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The Roots of Texas Wine:  Soil Quality for Healthier Grapes

By: Lorenzo Rossi and Michael G. Cook – Texas A&M AgriLife Extension Service

It is an exciting time for Texas wine, as the bustling industry is producing reds full of character, crisp and clean whites, and uniquely complex blends that are gaining international recognition. With its diverse 1,300 soil series, rainfall ranging from <10 to 60 inches a year, and over 8 AVAs (with three in progress), the Lone Star State challenges winemakers to think outside the box. From Tempranillo to Tannat, Mourvèdre, and Sagrantino, Texas wines are winning over critics and wine lovers alike. But what makes these wines so special? While climate, grape variety, and winemaking techniques all play a role, the secret to great wine is also in the soil.

A Personal Journey from Florida to Texas Wine Country

  My path into viticulture has been shaped by years of hands-on experience in both soil and fruit crop research. Before moving to Texas, I spent much of my career studying citrus production and root biology in Florida. In my time there I worked closely with commercial growers facing the realities of sandy soils, extreme weather, and persistent disease pressures. I saw how poor soil management could weaken an entire grove and how targeted soil improvements could significantly boost soil quality and tree productivity.

  Now, in my new role at Texas A&M University, I am shifting my focus to viticulture, where soil remains a key factor in producing high-quality crops. Growing grapes in Texas presents more curve balls to the mix than Florida: from the Florida-like climate and soils of South Texas and the Gulf Coast to the fractured limestone in the Hill Country, to the arid and high elevation of the High Plains where red clay and caliche lays under a layer of sand. Each region requires a different approach to soil management, and my background in soil research can help me understand how growers can make the most of their land. My goal is to aid Texas grape growers who want to refine their soil management practices enhancing vine physiology, improving fruit quality, to ultimately produce better wines.

Why Soil Matters in Winemaking

  The ideal vineyard soils strike a balance: loamy to sandy-loam textures promote proper drainage while retaining enough moisture for consistent water and nutrient uptake. A soil pH between 5.5 and 7.5 optimizes nutrient absorption, and calcium-rich substrates like fractured limestone improve root penetration. High-quality soils also contain 2–3% organic matter, which supports diverse microbial communities that enhance nutrient cycling and naturally improve disease resistance.

  To measure soil quality, vineyard growers should conduct regular soil testing, including pH, nutrient levels (such as nitrogen, phosphorus, and potassium), organic matter content, and soil texture. Tools like a soil probe or auger can be used to collect samples from various vineyard locations. Testing for soil compaction and microbial activity can also provide valuable insights into the soil characteristics. Additionally, monitoring drainage, water retention, and aeration can help identify any issues that may affect vine growth.

  When grapes are grown in soils with limiting conditions, the grower must implement a range of best management practices to improve a soil characteristic while maximizing yield and quality over the vineyard’s lifespan. These may include amending soil with organic matter and adjusting pH levels to enhance nutrient availability. When soils are well-optimized, the quality potential of the grapes increase, potentially leading to the production of richer and more complex wines.

Texas’ Unique Wine Regions

  Texas vineyards span multiple American Viticultural Areas (AVAs) and regions, each with unique soil characteristics that shape the wines they produce. Understanding these soil differences allows growers to fine-tune their management practices and maximize vine health and fruit quality.

Texas High Plains AVA: The Texas High Plains is responsible for nearly 70% of the state’s grape production. Sitting at an elevation of 3,000 to 4,000 feet, this region has sandy loam soils with red clay subsoil rich in calcium carbonate. These well-drained soils allow growers to manage vigor through irrigation. The manipulation of irrigation in these soils can also be used to alter fruit chemistry flavor and berry size, leading to greater concentration of compounds in fruit. Cover crops and organic composts can help retain moisture and improve soil biodiversity, which may provide additional benefits to grape quality. Wines from this region are known for their structure and depth, including medium bodied to full reds like Tempranillo and Cabernet Sauvignon.

Texoma AVA:  Located along the Texas-Oklahoma border, the Texoma AVA holds historical significance as the home of T.V. Munson, the horticulturist who helped save European vineyards from the phylloxera epidemic in the 19th century. The soils here range from reddish clay loam to black “gumbo” clay and fertile sandy loam, offering diverse opportunities for vineyard management. Techniques like soil aeration, addition of organic matter such as compost, and controlled irrigation help maximize grape quality. White wines, like Viognier, Blanc du Bois, and the newly planted Picpoul blanc do especially well here.

Texas Hill Country, Fredericksburg in the Texas Hill Country, and Bell Mountain AVAs:  Perhaps the region most often associated with Texas wine, the Hill Country AVAs, feature limestone-rich soils that are usually quite shallow, which can add a distinctive minerality to these wines. Scattered alluvial deposits of deeper loams along the Pedernales flood plain offer improved soil conditions. The high pH of these soils affects how vines take in nutrients; this makes proper soil management essential. This region is famous for Mediterranean-style grapes like Tempranillo, Sangiovese, and Mourvèdre, which thrive in the well-drained yet nutrient-challenged soils. By adding organic amendments and using chelated fertilizers growers can boost fertility and water retention.

Escondido Valley AVA: A small but promising AVA in West Texas, Escondido Valley has deep sandy loam soils with excellent drainage. The warm days and cool nights allow grapes like Cabernet Sauvignon and Merlot to ripen slowly, resulting in wines with balanced acidity and layered flavors. Here, growers can focus on moisture retention techniques like cover cropping and organic mulching to maintain soil quality in the arid climate.

Texas Davis Mountains AVA: Nestled in a rugged, high-altitude landscape, the Davis Mountains AVA boasts volcanic-derived soils with rich mineral content. These well-drained soils, combined with cooler nighttime temperatures, create an ideal environment for growing Syrah and other Rhône varieties. Organic matter enrichment, careful water management, and biodiversity conservation help vineyards thrive in this unique terroir.

Mesilla Valley AVA: Stretching into New Mexico, the Mesilla Valley AVA is one of Texas’ driest and warmest grape-growing regions. Its sandy and silty soils are highly permeable, requiring precise irrigation to prevent excessive water loss. However, these conditions are perfect for growing heat-loving grapes like Zinfandel, Syrah, and Tempranillo. The grapes, soil, and climate work together to create wines with rich flavors and smooth textures.

Gulf Coast and Lower Brazos Valley wine regions: The Gulf Coast, stretching from Houston to the Mexican border, has a warm, humid sub-tropical climate that is known for producing grape varieties like Blanc du Bois, Black Spanish (Lenoir), and, more recently, Blanc du Soleil. Because of high rainfall (and high fertility of some soils), vines have extreme vigor here. With salinity potentially being an issue along the coastline itself. The sandy loam and alluvial soils provide good drainage but require added organic matter to maintain fertility. Because of the high humidity, proper canopy management and soil aeration are essential to prevent disease and ensure high-quality fruit.

Enhancing Soil Quality for Better Wine

  Regardless of location, improving soil composition can be a game-changer for Texas viticulture. Some key strategies include increasing organic matter through compost, mulches, and cover crops. Compost can come from pomace and local cattle or poultry farms (when properly composted). Compost helps enhance soil structure. Texas soils generally have very low organic matter, ranging from 0-1%, but the target range for organic matter is 2-3%. However, excessive additions can cause issues, so it’s important to apply compost in moderation. Mulches are another option, though they are less commonly used due to costs and labor demands.

  Cover crops can be an effective strategy for improv  ing soil composition. In Texas, growers can apply seed in the row middles in September or October and terminate them in May or June. Several cover crop options are available, including clover, triticale, blue gramma, oats, wheat, annual rye, ryegrass, turnip, daikon radish, mustard, and chicory. These cover crops could enhance soil structure, increase microbial diversity, and improve water retention.

The Soil-Wine Connection

  A vineyard’s soil is the foundation for our vines, acting as a water and nutrient bank. Good quality soils that provide the necessary resources for the vines can promote more resilient growth, helping the vines endure Texas’ climate challenges. This can lead to more consistent yields and improved fruit quality over time. Additionally, well-managed soils may help reduce the need for certain chemical inputs, contributing to a more sustainable and environmentally friendly approach for Texas wine production. While soil characteristics play an important role in overall vine vigor, they can also support the vine’s ability to respond to both biotic and abiotic stresses, potentially making them better equipped to cope with certain diseases.

  As I continue my journey in Texas viticulture, I am excited to work alongside local growers to improve soil characteristics and elevate the quality of Texas wines. Just as I learned in Florida’s citrus industry, soil can play an important role in the overall vine physiology. With the right soil care, Texas wines will continue to flourish and gain the recognition they deserve.

  Feel free to reach out to me at l.rossi@tamu.edu for collaboration or discussions.

grape vineyard

Vineyard Insurance: When Should I Open a Claim?

By: Trevor Troyer – Agricultural Risk Management

When to open up a claim on your grape crop insurance is important.  A lot of growers say that don’t know if they have a payable loss early in the season.  With grape crop insurance you are covering an average of your production per grape variety. Depending on what coverage level you have chosen this could mean you have a large deductible or small one.  It can be hard to tell how much early season damage will affect your tons harvested.

  Here are the Causes of Loss per the Grape crop provisions:

1.  Adverse weather conditions;

2.  Fire, unless weeds and other forms of undergrowth have not been controlled or pruning

     debris has not been removed from the vineyard;

3.  Insects, except as excluded in 10(b)(1), but not damage due to insufficient or improper

     application of pest control measures;

4.  Plant disease, but not damage due to insufficient or improper application of disease control

     measures;

5.  Wildlife;

6.  Earthquake;

7.  Volcanic eruption; or

8.  Failure of irrigation water supply, if caused by an insured peril that occurs during the

     insurance period.

