a damage deductible and a value/price deductible.  For example, if you choose 75% coverage you would have a 25% damage deductible.  That means that the first 25% of damage is not payable.  So, if you had 30% of your vines killed because of a freeze you would have a payable claim of 5% (30% minus 25% deductible).  There is also a value deductible as well. Again, if you have 75% coverage you would have a grapevine value deductible of 25%. For example, if the grapevine is Stage III in California in Napa County it would be worth $39.  At the 75% coverage level the dollar amount for that vine would be $29.25.

  There is an optional endorsement that changes the damage deductible.  This endorsement does cost a little more but is worth it, in my opinion.  This is called the Occurrence Loss Option or OLO for short.  It changes the damage deductible to a 5% damage trigger.  If your loss is 5% or more of the total value of the vines in a unit you would have a payable loss.  Plus, you are paid on the full value percentage of the loss.  So, if you had a 30% loss, you would get paid on the full 30%.  This does not change the value percentage of the coverage level, if you choose 50% you get that amount.  You cannot exceed the total insured value, Liability, of the vines in any case. 

  OLO has been available for other types of insurance like citrus trees, avocado trees etc.  To keep premiums down growers often elect lower coverage levels with OLO.  That way you are likely to get a claim paid but the premium is not too high, you just get a little less per vine.

  Once you sign up and complete all the forms with your agent, they are then submitted to the underwriter.  The underwriter will open an inspection and an adjuster will come and take a look at your vineyard.  The adjuster will determine if the grapevines in your vineyard are insurable.  The vines could be uninsurable for any of the following reasons.  The vines are unsound, diseased or in someway unhealthy.  They could have been grafted within a 12-month period before the beginning of the insurance period. Or they could have been damaged prior to the beginning of the insurance period.  Once the adjuster has completed the inspection, it is sent to the underwriter and then on to the USDA Risk Management Agency for final approval. 

  If you have damage from an insured Cause of Loss, you should contact your agent to get a claim opened.  It is always best to get a claim opened up sooner rather than later.  48 – 72 hours after discovering damage is best.  I know that a lot of growers want to wait and see how much damage there is before they do anything.  It is always better to get a claim opened up rather than wait and see.  If there is not enough damage then you just let the adjuster know.  After you open up a claim an adjuster should be out within 10 days to inspect the vineyard.  Do not remove any damaged vines until it has been inspected!

  This is a good program, and it will provide protection to vineyards that need to mitigate losses from Freeze, Hail, Flood, Fire etc.  But you will have to determine, with your agent, whether or not it is a good fit for your vineyard.  Some growers and locations have less risk than others.  While some areas are constantly pummeled by the elements and other factors.

Eagles Landing Winery

Award-Winning Wines In Northeast Iowa

Picture of Eagles Landing Winery from the street with red car in front on street

By: Gerald Dlubala 

Marquette, Iowa, is built for tourism, especially outdoor enthusiasts. The quaint, welcoming town of 429 offers premium hiking, fishing, hunting and camping, along with some of the best fall leaf peeping available. The natural beauty of Marquette’s landscape against a backdrop of the Mississippi River bluffs will put you into a postcard-type setting. And while there, the welcoming residents and hometown feel Iowa is known for will always make itself known. Additionally, nestled in the bluffs of this driftless area of Iowa, the scenic town of Marquette also draws in tourists for their award-winning winery, Eagles Landing Winery.

  Eagles Landing Winery and Vineyard has been serving Iowa and Wisconsin since 2003, with their success driven by a mantra that includes being patient, paying meticulous attention to quality and continuing to focus on their wine’s drinkability and taste.

