Email: The Biggest Tool in Your Digital Marketing Toolbox

By: Susan DeMatei, WineGlass Marketing

man holding a wine glass while laptop browsing

It is 2019. We shouldn’t be having the conversation about whether you should email or not. If you feel you are bothering your customers, then the problem is with your content, not the delivery vehicle. Email is not dead, in fact it’s as relevant as ever. The accompanying infographic to this article contains what we found to be the most diagnostic recent statistics, including the facts that over three quarters of us prefer emails and the sweet spot seems to be around an email every other week.

The conversation now should be about how our customers want to read emails, how they consume the content, and how emails should be integrated into our communication channel with our customers.

Typical questions we discuss with our clients are: What is the best design for an email? How much copy is too much? How many emails should you send, and how often? What day of the week and time of day is the most likely to reach your customers.

Unfortunately, the answer for most of these is, “it depends”, as you can look at your own database’s open and click through rates to determine what type of content they want, and when they want to receive it. But there are some overall guidelines for best practices to follow.

THE MOBILITY EFFECT ON DESIGN

When we first started using email regularly in the workplace, it was before the PalmPilot, BlackBerry, or iPhone. We viewed emails on computers at our desks. Emails took the place of memos, which took the place of letters––so formal, long format text was the norm. With the increasingly fast pace of technology adoption, our lines between work and non-work on a computer have blurred considerably. We used to read work emails at work and personal emails at home. Now, even though you may have separate work and personal email addresses, they go to the same mail account and everything is mixed.

The speed and ease of glancing at email on mobile devices has revolutionized how we consume email, and we are reading more emails than ever. According to the 2018 Deloitte Mobile Consumer Usage Survey, the average consumer checks their phone 52 times per day.1  We use our personal phones at work and our work phones at home. We have access to email 24 hours a day, seven days a week, and there are few times when we are unable to open an email.

With over half of our emails read on mobile devices, we have changed the way we interact with promotional emails, and with this, our expectations have changed. We expect to be able to see the content on our desktops, tablets, and phones. This is what “mobile optimization” means. On mobile devices we require buttons to show large enough to be able to click them, we need to see the picture tightly cropped and close up,  and we expect to read the copy without having to scroll sideways. Remember that email is a tool to drive traffic to your website to purchase. If the email cannot be read on a mobile device, 80% of us are more likely to delete it than to save it to be opened on another device later. With people looking at their phones 50 times a day or more, there are multiple opportunities to capture their attention.

Paying attention to design in such a small space is critical to click through rates. While people are looking at their phones and therefore email more than ever, our attention spans are reduced. An email must be clear and concise while effectively communicating the desired message. As the old saying goes, a picture tells 1000 words. We recommend telling the story with images and a clear call to action rather than large amounts of copy.

Because emails are opened on a variety of platforms and devices, a responsive design is critical. Images should adjust to the size of the screen and copy should be limited to the most essential. The call to action must be clear and easy to see, with call to action buttons being the most effective.

Images must load quickly and be appropriate to be viewed on a mobile phone. Many of our clients wish to use full bottle shots in emails, but these do not view well on mobile phones. It is much better to use a tight beauty shot where the label can be clearly seen and read. We find that an image that combines the product, offer, and call to action that is clickable to be effective in increasing click through rates.

MOBILE USAGE DRIVES TIMING

For a long time, the belief was that the best time to send an email is at 10:00 AM on a Tuesday morning, and for the most part that still holds true. But, the overwhelming use of mobile phones to read email has us consuming content at different times and in different ways.

Data from MailChimp and Wordstream suggests that midweek – specifically Tuesday and Thursday are still the best days to send emails. Tuesdays get the most emails opened compared to any other day of the week, although Saturdays may also be a good day to send email for its high open rate, according to data from Experian and analyzed by Customer.io.

Why the conflicting data? While it is imperative that the email can be viewed on a mobile phone, we are still addicted to our computers. The behavior we are starting to exhibit to combine these two is interesting: If we like an email we open on a mobile device we may save it and open it again later. This makes sense if you think about how and when we use our phones. We’re in between meetings (or in a boring meeting) or on the bus or waiting in the sandwich line at lunch and we scan through emails, deleting ones we don’t want to read and saving ones we do. The business emails we deal with during the business day, but leave the personal emails for after work or on the weekend. This is why it makes sense that the largest open rates are reported during the weekday, but click throughs on the weekend.

The time of day is also affected by this complex pattern of consumption. MailChimp confirms with Campaign Monitor that sending emails later in the morning between 10 a.m.–noon will get you the most opens. It looks like the best time to send email is at 10 a.m. Campaign Monitor sums it up by saying that 53% of emails are opened during the workday between 9 a.m.–5 p.m. However, Customer.io found that marketing email opens are highest from 8 p.m.–midnight, with a second peak between 4–8 p.m. Customer.io suggests that while it’s a common practice to check email in the mornings, most people are just beginning their day and may likely avoid email marketing in favor of productivity.

This also supports why these second opens are so likely to result in conversion – because these are the emails we’ve saved. Whether they return to it on their phone or a desktop, they’re back to consider the offer and often click through to your website.

BUT NOTHING IS AS IMPORTANT AS TARGETING AND CONTENT

It should be noted that you can have the most perfectly mobile-friendly email sent at the perfect time, but if the messaging and target aren’t right, it won’t work. When used properly, emails should not tell the consumer everything they need to know, but entice them to your website where they find an appropriate landing page with the content and products from the email. For a consumer to purchase a product from an email they must first open the email, so the subject line is also very important. And some estimate targeting as 50% of the success of your campaign: sending too many emails across all segments can reduce open rates. We recommend using segmentation to reduce the amount of email one consumer receives and to drive engagement by matching the customer with the content they are most interested in.

So don’t be seduced by SMS and shiny digital channels: Email marketing is more important for driving ecommerce than ever. With the increased use of mobile devices, people are opening emails across multiple platforms and during all times of the day and night. With some consideration for mobile devices, you can keep your consumers informed and your email channel sales strong.

Susan DeMatei is the President of WineGlass Marketing, a full-service direct marketing firm working within the wine industry in Napa, California. www.wineglassmarketing.com

Canada Vows to Loosen Federal Barriers to Interprovincial Wine Trade

By: Briana Tomkinson

For almost a century, Canadian wineries have been prevented from shipping their wines direct-ly to customers living in other provinces. After the most recent federal budget announcement earlier this year, however, wine industry leaders say they are cautiously optimistic that Prohibi-tion-era rules restricting trade could soon be relaxed—a move which industry leaders say could be a game-changer for Canada’s many boutique wineries.

In March, Prime Minister Justin Trudeau’s government announced that the 2019 federal budget would remove a requirement that alcohol shipped across provincial borders must be sold or consigned to a provincial liquor authority. According to Canadian Vintners Association presi-dent Dan Paszkowski, if the proposed rule change passes in June, it would remove the last federal barrier to internal trade in alcohol.

The only catch? Provincial governments still have the power to make their own rules regulating the sale and distribution of alcohol within their borders.

The last time the feds relaxed their rules, only a handful of provinces chose to follow suit. In 2012, the federal government relaxed certain restrictions on interprovincial trade that had been in place since 1928, officially allowing Canadians to bring alcohol across borders for personal use. However, Paszkowski said only three provinces—British Columbia, Manitoba and Nova Scotia—chose to update their regulations to allow residents to ship wine to their doorsteps.

In other provinces like Alberta, for example, Paszkowski said citizens can bring in as much wine as they can carry on their person. However, it remains illegal to have even one bottle cou-riered to your home from a winery in B.C. or Ontario. Canadians who flout the rules risk fines, and even jail time in some instances, he said.

“It’s the 21st Century, and yet we’re still restricted from the full use of wine clubs, the internet, and social media because we could only sell to people who reside in the province,” Paszkow-ski said.