  In a situation like any of the above a claim should be opened immediately.  Depending on the severity of the Cause of Loss an adjuster will come out and inspect the vineyard.  I always tell growers that they should take pictures of any damage that day.  It is always good to document damage as close to the time it occurred as possible.

  Some varieties of grapes show more damage than others.  This is to be expected as some are more resistant to different weather conditions.  And from what I have seen over the years with Adverse Weather Conditions are that they may not affect a vineyard or field evenly.  You might have more damage on one side of the vineyard or more damage on the lowest part of the blocks etc.  Damage varies but just because one variety or one area looks better than others doesn’t mean that you should not open a claim on that variety or block.

  You should open up a claim now regardless.  The damage may be less than you think and you don’t end up having a payable claim.  But it is still best to get one opened up right away.  Don’t wait to see how many tons you harvest before opening a claim!  Insurance providers always want to know early so that they can be prepared with adjusters.

  Here is an excerpt from the “How to File a Crop Insurance Claim” Fact Sheet from the USDA:

  Most policies state that you (the insured) should notify your agent within 72 hours of discovery of crop damage.  As a practical matter, you should always contact your agent immediately when you discover crop damage.

  I cannot stress enough the importance of opening up a claim early.  A lot of claims with grapes are relatively routine.  Once the claim is opened an adjuster will come out and document the damage.  You will continue to grow your crop and try to mitigate any damage received. Once you harvest grapes you will meet with the adjuster and give him your production records that show your tonnage per variety.  He will then adjust the claim based your guarantee (average tons per acre per variety and the price for that variety in the county.)

  In some circumstances you will need to get direction from the adjuster before doing anything.

What are your responsibilities after damage if the grapes have not matured properly and will not?     What if they have been rendered unusable (smoke-taint has been a major cause of this in California)? 

  Here is a section from the Grape Crop Provisions that goes over this:

11. Duties in the Event of Damage or Loss.

In addition to the requirements of section 14 of the Basic Provisions, the following will apply:

(a)  You must notify us within 3 days of the date harvest should have started if the crop will not be harvested.

(b) If the crop has been damaged during the growing season and you previously gave notice in accordance with section 14 of the Basic Provisions, you must also provide notice at least 15 days prior to the beginning of harvest if you intend to claim an indemnity as a result of the damage previously reported. You must not destroy the damaged crop that is marketed in normal commercial channels, until after we have given you written consent to do so. If you fail to meet the requirements of this section, all such production will be considered undamaged and included as production to count.

  It is important to stay in contact with your adjuster during a claim.

  A lot of things can happen to your vines that could cause them not to produce a full crop.  The insurance period is long and it is important to report everything that may reduce your crop.

  When you sign up for crop insurance, coverage for grapes starts on February 1 in Arizona and California.  It begins on November 21 in all other states.  The end of insurance unless it is otherwise specified by the USDA RMA, is October 10th in Mississippi and Texas, November 10 in Arizona, California, Idaho, Oregon and Washington.  In all other states the end of insurance is November 20th.  Crop insurance is continuously in force, once signed up for, unless cancelled or terminated.  Your coverage for following years, will be the day after the end of the insurance period for the prior year.

  Adverse weather conditions could be anything that could cause damage to your grapes. For

example; drought, frost, freeze, excess moisture etc. Wildlife could be bird damage, deer etc.

Fire would also include smoke taint as that is a result of a fire.

  Crop insurance does not cover, the inability to sell your grapes because of a buyer’s refusal or contract breakage. It also doesn’t cover losses from boycotts or pandemics. Phylloxera is not covered, regardless of the cause. Overspray or chemical damage from a neighboring farm is not covered either.

  Get those claims opened up early and stay in contact with your agent and adjuster!

leafroll in vineyard

Argentine Grape Growing Regions

Summary of Recent Visit to San Juan Province

By: Judit Monis, Ph.D.

Mendoza and San Juan are the primarily grape growing regions in Argentine

  Argentina grows over 200,000 Hectares of grapevines that are plated mainly in the provinces of Mendoza, San Juan, La Rioja, and Salta.  The industry has expanded to other areas in the provinces of Buenos Aires, Cordoba, Rio Negro, and Tucuman.  However, the majority of the vineyards are located in different regions of Mendoza and San Juan.  This is why there is a saying in Argentina that a person is between San Juan and Mendoza when drunk!  These two provinces have chosen to differentiate  their growing, Mendoza focuses on producing its famous red grape variety Malbec, while San Juan grows white wine, table and raisin grape varieties.

  Argentina ‘s viticulture is different from what I am used to seeing in Californian or Chilean grape growing regions.  Most of the vineyards in Argentina have planted vines on their own roots (i.e., these are not grafted onto a rootstock) as the phylloxera pest is not present in most Argentine grape growing regions.     Obviously, rootstocks confer resistance to phylloxera,  but also help grow grapes in areas where nematodes and salinity are a problem.  Rootstocks also control the vigor of the vines in the vineyard and many winemakers consider that there is an effect on wine quality and sensory aspects.   Consequently, more vineyards in Argentina are being planted with grafted vines, especially in Mendoza’s newer and more sophisticated growing regions such as the Valle de Uco.  

Grapevine Diseases Originate Where Vitis Species Originate

  We know that grapevine pathogens (disease causing agents) originated in the same place where Vitis (the grapevine genus) species originated.  These disease agents (bacteria, fungi, and viruses) were introduced to other places in the world with the grapevine propagation and planting material.  Specifically, the varieties and clones that are grown in vineyards around the world belong to the Vitis vinifera species (of Eastern European and Asian origin) while the rootstocks grown commercially belong to American Vitis species.  When grape cultivation started countries were not set up with quarantine programs, neither modern diagnostic tools we use today (deep sequencing, PCR, ELISA, etc.) to detect pathogens were available.  Consequently, since the early days of grapevine cultivation European and American grapevine pathogens have been moving from one site to another for many generations.

Grapevine Diseases are Found Wherever Grapevines are Grown

  When it comes to diseases, Argentine viticulture is not different from other worldwide growing areas.   The commonly known diseases caused by Leafroll viruses, Vitiviruses, Fanleaf, Agrobacterium vitis, and fungal trunk pathogens arrived on site when plant material was imported.   Even Grapevine red blotch virus (GRBV) considered an American virus has been reported to be found in Argentine vineyards.   These are important diseases that affect both grape quality, yield, and longevity of the vineyards.  In Argentina, I have witnessed the presence of Syrah Decline, a disorder that affects both grafted and non-grafted plants.  However, we now know that Syrah Decline symptoms are linked to genetic markers present in certain Syrah and Shiraz clones.  Research in France elegantly demonstrated the generic nature of the syndrome, therefore Syrah Decline can be prevented by avoiding to plant certain genotypes of this grape variety.

Growers and Nurseries Show Interest in Grapevine Certification Programs

  Grape growers and winemakers are aware of the detrimental effect of grapevine pathogens and would prefer to purchase and plant disease-tested (certified grapevines). In Argentina the grapevine certification program has gone through administrative revisions. Laboratories are being certified by an entity (INASE) to offer testing to allow vines to be part of the certification scheme.  The law allows the application of molecular (PCR, ELISA) instead of biological indexing to detect viruses in the foundation and nursery increase blocks. Interestingly, the certifying agency does not administer a foundation block.  Instead, each private nursery has their own foundation block.  The viruses excluded are Grapevine leafroll-1, -2, -3, and -4, Vitiviruses A and B, grapevine fanleaf, and grapevine fleck.  Unfortunately, even if GRBV was detected in Argentina, it is not included in the testing requirements at the moment.

Evaluation of Vineyards in the San Juan Province

  During my visit I was able to appreciate the diversity of grapevines grown in San Juan.  The vineyards evaluated included table, raisin, and wine grape variety vineyard blocks.  Some of the vineyards were mature and others were planted within the year.  As expected, the symptoms observed in the different blocks were as diverse as the varieties planted.   My visit coincided with the beginning of the fall season, in the middle of the busy harvest season in South America.  This is my favorite time to inspect vineyards since the symptoms of viral diseases (such as leafroll) are most noticeable (see Photo 1-Lead Photo).  In the table grape varieties, we were able to observe lack of color and delayed maturation of the fruit that could be due to viral infection (Photo 2)

Photo 2

Vines with notable decline due to potential fungal infection were also observed.  The vines were marked and samples will be collected (after the harvest is completed and leaves fall) to test in laboratories to determine the cause of symptoms.  We will work with three different  Argentine laboratories (two of them I have helped with protocol development) to compare their proficiency (i.e., we will conduct and inter-laboratory comparison).  My week-long visit culminated with a presentation I delivered to growers, nurseries, and ministry officials focusing on suggested preventative disease strategies and discussion on the findings during the vineyard inspections and future steps that will follow.

Conclusions

  My involvement with the San Juan province project will continue as we work with the growers, nurseries, and laboratories to develop sampling and testing protocols.  I am also planning to help the nurseries develop sanitation and testing programs to allow them to propagate only plants that are not infected with pathogens of concern.  It is my hope that, with time, future changes will include the availability of certified pathogen free tested and true-to-type scion and rootstock planting material.  Only with clean planting grapevine material these important grape growing areas will see an improvement on the health and longevity of their vineyards. 

