Wine Tasting Trials
Testing in tens, making it easy By Thomas J. Payette, Winemaking Consultant While in the wine business struggles often start with speaking and working in the odd amounts that we often hear in conversations with other winemakers. Trials and fining agents are riddled with unfamiliar language and terms to many ...
The Rise of Cultural Meh
How brands can speak to emotionally exhausted customer By Susan DeMatei, Founder of WineGlass Marketing I spend an embarrassing amount of time every January reading year-end recaps, trend reports, and “culture in review” pieces. It’s part professional habit, part curiosity, part doomscrolling with a notebook. But as I started flipping ...
When Correcting Vineyard Soils Costs Too Much
Making strategic decisions about building soil fertility. By Neal Kinsey, Kinsey Agricultural Services What good is a soil test if it costs too much to follow the advice given? Many growers express concern about the expense involved in meeting fertilizer requirements, even when they recognize the importance of following recommended ...
Wine & Hospitality
The last bastion of human connection in an AI-driven world By Cory Krejcik, Founder of Thirsty Bandit In a culture increasingly shaped by screens, algorithms, and artificial intelligence, wine and hospitality may represent one of the last places where people still gather, slow down, and remember what it feels like ...
Certificates of Label Approval for Wines
A few tips and label basics By Brad Berkman & Louis J. Terminello of Greenspoon Marder LLP Virtually every wine that it makes to the shelf of a US wine shop has had its label reviewed by the Alcohol and Tax and Trade Bureau (TTB) of the U.S. Government. After ...
Blanc Du Bois in Texas
Disease-tolerant grapes have been enthusiastically embraced by Texas wineries By Danny Hillin, Justin Scheiner, Ph.D., and Michael Cook Texas A&M AgriLife Extension Service It’s not often that a new grape variety is developed, and it’s even rarer that a new grape becomes widely adopted in the wine industry. In order ...
What is Subsidized Crop Insurance?
How does it work & are there differences between providers By Trevor Troyer, Agricultural Risk Management The Federal Crop Insurance Corporation (FCIC) was created in 1938. When coverage began, it was limited to major crops. It was essentially an experiment at that time, until the passage of the Federal Crop ...
Vineyard Health
Grapevine virus diseases that are best detected in the spring Typical foliar symptom of Grapevine fanleaf virus in a California Vineyard By Judit Monis, Ph.D., Vineyard and Plant Health Consultant One of the most important factors to take into consideration when establishing a new vineyard is the health status of ...
Small Intruders, Big Damage
Managing vineyard pests from the ground up By Alyssa L. Ochs From rodents to birds and larger wildlife, vineyards must address a wide range of pest challenges that can impact fruit quality and yield. As climate patterns shift worldwide, vineyards are refining their pest-control strategies and adopting a more integrated, ...
Producing Pacific Northwest Chillable Reds
What exactly are chillable reds? By Becky Garrison So, what exactly are chillable reds? And for wineries, is this simply a flashy trend whose popularity will fade over time or a new way of producing and marketing wine that speaks to the changing consumer wine preferences in the US? To ...