Although online ordering from wineries or wine clubs is uncommon, polling has shown that a strong majority of Canadian consumers would like to be able to have wine shipped to their doorsteps. A Gandalf Group poll commissioned by the Canadian Vintners Association in 2017 found 87% of consumers believed Canadians should be allowed to order wine to their home from a winery.

In Canada, the vast majority of wine consumers shop at provincially run liquor stores. In the poll, between 80% and 93% of customers said they bought their wine from a government-mandated liquor outlet. The one provincial exception was Alberta, where only 15% buy from a government-run store, and 80% buy from a privately owned and operated liquor store.

Only 19% of Canadians said they bought wine directly from wineries, though this option was more popular in British Columbia, where 27% said they did so. Only about 2% of customers said they shopped online at a government-run online store, private online store or wine club. Very few consumers, just 9%, were even aware of the option of ordering wine directly from a winery.

Although government-run liquor stores have a virtual monopoly on sales, domestically produ-ced wine has little to no representation on store shelves. In seven out of 10 provinces, Vintners Quality Alliance (VQA) wines—a designation that officially verifies the origin and quality of Ca-nadian-made wine—have less than a 3% market share. In Quebec, the market share for VQA wine is less than one percent at the province’s Société des Alcools du Québec (SAQ) stores. “We don’t even have a category at the SAQ,” Paskowski said.

If the provinces do come on board, the impact on Canadian wineries could be significant. Cur-rently, about four million tourists visit Canada’s 700-plus wineries every year, Paszkowski said. Those who like the wine often want to ship a few bottles home, but under the current regula-tions, wine producers are prevented from doing so.

“Wine is one of the only products in the country where you visit the retailer, and they want it delivered, and you have to say no. You can order a gun from another province, but you can’t order a bottle of wine shipped in another province,” Paszkowski said.

It’s not just sales to tourists that Canadian wineries are missing out on either. According to Sta-tistics Canada, most of the wine sold in Canada, about 74% of reds and almost 60% of whites, is imported from other countries, while Canadian-made wine only represents about 12% of the premium wine market.

“The government’s very interested in the export market, but when you only own 12% of your market, well, we can’t really turn our back on Canada. Our opportunity to export is when our market share is greater,” Paskowski said.

Wine Clubs

Although online wine sales and wine clubs are only 2% of the market in Canada, they are an important sales channel for boutique wineries, especially those whose wines are not stocked in provincially run liquor stores.

Ontario’s Kwäf wine club, for example, has become an important sales channel for many small wineries in the province. Club subscribers receive six sommelier-selected Ontario wines deliv-ered to their homes every three months for $125 to $138 CAD per box. The club ships only to subscribers living in Ontario and the handful of provinces that have relaxed restrictions on in-terprovincial wine trade.

However, according to Director of Business-to-Consumer Operations, Amber Fountain, even if Kwäf could ship anywhere in Canada, the company would still focus on promoting Ontario wines to Ontarians. The foot traffic from wine tourism is a vital spinoff benefit for Kwäf’s winer-ies. Most of its customers are in the greater Toronto area, within easy road trip distance to many of the wineries that supply Kwäf.

“Us sending their wine across the country isn’t really going to help them get people to their door,” Fountain said. “We want people to become fans of our wineries.”

The almost five-year-old company, which was recently acquired by Calgary-based alcohol e-commerce company Blacksquare, has succeeded on the strength of the mutually beneficial partnerships it has cultivated with local wineries, Fountain said.

Kwäf promises customers it will send only “good” wine, so the company’s sommeliers spend a lot of time sourcing and tasting new wines, searching for tastes that are new and exciting. Kwäf makes a special effort to seek out small-scale producers whose wines are not carried by the Liquor Control Board of Ontario (LCBO) stores, even purchasing the full production of a particular wine to offer as an exclusive release for members.

Partner wineries often include gifts and value-add to encourage subscribers to visit in person, which can help cement a winery’s relationships with their customers. Tasting passes, dis-counts to restaurants, exclusive winery experience tours, and opportunities to meet the wine-makers are important perks of the club. The ultimate goal, Fountain said, is to help cultivate a greater appreciation for local wines, particularly those customers won’t find on liquor store shelves.

“We understand our customers won’t only order wine through us for day-to-day consumption. It’s meant to supplement people’s enjoyment of wine. It’s more for exploration, to try new wines,” Fountain said.

Perhaps one day, the rest of Canada will be able to enjoy exploring new tastes shipped directly to their doorsteps as well.

Dirty Laundry Vineyard: Va Va Voom

By: Adrienne Roman

red-theme open space winery

The Canadian Pacific Railway was built between Eastern Canada and British Columbia in the late 1800s. Thousands of Chinese laborers were contracted to work under extremely dangerous conditions. One of these brave men, Sam Suey, decided to abandon his unrelenting position on the railroad in favor of opening his own Chinese Laundry Service in lower Summerland, B.C.

With the nearby wharf home to an abundance of local freight and passenger traffic from the Okanagan sternwheelers and plenty of folks circulating in dirty clothes, Suey’s enterprise swiftly gained popularity. The downstairs served as a laundromat, while upstairs clients were free to drink, gamble, and as the story goes, enjoy the company of a few scantily clad women. The locals managed to keep the house of ill repute “hush hush.”

Honoring Summerland’s history, Dirty Laundry Vineyard brings an air of intrigue to British Columbia’s Okanagan Valley wine region. With a collection of cheeky names like Dangerous Liaison, Secret Affair, and Bordello, Dirty Laundry’s wines are cloaked in mystery, a pinch of rebellion, and a healthy dash of naughty.

However, there’s no secret when it comes to the quality of the wines they produce. Their Hush Blush is an award-winning blend of Merlot, Pinot Noir, and Cabernet Franc. They create the blush using the saignee process. During early fermentation, the Pinot juice is removed, and the Merlot and Cabernet undergo a cold soak to enhance their color before pressing.

Gold medals have been awarded to Dirty Laundry’s Merlot and Au Naturel Gewürztraminer at the National Wine Awards in 2018. Their Reisling won gold at the San Francisco Wine Competition 2017, and their Syrah also brought home gold at the Pacific Rim Wine Competition 2017.  Va va voom.

Woo Woo: Where Wine Is Fun

Dirty Laundry winemaker, Mason Spink, grew up in Victoria, B.C., and completed his honors degree in Oenology and Viticulture at Brock University in St. Catherines, Ontario. After returning to B.C after college, he worked with See You Later Ranch as assistant winemaker but was quickly promoted to winemaker for seven vintages. Spink joined the team at Dirty Laundry Vineyard in 2013, where he’s thrilled to be producing small lot fermentations where each parcel is handled with care to ensure its finest attributes are expressed in each wine.  The Grapevine Magazine was invited to speak with him about what it’s like to make wine in the Okanagan Valley.

  Grapevine Magazine: What would you like visitors to know about Dirty Laundry Vineyard?

  Mason Spink: Wine should be something that’s enjoyed. You tend to lose the fun with too much sophistication. We want our guests to enjoy themselves, feel completely free to ask questions and drink some excellent wine at the same time.

  GM: Dirty Laundry’s Woo Woo Gewürztraminer has made quite the name for itself. Can you tell us a little more about it?

  MS:  Our Gewürztraminer grapes are Dirty Laundry’s oldest ones and were propagated by the original vineyard owner Edgar Scherzinger in 1978. Prior to that, there was a cherry orchard here.

It’s common to see Vinifera at the top and vine grafting on American rootstock, but all of our Gewürztraminers have their original root systems.  There have been cases of the root pest phylloxera in the valley, but luckily it doesn’t seem to affect us here. We have five different Gewürztraminers, each with their own levels of sweetness. Our Grande Dame Gewürztraminer is made from the oldest vines on site, and our bestseller still remains Woo Woo, which is a middle of the road sweetness, often described as having melon, lychee, and pineapple notes with a subtle hint of ginger spice.