  Judit Monis, Ph.D. provides specialized services to help growers, vineyard managers, and nursery personnel avoid the propagation and transmission of disease caused by bacteria, fungi, and viruses in their vineyard blocks.   Judit (based in California) is fluent in Spanish and is available to consult in all wine grape growing regions of the word.  Please visit juditmonis.com for information or contact juditmonis@yahoo.com to request a consulting session at your vineyard.

Vineyard with winery and mountain

Exploring the PNW Wineries’ Ongoing Commitment to Sustainability Practices 

By: Becky Garrison, Staff Writer

The Pacific Northwest wine community’s ethos to care for the land and community can be traced back to the pioneering settlers who traveled to the Oregon Territory and began planting grapes in the 1840s. In recent years, a growing number of these wineries have obtained various sustainability certifications that demonstrate their ongoing commitment to social and environmental performance, public transparency, and accountability. 

  For example, stewardship has been a key principle at Willamette Valley Vineyards (Turner, Oregon) since its inception in 1983. They were part of the founding of Low Input Viticulture and Enology (LIVE), a 501(c)(3) non-profit that supports environmentally and socially responsible winegrowing through third-party certification and educational programming.

  Also, their winery was the first in the world to use cork certified through Preferred by Nature to FSC® (Forest Stewardship Council) standards. In addition, they were the first winery to deploy a UV-C Light robot in their vineyard to prevent powdery mildew, as well as one of the founding signatories of Willamette Valley Oak Accord, a grassroots effort to protect and restore the remaining oak habitat in the Willamette Valley.

  Other environmental measures implemented by Willamette Valley Vineyards include becoming certified Salmon-Safe, partnering with Pacific Gas & Electric to provide wind-powered electricity, investing in four solar energy projects with Advanced Energy Systems and partnering with Revino to use reusable glass bottles. It also adopted a new lightweight bottle design for nationally distributed wines that “precycles” glass by using less material to produce a bottle, and it prints new labels on the nationally distributed wines on (FSC®) certified paper made from 100 percent recycled paper.

Willamette Valley’s B Corp™ Certified Wineries  

  The lengthy process to achieve B Corp certification requires an evaluation of social and environmental factors, including customer satisfaction, transparency, environmental footprint, employee well-being and relationships with local suppliers and community leaders. As per the B Lab website: “B Corp certification doesn’t just prove where companies excel now — it also commits companies to their mission for the long term.”

  The latest files from the Oregon Wine Board dated 2020 list eight B Corp-certified wineries in Oregon’s Willamette Valley, more than any other state. When asked why this region has such a preponderance of B Corp-certified wineries, Caitlin Shawver, director of marketing for Sokol Blosser Winery (Dayton), points to the unique pioneering spirit in the Willamette Valley that started with the founders of the first wineries, which included Susan Sokol Blosser and Bill Blosser.

  “Their independent spirit led them to plant grapes here, even when many people told them they were crazy),” she said. “Deep respect for the land and the surrounding environment was a priority then — and it still is now with the second generation at the helm.” 

  In 2014, A to Z Wineworks (Newberg) became the first U.S.-based B Corp winery. Ivanna Tucker, the associated digital marketing manager, commented on the advantages of achieving this certification from an industry perspective.

  “B Corps believe in using business as a force for good, a position that is valuable to customers who care about where their products come from and the business practices behind them,” she said. 

  The Stoller Wine Group (Dayton) is a collection of family-owned wine brands based in Oregon’s Willamette Valley, with their brands Stoller Family Estate and Chehalem Winery achieving B Corp certification. In addition, it became the world’s first LEED (Leadership in Energy and Environmental Design) Gold-certified winery in 2006. Hannah Guth, communications specialist for Stoller Family Estates, pointed to how this certification serves as their North Star, guiding their business decisions and reinforcing their commitment to preserving the Stoller family legacy by protecting the environment and uplifting the community. In her estimation, the advantage of B Corp certification goes far beyond environmental stewardship.

  “It evaluates how we treat our employees through competitive compensation, comprehensive benefits and ongoing opportunities for growth,” Guth noted. “By aligning our B Corp principals, we not only create a more sustainable future in the vineyard but also build a thriving workplace and community that truly reflects the core values of Stoller Family Estate.”

  Shawver from Sokol Blosser Winery highlighted additional advantages of becoming a B Corp.

  “We’re able to retain top talent, because people love working for B Corp companies, and our customers, distributors and accounts love supporting B Corp companies by buying our wines and visiting our estate, which includes our LEED-certified barrel cellar,” she said. “An additional benefit is that as a B Corp, we have a unique opportunity to collaborate with other B Corps outside of our industry.”

  Following Sokol Blosser Winery receiving B Corp Certification in 2015, B Lab Global honored them as a four-time winner for “Best for The World: Environment in 2022,” as well as awarding them “Best for the World: Changemakers” in 2017, 2018 and 2019.

  Other Willamette Valley B Corp Certified wineries and vineyards include Brooks Wine (Amity), Et Fille Wines (Newberg), Soter Vineyards (Carlton) and Winderlea Vineyard and Winery (Dundee), with Elk Cove Vineyards (Gaston) awaiting final approval of their B Corp certification.

Oregon’s Demeter USA Biodynamic® Vineyards & Wineries

  Even though Oregon only produces one percent of the wines made in the United States, this state accounts for 52 percent of total vineyard acres that received biodynamic® certification from Demeter USA. This not-for-profit offers biodynamic certification to farms.

  For those unfamiliar with biodynamic practices, these wineries follow practices that Rudolph Steiner set forth in 1924, based on the teachings of the ancient Persian philosopher Zoroaster. In 1985, Demeter International formalized these practices, which follow organic principles by prohibiting the use of synthetic chemical fertilizers, pesticides, herbicides, and fungicides. Additional measures include utilizing eight specific treatments, called preparations, comprising medicinal plants, minerals, and composted animal manures. Furthermore, a certified biodynamic farm must dedicate at least 10 percent of the farm’s total acreage to biodiversity.

  Moe Momtazi, founder of Momtazi Vineyards & Maysara Winery (McMinnville), is a modern-day conservationist and an ancient Persian philosopher. Maysara means “house of wine” in Persian, a definition that aligns with Momtazi’s view of wine not as a commercial commodity but as a living spirit that springs from the marriage of the sun and the earth. After leaving his homeland in 1982, following the Iranian Revolution, he purchased 496 (now 532) acres of abandoned wheat farm. Even though this land had been deemed unsuitable for planting finicky pinot noir grapes, Momtazi knew that by employing his family’s vineyard practices that embodied biodynamic farming principles, he could produce pinot noir wine using holistic means. This includes growing a variety of medicinal flowers and herbs, as well as even selecting weeds to make compost teas that harness the beneficial properties of each plant. These teas work in tandem to maintain long-term vine and soil health without the use of any harmful chemicals.

  His instincts proved to be spot-on, as wines produced using grapes from his Demeter Certified Biodynamic vineyard continue to garner accolades. As evidence of his reach, Momtazi sold pinot noir grapes to 18 wineries following the 2024 harvest, with Mark Vlossak of St. Innocent Winery (Jefferson) having the distinction of being the first winemaker to sell a bottle of Momtazi Vineyard wine nationally back in 2006.

  According to Vlossak, “The unique umami texture, the savory spice and blue-black fruit set it apart as a unique terroir that I love, as well as the family behind the vines.”

  Others who purchase their grapes from Momtazi concur, such as Tracy Kendall, who considers Momtazi a long-time mentor.

  “No matter the vintage, there is always a feral quality to the wine, a wildness that is very unique,” she opined.

  When she left Nicolas-Jay (Newberg) and launched Folly of Man (Amity) with her husband, Aaron, they decided to continue purchasing fruit from Momtazi, with her first vintage slated for release in March 2025.

  Also, John Adams of Wildsound Wines (McMinnville) met Momtazi while filming the 2024 James Beard award-winning documentary SOMM: Cup of Salvation, which included the Momtazi family.

  “Moe has a quote in the film that always sticks with me: ‘Wine is the sun’s radiance in liquid form’,” Adams reflected.        

  According to Craig Camp, winegrower for Troon Vineyard (Applegate Valley), biodynamics is the best route to building nature’s natural systems in their soil and vines, which would then be expressed in their wines. In his experience, farming biodynamically requires great discipline, planning, and organization.

  “You must always be ahead of any problems you may face, as you can’t simply add chemicals when some vineyard problems get out of control,” he stated.

  In addition to the environmental benefits of biodynamic farming, Brent Stone, co-CEO and winemaker of King Estate Winery (Eugene), notices how there’s a segment of the wine-consuming public that seeks out products made using sustainable means, which provides them with an opportunity to offer education about the value and benefits of choosing biodynamic wines.

  “It’s still rare to find a nationally distributed biodynamic wine brand, so we can meet that need in the market and hopefully be part of growth in that segment,” he opined.

  In a similar vein, Domaine Willamette (Dayton), home to Demeter-certified Bernau Estate Vineyard, opened in 2022 with a vision to build an iconic biodynamic winery that will surprise and delight visitors with moments of celebration and relaxation around bubbles and food pairings. Currently, they biodynamically farm 26 acres of chardonnay, pinot noir and pinot meunier for méthode traditionnelle sparkling and still wine production. Other certifications include LIVE and Salmon-Safe.

Sustainable Washington

  While Oregon may have the most B Corp and biodynamic wineries in the United States, neighboring Washington State has created its own certification titled “Sustainable WA.” About a third of Washington State’s acreage is certified as Sustainable WA or is in the process of becoming certified. At present, this is only a vineyard certification. However, wineries may put the Sustainable WA logo on their bottles of wine if 75 percent of the winegrapes in that bottle are certified Sustainable WA.

