Marketing

The Importance of Review Sites

The Importance of Review Sites

By: Susan DeMatei  We all have a love/hate relationship with online reviews. We get angry when someone points out our flaws ...
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Ways to Help Promote Your Venue

Ways to Help Promote Your Venue

It is important now more than ever to promote your winery to both potential clients and other industry professionals. Promoting ...
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In Defense of Describing Wines as Masculine, Feminine, and Sexy

In Defense of Describing Wines as Masculine, Feminine, and Sexy

Neal D. Hulkower Except for my own personal use, as a favor to a friend or colleague, or to satisfy ...
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Balancing Budgets As Tasting Rooms Re-Open

Balancing Budgets As Tasting Rooms Re-Open

By: Susan DeMatei We’ve been waiting, and it’s finally here – tasting rooms can finally open for many of us ...
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Post-Pandemic: How Small Wineries & Vintners Can Get Back to Business, Better!

Post-Pandemic: How Small Wineries & Vintners Can Get Back to Business, Better!

By: Rod Hughes Wildfires, faulty tanks, flooding, a pandemic, lockdowns, water shortages, tornados, tropical storms – the past two years ...
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Demystifying Wholesale Wine Distribution

Demystifying Wholesale Wine Distribution

By: Becky Garrison At the virtual Oregon Wine Symposium held February 16-19, 2020, Jeff Lewis, Director of Education & National ...
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Websites Are a Virtual “Garden”

Websites Are a Virtual “Garden”

By: Susan DeMatei I was reading an article about spring gardening tasks, and they were suggesting that spring was a ...
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What To Do After a Virtual Trade Show

What To Do After a Virtual Trade Show

By: Susan DeMatei and Nathan Chambers Chances are you’ve attended a virtual conference by now. Perhaps it was your first, ...
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The Results Are In! The Annual Email Benchmark Report

The Results Are In! The Annual Email Benchmark Report

By: Susan DeMatei Each December, WineGlass Marketing releases email benchmarks for the wine industry. We do this because having a ...
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Software for Wineries: Time-saving Technology Lifts Wineries to Higher Levels of Productivity

Software for Wineries: Time-saving Technology Lifts Wineries to Higher Levels of Productivity

Credit: Vintrace By: Cheryl Gray Software applications are helping wineries worldwide manage day-to-day operations from vineyard to table, including that ...
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