Marketing

Demystifying Wholesale Wine Distribution

Demystifying Wholesale Wine Distribution

By: Becky Garrison At the virtual Oregon Wine Symposium held February 16-19, 2020, Jeff Lewis, Director of Education & National ...
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Websites Are a Virtual “Garden”

Websites Are a Virtual “Garden”

By: Susan DeMatei I was reading an article about spring gardening tasks, and they were suggesting that spring was a ...
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What To Do After a Virtual Trade Show

What To Do After a Virtual Trade Show

By: Susan DeMatei and Nathan Chambers Chances are you’ve attended a virtual conference by now. Perhaps it was your first, ...
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The Results Are In! The Annual Email Benchmark Report

The Results Are In! The Annual Email Benchmark Report

By: Susan DeMatei Each December, WineGlass Marketing releases email benchmarks for the wine industry. We do this because having a ...
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Software for Wineries: Time-saving Technology Lifts Wineries to Higher Levels of Productivity

Software for Wineries: Time-saving Technology Lifts Wineries to Higher Levels of Productivity

Credit: Vintrace By: Cheryl Gray Software applications are helping wineries worldwide manage day-to-day operations from vineyard to table, including that ...
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“Marietta Cellars: Spinning Magic in Sonoma County”

“Marietta Cellars: Spinning Magic in Sonoma County”

Scott Bilbro and his late father, Chris By: Nan McCreary, Sr. Staff Writer, The Grapevine Magazine Marietta Cellars owner and ...
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How To Get The Most Out Of A Virtual Trade Show

How To Get The Most Out Of A Virtual Trade Show

By: Susan DeMatei All indicators suggest we will continue our social distancing well in 2021, which means the late winter ...
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An Open Letter to Winery Owners:  Things I Would Do If I Owned A Winery

An Open Letter to Winery Owners: Things I Would Do If I Owned A Winery

By: Susan DeMatei It’s tough out there right now. COVID cases are on the rise, scaring both our customers and ...
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Covid, Community & Commerce:   The Emergence of Online Engagement & eCommerce

Covid, Community & Commerce: The Emergence of Online Engagement & eCommerce

By: Carl Giavanti Many wineries, business partners and consumers are at home in some form of quarantine or under stay ...
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Keeping it Social: How to Approach Your Online Connections Post-COVID

Keeping it Social: How to Approach Your Online Connections Post-COVID

By: Tracey L. Kelley Aspects of target marketing are quite fluid right now and are projected to be for some ...
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