  Marissa Dineen of Dineen Vineyards in The Hills growing region of the Yakima Valley found this program serves as a hallmark of quality by assuring wine buyers, through a rigorous third-party audit, that the grapes that make the wine in their glass uphold high standards. Also, this certificate drives the Washington State wine industry to adopt best-in-class practices in viticulture, people management and business management and foster the long-term health of the industry. In particular, Dineen observes how sustainability and responsible business practices resonate with younger consumers, who are a key demographic they aim to introduce to wine and develop into lifelong enthusiasts.

  “If sustainably grown wine inspires them to try or buy the product, that is a win,” Dineen said. “That said, we need to better educate consumers on the concept and value of sustainability to ensure the message connects and drives purchasing decisions. Younger consumers understand, and it fits within their values set — they are early adopters.”  

Sustainable Winegrowing BC

  Similar to Washington State, British Columbia wineries can participate in a regional certification program. The mission of Sustainable Winegrowing BC (SWBC) is to guide wineries and grape growers in BC that enable and encourage them to practice good land stewardship, offer safe fulfilling employment and be respectful neighbors.

  Lyndsay O’Rourke, owner/winemaker of Tightrope Winery (Penticton), believes that the SWBC logo on a bottle should give consumers confidence that the producer follows accepted sustainability practices and has undergone an audit and certification process. Currently, six winery members and 36 vineyard members located in BC are fully certified, with another couple dozen working towards becoming certified.

Mount Nittany Vineyard and Winer

Mount Nittany Vineyard & Winery

Exceptional Wine, Memorable Surroundings and Welcoming Vibes

By: Gerald Dlubala, Staff Writer

Just six miles from State College in Centre Hall, Pennsylvania, Mount Nittany Vineyard and Winery sits nestled into the side of Mount Nittany, offering exceptional wine choices with scenic valley views among peaceful, serene, and breathtaking surroundings.

  “Our property is truly an added attraction for our guests,” said Linda Carroll Weaver, co-owner and general manager of Mount Nittany Vineyard and Winery. “It’s such a serene and quiet setting because you won’t find us just off a highway or in or near a neighborhood. Frankly, we used to be hard to find until we paid for state signage around the area to help visitors find us.

  “Our property is wooded, with fields, and a natural place to host and enjoy unique events,” she explained. “We look to host things that maybe other wineries can’t, like disc golf and 5K runs. Our property, event spaces and gathering areas are peaceful, relaxing, and serene; we think that’s a highlight of your visit. And being good neighbors, as we don’t offer live music like other wineries. We don’t want to promote that type of business in the evening and then worry about people managing the roads around here. We want our guests to enjoy a place where they can sit, put their phones away, have a glass of great wine, relax, and enjoy each other’s company.”

  Mount Nittany Vineyard and Winery has several unique and reservable gathering areas around the picturesque property. The winery includes a spring-fed pond and the original home of Linda’s parents, Joe and Betty Carroll. The Carrolls were the original property owners and lived in the house from 1983 to 2020. Linda and her husband, Steve, renovated the home into the Linden Lodge, a California deck-style home that is now a year-round reservable VRBO property. The home features five bedrooms and three full baths, with spectacular views across Penn’s Valley to the Tussey Mountain Range.

  Another original barn structure once housed everything needed by the winery, a tasting room located upstairs with all production and winemaking taking place downstairs. Over the years, Mount Nittany Vineyard and Winery experienced five different building or transformation phases that saw them adding a 1,000-gallon tank, a full on-site lab and more.

  “People love our tasting room space,” said Carroll-Weaver. “It’s an open space with a 1 ½ story ceiling. There is a fireplace and large windows overlooking the pond. There are also decks covered with several types of reserved seating space. Our reservation system is popular because you can reserve both time and place. Guests can reserve the places they would like to be on our property. That may be inside, outside, under a covered deck or pavilion or even a table by the pond. One of my favorite photos I took here is a group of younger guests with their cell phones piled up on the end of a table. No one would be talking on or looking at their phones on this visit. I know it’s unusual, but that’s the type of vibe we want to promote and enable: a place to socialize and be present with friends and family.”

Ideas, Visions, and the Trip That Changed Everything

  Joe and Betty Carroll purchased the property in 1983 with no intention of starting a winery. The views were notable, with only a barn and spring-fed pond on the property. Joe’s dad had a farm, but Joe himself did not grow up on a farm in the traditional sense. He was, however, a jack of all trades.

  He received a degree in mechanical engineering from Penn State and was familiar with machinery. He also taught at Penn State at one point. The property on Mount Nittany had the ideal southern exposure, site elevation and drainage capabilities for grape growing. Joe had a friend who was a winemaker, so he planted a six-acre vineyard, intending to supply his friend with grapes. However, the Carrolls had the opportunity to visit a few smaller family-owned wineries during a trip to Australia to visit with their daughter Linda and her husband, Steve. It was then that their vision for the Mount Nittany property changed from growing grapes for others to becoming a winery.

  Joe’s amateur winemaking skills improved as he leaned on other winemakers’ advice and knowledge. Those skills, combined with his background as a mechanical engineer, led the Carrolls to build, own and operate Mount Nittany Vineyard and Winery in Centre Hall, Pennsylvania, a state with only about 30 operating wineries at the time.

  Opening in 1990, the winery still operates in much the same way today, with Linda and Steve taking ownership in 2016. Linda is the general manager and oversees operations and sales. Steve is the vineyard manager, and Scott Hilliker, who interned with the winery while finalizing his education in oenology and viticulture, eventually became the full-time winemaker.

  The 65-acre property retains its original six-acre vineyard and features six different grape varietals, including Itasca musca elvin, seyval blanc, cayuga, vidal blanc and riesling. The all-white varietals are used mostly for blending grapes into sweeter styles of wines, while other varietals are sourced either locally or from out west.

  Along with a state-of-the-art production facility, Carroll-Weaver told The Grapevine Magazine that there are two main event spaces. The Treehouse Private Event Space was the original tasting room and is available for parties of up to 40, while the Vintner’s Loft Tasting Room has a capacity of up to 100 guests. Guests can self-cater their events or choose from a pre-approved list of caterers who are experienced and familiar with the winery. Distinct types and styles of seating are also available for reservation and tastings around the property. Each offers its own style, design, and amenities, including outdoor pondside seating, covered decking seating, indoor seating, or a private outdoor pavilion space with an adjacent firepit.

  “We design and present all of our spaces to enable and promote socialization among guests”, said Carroll-Weaver. “We also provide a small kitchen for catering use. It is a limited space, and although we don’t use it ourselves to offer food, it is a good space that allows caterers to prepare fresh food for guests or for our winery events.”

  “We like hosting monthly wine and food pairing events, but we also host themed or month-specific events,” she said. “They generally sell out quickly. Our wine and soup pairing and our wine and chili pairing are popular. And then we’ll do seasonal pairings like a wine and chocolate pairing in February, a wine and cupcake pairing for Mother’s Day or even free hot dogs for the fourth of July.”

  Carroll-Weaver continued, “On some Friday nights that we stay open a little later, we do wine and bingo nights, and I think we’ll be getting more into wine and trivia nights. We’re always thinking of different things to do here because our hours are limited, and we don’t offer music. We like being an activity-based winery. Our guests can have a good time with friends and family instead of sitting on their devices. It’s really heartening to see guests having an enjoyable time while their phones and electronic devices are put away.”

The Goods

  “We offer the whole range of wines to suit every taste that comes through our doors,” said Carroll-Weaver. “Some visitors are surprised that we have such a great selection of non-sweet wines, but guests can choose chardonnay, sauvignon blanc, cabernet and merlot through our trademarked Tailgate (Tailgate red and white) and trademarked Nittany (Nittany Mountain red, white and blush) wines to our selection of fruit and dessert wines.”

  “We have 25 varieties in all, including a peach-flavored wine, a blueberry wine, a popular, locally sourced apple wine and a red raspberry sangria,” she said. “Our Tailgate red and Nittany selections are popular because they grab the attention of those looking to get something local from State College. Those are usually our best sellers, but our port sells well too, although it has limited production.”

Seek Growth Within Your Niche

  “We like where we’re at as a family-owned winery and really don’t plan any major changes for the future,” said Carroll-Weaver. “This is such a competitive market right now that we want to stay in our niche, mostly a daytime winery, with quality wine and great events. We feel lucky to have relatively little or no turnover in our staff. We get compliments about them all the time. Our staff are generally either retired or in their second career, get along very well and are truly knowledgeable. Additionally, they like to serve our guests and have fun, ensuring they have a good time and experience the things and wines they like.”

  Carroll-Weaver also shared, “We have a great winemaker who has been with us since his internship, and our location is unique. We do want to promote our event spaces because we see that business as a future growth area. We’re not looking to build a huge wedding venue and get into the venue business. We have hosted smaller weddings and events and are fine with that. We are more suited for bridal and baby showers, birthdays, retirement parties and those types of things. We are also listed in a tasting trail in Centre County consisting of 15 wineries, breweries, distilleries and meaderies, and we consistently hear about our quality wines served by knowledgeable and fun staff.”

  “When you visit Mount Nittany Vineyard and Winery, you’ll experience great wine from a professionally trained winemaker in a really picturesque and pretty environment, especially in the summer,” said Carroll-Weaver. “You can’t beat our views here in the summer.”

