Clubs Vs Subs; Which is Better?
By: Susan DeMatei, Founder of WineGlass Marketing Unless you’ve lived in your cellar for the past five years, you’ve noticed ...
Steps for the Long-term Success of Your Brand & Business
By: Lauren A. Galbraith Family wineries face certain common issues when it comes to succession planning, and there are steps ...
A Glass a Day Keeps Stress at Bay
Embracing Wine in the Lives of Everyday People By: Heidi Moore, Host – Wine Crush Podcast The number of factors ...
10 Tips That Will Make Your Brand Pop at a Wine Sampling or Tasting Event
By: Ray Sheehan, Founder - Old City Media When attending a wine-tasting or sampling event, your brand needs to sparkle ...
WINE PACKAGING: More Than Just a Pretty Face
By: Cheryl Gray Wineries depend upon the knowledge of packaging companies, not only to boost their products’ aesthetic quality but ...
New Technology Affecting Your Marketing Right Now
By: Susan DeMatei, Founder of WineGlass Marketing At the DTC Symposium last month, there was a session about new technology ...
Could the Wine Industry Benefit from Virtual Assistants?
AI Chatbot smart digital customer service application concept. Computer or mobile device application using artificial intelligence chat bot automatic reply ...
Top-5 Automated Text Campaigns for Wine Merchants
By: Bryan St. Amant, Founder & CEO of VinterActive If you’re like many wine marketers, your to-do list is a ...
Trends in Email Effectiveness
A Five-year Historical Review of Performance Metrics By: Susan DeMatei, Founder of WineGlass Marketing Since 2018, WineGlass Marketing has monitored ...
Celebrating Oregon’s Alternative Wines
By: Becky Garrison Even though Oregon’s pinot noir wines tend to grab the bulk of the headlines, this region produces ...