  GM:  Tell us about the Okanagan Valley and British Columbia.

  MS: It’s really stunning. Sometimes it’s easy to get used to all that we have here. I just returned from Chile where it’s an entirely different kind of beauty, but coming home you realize how lucky we are to live here.

It’s truly an incredible place. I love that we have such diversity in grapes. Down south, we find Syrahs in Oliver that are similar to jammy Australian ones, while we have more of the Northern Rhone French style up North.

  G.M: Can you give us a sense of the terroir in Summerland?

  M.S: Dirty Laundry has approximately 100 acres of vineyards, with a new vineyard in Prairie Valley. There are sandy volcanic soils, many on rolling hills and silt-rich slopes. We see a variety of vine direction, north, south, and west facing.  The valley terrain definitely allows for a variety of growing ability.

Traditionally B.C. has always been divided by into four “Designated Viticultural Areas” by the VQA. These include The Okanagan Valley, Vancouver Island, Fraser Valley and Similkameen Valley. The VQA is currently in the midst of changing their Appalachian areas to honor the diversity of the land, adding five or six new sub-Appalachians to reflect the many smaller vineyards on Bottleneck Drive. There’s such a wide range of grape characteristics due to the diverse landscape here.  It’s often an interesting juggling act to get all of our grapes harvested at the same time. We try to control what we can, but in fact, we rely on Mother Nature above all else.

  GM: What does Dirty Laundry’s elevated tasting experience include?

  MS: Our wine shop is a favorite spot, but often people want a more personal experience where they can learn more about our wines and find out how they’re made. Our boardroom overlooks the vineyards and patio, guests can enjoy a cheese and wine pairing, and if they’d like to enhance their experience, they can also take a scenic vineyard tour.

Panoramic Perfection

The second largest wine region in Canada, The Okanagan Valley boasts approximately 4000 hectares of vineyards and produces 90 percent of the wine in British Columbia. Picturesque landscapes run for miles along Okanagan Lake and the communities of Kelowna, Penticton, Naramata, Oliver, Osoyoos, Summerland, and Okanagan Falls.

The dry, warm climate of the southern B.C. interior is the perfect recipe for excellence in viticulture, and the coastal mountain range protects the grapes from any potentially threatening weather. The many lakes running in the valleys control both the heat in the summer and the colder winter air. Moderate moisture combined with consistently strong sunlight allows the grapes to ripen to full maturity, and the night air helps them retain higher acidity. The microclimates in the Okanagan attract vintners from Australia, California, France, New Zealand, and South Africa.

Sassy and Classy

Voted “the cheers of wineries” by Yelp, and “best place to taste wine” by the readers at Okanagan Life Magazine, Dirty Laundry Vineyard is all about the art of creating fun for their guests while helping them develop a better understanding of some of the subtleties of viticulture.

For Spink and the other team members at Dirty Laundry, there’s no reason you can’t educate yourself, have a good time, and enjoy a high-quality experience. Their “where wine is fun” and “time to wine down” attitude is evident around every bold corner. They eliminate the pomp and deliver an unpretentious, colorful, and uniquely engaging experience. Stop in at the winery’s Red Iron Grille for an Italian Forno wood-fired pizza, and unwind with locally made gelato and live music on Friday nights. Beer lovers can indulge in the craft beer selections at The Bottoms Up Saloon. Experience a historic ride on The Kettle Valley Steam Train, built between 1910-1915, where visitors are whisked along the only remaining preserved section of the Kettle Valley Railway, winding their way through picturesque orchards and vast vineyards and stopping to catch breathtaking views of Okanagan Lake. Perched on top of the canyon on Trout Creek Trestle Bridge, 238 feet above the creek, it’s easy to understand why you’ve arrived at the most painterly point in Summerland. Don’t forget to see Dirty Laundry’s General Store and peruse their portfolio of award-winning wines, witty merchandise, clothing, and gifts.

Sassy and classy, Dirty Laundry Vineyard’s vintage charm is sure to please.

  Dirty Laundry Vineyard is located at 7311 Fiske Street, Summerland, B.C. Their tasting room hours are 11:00 am to 5:00 pm Monday through Sunday.  For more information visit their website https://www.dirtylaundry.ca/

Cooperage Matters: A Blend of Science, Technology and Craftsmanship

By: Gerald Dlubala

staff opening a barrel

Whether the choice is wood, stainless steel or a hybrid combination, barrel makers have unique processes they follow to provide the best possible vessel to their customers. Each type of barrel has had successful wines poured from them. The key is to be consistent in supplying a quality barrel to the customer so that they may, in turn, deliver a quality product to their consumers.

The Certainty Of Science: Trust Cooperage

“We apply science to craft,” says James Molnar, President of Trust Cooperage. Exclusively an oak barrel crafter, Trust cooperage uses predominantly Hungarian Oak in their manufacturing process. They are the largest cooperage East of France, with lab services and a quartet of technicians that look at, study and evaluate wine daily. Additionally, they have a wine cellar on premises to regularly perform wine trials and experiments using their barrels.

“When looking for a quality barrel supplier, it’s critical to look for consistency, the credibility of the oak staves used, control over their oak resources, employees with a lab or technical background, and a consistent and reliable stave supply chain,” Molnar says. “You want someone with a well-informed, quality background working with you, not a career salesman that just happens to be selling barrels.”

Trust has that control over their supply chain, with the ability to screen all components going into their barrels. Their Hungarian oak barrels are crafted only from interior split wood and aged a minimum of two to three years. The staves are organized and stacked loosely on a custom-built concrete pad in a clean, pristine, and breezy location for maximum ventilation, easy rotation and natural seasoning in the sun, wind and rain. Aging them this way purges the harsh tannins and other impurities before they get preheated for shaping and toasted to the desired level of aroma and flavors needed. Everything is stringently controlled, including the temperature, time and exposure to flame. The finishing is controlled by hand before the barrel is closed and pressure tested.

“Our wine barrels are definitely made to last,” says Molnar. “They average a lifespan of three to four aging cycles within the winery before being repurposed into beer barrels, scotch barrels or casks for Caribbean rums. We use our carbon filtered well-water and Airocide units to wash and sterilize the barrels. Then they’re stored in a pristine, climate-controlled atmosphere year-round until wrapped for shipment to our customers.”

Trust also provides oak for alternative methods of fermenting and aging, usually in stainless-steel tanks. They supply staves, wood chips, wooden bullets and wooden pass through sticks to achieve different effects in neutral barrels and fermentation tanks.

Technology And Tradition: East Coast Wood Barrels

George Voicu, Master Cooper of East Coast Wood Barrels, stresses balance in his wood shop, barrel making, and in life. His approach to coopering is a blend between traditional craftsmanship and personally customized technology.

“As a first step in our barrel supply process, we take time to communicate with our customers, assessing their needs and providing suitable product recommendations. Then, the shop utilizes the tools and processes that I have modified and refined through my years of experience. I remain hands on to ensure that only quality materials are included in our barrel assembly process,” says Voicu. “In the final stages, the barrel bending, toasting and charring are all accomplished using a natural wood fire and bellows system. Rounding out our extreme and traditional craftsmanship qualities is the ability to finish the barrel off with custom laser engraving.”

Voicu sources his American white oak, which he calls his foundation, from local mills around Virginia, central Pennsylvania, and New York, while sticking to the Carpathian basin and Transylvania regions of Romania for his European and Hungarian oak supply.