  For information, hours, reservations, or questions, contact Mount Nittany Vineyard and Winery:

Mount Nittany Vineyard and Winery

300 Houser Rd.

Centre Hall, PA 16828

814-466-6373

www.mtnittanywinery.com

Business People Together Communication Concept

Sipping Beyond Tradition

The Rise of Alternative Beverages in Wine Tasting Rooms

By: Susan DeMatei – WineGlass Marketing

In the ever-evolving world of wine, tasting rooms have long been sacred spaces for sampling vintages and educating consumers about winemaking. But recently, the definition of what belongs in a tasting room has expanded beyond the conventional pour. Enter the world of alternative beverages—non-alcoholic wines, wine-based cocktails like Frosé, and low-alcohol spritzers. These trends are carving out significant space, appealing to younger generations, health-conscious consumers, and a broader range of visitors.

  The rise of alternative beverages in tasting rooms isn’t just a fleeting fad—it’s a response to shifting consumer preferences and lifestyle trends. The question now isn’t whether tasting rooms should adapt to these new offerings, but how they can complement the core identity of wine while capturing the attention of a broader audience.

Changing Consumer Preferences

  Several studies have shown that modern consumers, particularly Millennials and Gen Z, are more inclined toward moderation in alcohol consumption. According to NielsenIQ’s 2022 report, the non-alcoholic beer, wine, and spirits market grew by more than 20% in a single year, reflecting a growing demand for alternatives. This shift is due to increased focus on health and wellness, but it’s also about balance and variety. Younger consumers are seeking experiences that offer the same sophistication as traditional wines without the alcohol.

Bar Graph showing sales of better-for-you alcohol in the United States from 2018-2022

  Interestingly, most affluent Millennials and Gen Zers live in urban areas. A Statista report found that 88% of Millennials live in metropolitan regions, making trips to wine country a sensory vacation from city life. For many, it’s about more than the wine—nature, sunshine, and quality time with family and friends are just as much part of the appeal. This shift is influencing how wineries engage visitors who might not come solely for the wine but for the full experience.

  And speaking of family, this cohort is also more likely to incorporate family members—whether it’s kids or parents—into their travel plans. Offering a diverse range of beverages that can appeal to different tastes, and even non-drinkers, ensures that everyone feels included and catered to.

  In an article by Forbes, Gen Z’s relationship with alcohol is described as different from previous generations. They drink less overall and are more likely to incorporate alcohol-free alternatives into their socializing. In response, many wineries are stepping up to meet this demand by expanding their tasting room offerings to include non-alcoholic wines and low-alcohol beverages.

  For wineries, the introduction of alternative beverages is not just a way to capture a growing market—it’s also an opportunity to enhance their brand’s inclusivity. By offering non-alcoholic wines, wineries can create an environment that welcomes everyone, from designated drivers to individuals who abstain from alcohol for personal or health reasons.

Non-Alcoholic Wines or Food: A Growing Trend

  One of the most intriguing shifts in tasting rooms is the rise of non-alcoholic wines. These wines are crafted using the same grapes and winemaking techniques as their alcoholic counterparts but go through a process of alcohol removal, resulting in a beverage that retains the flavor, aroma, and complexity of wine—without the buzz.

  Non-alcoholic wines appeal to a growing segment of health-conscious consumers who still want to participate in the ritual of wine tasting without the after-effects. Brands like TÖST and Leitz have carved out a niche in this market by producing high-quality non-alcoholic sparkling wines that are often served in tasting rooms alongside traditional pours. Wine Enthusiast notes that many non-alcoholic wines today offer a level of sophistication that was previously absent from the category, making them a viable and even exciting option for wine lovers looking to cut back on alcohol.

  The concept of pairing food with non-alcoholic wine is also gaining momentum, providing a full sensory experience for those who want to enjoy wine’s role in a meal without the alcohol. For wineries, offering non-alcoholic options means they can host guests for a more diverse range of events, from brunches to business lunches, where alcohol might not be appropriate.

Frosé and Wine Cocktails: Fun with a Twist

  On the other end of the spectrum, wine-based cocktails like Frosé (a frozen rosé slushie) are injecting fun and innovation into tasting rooms. Initially popularized by rooftop lounges, Frosé has become a staple in wine country, offering visitors a refreshing, playful alternative to traditional tastings.

  Wine cocktails allow wineries to appeal to a broader audience, particularly younger consumers who may prefer creative beverages over a standard pour. According to a Wine Market Council study, Millennials are more likely to gravitate toward cocktails over beer or wine, appreciating the versatility that mixed drinks offer.

  Wineries that offer wine cocktails in their tasting rooms can elevate the experience by showcasing their wines in a new light. Rather than competing with traditional pours, these beverages complement the overall experience, giving visitors the chance to enjoy wine in a more casual, less structured format.

  The beauty of wine cocktails lies in their adaptability. Whether served as a refreshing sip on a hot summer day or a festive option during the holidays, these drinks create opportunities for wineries to extend their offerings beyond the conventional. They also open the door to creative collaborations, with wineries working alongside mixologists to craft signature drinks that can be a unique selling point for their tasting rooms.

The Rise of Low-ABV Beverages

  Another key player in the alternative beverage trend is the rise of low-alcohol-by-volume (ABV) wines and spritzers. These beverages, typically between 4-8% ABV, offer a lighter experience while still maintaining the essence of wine.

  Low-ABV options are especially popular with consumers seeking balance—whether it’s enjoying a drink during a weekday lunch or sipping more than one glass without feeling the effects. These beverages are also appealing to those who want to be mindful of their alcohol intake while still enjoying the social and sensory experience of wine.

  For wineries, serving low-ABV options in tasting rooms is an easy way to cater to diverse preferences and occasions. A light, refreshing spritzer might be the perfect option for a casual afternoon tasting, while a traditional pour can be reserved for the more serious wine connoisseur.

The Business Case for Alternative Beverages in Tasting Rooms

  For wineries, the introduction of alternative beverages isn’t just about keeping up with trends—it’s a strategic business move. Expanding the menu to include non-alcoholic wines, wine cocktails, and low-ABV options allows wineries to attract a broader customer base. This inclusivity can lead to increased sales, more diverse event offerings, and greater customer retention.

  Alternative beverages also give wineries a chance to get creative with their offerings. Signature drinks like Frosé or a curated non-alcoholic wine flight can differentiate a winery’s tasting room from the competition, creating a memorable experience for guests. And in the age of social media, these unique offerings are prime content for sharing, helping to amplify the winery’s brand.

  A Silicon Valley Bank report on the wine industry emphasizes that customer loyalty is increasingly driven by memorable, personalized experiences. Offering alternative beverages opens the door to a broader demographic, allowing wineries to foster deeper connections with guests.

The Future of Tasting Rooms

  As the wine industry evolves, so too must the tasting room experience. The inclusion of alternative beverages—whether non-alcoholic, low-ABV, or wine-based cocktails—offers wineries a way to stay relevant and appeal to today’s more diverse, health-conscious consumers.

  The key is finding balance. Alternative beverages should enhance the tasting room experience, not replace the core focus of showcasing the craftsmanship of winemaking. By integrating these new trends alongside traditional offerings, wineries can create a dynamic environment that appeals to everyone—from wine lovers to those who are simply there for the atmosphere.

  In an industry driven by tradition, evolution is necessary to stay relevant. By embracing alternative beverages, wineries can ensure their tasting rooms remain welcoming spaces for all, while still honoring the artistry of winemaking.

  By offering a range of alternative beverages, wineries can create a tasting room experience that resonates with a wider audience while staying true to their roots. After all, innovation and tradition can coexist, and alternative beverages are just the beginning of what’s possible.

  Susan DeMatei founded WineGlass Marketing; the largest full-service, award-winning marketing firm focused on the wine industry. She is a certified Sommelier and Specialist in Wine, with degrees in Viticulture and Communications, an instructor at Napa Valley Community College, and is currently collaborating on two textbooks. Now in its 12th year, her agency offers domestic and international wineries assistance with all areas of strategy and execution. WineGlass Marketing is located in Napa, California, and can be reached at 707-927-3334 or wineglassmarketing.com.

young vineyard with protective tubes

Guidelines for Planting & Maintaining a Healthy Vineyard

By: Judit Monis, Ph.D.

This year I was invited to do a presentation at the Southern Interior Horticultural Show in Penticton, British Columbia (Canada).  The growers in British Columbia are experiencing problems due to diseases and need to replant their vineyards. I was so glad that my audience was interested in plant health and procuring material that is not infected with pathogens (disease causing agents). There are so many articles and books that focus on planting a new vineyard.  These describe soil preparation, setting up irrigation, trellis systems, etc. but rarely focus on plant health.  The best way to avoid disease in a vineyard is prevention.  It is known that diseased plants are more susceptible to environmental stress such as heat, cold, drought.  Further, once infected vines are planted, it is too late to fix the problem.  In this article, I will describe guidelines and best practices to assure that the vineyard planting material is healthy and remains healthy during its lifetime.

Available Nursery Material

  In the spring. Nurseries are busy grafting the cuttings of rootstock and scion varieties that were collected in the winter.  Most nurseries in California propagate and grow material from the California Certification and Registration (R&C) program.  This R&C program was revised in 2010 to include testing for specific pathogens (mainly viruses and Xylella fastidiosa, the causal agent of Pierce’s disease).  After the discovery of Grapevine red blotch virus (GRBV), the regulations were revised once more in 2016 to include the exclusion of this detrimental virus in the certification program.  Canadian growers procure plants from the Canadian Certification program but also purchase plants from California nurseries.

  Some growers and winemakers already have a favorite nursery they have worked with and have had good success with the planting material. Others may had had a bad experience and likely will avoid working with that nursery.  In every case, it is important to develop a good working relationship with the nursery that will produce the grafted vines to be purchased. Prior to placing an order, there is important information to request from the nursery that will help determine the quality and health of the plants they produce. 

