Marketing

SMS Wine Marketing Compliance – 3 Simple Rules to Follow

SMS Wine Marketing Compliance – 3 Simple Rules to Follow

By: Bryan St. Amant, Founder & CEO of VinterActive With the latest research showing SMS wine marketing is performing 32-times ...
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The Psychology Behind Gift Buying

The Psychology Behind Gift Buying

How to Tweak Your Messaging for More Sales this Holiday By: Susan DeMatei, Founder of WineGlass Marketing   There is ...
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Insights From Overseas:Three DTC Trends from Europe

Insights From Overseas:Three DTC Trends from Europe

By: Susan DeMatei, Founder of WineGlass Marketing After navigating our client’s business and company growth during the last two roller-coaster ...
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Text Marketing Plan:  3 Easy Steps to Get Started

Text Marketing Plan: 3 Easy Steps to Get Started

By: Bryan St. Amant, Founder & CEO of VinterActive Now that leading wineries have discovered the power of SMS marketing, ...
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PLEASE LIKE ME: How to Successfully Navigate Customer Reviews

PLEASE LIKE ME: How to Successfully Navigate Customer Reviews

By: Susan DeMatei, Founder of WineGlass Marketing In the September/October issue of The Grapevine Magazine, I wrote an article entitled ...
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The 7 Best Ways Wineries Can Grow Their Text Marketing Lists

The 7 Best Ways Wineries Can Grow Their Text Marketing Lists

By: Bryan St. Amant, Founder & CEO of VinterActive Silicon Valley Bank’s latest research on wine marketing shows that fewer ...
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Spring Cleaning: Why you should care about data hygiene

Spring Cleaning: Why you should care about data hygiene

By Susan DeMatei What do you think of when you hear “data hygiene”? Most people either have no idea what ...
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SMS Marketing Performance in the U.S. Wine Industry - 2022

SMS Marketing Performance in the U.S. Wine Industry – 2022

After 20 years of researching and reporting on the best practices of email wine marketing, it’s an honor to share ...
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Luxury Brands Up Their Marketing Game

Luxury Brands Up Their Marketing Game

By: Susan DeMatei, Founder of WineGlass Marketing Coco Chanel once said, “The best things in life are free. The second ...
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Welcome to VJB Cellars:  Old World Tradition — New World Innovation

Welcome to VJB Cellars:  Old World Tradition — New World Innovation

By: Nan McCreary For Italian wine lovers, the dream vacation would undoubtedly include a trip to Italy, a land of ...
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