“Wooden barrels have that ability to breathe and oxygenate the contents,” says Voicu. “That unique ability imparts an unmistakable finishing quality in wines that consumers recognize and appreciate. Our barrels are suited for all varietals because of our willingness to use a variety of woods, and their structural integrity far outlasts the wood’s inherent finishing capacity, which ultimately led to my patented wood-stainless hybrid barrel system.”

“Stainless tank and keg systems typically attempt to shut out the outside atmosphere, where a traditional wood barrel breathes. This fact is both blessing and curse,” says Voicu, “as wood barrel oxygenation promotes the chemical reactions in maturation and finish those producers want, yet also threatens longer-storage (vintage) wines with spoilage. Our stainless-steel hybrid system is a secure, workable, and easy to clean solution which promotes in-barrel micro-oxygenation through a traditional wood head; the hybrid design reduces exposure to the outside environment but does not eliminate it. Our hybrid clients also appreciate the flexibility of the removable wood inserter system, where wood to volume ratios and mixable wood profiles can be user adjusted.”

As to his wooden barrels, Voicu says that barrel lifespan is never a question, but whether empty or full, the barrels need consistent and stable storage conditions in environments that support wine finishing.

“The food grade stainless body of the hybrid, when properly handled, should last well past thirty years,” says Voicu. “The internal cylinder is free from extra features that capture contaminants, so cleaning is very simple once the heads and staves are removed. The wood components of the system can then be reused like traditional barrels, or economically replaced after each batch.”

Voicu loves that there has been an uptick in small and amateur wine and spirit producers. He encourages the practice with one bit of advice on barrel aging. “There are many barrel options available, and they are not all created equal. When you reflect upon current market forces and increased pressure upon our forests for higher quality wood required for barrels, alternative storage systems that match or exceed the performance of traditional vessels can make great sense and should be considered. Especially in current conditions, when quality stave wood is in high demand due to the wet 2018 and increased pressure from the mills and manufacturing processes.”

What’s Old is New Again: ReCoop Barrels

Lori Adams is the Director Of Business Development for ReCoop Barrels, a nationwide provider of reconditioned oak barrels. Her customers include wineries, distillers and craft brewers. Located in the heart of Sonoma County, she says she has the unique advantage of easy access to excellent barrels for the reconditioning process.

“We get barrels from partner wineries that have proven maintenance standards and systems,” says Adams. “Others bring in their barrels for reconditioning. We perform a barrel assessment for overall cleanliness, acceptable hydration levels, and stave quality, thickness and general condition. We also look at the winery’s practices as to how they store and maintain their barrels while using them. We’ve also learned that some cooperages don’t do well being toasted a second time. It’s an overall qualification process.”

Because there are no standards or rules for disclosing the use of reconditioned barrels, Adams says that typically large production wineries will not reveal that they are using reconditioned barrels. The medium and smaller producers, however, are generally eager to let the community and their customers know that they are sustainable.

“We don’t keep our reconditioned barrels long term,” says Adams. “We keep our product moving to ensure freshness and maximum usability. With a quality reconditioned barrel, you’ll get another two years of oak extraction out of it. Thereafter, depending on how the customer maintains their barrels, it can be used as neutral once again. It’s just another way to save costs.”

ReCoop is the second oldest manufacturer of reconditioned oak barrels, large and small, and Adams believes that the future is only going to get better.

“We have paid our dues, and now have some of the best winemakers in the world currently using our barrels,” Adams says. “I believe using reconditioned barrels is the future.”

Views From The Vineyard

John Falcone, General Manager and Director of Winemaking at Gainey Vineyards in Santa Ynez, California, uses both wood and stainless in his winemaking, sometimes for the same wine. He replaces a percentage of his older, retired barrels each year, and says his key to producing great wines year after year is consistency in the barrels.

“The whole point is to find a barrel signature that fits the style of wine you want to put out, and then practice consistency. Our barrel lifespan is about six to seven years, transitioning to different wine varietals throughout that time. There are many barrel producers out there, and they all have a story about their wood origins, but sometimes even they are wrong about the source of their supplies, so it’s important to constantly taste from your new barrels to make sure the flavor profile is consistent. The more bells and whistles you want your wine to possess, the more oak power you need in a barrel. Less oak forward barrel aging and fermenting will give you a wine that’s more fruit forward. You need to find a balance that fits your needs.”

All of Gainey’s red wines are barrel aged, needing the flavor and structure that comes from the slow exchange of oxygen in a wood barrel. It results in smoother tasting wine. Some of their white varietals prefer the neutrality of flavor that happens with stainless steel tanks. The tanks are airtight, with no chance of interacting with light or additional aromatics. These wines tend to be more faithful to the natural refreshing fruit essence of the wine. However, Falcone says that even these wines can be run through an older wooden barrel for a couple of weeks before finishing in stainless steel.

“The key is keeping these barrels consistent and serviceable,” says Falcone. “It’s important to stay on a routine. We keep them in cold storage and every six to eight weeks we give them a quick rinse to keep them fresh and swollen and then gas them.

Routine and consistency are also crucial to Silver Oak Winery in both Napa Valley and Alexander Valley, California. They use only American white oak and French oak, so it’s critical they have a reliable, consistent barrel supplier to meet the demands of the award-winning vintner.

“We use, at least, ninety-year-old American and French oak for our barrels,” says Vanessa Hart, Enologist at Silver Oak. “It has the straightest grain with the least number of knots. Surprisingly, very little of the wood is used for barrel staves. It’s only the wood that starts six to eight inches above ground up to the first branches.”

“American oak has more potential for stronger flavor and aromatics when compared to French oak, so that goes into the decision on what type of barrel we use for each wine,” says Nate Weis, Vice President of wine growing at Silver Oak. “American oak trees are grown in roughly thirty states now and are subject to the same variances in their life as grapevines are, meaning the ground they are grown on, the landscape, climate, and nutritional availability. Where they are grown matters, so routine tastings are a must to keep a consistent product.”

Choosing Wine Closures: Cost-Effectiveness, Benefits & Trends

By: Alyssa Ochs

stacks of beer bottles

With wine, it’s not only important to control what’s inside the bottles, but also how those bottles are sealed and packaged. There are numerous types of wine bottle closures available to wineries today, including corks, caps, and seals made from both natural and synthetic materials. The bevy of options poses certain challenges for wine producers looking to choose the best closures for their bottles based upon cost-effectiveness, overall benefits, and current trends.

Types of Wine Bottle Closures

Corks are the most traditional and familiar type of closure in the wine industry, yet these closures come in the form of natural corks, plastic corks, and technical corks. There are also different types of caps, such as screw caps and crown caps, that serve as wine closures. A unique synthetic closure called a ZORK, wax seals, and glass Vinolock closures are also used by wineries to enhance the appearance and quality of the wine.

What Wineries Are Using Today

Every winery approaches bottle closures a bit differently, but certain closure types are increasingly popular and trending right now. Donald E. Hagge, Ph.D., a farmer, physicist and winemaker for VIDON Vineyard in Newberg, Oregon told The Grapevine Magazine that his winery currently uses Vinoseal glass closures and screwcaps. VIDON has shifted to these closure types after using corks in the beginning.

“A percentage of wines that use corks will be either tainted or oxidized after some time in bottles,” Hagge said. “Corks are used for traditional reasons in spite of their problems.”

Sean Comninos, winemaker for William Heritage Winery in Mullica Hill, New Jersey, says his winery uses both Stelvin closures and Diam corks at this time.

“The William Heritage brand is currently 100% under various grades of Diam depending on the aging window,” he said. “We use Stelvin on our ‘Jersey Wine Collection’ brand, as these wines are meant to be drunk immediately and are more for casual enjoyment.”

Comninos said that in the very beginning, all their wines were under the same agglomerated cork. As the winery grew, it began using Stelvin closures for the Jersey brand because it made these wines more accessible and kept oxygen transfer at a minimum. The winery used Nomacork for a little while, but this closure didn’t have the ease of opening that Stelvin offered.

