Marketing

An Open Letter to Winery Owners:  Things I Would Do If I Owned A Winery

An Open Letter to Winery Owners: Things I Would Do If I Owned A Winery

By: Susan DeMatei It’s tough out there right now. COVID cases are on the rise, scaring both our customers and ...
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Covid, Community & Commerce:   The Emergence of Online Engagement & eCommerce

Covid, Community & Commerce: The Emergence of Online Engagement & eCommerce

By: Carl Giavanti Many wineries, business partners and consumers are at home in some form of quarantine or under stay ...
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Keeping it Social: How to Approach Your Online Connections Post-COVID

Keeping it Social: How to Approach Your Online Connections Post-COVID

By: Tracey L. Kelley Aspects of target marketing are quite fluid right now and are projected to be for some ...
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Email Is Not Dead…But You Can Be Deadly With It!

Email Is Not Dead…But You Can Be Deadly With It!

Woman watching online videos on desktop By: Susan DeMatei I actually looked it up; AOL started in 1993, which brought ...
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Marketing During a Crisis: Tips to Pivot Your Marketing Messages

Marketing During a Crisis: Tips to Pivot Your Marketing Messages

By: Susan DeMatei Recession Marketing Pro Tip: Understanding consumer psychology and the underlying emotions is critical when advertising during a ...
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Turning Award Medals  into Marketing Gold: How Wine Competitions Build Community & Recognition

Turning Award Medals into Marketing Gold: How Wine Competitions Build Community & Recognition

By: Tracey L. Kelley If there’s one aspect of wine we can all agree on, it may be that what’s ...
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Email Segmentation:  A Critical Tool in the Digital Marketing Toolbox

Email Segmentation: A Critical Tool in the Digital Marketing Toolbox

By: Nathan Chambers, Gaynor Strachan Chun and Susan DeMatei Research shows that your email success can be significantly improved if ...
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Sustainable Wineries  Attract More Consumers

Sustainable Wineries Attract More Consumers

By: Briana Tomkinson Concern about threats related to climate change is inspiring more consumers to make lifestyle changes like going ...
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Are More Audits Coming For the Direct-to-Consumer Market?

Are More Audits Coming For the Direct-to-Consumer Market?

By Alex Koral, J.D., Senior Regulatory Counsel with Sovos ShipCompliant Last fall, the state of Texas began the process of ...
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2020 The Year of Personalization

2020 The Year of Personalization

Businessman hand using tablet with flying application icons around By: Scott Moss and Susan DeMatei According to Forbes, 2020 is ...
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