  Most growers will be interested in purchasing certified grafted vines as they have an extra level of assurance (the foundation mother blocks are tested regularly for certain pathogens).  However, growers must be aware that grapevine plants are still being propagated in nurseries from the old California R&C program (material from the early 1980s Since many diseases are transmitted and spread in the vineyard you can expect that the older the block the higher the chances of being infected with one or more pathogens!).  It is also important to know when was the nursery increase block planted. As starting in 2017, the new U. C. Davis foundation block was found to be progressively infected with GRBV to the point that it had to be abandoned and replaced with plants grown in greenhouses.

  Even if the nursery propagates material from the certification program you should ask if the nursery has a disease testing and sanitation plan.  The nursery personnel can provide their quality assurance protocol.  Questions to ask include the following: how old are the mother blocks? how many vines are tested in each block? Does the nursery perform random testing or do they have a plan and test all vines on a rotation basis?  Which pathogens are tested for, how often, and why do they not test for others?  Do they test single vines or composites of many vines?  What do they do when a composite sample tests positive for a detrimental virus (i.e., Grapevine leafroll, fanleaf, or red blotch)?  Would they allow you or your consultant to take samples of the varieties or clones of interest and base your purchase on the laboratory results? The answers to these questions will reflect the seriousness of the nursery operation and give some idea of the overall health of the increase blocks and nursery rows.   In addition, I strongly recommend to request reports of the analyzed vines to learn about testing schedules and health history of the nursery’s increase blocks. If the reports are not clear, talk to the nursery personnel or a plant pathologist to help you understand the testing schedule and/or results. It is important to visit the grafting and propagation facilities to perform your own inspection. Finaly, inspecting the plant material and performing a random test prior to delivery and planting will avoid planting material infected with trunk disease causing fungi and Allorhizobium vitis (previously known as Agrobacterium vitis, the causal agent of grapevine crown gall).  If you do not have the required knowledge to understand what to look for, I recommend you hire an expert who can help. 

Testing Requirements of Plant Material

  To increase the assurance of freedom of disease, representative samples from blocks of the rootstock and scion material should collected and submitted to a testing laboratory to determine their health status.  If the vines are field finished (i.e., not potted), testing after growing in the nursery rows or after cold storage is recommended to assure freedom of disease-causing agents.  Is it possible to develop a testing plan depending on the number of vines to be produced, either by testing individual mother plants or using statistical sampling.  The more samples that are submitted for testing, the better confidence in results.

  The grower may decide to propagate and graft material from their own or a neighbor’s vineyard. This choice can be based on early performance of the specific variety or clone in the winery.  However, caution must be taken to assure that the field selection is not infected with detrimental pathogens.  A field selection that performs well in one vineyard may not perform the same way in a newly planted vineyard.   For example, it is known that some pathogens may not display symptoms until a stress factor is present.  Also, some varieties display more symptoms when grafted to a specific rootstock.  In summary, regardless of where the plants originate, it is a good practice to test the mother vines for the presence of pathogens.

Prevention of Infection in the Newly Planted Vineyard

  Procuring certified and/or disease-free tested vines, is just the start.    The newly planted vines have the potential to become infected during their life span. This is especially possible if a diseased vineyard block was removed and replaced with “clean planting stock” or nearby blocks are infected with a virus that is able to spread (e.g., some Grapevine leafroll associated virus species are transmitted by mealybugs; Grapevine fanleaf virus is specifically transmitted by nematodes).

  The new blocks and adjacent vineyards should be monitored for insect vectors and/or suspicious symptoms.  It is always a good idea to determine the cause for suspicious symptoms as viruses and other pathogens can spread from adjacent vineyards.   The knowledge of a positive finding of a virus that is transmissible and the presence of the insect that transmits it will turn on a warning sign.  For example: Grapevine leafroll associated virus-3 or other related Ampeloviruses (GLRaV-1, or -4) and the mealybugs that can transmit these viruses should alert the vineyard manager of a disease prevention strategy that will help avoid the spread of these viruses. I have observed instances in which a vineyard owner removes (and replaces with tested vines) only half of the infected vineyard block to avoid production losses.

Vineyard with grapevines and sunlight

A new vineyard planted with vines infected with Allorhizobium vitis (cluse up)

  The other half of the infected vines are removed after the newly planted vineyard block starts to produce grapes.  This is not recommended.   In these cases, I have seen that by the time the infected older plants are removed, the newer plants have become infected with the same pathogens that were present in the original block.

  Some important fungal and bacterial pathogens are soil-born and can be transmitted to the new planting after the infected vines were removed.  But it is also possible to bring these pathogens with the new planting material.  In many cases, a simple visual inspection can indicate that the planting material is infected with A. vitis. Either way, with no symptoms present, sophisticated tests are available to test the vineyard soil and planting material to allow the grower to make informed decisions on planting and disease management.

Conclusions

  In summary, new vineyard development is a critical task that should be taken seriously.  My recommendation is not to hurry.  Do not just purchase the only material left at the nursery or propagate your next-door neighbor’s budwood because you made last minute decisions.  Take the time to make sure that the planting material will meet the quality standards that will produce the best grapes for optimal wine or table production.  You probably heard me say many times that the only way to avoid disease in the vineyard is to prevent the introduction of harmful pathogens.

   By far the most efficient way of pathogen introduction in a vineyard is by planting material that is already infected (one infected mother plant can produce 200-300 infected daughter plants!).   Currently there is no cure for graft-transmissible diseases once established in the vineyard.     This urges you to apply special care when selecting planting material prior to developing a new block.   With these simple guidelines, it is my hope that you will develop a vineyard that will be healthy and productive. 

  Judit Monis, Ph.D. provides specialized services to help growers, vineyard managers, and nursery personnel avoid the propagation and transmission of disease caused by bacteria, fungi, and viruses in their vineyard blocks.   Judit (based in California) is fluent in Spanish and is available to consult in all wine grape growing regions of the word.  Please visit juditmonis.com for information or contact juditmonis@yahoo.com to request a consulting session at your vineyard.

rain gauge on grapevine plant

Practical Viticulture: The Tried-and-True Plus Something New in Vineyard Soil Moisture Monitoring

By: Michael Cook and Justin Scheiner, Ph.D. – Texas A&M AgriLife Extension Service

As grape growers, we know how important water is for profitable production. Water is involved in pretty much every physiological activity inside a grapevine. We also realize that water is a precious resource and no matter how you slice it, it costs us money. It is not only expensive to apply, but the indirect costs of over or under watering can lead to negative impacts on our bottom line.

  Most climate models predict future growing seasons will be warmer, which will increase water use by grapevines and vegetation in vineyards. This may be good for our friends in Canada, “eh”, but for growers and grapevines in more arid and hot areas on the West Coast as well as in the warm continental and humid climates east of the Rockies, it would spell trouble. These trends mean that it’s increasingly important for commercial producers to adopt data driven technology to monitor water in the soil and in the vine to help guide our decisions. Long gone are the days when the small producer could say there are no sensors in their price range.

  Thanks to advances in technology and manufacturing, there are sensors of all shapes and prices available to today’s grape grower. Having accurate, intuitive data about water use can save a grower serious money. Soil moisture sensors can be very useful in determining when to start irrigating and when to stop. Those that dry farm often irrigate the first few years of vineyard establishment and soil sensors can even be useful in these more temporary situations. Here we’ll briefly discuss soil sensor types and how even the smallest grower can benefit by adopting this technology as part of their irrigation management plan. In a future article, we’ll discuss monitoring vine water status directly and weather-based modelling for irrigation scheduling.

Soil-Based Approaches

  Getting the most out of soil sensors requires some basic knowledge of soil water dynamics. A thorough treatment of these principles is beyond the scope of this article, but we’ll highlight a couple of key concepts here. The foundation for using soil-based water availability measurements, which are ultimately an indirect method of monitoring vine water status, is that we want to maintain some level (e.g., 50-80%) of plant available water (PAW) to vines throughout the growing season. Plant available water is the amount of the water in the soil that vines can actually take up versus the total amount present. While it can be represented as a percentage, we can also express PAW as a volumetric measurement (e.g., inches per acre). Once the soil begins to dry out and the moisture content decreases below a threshold, typically 40-50% of PAW, vines experience drought stress. The specific minimum depletion level that a grower may allow, often called the management or maximum allowable depletion (MAD), may be fine-tuned where a water deficit is allowed to persist over key phenological stages. However, once the soil moisture level approaches 50% most growers will opt to turn the irrigation on.

  Plant available water for a given site or vineyard block can be easily estimated based on soil type, texture, and depth (Table 1). These soil qualities can be investigated by consulting USDA Natural Resources Conservation Service soil maps, collecting soil samples for soil texture and chemical analysis and by simply digging soil pits with an excavator to observe soil horizons, potential rooting depth for new vineyards, and actual rooting depth for mature vineyards.

  Although we still need to get out and scout our vineyard blocks for visual cues throughout the season, soil sensors provide actual data about what is happening in the plant’s root zone. These sensors can be categorized by their function, including those that measure soil tension (qualitative) and those that measure soil moisture content or volume (quantitative).

  There are a number of things to consider when choosing a soil sensor. One is determining the number of sensors to utilize as many can only provide a single point of measurement. Even when using multi-depth sensors, vineyard sites or individual blocks with higher soil variability and with greater topographical changes will require more sensors to accurately determine irrigation needs. The tradeoff for this is higher data resolution leading to more informed decision making. The viticulturist should also consider installing soil sensors at multiple depths in the soil profile so that water infiltration through the soil can be monitored (Image 1). This is also useful for determining if deep soil moisture is available during periods when irrigation may not be routinely applied such as near bud break. With so many soil sensor options available, cost, convenience and accuracy should be weighed to identify the best option.

