Marketing

Clubs Vs Subs; Which is Better?

Clubs Vs Subs; Which is Better?

By: Susan DeMatei, Founder of WineGlass Marketing Unless you’ve lived in your cellar for the past five years, you’ve noticed ...
Steps for the Long-term Success of Your Brand & Business

Steps for the Long-term Success of Your Brand & Business

By: Lauren A. Galbraith Family wineries face certain common issues when it comes to succession planning, and there are steps ...
A Glass a Day Keeps Stress at Bay

A Glass a Day Keeps Stress at Bay

Embracing Wine in the Lives of Everyday People By: Heidi Moore, Host – Wine Crush Podcast The number of factors ...
10 Tips That Will Make Your Brand Pop at a Wine Sampling or Tasting Event

10 Tips That Will Make Your Brand Pop at a Wine Sampling or Tasting Event

By: Ray Sheehan, Founder - Old City Media When attending a wine-tasting or sampling event, your brand needs to sparkle ...
WINE PACKAGING: More Than Just a Pretty Face

WINE PACKAGING: More Than Just a Pretty Face

By: Cheryl Gray Wineries depend upon the knowledge of packaging companies, not only to boost their products’ aesthetic quality but ...
<strong>New Technology Affecting Your Marketing Right Now</strong>

New Technology Affecting Your Marketing Right Now

By: Susan DeMatei, Founder of WineGlass Marketing At the DTC Symposium last month, there was a session about new technology ...
<strong>Could the Wine Industry Benefit from Virtual Assistants?</strong>

Could the Wine Industry Benefit from Virtual Assistants?

AI Chatbot smart digital customer service application concept. Computer or mobile device application using artificial intelligence chat bot automatic reply ...
Top-5 Automated Text Campaigns for Wine Merchants

Top-5 Automated Text Campaigns for Wine Merchants

By:  Bryan St. Amant, Founder & CEO of VinterActive If you’re like many wine marketers, your to-do list is a ...
Trends in Email Effectiveness

Trends in Email Effectiveness

A Five-year Historical Review of Performance Metrics By: Susan DeMatei, Founder of WineGlass Marketing Since 2018, WineGlass Marketing has monitored ...
Celebrating Oregon’s Alternative Wines

Celebrating Oregon’s Alternative Wines

By: Becky Garrison Even though Oregon’s pinot noir wines tend to grab the bulk of the headlines, this region produces ...