Marketing

Wine, Widgets & Website Accessibility

Wine, Widgets & Website Accessibility

By: Rick Gagnon, ADA Site Compliance Like most businesses today, wineries are grappling with making their websites accessible to users ...
Read More
Four Important Ways to Use Software in a Winery

Four Important Ways to Use Software in a Winery

By: Alyssa L. Ochs For hundreds of years, wineries got by with keeping track of their operations with little more ...
Read More
Five Areas to Focus on When Maintaining Your Website

Five Areas to Focus on When Maintaining Your Website

By: Susan DeMatei Maintenance is an important and often overlooked part of having a website. Which is odd because you ...
Read More
Is Your Facility Ready to Host Events?

Is Your Facility Ready to Host Events?

By: Markel Insurance As the spring season brings new life to the vineyards and offers opportunities of growth, so too ...
Read More
Email: The Biggest Tool in Your Digital Marketing Toolbox

Email: The Biggest Tool in Your Digital Marketing Toolbox

By: Susan DeMatei, WineGlass Marketing It is 2019. We shouldn’t be having the conversation about whether you should email or ...
Read More
Why Data Matters

Why Data Matters

By Susan DeMatei and Sara Redahan – Wine Glass Marketing Imagine you are on the marketing team for a direct-to-consumer ...
Read More
10 Tips for Making the Most out of Q4

10 Tips for Making the Most out of Q4

By Susan DeMatei As harvest wraps up, you should be ready to pounce on Q4. There are several reasons OND ...
Read More
MANAGEMENT OF VINE BALANCE FOR BETTER WINE, AND FOR PROFIT

MANAGEMENT OF VINE BALANCE FOR BETTER WINE, AND FOR PROFIT

By Dr. Richard Smart, “the flying vine-doctor” This article will continue with the theme of the last one, that is ...
Read More
A Winery Roadmap for Data Capture

A Winery Roadmap for Data Capture

By Susan DeMatei If you’re trying to sell your wines through direct channels, your customer database is the most valuable ...
Read More
Wine Label Branding: Stay True to Yourself

Wine Label Branding: Stay True to Yourself

By Robin Dohrn-Simpson Imagine you’re a customer in a wine store, searching for your next bottle of wine. What would ...
Read More