Marketing

Picture showing wine bottles in first box, 1 wine bottle in second box, and a wine bottle being held behind a women's back saying Visual strategies include props, models, colors, lighting, backgrounds, angles, symbols, composition, and contrast to make your images look different than other brands.

Our Five Top Marketing Priorities for 2024

By: Susan DeMatei, Founder of WineGlass Marketing If you're like most of us, the holiday marketing campaigns are well underway, ...
Photo of B Cellars front entrance to their building

B Cellars Embraces AI to Understand the Emotional Connection Between Brand and Consumers

In the ever-evolving landscape of the wine industry, innovation is not just about viticulture and winemaking techniques; the new frontier ...
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Exploring Accommodation Options at Wineries

By: Becky Garrison Wineries looking to provide their guests with elevated wine-tasting experiences might want to explore the option of ...
Image showing 75% of consumers will judge a brand's credibility based on their website design source Stanford Web Credibility Research

What is a Website Template & Ten Reasons You Want One

By: Susan DeMatei, Founder of WineGlass Marketing In today's fast-changing landscape, web experts agree that we should redesign our websites ...
robot holding tray with full wine glass and woman holding full wine glass

The Right Blend of AI Can Keep Customers from Withering on the Vine

By:  David Wachs, CEO of Handwrytten Changing U.S. consumer drinking habits have been troublesome for the domestic wine industry. Younger ...
Picture of Eagles Landing Winery from the street with red car in front on street

Eagles Landing Winery

Award-Winning Wines In Northeast Iowa By: Gerald Dlubala Marquette, Iowa, is built for tourism, especially outdoor enthusiasts. The quaint, welcoming ...
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An Overview of Washington State’s Vineyards & Wineries

By: Becky Garrison Since the first planting of wine grapes in Fort Vancouver, Washington in 1825, Washington State has risen ...
3 people holding wine bottles

Clubs Vs Subs; Which is Better?

By: Susan DeMatei, Founder of WineGlass Marketing Unless you’ve lived in your cellar for the past five years, you’ve noticed ...
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Steps for the Long-term Success of Your Brand & Business

By: Lauren A. Galbraith Family wineries face certain common issues when it comes to succession planning, and there are steps ...
hand pouring wine to glass

A Glass a Day Keeps Stress at Bay

Embracing Wine in the Lives of Everyday People By: Heidi Moore, Host – Wine Crush Podcast The number of factors ...