“We were using a combination of agglomerated and natural corks in the Heritage line for quite some time,” Comninos said. “Ultimately, we felt that even though we were spending a lot of money on premium natural cork, and we had too much inconsistency. Many bottles showed cork taint or premature oxidation. The lower end wines felt a bit cheap with the agglomerated corks. I had begun to see a lot of the corks I was pulling from various producers seemed to be made by Diam around 2014 and 2015. Not a single one was flawed, and I felt that the cork had an acceptable aesthetic quality. So, with the 2015 vintage, we switched the entire line to Diam. I’ve been quite pleased with the results due to no TCA issues, no bleed-through corks, or weird oxidative issues at all.”

Popular Wine Closure Products

Many highly experienced companies specialize in bottle closures to help wineries make the best choices for their operations.

Lakewood Cork, an independently owned and operated business in Watkins Glen, New York has been exclusively distributing Gultig Corks since 1997. Owner Chris Stamp told The Grapevine Magazine that his most popular closure is a micro-agglomerated cork called Carat. He said that one of the drawbacks of using natural cork for wine is the potential for cork taint, but with Carat, the supplier uses a patented cleaning process to eliminate cork taint issues.

“The construction of the cork provides a consistent surface that is nice for branding,” Stamp said. “In addition, this cork is one of our least expensive closure options.”

Richard Smith of Tecnocap in Glen Dale, West Virginia, said the tinplate continuous thread closure is a common closure among wineries today. This type of closure is relatively inexpensive and seals bottles effectively. Another closure that is ideal for wine bottles is Tecnocap’s Espritbonnet.

“This is a plastic closure with a customizable metal overcap,” Smith told The Grapevine Magazine. “When used with a capsule, the bottle has a similar appearance of a corked bottle. The metal can be customized with solid colors or elaborate graphics. The liner typically is an expanded polyethylene foam, but other liners can be used that match the needs of the individual winery.”

Liz Green of Mala Closure Systems in Petaluma, California, said that her company currently only manufacturers screw caps. She firmly believes that these closures are great alternatives to cork.

“We don’t like to promote any superiority in closures since the sealing mechanism can actually have a great deal to do with the final stages of the winemaking process,” Green said. “What our customer’s find is that screw caps, also known as BVS finish or ROPP finish, are often more consistent than cork and capsule. The great thing about BVS in wine is that it’s all a standardized size, no matter the volume.”

Cost-Effectiveness of Wine Closures

Every type of wine closure that exists has its pros and cons, but some of these factors are more important than others for wineries. One top factor to consider is cost-effectiveness, and companies offer a comprehensive range of closure options to fit any budget and product type.

Bobbi Stebbins of Waterloo Container, a supplier of wine bottle caps, corks, and closures in Waterloo, New York, has found that cork customers tend to have a predisposition towards natural or synthetic cork before they call Waterloo for their closure supply.

“Corks are often the most cost-effective closure, for smaller wineries especially, as they require nothing more than a basic hand corker to apply,” Stebbins said. “Natural agglomerated cork options maintain the appeal of cork at an unbeatable price point.  Disc-style corks offer a ‘step up’ from the agglo corks with natural punched cork presenting at the opening and in contact with the product. Colorful PVC capsules combined with customized cork options can elevate even the most inexpensive cork to a worthwhile opening presentation.”

Stebbins went on to explain that synthetic or plant-based cork options are often able to endure more challenging storage conditions compared to natural cork. “This allows wineries to purchase larger quantities at savings while not worrying about the product expiring or drying out, which results in savings in the long-term,” she said. “Storage conditions are not always ideal; thus this type of cork option with a longer shelf life maximizes value.”

Wine Closure Trends

Trends come and go over time, yet it’s smart to learn about emerging technologies and note where the closure industry is headed.  Concerning trends, Hagge of VIDON Vineyard said, “More wineries are using screw caps each year.”  Stebbins has also been seeing a trend toward screw caps. Many of the company’s medium-size and large wineries are making the switch to Stelvin brand capsules.

“The screw cap can be customized to suit a brand, specific to desired oxygenation levels, and offer consistency from bottle-to-bottle that a natural product may not always provide,” Stebbins said. “The outlay cost of specialized cap application equipment may be daunting to smaller wineries; however, those using co-packers or mobile bottling services are very willing to make the switch.”

Meanwhile, Comninos has been noticing a trend of prioritizing more consistency, whether that be by use of screw caps, Diam, or some other closure to ensure that each bottle tastes the same no matter its closure.

“Every cork producer out there will say they have the best cork, but the very nature of the bark is highly variable,” Comninos said. “The days of a romantic attachment to solid, variably porous pieces of cork are over, in my opinion. I feel our customers deserve to know that they are tasting exactly what we intended to sell them.”

Comninos also believes that cans are a great closure and packaging system for certain types of wine. “Portability and smaller-serving sizes are very appealing to a broad range of people. We obviously will not be canning our higher-end products, but look for a rosé, off-dry white, and a red [in cans] from us in late spring or early summer.”

Stamp of Lakewood Cork has seen a definite uptick in demand for the G-Cap, which is a Stelvin-type closure.

“While demand for traditional corks has remained fairly strong for us, we see an increase year-after-year for this alternative,” Stamp said. “They are attractively priced when compared to a good quality cork and provide a consistently perfect seal. They are available in numerous attractive stock colors, with optional printing. Many people like the twist-off convenience these caps offer.”

Mala Closure Systems’ Green said that as with so many industries in California, there’s been a movement towards recycling and environmental sustainability in the wine closure industry. “I personally believe, and it is my experience, that this trend lends itself more to screw caps due to the fact that aluminum is infinitely recyclable, whereas cork is not,” Green said. “Corks that go into wine bottles can only be used once due to potential bacteria growth and contamination.”

Top Considerations for Choosing Wine Closures

There are many things to consider before settling on a new type of closure for your wine, and, fortunately, there are many experienced professionals on-hand to guide you through the selection process.

Stamp of Lakewood Cork said that as a winemaker, he chooses his closure based on the type of wine he is bottling. For example, he leans towards a straight, natural cork for a wine that will benefit from extended aging.

“These are more expensive than some other options, but they have a great track record for protecting wine while letting it evolve nicely for many years,” he said.

However, Stamp has found that lower-priced wines that aren’t meant to age for six or more years tend to be good candidates for Carat closures.

“Our Stelvin-type closure called ‘G-Cap’ is also a good choice, as the wine evolves differently under the hermetic seal of these caps,” he said. “I think it is important to consider your clientele’s expectations when selecting a closure. Whatever you select becomes part of the package. The package communicates with your customers.”

When assisting wineries in choosing a closure, Green of Mala Closure Systems asks wineries what their primary goals and most important values are in the winemaking process and then reminds them of the ways that screw caps can assist in that process. These reasons could range from sustainability to long-term aging of wine, wide-ranging production, marketing prominence, and other considerations.

“As this point in time, the stigma of screw cap bottled wine being ‘cheap’ is going away pretty quickly,” Green said. “This is because we’ve now had more than a decade, almost two, of wine in BVS or ROPP bottles with scientific evidence that it operates in more efficient and consistent ways than in cork-sealed bottles.”

Smith of Tecnocap’s piece of advice to wineries is to imagine that every wine is a discovery. “You want to use the best closure for your process, the varietal, aging, consistency, and the other factors which are important to you,” he said. “Take advantage of the technology today to produce your best product.”

Finally, Stebbins of Waterloo Container emphasized how a wine closure company’s thorough product knowledge and useful recommendations can shape customer experience.

