Archived Articles

Best Practices for Water Management  

Best Practices for Water Management  

By: Becky Garrison During the virtual Oregon Wine Symposium (February 15-17, 2022), Cheney Vidrine, winemaker for Union Wine Company, moderated a panel on winery sustainability focusing on best practices for water management in the cellar. Brighid O’Keane, former outreach director for LIVE, opened with a brief overview of LIVE’s sustainability ...
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SMS Wine Marketing Compliance – 3 Simple Rules to Follow

SMS Wine Marketing Compliance – 3 Simple Rules to Follow

By: Bryan St. Amant, Founder & CEO of VinterActive With the latest research showing SMS wine marketing is performing 32-times better than email, many DTC wineries are now eager to use text messaging to grow their business. The great news is wine lovers are especially interested in staying in touch ...
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The Psychology Behind Gift Buying

The Psychology Behind Gift Buying

How to Tweak Your Messaging for More Sales this Holiday By: Susan DeMatei, Founder of WineGlass Marketing   There is a lot of pressure on Q4 this year. Americans fueled by high gas prices, inflation, and pent-up demand flocked to Europe instead of domestically in 2022. For most North American ...
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Wine Tank Purchasing Thoughts

Wine Tank Purchasing Thoughts

By: Tom Payette - Wimemaking Consultant One of the biggest tasks in setting up a winery or expanding one is the decisions on the wine tanks. Much time, thought and effort should go into planning what the winery wants to accomplish with the tanks. If these decisions are made properly ...
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Frequently Asked Questions for Pruning Grapevines 

Frequently Asked Questions for Pruning Grapevines 

By: Annie Klodd, University of Minnesota Extension Pruning season is almost upon us, this article references common grapevine terminology and requires the reader to have basic knowledge of grapevine pruning. If you are new to pruning, take some time to familiarize yourself with grapevine structure and the basics of pruning ...
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Does Crop Insurance Cover Losses to My Vines?

Does Crop Insurance Cover Losses to My Vines?

By: Trevor Troyer, 
Vice President 
Agricultural Risk Management, LLC Does crop insurance cover losses to my vines? What can I do about my vine loss? Half of my vineyard got burned down due to wildfires. I have major freeze damage on my Vitis vinifera my natives are fine though. What ...
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Chateau Chantal: A Unique Experience in Northern Hospitality

Chateau Chantal: A Unique Experience in Northern Hospitality

By: Nan McCreary Chateau Chantal, one of Northern Michigan’s earliest wineries, is raising the bar for wine lovers looking for more than just a wine tasting, but rather an immersive wine experience. Not only is the winery rated as one of Michigan’s best, but it combines a vineyard and a ...
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Nitrogen Use Improves Your Wine, Your Packaging and Your Bottom Line   

Nitrogen Use Improves Your Wine, Your Packaging and Your Bottom Line   

By: Gerald Dlubala It’s colorless, odorless and virtually undetectable. As a result, nitrogen is one of the most effective tools for winemakers to use as a combatant against oxidation, spoilage and bacteria growth in their wines. As a result, nitrogen can be used in multiple stages of winemaking and has ...
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SEISMIC PROTECTION

SEISMIC PROTECTION

Manufacturing Tanks for Wineries to Withstand the Unpredictability of Natural Disasters and More! By: Cheryl Gray Although wineries have plenty to consider when selecting the tanks that will store their wine, earthquakes are not at the top of the list for most. However, if a tank can hold its own ...
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Winery Owners Most Important Opportunity

Winery Owners Most Important Opportunity

Why So Many are Missing It By: Catherine Tindall The Employee Retention Tax Credit (ERTC) is one of the best ways for those in the beverage industry to regain their footing in a post-COVID age. Unfortunately, according to current estimates, many eligible businesses are missing out on this historic opportunity ...
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