Marketing

Keeping it Social:

Keeping it Social:

How to Approach Your Online Connections Post-COVID By: Tracey L. Kelley Aspects of target marketing are quite fluid right now ...
Read More
Email Is Not Dead…But You Can Be Deadly With It!

Email Is Not Dead…But You Can Be Deadly With It!

Woman watching online videos on desktop By: Susan DeMatei I actually looked it up; AOL started in 1993, which brought ...
Read More
Marketing During a Crisis: Tips to Pivot Your Marketing Messages

Marketing During a Crisis: Tips to Pivot Your Marketing Messages

By: Susan DeMatei Recession Marketing Pro Tip: Understanding consumer psychology and the underlying emotions is critical when advertising during a ...
Read More
Turning Award Medals  into Marketing Gold: How Wine Competitions Build Community & Recognition

Turning Award Medals into Marketing Gold: How Wine Competitions Build Community & Recognition

By: Tracey L. Kelley If there’s one aspect of wine we can all agree on, it may be that what’s ...
Read More
Email Segmentation:  A Critical Tool in the Digital Marketing Toolbox

Email Segmentation: A Critical Tool in the Digital Marketing Toolbox

By: Nathan Chambers, Gaynor Strachan Chun and Susan DeMatei Research shows that your email success can be significantly improved if ...
Read More
Sustainable Wineries  Attract More Consumers

Sustainable Wineries Attract More Consumers

By: Briana Tomkinson Concern about threats related to climate change is inspiring more consumers to make lifestyle changes like going ...
Read More
Are More Audits Coming For the Direct-to-Consumer Market?

Are More Audits Coming For the Direct-to-Consumer Market?

By Alex Koral, J.D., Senior Regulatory Counsel with Sovos ShipCompliant Last fall, the state of Texas began the process of ...
Read More
2020 The Year of Personalization

2020 The Year of Personalization

Businessman hand using tablet with flying application icons around By: Scott Moss and Susan DeMatei According to Forbes, 2020 is ...
Read More
Profiling Software Used by the Wine Industry

Profiling Software Used by the Wine Industry

Photo Courtesy of: VinNOW By: Becky Garrison While one can still find wine producers who rely on paper ledgers, Excel ...
Read More
WINERIES and the HOLIDAYS:  Inseparable Partners in Making the Season Merry

WINERIES and the HOLIDAYS: Inseparable Partners in Making the Season Merry

By: Cheryl Gray With the holiday season comes infinite ways to celebrate the fruit of vineyards from coast-to-coast. Wineries and ...
Read More