Archived Articles

Fungal Trunk Diseases, Description, Prevention, Management & Diagnosis

Fungal Trunk Diseases, Description, Prevention, Management & Diagnosis

Symptoms of decline and cankers in grapevines of Seimatosporium species, a fungal pathogen By: Judit Monis, Ph.D. - Vineyard and Plant Health Consultant Grapevine trunk diseases occur worldwide and are caused by bacterial, fungal pathogens, or a combination of both. Trunk disease fungal pathogens can be airborne and soilborne. These ...
Why U.S. Wine Labels Leave Consumers in the Dark

Why U.S. Wine Labels Leave Consumers in the Dark

By Greg Martellotto As an Italian Wine Ambassador and a winemaker, I’ve had the privilege of immersing myself in the world of wine from both sides of the glass. While the complexities of terroir and the delicate art of winemaking have captivated me for years, a growing concern has emerged: ...
Chart showing what factors are a part of your purchase decision top 8

A Generational Guide to Customer Journeys and Shopping Habits

By: Susan DeMatei - founder of WineGlass Marketing Let’s be real—every generation shops differently. Boomers? They’re all about the in-store treasure hunt, but Gen Z and Millennials are navigating their purchase journeys with the ease of a swipe. In a world where everything’s one click away, that in-person experience better ...
Timely Reporting Changes to Operations is Essential

Timely Reporting Changes to Operations is Essential

By: Brad Berkman and Louis Terminello, Greenspoon Marder As likely every reader of this article knows, some type of federal and state permit(s) is required to engage in any aspect of the alcohol beverage industry. Suppliers of beverage alcohol, also known by the term of art, Industry Members, are required ...
woman smiling making heart sign with both hands sitting in front of a laptop and a half filled wine glass

HOW TO: Maximize Tasting Room Sales Through Engaging Visual Content

By: Jake Ahles, Founder, Morel Creative Did you know video content accounts for 85% of online consumer traffic? If you’re not utilizing video to showcase your tasting room, you’re leaving untapped opportunities on the table (pun intended). Not only that, but consumers are also995% more likely to remember a brand ...
man sitting at table holding half filled wine glass and a gloved hand giving the thumbs up

Lower the pH of Wines by Easy Lab Acid Trials

By: Thomas J. Payette, Winemaking Consultant Often a winemaker is challenged with grapes, juice and wine that may have an imbalance in regard to the pH of a certain wine and that wines style.  This can be a critical choice for the winemaker in terms of protecting the wine from ...
photo showing hail damage to the grapes on a vine

Protecting Your Crop From Going to Hail

By: Danny Hillin and Justin Scheiner, Ph.D. - Texas A&M AgriLife Extension Service If you ask any winegrower on the Texas High Plains about their greatest fear, you’ll likely get a consistent answer: hailstorms! Throughout a large portion of the state, these sudden and often destructive weather events are a ...
a man holding a wine bottle talking to a woman and standing in front of many shelves filled with different wine bottles

How to Market Your Wine For Today’s World

By: Shawn Zylberberg One of the greatest living winemakers in the world, Michel Rolland, recently said that it has never been easier to make great wine, but it has never been harder to sell it. The entire wine industry, regardless of fine wine or bulk producers, can find common ground ...
photo of the winery building at With the Wine Vineyard and Winery

With the Wind Vineyard & Winery

Celebrating Life’s Journey, One Glass at a Time By: Gerald Dlubala After living in Colorado for nine years, Jeremiah and Lisa Klein decided to move back to their original home state of South Dakota in 2012 to buy some farmland and raise their family. They considered a picturesque farm that ...
3 men celebrating in the middle of a vineyard row

Celebrating the 40th Anniversary of the Walla Walla Valley AVA

By: Becky Garrison Since the formation of the Walla Walla Valley AVA in 1984, this oasis, set amid a vast sagebrush desert that rolls across Southeast Washington and Northeast Oregon, has emerged as a destination hub for wine connoisseurs. At present, the Walla Walla Valley AVA includes 135 wineries producing ...