“Often, the client’s brand determines the bottle and the closure, which is to say that marketing may have already determined the price point, look, and experience the winery is working to achieve with any particular bottle of wine,” Stebbins said. “The closure needs to fit those parameters to reach the overall goal. Knowledge of the customer’s brand and preference is key when guiding their closure decision.”

Uninvited And Unwanted, Vineyard Pests Demand Attention

By: Gerald Dlubala

vineyard machine in action

Vineyard pests are more than just unwanted guests. They can devastate crop yields, attract other pests, and bring along disease and contamination. Depending on the grape varietal and its location, landscape, and environment, the type and number of pests grape growers battle can change on an annual basis.

Ground Battles

The most common type of pest control is the use of pesticides. According to Lisa Malabad, Product Marketing Manager and Cannabis segment lead at Marrone Bio Innovations, pesticides are most successful when the vineyard manager considers the necessities of the vineyard before purchasing a product.

“There are no silver bullets because there are many factors that go into pesticide choice, including application window, ease of use, maximum allowance/season, application resistance and any additional resistance that may have developed that reduces the effectiveness of the applied product. Because of all the changing variables, it’s becoming more common for growers to add biological crop protection into their pest control programs,” Malabad said. Marrone Bio Innovations creates industry-leading platforms of pest management solutions for the agricultural community. Their products help increase crop yield while decreasing chemical residue and pesticide loads in the environment.

However, biological crop protection cannot wholly reduce pests on its own. Marrone Bio recommends a strong, integrated pest management program that includes three main controls: biological, cultural, and pesticides.

“The key to a robust pest management system is monitoring, scouting, assessing and treating in various methods,” says Malabad. “There are considerable products on the market today that are labeled for grapes while providing some level of control for key pests. They fall into three main types: biologicals use natural enemies to attack unwanted pests; cultural methods involve planting cover crops to inhibit or drive away those that are unwanted; and pesticides, which fall into either the organic or synthetic category.”

Integrated pest management programs allow vineyard managers and workers to get to know the vineyard and the changes it goes through from week-to-week throughout the season.

“There is no one answer,” says Malabad, “which is why most growers in California have trusted Pest Control Advisors that consult with the growers for best management practices. Different pests affect the vineyards at different times of the year, but mealybugs, leafhoppers, and mites are the more commonly found insects. Pest pressure and intensity changes from year to year, so many growers are starting to look at preventative measures to control pests. Each varietal has its nuances, so getting ahead of the problem is critical. Ground makeup, cultural practices and micro-climates will determine the best overall pest management program within any unique block, so field scouting is the most important tool we have to determine treatment thresholds and preferred treatment times.”

Marrone Bio offers a pair of organic insecticide options for grape growers to include in their programs. Venerate XC is a liquid, easily mixed and sprayed for repeated success against mites while being soft on both the beneficial insects and pollinators that are so important to vineyard success. Grandevo WDC is equally successful in strengthening any pest control program against mealybugs.

Oil-Based

Since 1977, JMS Flower Farms has been helping farmers eradicate powdery mildew, aphids, whiteflies, mites and more in grape crops with their JMS Stylet-Oil, an all-in-one, environmentally safe, white mineral oil-based insecticide, fungicide and plant disease controller that is food grade quality, colorless, tasteless and odorless. Extensive research has shown no effect on the flavor, taste or aroma of grapes or wine.

Stylet-Oil works by physical contact, requiring applicators to wear coveralls, chemical resistant gloves, and shoes and socks. Once applied through a sprayer, the oil acts as a smothering agent, killing powdery mildew on contact, and also preventing insect respiration, spore germination and the attachment of organisms to the host plant.

One of the benefits of using a mineral oil-based treatment like JMS Stylet-Oil is that it prevents mildew development, kills infections both before and after they are visible, and prevents sporulation. It has also proved effective against Botrytis bunch rot and when used as a resistance management tool. JMS recommends the oil as the first step in a powdery mildew treatment program to eradicate the strains before they become resistant.

Bird Battles

Dan Kramer, Technical Director of Avian Enterprises, wants nothing more than to make unwanted guests, in his case, the birds and geese, unhappy. Unhappy enough that they don’t want to come back to your vineyard. Ever. He considers himself a wine aficionado and wants his favorite grape growers to be successful and available. Continually, he’s heard one thing over and over from disgruntled vineyard owners at trade shows, most recently in Sacramento.

“Birds are decimating their crops,” says Kramer, “and that’s not an exaggeration. A group of birds can descend in numbers and do significant damage in no time at all. You’ll first notice a couple of scout birds, and before you know it, your grape crop is infested. That’s just the beginning. Birds just love to leave half-eaten grapes around, readily inviting other damaging pests and disease-carrying rodents to the party, and all of those droppings being left behind are an additional vector for disease and illness. We know that small groups of birds control the movement of the flock, so our goal with our Avian Control bird repellent is to make those birds around your vineyard unhappy. Avian Control makes them unhappy, and unhappiness leads them away.”

Avian Control is a liquid product that is most commonly applied by an air blast sprayer, a piece of equipment that many vineyards already have on hand. Applications are put directly on the fruit but do not affect the growing fruit strand. Kramer suggests applying the liquid every ten days as the product breaks down into a gaseous state.

“I liken it to our reaction to pepper spray,” says Kramer. “It affects the bird’s trigeminal nerve, triggering distress and carrying those sensations to the brain. They can absorb it through their feet when they touch it, through their mouths when tasting it, and when the product is transforming into a gaseous state, the birds will notice it by way of their nasal passages.”

It’s effective on birds only, which is a big advantage, and because of an invisible stain on the vegetation and bird’s eyesight sensitivity to UV rays, they will come to learn and recognize Avian Control treated areas.

“You’ll see the birds fly in, move around, leave, and maybe repeat once or twice before finally leaving altogether,” says Kramer. “They realize that something isn’t right within the treated areas and then respond to those areas as if they are off limits, moving on to more accessible areas.”

Avian Control has significantly reduced crop loss while overcoming objections about possible taste issues. Minimal dosing compared to other products is a significant factor in this accomplishment, with the use of 32 ounces per acre versus a two and a half gallon per acre spread rate for other treatments. In taste tests where the winemaker knew he was tasting the same grapes from a treated vs. untreated group, he was unable to discern any difference between the two tastings. Avian Control is a green, biodegradable product, featuring a one hundred percent break down rate with total non-toxicity.

“Netting is a great idea in concept, but it gets very costly with the amount of time and labor involved, and it also restricts airflow,” says Kramer. “And guess what? You still get birds in there anyway. For goodness sake, use your air blast sprayer that you likely have on hand, and save on time, money and labor costs. You can spread our product for about thirty-five dollars per acre, three times a year, rather than spending eight hundred dollars per acre installing and uninstalling those pain in the rear nets.”

Eye In The Sky

Wayne Ackermann, Director of Business Development for The Bird Control Group, keeps those birds away from your grapevines by using his automated laser bird repellent. Ackermann previously worked in the wine industry and used the Agrilaser Autonomic for his own agricultural needs before ultimately joining the company. The Agrilaser Autonomic is a fully automated bird repellent that uses lasers to deter birds around the clock. Sounds simple, but a significant amount of technology is behind the success of the device.

“With a laser, the human eye sees the dot, but the birds see the full beam, almost in the way that we see a laser when it’s projected through fog or steam. The birds see the whole thing, like a sword or stick, or as I like to say, a lightsaber,” says Ackermann. “The beam appears to them to be a real, physical, dangerous object coming towards them, so they scatter to get out of the perceived path. First trials were very successful in blueberry farms, so the next logical steps were to expand to vineyards, where it has proved to be a very effective tool, not only here but in international trials as well.”

Often, says Ackerman, only one unit is needed to keep birds away.