  No matter which soil sensor you choose, pay particular attention to the placement, installation, and maintenance protocol as each soil sensor type has different requirements. No soil sensor will provide accurate data if it is installed and maintained improperly. Sensors must maintain constant contact with the soil and should be located under the trellis in an area that would normally be wetted by the irrigation system but not immediately underneath an emitter. Make sure to flag soil sensors in the field, secure any cabling, and map locations for future reference as they can easily become lost or damaged.

Qualitative-Based Soil Sensors

Qualitative-based soil sensors, also called water potential sensors, matric potential sensors, or water suction sensors, measure how tightly moisture is bound to soil particles. These measurements are described in tension units (often as centibars, or cbars). Data can reflect suction or negative pressure as with a tensiometer or electrical conductance/resistance as with electrical resistance blocks. Water potential readings are higher (less negative) in fully saturated soil and become more negative as soil begins to dry due to the increase in soil water tension. In other words, there is still water in the soil, but the plant can’t use it because the soil won’t give it up. Soil tension sensors are generally soil-specific and can be inaccurate if the correct model, calibration and installation instructions are not followed.

  These sensors are useful to indicate when to irrigate, but it typically requires some time to understand roughly how much water to apply to bring soil moisture up to an appropriate level.

Quantitative-Based Soil Sensors

  Quantitative-based soil sensors, also called volumetric water content (VWC) sensors are the most used sensors in commercial vineyards. Based on a calibration, they measure how much water in liquid form is present relative to the amount of soil (i.e. volumetric). Measurements are generally in units like percent volume of water to volume of soil or cubic inches of water per cubic inches of soil. For example, a sensor giving a reading of 25% volumetric water content is the same as 0.25 cubic inches of water per cubic inch of soil. When compared to the water content at field capacity, VWC deficits can be used to drive irrigation scheduling decisions. Although the information provided by VWC sensors can be highly valuable, it does not provide any insight into other pertinent information such as water adherence to the soil or ease of extractability by the vine.

  Two classes of quantitative-based soil sensors include Neutron probes and dielectric sensors. Neutron probes are primarily used by researchers and irrigation specialists, requiring bulky and expensive equipment and licensing. Dielectric sensors include Time Domain Reflectometry (TDR) and Frequency Domain Reflectometry (FDR), often referred to as capacitance sensors (Image 2). Of all the soil sensors currently on the market, FDR sensors are the newest and fastest developing area of technology. They can be cost effective, accurate, reliable, low maintenance, and easily integrated into other sensor-based modules like weather stations (Table 2). As with all sensor types, consult the manufacturers recommended installation and maintenance protocol for proper placement, density and depth per block.

  Consider incorporating soil sensors in your water management plan to improve your confidence in irrigation decisions.

 Table 1. Plant available water based on soil texture. (Adapted from Goldammer, T. 2018)

Table 2. Major soil sensor types suitable for vineyard use.

1based off 2025 MSRP for the sensor itself. $ low cost, $$ moderate cost, $$$ high cost.

2maintenance requirement rated from 1-3, with 1 being the lowest maintenance to 3 being highest maintenance.

Image 1. A single soil sensor monitoring moisture placed in the topsoil and another installed in the sub-soil at the same location.

Image 2. A capacitance type sensor being installed in a vineyard.

flock of birds flying above the vineyard

The Impacts of Wildlife on Vineyards & How to Manage the Damage

By: Alyssa L. Ochs, Staff Writer

Animals of all sizes and types can have devastating impacts on grapes growing in a vineyard. There are direct economic impacts when animals eat, trample or otherwise damage grapes, which leads to yield losses and additional expenditures for pest control measures.

It is essential for vineyard owners to find a balance between the costs and labor involved in wildlife control and the benefits of a healthy harvest. We connected with leading vineyard wildlife control companies to learn more about the effects of wildlife and how to manage grapevine damage caused by wild animals.

How Wildlife Affects Vineyards

  There are many ways in which animals can affect grapevines in a vineyard. For example, they can cause direct crop damage by eating grapes, especially when grapes mature right before harvest. Wildlife can contaminate grapes by leaving behind fungus and bacteria from their fecal matter. This residue often leads to off-flavors and bunch rot.

Vine damage occurs when animals gnaw on vines’ bark or dig around the base of plants, impacting current and future grape growth. There is also the possibility of soil erosion caused by wildlife trampling through the vines and damage to irrigation systems.

  Some vineyards are faced with increasing costs for pest control because they need to address the damage already caused and then take more effective action to protect future crops. Changing weather conditions and increasing extreme weather events may also impact pests’ natural behaviors, requiring shifts in vineyard pest control strategies to accommodate new patterns of infestation.

Factors Affecting Wildlife Damage

  A vineyard’s geographic location matters regarding wildlife damage to grapes. Some areas are more prone to animal activity, so it is important to understand the prevalence of wildlife populations and their feeding patterns where you are. You may experience more or less wildlife due to the availability of food and shelter, as well as your vineyard’s terrain and proximity to wild habitats and urban areas.

  The type of wildlife present in your area also determines how much damage is likely to be caused, as some pests cause more harm than others. Fortunately, customized solutions are available to help vineyards improve their management practices and be proactive about minimizing wildlife activity.

Types of Damage Caused by Wildlife

  Birds cause substantial damage by eating copious quantities of grapes, thereby reducing a vineyard’s yield. Starlings, sparrows, and blackbirds are problematic in many vineyards. You may notice pecking damage from birds on grapes, which leaves them susceptible to rot and disease.

  Jon Stone from Avian Enterprises told The Grapevine Magazine, “While grapes that are consumed are a direct loss, pecked grapes may release juice, which can lead to bunch rot and even greater levels of loss. The juice can also attract drosophila flies and wasps, which can spread the rot to otherwise untouched bunches.”

  Based in Sylvan Lake, Michigan, Avian Enterprises offers an EPA-registered solution to eradicate pest birds without causing harm to the birds, other animals, or humans.

  Rodents are common in vineyards, including mice, rats, and voles. These animals are notorious for gnawing on vine roots and bark, which weakens or kills the vines. Rodents can contaminate grapes and vineyard equipment with their fecal droppings, creating risks for food safety and sanitation.

  Deer are known for causing vine damage as they move through vine shoots, leaves and grapes. The movement of deer in vineyard rows reduces the plants’ ability to successfully photosynthesize and produce grapes. Because of their generous size, deer commonly damage vines and soil by trampling through the rows, causing root damage, soil compaction and trellis and fence damage.

  George Horetsky, senior sales representative at Trident Enterprises, told The Grapevine Magazine that bucks also cause damage by rubbing their antlers on young vines, which can kill or weaken them. Based in Waynesboro, Pennsylvania, Trident Enterprises has been a wildlife exclusion expert for over 30 years and is a leading distributor of fence supplies.

  In some areas, wild boars are a problem for vineyard owners. They eat grapes, leading to significant crop loss. Wild boars have rooting behaviors that uproot vines and damage irrigation systems. Predatory animals like coyotes and foxes can also disrupt vineyard operations and scare away beneficial wildlife and insects as they search for food.

Economic Impacts of Wildlife Damage

  Horetsky from Trident Enterprises explained to us how wildlife damage, especially from deer, can lead to substantial economic losses for vineyards.

“Reduced yields from damaged vines directly impact revenue, while the cost of repairing physical damage and replacing plants adds to the expense,” he said. “In some regions, studies suggest wildlife damage can result in a five to 10 percent loss in total vineyard productivity annually. Beyond crop loss, vineyards may face increased operational costs for pest management and implementing preventative measures. Trident Fence’s wildlife control solutions are designed to help mitigate these losses by offering durable, long-lasting fencing options tailored to vineyard needs.”

  Stone from Avian Enterprises shared with us, “The USDA has estimated that bird damage may result in a loss of up to an average of 40 percent of the crop. In a recently published article, Michigan State University states that losses can be as high as 95 percent and 60 percent in red and white varieties, respectively. Losses of over $100 per acre are possible. Clients who have used Avian Control® Bird Repellent have reported significant reduction in the level of loss, at times less than 10 percent.”

How to Prevent Wildlife in the Vineyard

  According to Horetsky from Trident Enterprises, one of the best ways to control wildlife is to install effective fencing.

  “High-quality fencing is the cornerstone of wildlife prevention,” Horetsky said. “Our fencing solutions, including poly and metal mesh options, are designed to withstand wildlife pressure, providing reliable protection for vines. Customizable features ensure the fencing fits the specific needs of the vineyard, whether it is a large-scale acreage or a boutique operation.”

  Horetsky also recommended creating physical barriers to reinforce vulnerable areas like vineyard perimeters and entry points. He suggested pairing fencing with complementary measures like motion-activated sprinklers or repellents during peak wildlife activity. He also shared that inspecting fencing regularly is essential to identify and repair damage.

  “By investing in durable, scalable fencing solutions and adopting best practices for wildlife deterrence, vineyards can focus on cultivating healthy vines and maximizing their yields, year after year,” Horetsky said.

  Stone from Avian Enterprises explained that rather than trying to manage and repair damage already done, crop loss to foraging birds can be significantly reduced by taking a proactive approach to bird control.