  Roger and Connie Halvorson launched the winery in 2000 as a retirement hobby. Their son, Jay Halvorson, joined the business in 2003 as the master winemaker. By 2007, Eagles Landing Winery was not only doing well, but they were taking home awards for their wines. Cindy Halvorson joined the company in 2009, and just a few years later, Jay and Cindy Halvorson officially took over the winery from his retiring parents. Since that day, Eagles Landing Winery has received over 400 medals and awards. These coveted awards include the Governor’s Cup and Best of Show at the 2022 Iowa State Fair for their wine, Constance, a clean, crisp and subtle American white wine. In 2022, Jay and Cindy Halvorson also went the route of retirement, selling Eagles Landing winery to current owners Scott and Sharon Patten.

Love at First Sight

  “It was just a wonderful experience and a place that felt familiar and welcoming,” said Sharon. “We literally fell in love with the winery when we visited. The town was so attractive and welcoming, so we knew we had to look into acquiring this place. Scott had experience in winemaking and homebrew brewing, built on a general science background and engineering experience. He was looking to make a change, and we started exploring different businesses available to purchase and came upon Eagles Landing. Scott’s previous background gave him an understanding of the winemaking process and the different production elements, and it all just kind of seemed to click.”

  The Pattens hadn’t previously visited the winery, only making the trip to Marquette a couple of times after seeing that it was available for purchase. They lived in Cedar Rapids at the time, a little less than two hours away.

  “When we visited, it just seemed like a wonderful business, and everyone was super friendly and helpful,” said Sharon. “Jay and Cindy Halvorson were so accommodating and helpful with the transition phase. The winery and the area just became a really good fit.”

  With four children at home and multiple pets to consider, completing the Pattens’ move to Marquette will take some time. In the meantime, there are scheduled days and trips between the two places. Scott runs things at the winery several days a week and comes home on off-days.

  “We are still very much a small family winery,” said Scott. “Everyone pitches in. We include the children on some weekends to help with tasks and gain experience in the different tasks needed around the winery, like different processes, restocking and the never-ending cleanup duties. We’ll produce between 6,000 and 7,000 cases of wine annually, with the main distribution going to Iowa and nearby Wisconsin.”

Wines for Every Palette

  Eagles Landing currently produces 36 wines ranging from dry selections to sweet, dessert-style wines. About two dozen wines are usually available onsite to sample at any given time, including some seasonal blends produced in smaller batches.

  “We source a lot of different kinds of fruit and make a lot of different types of wine,” said Scott. “We offer a little bit of everything in the hopes that our customers will find something they like. Most are what we refer to as Midwestern-type wines. We have a good selection of sweet-style wines because those are typically our best sellers and are always in demand, but when we came on, I wanted to add other types and styles of wines for those who are interested in that as well. And if you’re looking for something seasonal or a unique blend, we do produce those in smaller batches. We’re working on a pear and currant blend that seems to work well. Sometimes, it’s all about trying new things.”

  “And we have to mention our Campfire Hootch,” said Sharon. “It’s a blend of four to seven different berries, grapes and other fruits. The flavor comes through as a sweet, very adult juice that even dry drinkers seem to enjoy. If someone comes in and says they’re not really a fan of wine or a wine drinker, we have them try this, and it usually changes their perception of what a wine can offer. It’s absolutely nontraditional, unlike anything that most people have ever had, so it’s something worth trying when you come in.”

  Grape varieties grown at the nearby vineyard include Edelweiss, Marquette, Marechal Foch, Petite Pearl, Brianna and Frontenac Gris. Patten tells The Grapevine Magazine that the vineyard was not included in the original sale but is contracted to supply grapes to the Eagles Landing. They didn’t want to be overwhelmed with trying to learn the winery plus the farming and agriculture business simultaneously. However, they still use those grapes in their wine production, as well as some coastal grapes for their dry reds and quality Midwest sources for their fruit needs. Patten is hoping to increase the Midwest sources in the future. In addition to its wide-ranging lineup of wines, Eagles Landing Winery offers a large selection of fruit and berry wines and a gold medal-winning honey and blackberry mead.