“Individual farm landscapes, terrain, and planting row density make a difference, as does canopy heights,” says Ackermann. “We start with one unit, which generally handles an eight to twelve-acre range. If more coverage is needed, we add additional units to overlap and provide cross coverage.”

The units can run by standard power or solar. Standard power is preferred if available in the fields because of longer run times and fewer potential complications, but if you want physical portability in the unit, then the solar panel option can be a useful upgrade. Each unit is programmable with up to 16 different patterns and one hundred different waypoints so that the birds won’t become accustomed to the same model. The Bird Control Group can set and program the units and also train the users of the units using their software program and a standard Windows-based laptop.

“It becomes very intuitive and user-friendly,” said Ackermann. “And the success rate of the laser technology has been significant.”

However, Ackermann says that they are continually learning and improving through new studies and the experiences of current customers.

“Hey, these birds are smart,” said Ackermann. “They get accustomed to all kinds of things like thump cannons, squawk boxes, ribbons and balloons. So far, lasers have worked out very well with a reported 70% success rate in keeping birds away. That number grows if you use it in conjunction with other options.”

Maintenance on the Agrilaser Autonomic is simple and straightforward, with regular lens cleaning and battery replacements. An internal timer and regular programs control the lasers, which come with a one-year warranty.

Designing a Commercial Production Winery with Expansion in Mind

By Piero Spada, LLC


Are you starting a winery while only considering what it will take to open your doors on day one? That’s a great place to start but big picture that can also be a huge mistake! Most wineries I have worked with experience at least 1 major expansion (if not 2) in their first 5 year of business. WHY? Well, in short because their business demands it. In the first 3 years you are likely to hit your stride and have a much better idea of consumer demand, and in turn your business will need to match that demand with supply (basic business 101). Generating more supply will require a larger working area in which to create and store the wine.

Consider this, in Wisconsin alone, it has been estimated that only 4% of all wine sold in the state is produced in the state of Wisconsin. WOW! The same is true of most cold climate production areas, where growing V. vinifera varietals is not an option. The point here is there is a lot of room to gain market share but only if you’re poised to capitalize on this opportunity. Don’t let poor upfront winery layout be a deterrent to future building expansion plans.

Below, we’ll cover the basic construction elements of a startup production winery, while considering the most efficient means of expansion. There is not a one size fits all solution to this conundrum but certain elements remain true from project to project. Note, this article doesn’t cover the necessary legal hurdles, nor am I certified electrician, plumber, contractor, or in the “trades” whatsoever. Outlined below are the nuts and bolts (or raw essentials) of what needs to be discussed with a professional in their own respective field or general contractor.

Size / Scale / Layout

The minimum suggested scale for a commercial winery that I typically recommend is in the 1000 – 2000 case size. For the most part, this starting scale is needed to justify the upfront cost of starting a winery (building cost, commercial wine equipment, etc.). For a 1500 case winery, plan on a minimum building size of 3,500 ft2 with roughly 1/3 space devoted to tasting room and 2/3 production/finished case storage. Obviously you can add a porch, office, event space (to be discussed), kitchen, etc. as you see fit. In the production area, other space “hogs” not considered here are: a separate barrel room and warehouse room for stored cased goods (the most common space obstacle that beginning wineries face).

Other than getting the minimum dimensions correct, the one big tip I can offer once the area of expansion has been identified, is to keep in mind how future building additions will tie together. Elements such as: roof line, utilities, placement of windows and doorways, and wastewater drains. These elements should be discussed with your architect, contractor, and/or builder before the initial winery building construction commences.

Electrical Power

At the aforementioned starting scale, at least 200-amp electrical service to your building should be installed. Ideally 400-amps of electrical service will provide more than ample power for your startup winery with significant room to grow into while keeping expansion in mind. And with regards to voltage, in general “Smaller boutique wineries, 10,000 square feet or less, require 208 volts. Motor sizes are generally 20 horsepower or less…” 1. This is a general rule of thumb, and for one or two pieces of equipment that require 480 volts it may be less expensive to have a transformer bump-up voltage to 480 volts for those two pieces of equipment than having 480 volts delivered to the building and having to step-down the voltage for all remaining piece of equipment on 220 volts.

Single Phase electrical power is an okay starting point at this scale but if you have access to 3 phase (common near urban / industrial parks/ large scale farms), I’d recommend tying into that upfront. At larger scale, most large pieces of equipment utilizing a frequency drive or motors at greater than 5 hp demand 3 phase electrical power.2 However, the need to upscale to 3 phase power depends on your end-goal production. If 3 phase power is only needed for several key pieces of equipment (press, destemmer/crusher, tank mixer, monoblock bottling line, etc.), purchasing a phase converter may be all that is needed. Ultimately there is a lot to consider here and your electrician should determine what supply is needed to meet your peak electrical load.

Water Supply / Wastewater / Drainage

For sanitation, you’ll want an on-demand hot water heater capable of hitting 180-185°F (commercial grade units start out ~$1500). In order to maintain 180°F for prolonged periods of time, the min. recommended flow rate is 1 – 2 gallon per minute. The on-demand water unit can have dual functionality as it can be used to sanitize winery production equipment on the production end and it can also be used to sanitize stemware on the tasting room end.

In the production area, figure on having 1-2 water access points (hose bibs) per wall. Minimizing the distance between heat source and end-point should be considered in order to increase efficiency and decrease heat loss. And lateral water lines that carry water from the source to its endpoint should be at least ¾” in diameter, as opposed to the standard ½”.

For wastewater management, there is no universal system that is suitable to all wineries. The four most common options to choose from include: surface spreading, aerobic biological treatment, settling holding tank / septic tank, or municipal sewage system (easiest if available near you).

The placement of such systems should be outside the zone of potential expansion! For example, placing a holding tank or septic tank in area that is in the area of possible expansion is going to cost you a pretty penny to have it moved out of the way – an easy fix that could have been avoided with prior proper planning.

Each winery should consult with local authorities to determine the best course of action. For more information on this topic see Winery Wastewater Treatment by Bruce Zoecklein.3

Just as water use is a ubiquitous part of winemaking, so is its removal from the winery (typically done by a drain system). Take into consideration figures A) and B). In this scenario if you likely know that production area will expand outward (the 40’ x 40’ area on the right side of the picture in Figure B), adding a connection point for the trench drain that is near the right wall in section A, will allow for a seamless transition. In this scenario the builders won’t have to tear up the concrete floor in the current site to tie the drain system in to the new site. And if the current winery floor has in-ground (radiant) heating and you haven’t planned accordingly? Your cost has just skyrocketed.

Building Ceiling Height

In the Production area, the ceiling height should ideally be at least 16’ high. Why? For two reasons: 1) this allows you to stack 2 pallets of empty glass high during bottling (note a minimum 14’ is needed for filled bottles, assuming cases are stacked 5 high/each pallet and 2 pallets per column) and 2) as your production volume increases size, so will your tank size – having tall ceilings allows for larger tanks! In short, as tanks often increase in size a greater rate upward than outward, investing in tall ceilings upfront makes it a lot easier to increase wine capacity.