  “Frightening devices like cannons, distress calls and streamers have proven to be somewhat effective, while netting is effective but costly to use and very labor intensive,” Stone said. “Avian Control® Bird Repellent is a non-toxic liquid spray that, when used as directed, irritates birds, teaching the birds to avoid any treated areas.”

  Stone said that Avian Control® has no effect on people, pets, or livestock. Also, it does not affect the taste of grapes and biodegrades rapidly.

“The key to successfully bird control is to begin applying Avian Control® Bird Repellent at the first signs of birds in the vineyard, usually around veraison,” Stone said. “Avian Control® can be used up to the day of harvest.”

Best Practices for Vineyard Wildlife Control

  Stone at Avian Enterprises stressed that growers who have experienced the highest level of success with their company’s products have begun their applications early. 

  “Waiting to see how serious the damage will be allowed the birds to establish themselves in the vineyard, making it more difficult to repel them and ensuring ongoing damage until the birds leave,” Stone said. “Avian Control® works at it best when applied by itself. Tank mixing is discouraged, as the presence of other chemicals has been shown to reduce effectiveness, and a pH that is below 6.5 causes premature breakdown of the product. Properly applied, an application of Avian Control® can last up to two weeks.”

  Meanwhile, Horetsky from Trident Enterprises provided several tips for effectively using his company’s wildlife control solutions in a vineyard. His advice can be broken down into the following: site assessment, proper installation, maintenance, complementary measures, and custom solutions.

  “Conduct a thorough assessment of the vineyard to identify vulnerable areas, such as borders near forests or water sources,” Horetsky recommended. “Ensure fencing is installed at the correct height and depth. For deer, fencing should be at least 7.5 feet tall to prevent jumping.”

  “Regularly inspect fences for damage or wear, especially after storms or during peak wildlife activity,” he continued. “Combine fencing with other deterrents like motion-activated sprinklers or repellents for a multi-layered approach. Finally, utilize fencing systems designed for vineyards, such as those with easy access points for equipment and workers, while maintaining robust protection.”

  Vineyards can preserve their immediate productivity and long-term sustainability by incorporating these measures and investing wisely in wildlife control solutions with the help of trusted companies that understand the industry well.

  “Wildlife pressure can be unpredictable, but proactive measures like high-quality fencing reduce risks and provide peace of mind,” Horetsky said. “Trident Fence is committed to helping vineyard owners find practical, cost-effective solutions tailored to their unique needs, ensuring their vines — and bottom lines — are protected season after season.”

Grape background

The Power of Intentional Photography in Vineyard Marketing

By Jake Ahles: Building Legacies at Morel Creative

The glisten of morning dew on grape leaves. Mist rolling through the vineyard. The scent of wet earth. As a vineyard owner, you know that wine is more than just a beverage—it’s a story. Each bottle carries the journey of the grapes, the land, and the winemakers themselves. From the soil where the vines grow to the craft behind the scenes, your vineyard has a story worth sharing. Whether rooted in tradition or leading the way with sustainability, the story you tell shapes how customers see your brand.

  But here’s the truth: if you think it’s only about the photos, you’ve missed the bigger picture. High-quality photography is not just about creating beautiful images—it’s about capturing the essence of your vineyard and connecting with your audience. It’s a tool to set your vineyard apart, claim your space in the market, and firmly plant your flag—your terroir—in a competitive industry.

Why Intentional Photography Matters

  High-quality photography doesn’t always mean high production (though that often delivers the best results). It’s about being purposeful with what your visuals say. Just like you carefully nurture your grapes to create exceptional wine, your photos need to be crafted to reflect your vineyard’s unique story. Intentional photography shows customers what makes your vineyard special and builds a connection that keeps them coming back.

The Four Cs of Vineyard Branding

  A strong vineyard brand is built on the Four Cs: Clarity, Consistency, Connection, and Cohesion.

•    Clarity ensures your audience understands what sets your wines and vineyard apart—whether it’s your sustainable practices, your winemaking expertise, or the story of your land.

•    Consistency reinforces this story across all platforms, from social media to tasting room decor. A unified message builds trust with your customers.

•    Connection happens when your visuals spark emotion. A golden sunset over the vines or a candid shot of your team bottling wine can create a bond with your audience.

•    Cohesion ties everything together. Aligned visuals and messaging across every platform create a seamless, unforgettable brand experience.

  When done right, the Four Cs turn casual visitors into lifelong advocates.

Build Emotional Connections Through Photography

  Photos tell the story of your vineyard, creating a lasting emotional connection. Here’s how intentional photography brings your story to life:

Showcase Your Vineyard’s Beauty: Highlight stunning moments in every season. Early morning mist, vibrant harvest scenes, and sunsets over the vines invite customers into your world.

Reveal the Craftsmanship: Give your audience a behind-the-scenes look at winemaking. From grape picking to bottling, let them see the artistry and care that go into every bottle.

Capture the Tasting Room Experience: Use photos to highlight the warmth and hospitality of your tasting room. Make viewers feel like they’re already there, tasting your wine and enjoying the moment.

Where to Use High-Quality Photography

  Photography has the power to transform your marketing when used strategically. Here’s where it can make the biggest impact:

Website and E-Commerce: Professional images increase perceived value and encourage online purchases.

Social Media: Eye-catching visuals help your posts stand out and grow your audience.

Email Marketing: Beautiful images boost open and click-through rates in newsletters.

Point-of-Sale Materials: From brochures to shelf talkers, visuals influence in-store purchasing decisions.

PR and Media: High-quality photos make your vineyard shine in media coverage.

  Best Practices for Vineyard Photography

  Want your photos to make an impact? Follow these best practices:

Hire Professionals: Experienced photographers know how to capture the unique charm of vineyards.

Highlight the Seasons: Show the beauty of your vineyard year-round, from budding vines in spring to harvest in fall.

Tell Your Story: Focus on moments that reveal your vineyard’s values, traditions, and people. Including people in your photos add a human connection.

Diversify Your Content: Use a mix of wide vineyard shots, close-ups of grapes and wine, and candid lifestyle moments to tell a complete story.

Work with Experts: Collaborate with visual strategists to align your photography with your overall brand narrative.

Lighting: Natural lighting is your best friend in vineyard photography. Aim for golden hour shots to capture the warmth and serenity of your landscape, or overcast days for even lighting.

Leveraging Photography Across Marketing Channels

  Investing in professional photography is just the first step—knowing how to use those visuals effectively across your marketing channels is what brings your brand to life and maximizes your investment. Here are some ways to integrate intentional photography into your vineyard’s marketing strategy to captivate your audience and drive results.

Website and Digital Presence: Your website is often the first impression potential customers will have of your vineyard. Use stunning landscape shots for your homepage banner to immediately draw them in, and pair behind-the-scenes imagery with storytelling on your “About Us” page to highlight your vineyard’s heritage, values, and craftsmanship. High-quality product photos are essential for online wine shops, helping customers feel confident about their purchase before even tasting your wine.

Social Media Engagement: Social media platforms like Instagram and Facebook thrive on visual storytelling. Consistent, cohesive imagery establishes your brand’s aesthetic and builds trust with your audience. Post dynamic shots of harvest season, candid moments with your team, or even drone footage of your vineyard to showcase its scale and beauty. Don’t overlook trends like Instagram Reels or TikTok videos, which offer opportunities for short, engaging content that resonates with younger, experience-driven audiences.

Email Marketing Campaigns: A compelling photo can make your email campaigns stand out in crowded inboxes. Whether it’s a winemaker holding a glass of their latest release or an inviting table set for a tasting event, visuals paired with enticing copy create a sense of connection and urgency that drives clicks and sales.

Advertising and Beyond: When running paid ad campaigns, high-quality visuals are critical. Whether on social media, Google Ads, or print media, polished photos grab attention and communicate your vineyard’s dedication to quality and authenticity.

  By thoughtfully leveraging professional photography across these channels, you’ll not only elevate your brand’s visibility but also create meaningful connections with your audience.

The Evolution of Vineyard Marketing in a Digital Era

  The wine industry is more competitive than ever, and traditional marketing alone isn’t enough to stand out. Digital platforms like Instagram and TikTok have changed the game, making visual storytelling essential. For example, some vineyards are creating ‘day-in-the-life’ reels, taking viewers through picturesque landscapes, grape harvesting, and intimate moments in the tasting room, which resonate with millennial and Gen Z audiences.

Why It Matters:

•    Social media algorithms prioritize high-quality visuals, helping your content reach more people and grow your brand.

•    E-commerce customers are more likely to buy wines they feel emotionally connected to. Beautiful visuals create that connection.

•    Younger audiences value experiences. Photos that transport them to your vineyard can inspire them to visit or order your wine online.

  Investing in intentional photography and video for digital platforms helps you reach new audiences while staying true to your roots.

Why Photography Is Worth the Investment

  It’s easy to think of photography as an expense, but it’s actually one of the smartest investments you can make. Your wine tells the story of your land, your history, and your dedication. High-quality visuals ensure that story is heard, felt, and remembered by everyone who experiences your brand.

Professional photos can:

•    Attract more visitors to your tasting room.

•    Boost online sales by creating a polished

      e-commerce presence.

•    Build customer loyalty through emotional

      storytelling.

•    Increase media coverage and brand visibility.

Claim Your Place in the Market

  Every vineyard has a story, but not every vineyard tells it well. High-quality photography bridges the gap between your story and your audience. It’s how you connect with customers, showcase your unique values, and claim your place in a competitive market.

  Intentional photography is more than just beautiful images. It’s a tool to capture your vineyard’s legacy, communicate your passion, and ensure your story is remembered for years to come. By investing in photography, you’re investing in the future of your vineyard.