Come for the Wine, Stay for the Atmosphere, Hospitality and Craft Pizza

  Eagles Landing Winery is a perfect reflection of Marquette, Iowa. The quaint, welcoming surroundings draw you into the small-town hospitality feel of the winery, where samples are always on the menu. Located in downtown Marquette, patrons of Eagles Landing Winery are welcome to sit inside or enjoy themselves outdoors. Visitors can enjoy the outdoor wine garden, complete with an arbor and trellis that supports a network of natural grapevines over the top to make the experience authentic, memorable and relaxing.

  “We wanted a place where people felt relaxed, appreciated and comfortable,” said Patten. “And that attitude includes our drink offerings. We want to offer wines that people like, regardless of their preference. Additionally, we feature live music on the weekends and offer different cheeses and snacks to nibble on while enjoying your time with us. But that’s about to change as well. We’re in the process of installing a pizza kitchen for craft pizzas to enjoy with your wine while hanging out with us. It’ll be a game-changer for us and the total experience we can offer our guests.”

  Patten said that the oven will likely be ready to go when you read this. He projects a November 2023 start date to fire up the pizza oven and make delicious craft pizzas for their patrons to enjoy while drinking Eagles Landing wines.

Eagles Landing Winery Looks to the Future

  “In the short term, we’d like to increase our vendor market,” said Scott. “We currently distribute to Iowa and Wisconsin and have about 200 vendors. We think we can double that in the future. In maybe three to five years, we’d love to have a second location somewhere, but that adds a lot of logistics.”

  Coming from a science, engineering and homebrewing background, you may wonder if another craft beverage endeavor is on the Pattens’ radar as I was.

  “Now that you mention it, we’ve been debating that perhaps we would do something in the future,” said Scott. “We’ll have to see what the market looks like. The future trends and demographics of wine are okay but not entirely sunshine right now, and the numbers for beer aren’t really great right now, but spirits are picking up, so I may be leaning towards adding that.”

Advice to Potential Winery Owners

  Asked for any advice they could provide future winery owners, the Pattens laughed and replied that the experience would be different than they initially expected and planned.

  “Well, Scott and I had a whole strategic plan in place for the first six months,” said Sharon. “But we’ve had to reevaluate that plan simply because knowing things now is much different than going in as first-timers. There are a lot of new things we can bring to the table. It’s important to have a plan, but it’s just as important to be willing to be flexible with that plan. For example, we decided to add the pizza oven, meaning we had to add a previously unplanned physical structure to our site. With this new addition, people will be staying here for longer periods of time, so that has us reevaluating our building’s infrastructure to accommodate those longer stays.”

  “Additionally, everything takes a little longer than we had planned, so I guess if I could go back and change something, I would try to get a jump on some things earlier,” said Scott. “We undertook a rebranding of sorts and wanted to update the look of our product and packaging. It’s the same award-winning wine, but we wanted to freshen up the logos and labeling. That process is taking much longer than a couple of months that we planned for it to take. It’s starting to present some challenges. We could’ve planned that better.”

  “And just knowing how much wine to make for the season will be easier,” said Sharon. “We had to go through the high season of fall, so knowing how much wine to make and when to get it out will be much smoother next season. We had to improvise a bit and update plans on the fly.”

Preserving History

  The Eagles Landing Winery’s offices are located in the historical home of Emma Big Bear. She was the last full-blooded American Indian to live in Clayton County, Iowa. Originally from Wisconsin, Emma Big Bear spent most of her life living by the traditional Winnebago (Ho-Chunk) customs and traditions, known for the handmade woven baskets she made and sold within the McGregor and Marquette regions. She passed away in 1968 at the age of 99, and there is a memorial statue in her honor at the Mississippi River Sculpture Park on St. Feriole Island, Prairie Du Chien, Wisconsin.

  For more information on Eagles Landing winery and to plan a trip to Marquette, Iowa, visit:

Eagles Landing Winery

127 North Street

PO Box 472

Marquette, Iowa 52158

(563) 873-1905

info@eagleslandingwinery.com