Winery Info

Keeping it Social:

Keeping it Social:

How to Approach Your Online Connections Post-COVID By: Tracey L. Kelley Aspects of target marketing are quite fluid right now ...
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Protein Fining Trials Step by Step

Protein Fining Trials Step by Step

By: Thomas J. Payette, Winemaking Consultant Fining trials on white, blushes and some rose wines can be critical to determine ...
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Palmaz Vineyards:  The Winery of the Future

Palmaz Vineyards: The Winery of the Future

The barrel room in the cave. Christian Palmaz is designing an artificial intelligence system that will monitor wines as they ...
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Mobile Bottling Provides Experience, Expertise and Cost Control

Mobile Bottling Provides Experience, Expertise and Cost Control

Photo Credit: Signature Mobile Bottlers By: Gerald Dlubala The proper bottling of your wine is important. Timing, experience, state of ...
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End-of-Line Packaging:

End-of-Line Packaging:

Protecting Your Product, Productivity and Profit By: Cheryl Gray For any winery, end-of-line packaging is the protector of hours expended ...
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The Best Wine Labels Capture Attention and Reflect Brand

The Best Wine Labels Capture Attention and Reflect Brand

Photo Credit: Sara Nelson Design (saranelsondesign.com) By: Gerald Dlubala A wine bottle is more than just a vessel that gets ...
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Southbrook Vineyards:  Living a Sustainable Mantra

Southbrook Vineyards: Living a Sustainable Mantra

By: Alyssa Andres Many wineries are starting to move toward more sustainable practices, not only because it’s ethical but also ...
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Pricing Strategies to Maximize Profit in the B.C. Wine Market

Pricing Strategies to Maximize Profit in the B.C. Wine Market

By: Briana Tomkinson Mass-market Canadian wine producers like Arterra and Constellation Brands have something most family-run boutique wineries don’t: teams ...
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Marketing During a Crisis: Tips to Pivot Your Marketing Messages

Marketing During a Crisis: Tips to Pivot Your Marketing Messages

By: Susan DeMatei Recession Marketing Pro Tip: Understanding consumer psychology and the underlying emotions is critical when advertising during a ...
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Wine in the Time of COVID-19

Wine in the Time of COVID-19

By: Briana Tomkinson Tasting rooms, restaurants and bars across Canada were abruptly shut down in March in an unprecedented move ...
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