Archived Articles

Napa Valley Sign outside of Vineyard says Welcome to this world famous wine growing region

The Evolution of California’s Winery Industry (2013-2023)

A Decade of Challenge, Change and Resilience By: Mike McNulty, Managing Principal at EPIC Insurance Brokers & Consultants Over the past decade, California’s wineries have witnessed changes in the property insurance marketplace that would have seemed impossible ten years ago. As an insurance broker focused on the winery industry, I ...
Photo of winery building with grape crushing equipment and people using bins to put grapes on crushing equipment

Custom Crush Host & Guest

By: Thomas J. Payette, Winemaking Consultant Having been on both sides of custom crush not only as a winemaker as a host winery but also as a winemaking client in another’s winery I feel especially adapted to help people with custom crush endeavors. Making sure your grapes and wine get ...
vineyard with hail damage

Storms on the Way?  Hail No!

Image 1: Vineyard with hail damage By: Kirk Williams, Lecturer-Texas Tech University For many grape growers that are East of the Rocky Mountains, hailstorms can occur throughout the growing season from late Spring through the Fall.  Hailstorms can reduce shoot growth, reduce yield and occasionally damage the woody parts of ...
The Essentials of Grape Crop Insurance

The Essentials of Grape Crop Insurance

By: Trevor Troyer - Vice President at Agricultural Risk Management, LLC Grape cultivation is an art that dates back thousands of years, producing some of the finest wines and fruits enjoyed worldwide. However, vineyard owners face a range of challenges, from unpredictable weather patterns to diseases that can decimate their ...
Old Vine From Angelica Vineyard - Ph Credit Catena Zapata

Preservation of the Genetic Diversity of Wine Grape Varieties

The Old Vine Conference Old Vine From Angelica Vineyard – Photo Credit Catena Zapata By: Judit Monis, Ph.D. - Vineyard and Plant Health Consultant Recently, I did some research on “old vine” heritage grapevines after seeing a post on LinkedIn that showed a vineyard with characteristic “red leaf” symptoms likely ...
Picture showing wine bottles in first box, 1 wine bottle in second box, and a wine bottle being held behind a women's back saying Visual strategies include props, models, colors, lighting, backgrounds, angles, symbols, composition, and contrast to make your images look different than other brands.

Our Five Top Marketing Priorities for 2024

By: Susan DeMatei, Founder of WineGlass Marketing If you're like most of us, the holiday marketing campaigns are well underway, and you're now focusing on next year's budgets and plans. Choosing your marketing priorities for 2024 is a bit like assembling IKEA furniture—you're looking for simple, clean lines and straightforward ...
Photo of B Cellars front entrance to their building

B Cellars Embraces AI to Understand the Emotional Connection Between Brand and Consumers

In the ever-evolving landscape of the wine industry, innovation is not just about viticulture and winemaking techniques; the new frontier is understanding the emotional bond between brand and customers. B Cellars, a trailblazer in the Napa Valley wine scene, took an early leap into the future by integrating artificial intelligence ...
Picture of front of a winery building entrance connected to 3 metal silos

Exploring Accommodation Options at Wineries

By: Becky Garrison Wineries looking to provide their guests with elevated wine-tasting experiences might want to explore the option of offering accommodations at their winery or vineyard. Kristen Baxter, operations manager for Abbey Road Farm in Carlton, Oregon, said, "Our lodging is integral to our business model, as it allows ...
Picture of front of BlueJacket Crossing Vineyard and Winery building with people sitting and standing outside

BlueJacket Crossing Winery & Vineyard  

Award-Winning Wines With Memorable Views in a Family Atmosphere By: Gerald Dlubala Follow the Oregon Trail through Kansas, and you’ll run right through the aptly named BlueJacket Crossing Vineyard and Winery in Eudora, about halfway between Kansas City and Lawrence. “There’s a historic landmark," said Kandaya “Pep” Selvan, owner, vintner ...
Finding Balance Between Wildlife Control and Natural Habitats

Finding Balance Between Wildlife Control and Natural Habitats

By: Alyssa L. Ochs As many vineyards take a sustainable and eco-friendly approach to grape growing, habitat destruction has become a topic worth learning more about. Delicate ecosystems depend upon agricultural biodiversity to help the land and native species thrive, yet at the same time, vineyards must safeguard their crops ...