Marketing

The Results Are In! The Annual Email Benchmark Report

The Results Are In! The Annual Email Benchmark Report

By: Susan DeMatei Each December, WineGlass Marketing releases email benchmarks for the wine industry. We do this because having a ...
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Software for Wineries: Time-saving Technology Lifts Wineries to Higher Levels of Productivity

Software for Wineries: Time-saving Technology Lifts Wineries to Higher Levels of Productivity

Credit: Vintrace By: Cheryl Gray Software applications are helping wineries worldwide manage day-to-day operations from vineyard to table, including that ...
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“Marietta Cellars: Spinning Magic in Sonoma County”

“Marietta Cellars: Spinning Magic in Sonoma County”

Scott Bilbro and his late father, Chris By: Nan McCreary, Sr. Staff Writer, The Grapevine Magazine Marietta Cellars owner and ...
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How To Get The Most Out Of A Virtual Trade Show

How To Get The Most Out Of A Virtual Trade Show

By: Susan DeMatei All indicators suggest we will continue our social distancing well in 2021, which means the late winter ...
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An Open Letter to Winery Owners: Things I Would Do If I Owned A Winery

An Open Letter to Winery Owners: Things I Would Do If I Owned A Winery

By: Susan DeMatei It’s tough out there right now. COVID cases are on the rise, scaring both our customers and ...
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Covid, Community & Commerce: The Emergence of Online Engagement & eCommerce

Covid, Community & Commerce: The Emergence of Online Engagement & eCommerce

By: Carl Giavanti Many wineries, business partners and consumers are at home in some form of quarantine or under stay ...
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Keeping it Social: How to Approach Your Online Connections Post-COVID

Keeping it Social: How to Approach Your Online Connections Post-COVID

By: Tracey L. Kelley Aspects of target marketing are quite fluid right now and are projected to be for some ...
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Email Is Not Dead…But You Can Be Deadly With It!

Email Is Not Dead…But You Can Be Deadly With It!

Woman watching online videos on desktop By: Susan DeMatei I actually looked it up; AOL started in 1993, which brought ...
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Marketing During a Crisis: Tips to Pivot Your Marketing Messages

Marketing During a Crisis: Tips to Pivot Your Marketing Messages

By: Susan DeMatei Recession Marketing Pro Tip: Understanding consumer psychology and the underlying emotions is critical when advertising during a ...
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Turning Award Medals into Marketing Gold: How Wine Competitions Build Community & Recognition

Turning Award Medals into Marketing Gold: How Wine Competitions Build Community & Recognition

By: Tracey L. Kelley If there’s one aspect of wine we can all agree on, it may be that what’s ...
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