Marketing

Wine Competitions: Are They for You?

Wine Competitions: Are They for You?

By: Nan McCreary Every year, hundreds of wine competitions are staged throughout the world. As the wine industry becomes more ...
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Preparing for the Exit: Why Winery Owners Need to Develop a Harvest Strategy

Preparing for the Exit: Why Winery Owners Need to Develop a Harvest Strategy

By: Edward Webb, Partner, BPM & Kemp Moyer, Partner, BPM Successfully running a business means overcoming numerous challenges. Owners need ...
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Why Your Winery’s Failure to Plan is Planning to Fail

Why Your Winery’s Failure to Plan is Planning to Fail

By: Quinton Jay When it comes to creating a roadmap for your winery’s success, it can feel daunting to generate ...
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Software for Wineries: High-Tech Launches Wineries to New Heights in Productivity

Software for Wineries: High-Tech Launches Wineries to New Heights in Productivity

By: Cheryl Gray Wineries worldwide use technology to their advantage when it comes to saving one of their most important ...
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Is Your Wine Club Keeping Up With Modern Subscription Models?

Is Your Wine Club Keeping Up With Modern Subscription Models?

By: Gaynor Strachan Chun If COVID taught us nothing, it is that re-occurring sales are key to survival, and that ...
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Holiday Email Best Practices

Holiday Email Best Practices

By: Susan DeMatei, President of WineGlass Marketing If you’re like most, you have a holiday calendar crammed full of events, ...
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Tips for Helping Increase  Bookings in Off-Peak Wedding Season

Tips for Helping Increase Bookings in Off-Peak Wedding Season

The months of January, February and March are typically considered “off-peak season” in the wedding industry and tend to be ...
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The Pandemic’s Impact on the Wine & Spirits Industry

The Pandemic’s Impact on the Wine & Spirits Industry

By: Quinton Jay The year 2020 was a complicated one for the wine and spirits industry. According to information published ...
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Trends in Wine Packaging

Trends in Wine Packaging

Follow Consumer Awareness, Expected Use & Material Availability By: Gerald Dlubala Statistics prove that a well-designed, eye-catching package can set ...
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The Importance of Review Sites

The Importance of Review Sites

By: Susan DeMatei  We all have a love/hate relationship with online reviews. We get angry when someone points out our flaws ...
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