Keeping it Social:
How to Approach Your Online Connections Post-COVID By: Tracey L. Kelley Aspects of target marketing are quite fluid right now ...
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Email Is Not Dead…But You Can Be Deadly With It!
Woman watching online videos on desktop By: Susan DeMatei I actually looked it up; AOL started in 1993, which brought ...
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Marketing During a Crisis: Tips to Pivot Your Marketing Messages
By: Susan DeMatei Recession Marketing Pro Tip: Understanding consumer psychology and the underlying emotions is critical when advertising during a ...
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Turning Award Medals into Marketing Gold: How Wine Competitions Build Community & Recognition
By: Tracey L. Kelley If there’s one aspect of wine we can all agree on, it may be that what’s ...
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Email Segmentation: A Critical Tool in the Digital Marketing Toolbox
By: Nathan Chambers, Gaynor Strachan Chun and Susan DeMatei Research shows that your email success can be significantly improved if ...
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Sustainable Wineries Attract More Consumers
By: Briana Tomkinson Concern about threats related to climate change is inspiring more consumers to make lifestyle changes like going ...
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Are More Audits Coming For the Direct-to-Consumer Market?
By Alex Koral, J.D., Senior Regulatory Counsel with Sovos ShipCompliant Last fall, the state of Texas began the process of ...
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2020 The Year of Personalization
Businessman hand using tablet with flying application icons around By: Scott Moss and Susan DeMatei According to Forbes, 2020 is ...
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Profiling Software Used by the Wine Industry
Photo Courtesy of: VinNOW By: Becky Garrison While one can still find wine producers who rely on paper ledgers, Excel ...
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WINERIES and the HOLIDAYS: Inseparable Partners in Making the Season Merry
By: Cheryl Gray With the holiday season comes infinite ways to celebrate the fruit of vineyards from coast-to-coast. Wineries and ...
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