Archived Articles

How to Clean a Wine Tank

How to Clean a Wine Tank

By: Tom Payette, Winemaking Consultant Cleaning in the winery is one of the most important tasks the winemaker has the most control over in the cellar. It is often said, and very nearly true, winemaking is 95% cleaning. Data is shy when it comes to how to clean certain parts ...
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Why Should I Buy Crop Insurance?  

Why Should I Buy Crop Insurance?  

By: Trevor Troyer, VP, Agricultural Risk Management That is a question I hear a lot. For some it makes sense to purchase crop insurance, depending on the growing risks they are dealing with. For others it might not be as good a fit for them. Often times large growing operations ...
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Spring Cleaning: Why you should care about data hygiene

Spring Cleaning: Why you should care about data hygiene

By Susan DeMatei What do you think of when you hear “data hygiene”? Most people either have no idea what the term means or believe it involves tedious hours mired in excel. But like regular car tune-ups, it should translate to increased marketing program performance and sales. Why? Because just ...
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Should You Plant Your Next Vineyard Without North-South Rows?

Should You Plant Your Next Vineyard Without North-South Rows?

By: Annie Klodd, University of Minnesota Extension Educator Row orientation is one of the first decisions a grower makes when planting a new vineyard. But how much does this decision matter, and what should you consider when choosing row orientation? For generations, many have touted north-south (N-S) row orientation as ...
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Exploring New Practices for Managing Trunk Disease

Exploring New Practices for Managing Trunk Disease

By: Becky Garrison During the Oregon Wine Symposium, held virtually from February 15-17, 2022, Akif Eskalen, Professor of Cooperative Extension, UC Davis, offered his insights into the identification, biology, epidemiology and current management strategies of grapevine trunk diseases. In Eskalen’s estimation, GTDs are considered one of the most significant challenges ...
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AMPHORA: Bringing the Past Into the Present

AMPHORA: Bringing the Past Into the Present

By: Nan McCreary Wine fermented, aged and stored in clay amphora, a practice that originated in Georgia 6,000-8,000 years ago, is experiencing a renaissance around the globe as winemakers realize that this ancient technique brings new opportunities to viniculture. An amphora is “an ancient Greek or Roman jar or vase ...
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SMS Marketing Performance in the U.S. Wine Industry - 2022

SMS Marketing Performance in the U.S. Wine Industry – 2022

After 20 years of researching and reporting on the best practices of email wine marketing, it’s an honor to share VinterActive’s first VinQuest™ Wine Marketing Report on the benchmarks and best practices of SMS marketing in the wine industry. This preliminary analysis draws on five independent wine marketing data sets ...
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From the Vineyard to the Bottle: What to Consider When Choosing Filling Equipment

From the Vineyard to the Bottle: What to Consider When Choosing Filling Equipment

By: Cheryl Gray When harvest ends, when fermentation and aging are over, it is time to bottle the wine. While it may seem like a simple thing, how those bottles get filled truly matters. When choosing the right filling equipment for a winery, key factors to consider include capacity, functionality ...
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Wine Production Methods & Business Needs Drive Pump Choice

Wine Production Methods & Business Needs Drive Pump Choice

By: Gerald Dlubala Pumps are an important and core piece in winemaking. A productive and successful cellar operation requires pumps to be tolerant of solids and sediment, easy to clean and maintain and efficient at keeping oxygen out of the wine. Additionally, the winemaker needs the support of a manufacturer ...
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Springtime Expert Advice for Vineyard Wildlife Control

Springtime Expert Advice for Vineyard Wildlife Control

By: Alyssa L. Ochs Discussions about pest control in the vineyard often revolve around small insects that eat away at plants, but there are much larger animals that cause damage among the rows as well. Instead of chemical deterrents commonly used for small pests, wildlife control in the vineyard is ...
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