Misc. Items that Should be Considered

a) Outdoor Crush Pad: At the starting scale of 1500 cases, a good size crush pad is 30’ x 30’ but could easily be 50’ x 50’ off of the production-end. One of biggest mistakes I see, is having a crush pad that is too small. During harvest and crush you don’t want to be working in the mud! Like all production areas, the concrete that is poured should be able to withstand the weight of a forklift, pallets of bottles, tanks, etc. (typically 5” or greater in thickness). In addition, due to local wastewater runoff regulations, one may need to install a specific wastewater containment system on your crush pad.

b) Garage Door: Cater the winery’s overhead garage door to the largest piece of equipment that will need to enter your building. Sometimes this is a tank, or a press and other times it may be mobile bottling line or semi-trailer. In the last scenario, a minimum clearance of 13’ is often required in order to properly back a mobile line into the winery.

c) Loading Dock: Although not an absolute necessity in the beginning, a loading dock with a docking plate (height adjustable) makes loading and off-loading logistics much simpler that taking the forklift to the back of semi and using a palette jack to move items to the back of the truck for pickup (Figure C). Unloading and loading glass in this manner can quickly become cumbersome and inefficient.

d) Production Floor Sealant: Production floors must be able to withstand a battery of abuse from constant foot traffic, heavy loads (forklift / pallet jack), and should be chemical and water resistant. In addition to being able to withstand the wear and tear of winemaking, the floor should be user friendly (i.e. slip resistant). In order to get the most out of your concrete floor, consider using an Epoxy Resin and Urethane protective coating. Doing so will increase the longevity of your production floor and there are many products on the market to choose from. For more information see “Finding the Right Floor System” (GVM Nov./Dec. 2017).

Event Space / Tasting Bar

Last but not least, the bulk of this article is viewed through a production lens. However, I would be remiss if I didn’t at least mention the sales side of a winery building. After all, when you’re not busy making it, you should be busy selling it.

Without a doubt, the wineries that I’ve bared witness to with the fastest rates of growth are hosting events (weddings, rehearsals, private parties, live music, craft shows, food & wine pairing dinners, part of wine trails, etc.). Other than having the obvious space to hold events, you must have in place the appropriate support amenities: prep. kitchen, restrooms, storage space, etc. And according to your local building code, make sure your plans have been submitted to ALL local and state authorities (Commercial Building inspector) before starting construction! I recently heard of one horror story involving a winery that built a special events barn to the tune of $400K only to find out from a state inspector after construction that it was out of code due to the building’s occupancy capacity. It needed a fire mitigation system to comply with the state building codes – tack on another $120K after the fact — Ouch!

For the tasting room, the two tips I can give you is with regards to flow of people. First, have a dedicated and segregated checkout area that is separate to your tasting bar. Ideally, this checkout area would be located right next to the exit of your building. Secondly, on busy days when you need to setup multiple tasting bars to cater to all your customers, devise a plan that considers flow from both a customer and staff perspective. Planning and implementing these flow through systems are important to efficiently moving traffic in / out of the tasting room. For more information on Visitor Flow, see “Trends in Winery Construction that Maximize Revenue” (GVM, Nov./Dec. 2017).

In short, putting in the upfront effort to implement some simple layout considerations for your new winery can help save significant money down the road when in comes to expanding your production area. After all, in this business, there is no shortage of places to spend money elsewhere.

Happy Winemaking!

Many thanks to Ryan Prellwitz of Vines & Rushes Winery for his input and review of this article.

Designing Wine Racks for Your Retail Space

By Jessica Spengler

The love of the land, of the vine, of the grape, and of course, of the wine is the reason many vintners get into the wine industry. The idea of building a business with the sweat of your brow and creating a fantastic result is what motivates people to keep going. However, to make the dream a reality, you have to sell that product. Your product needs to appeal to the consumer through smell and taste, but also with a well-crafted label and an interesting bottle. Then, you need to show it to your customers in the best way possible. This is where a beautiful built display becomes essential.

There are many ways of thinking about how to display your wine. For some producers, just getting the wine in front of the customer is what matters, and as long as it’s there, they don’t care how it looks. For others, high-end woods and displays even more impressive than the wine are all that will suffice. Most wineries and retailers prefer to be somewhere in between, with a display that will attract consumers to purchase their wines but also allow for customer accessibility, inventory management, and other day-to-day functions.

Types of Wine Displays & Racking

When wine racks are set up correctly, they lead to higher sales. Ideally, customers should have access to a label-forward display and inventory behind, underneath or above. There are multiple ways to set up a retail space that accomplishes this.

Standard wine racks

A standard wine rack is one of the best ways to maximize space, control inventory and display wine beautifully. Racks can be made from a bevy of materials, but most often are wooden, with a label-forward display row and cork-forward storage below and above. Standard racks are built to fit a case of standard wine bottles, and sometimes two cases, depending on height.

Diamond and Rectangular Bins

For bulk storage wines, diamond and rectangular bins allow retailers to stack standard Bordeaux bottles without fear of breakage. These are most often used for less expensive wines or wines with large inventories. Diamond and rectangular bins should not be used for wines in burgundy bottles that have a rounded bottom and no shoulder. The decorative element of these bins can add an element of design to this bulk storage.

Wine Islands and Tables

Wine islands are similar to standard wine racks. However, the top of the island is where the display bottle is laid with a place for 12–to–13 bottles underneath. Wine tables are similar to islands in that they hold a full case of each wine, but instead of a display on top, there is a flat surface or table for displays or to hold tastings. This is a common option in retail environments where there is not a specified area for tastings.

VintageView

A new trend in wine storage is the metal “Vintageview” style. These powder-coated racks display the wine bottle on its side rather than cork-forward, and the back stock of bottles are laid in a similar fashion behind the display bottle and moved forward as customers purchase inventory. This is a versatile rack fashioned to a winery’s or retailer’s liking and seems to take up less space than traditional wooden racks. However, displaying the bottle on its side doesn’t necessarily save room, and the racks offer little bulk storage.

Barrel Racks

While many retailers may not have wine barrels in store, most wineries have them on the premises. Barrel racks are an excellent way to store, move and monitor your aging wine in an organized way. These racks come in single, two-barrel, four-barrel, or customized sizes by companies such as Rack & Maintenance Source (rackandmaintenance.com) near Walla Walla, Washington.

Rack & Maintenance opened in 2000 as a small shop that initially serviced wineries in their hometown of Walla Walla and parts of the Northwest. Now they’re a world-wide barrel rack supplier. The company makes their racks in-house with the highest grade American stainless steel, as well as from mild steel with powder coating. Powder coating gives producers color options while protecting steel from rust, and when maintained correctly, can help these racks last a lifetime.

Rack & Maintenance has a bevy of barrel rack options that allow vintners to move barrels using a forklift, stack barrels safely and even stack different rack setups on top of one another.

The standard barrel rack, a seven-inch, double-bar, two-barrel rack, was designed with safety in mind. “Double-bar means the pocket opening, where you would put the forklift in to lift it. It’s also a safety feature. If [the forklift driver] stops too quick, the rack catches on the fork, so [the barrels] aren’t gonna fall off,” said Kristin Subryan, Rack & Maintenance Source VP of Regional Sales. These racks are available in both two-barrel and four-barrel and can be stacked up to six high, with the bottom of the rack resting on top of the barrel beneath.

Unlike standard barrels, Rack & Maintenance’s “stack rack” locks into the rack beneath it rather than on top of the barrels for a stable, more flexible rack setup.

“The price point is a little bit higher but [vintners] like them because they’re versatile. We can do a standard barrel rack, or we can do a chardonnay barrel with a roller. That way you can stack regular racks [on top of] racks with rollers,” said Subryan.

Stack racks provide stability unseen in standard barrel racks.

“When we did the crush test on them, they were able to withstand up to 10,000 lbs of pressure before the feet flattened on the floor. It’s just a well-built, steady-on-the-ground rack,” said Subryan.

For those vintners looking for barrel racks to help them maximize space, the four-inch single-bar racks are best, according to Subryan. “It’s popular because of height restrictions. If you’re down in a cellar, if you have caves or places like that with a low ceiling, a four-inch rack’s gonna get you more barrels on your height.”

For inventory management, she suggests the seven-inch double-bar. “If you need to get into the bung of the barrel, the seven-inch rack is the rack you’re gonna need,” she said. “If they need to get a [wine] thief in there, if they need to access the wine in the barrel, their gonna want a seven inch-rack. The four-inch racks are too close to each other that they’re not able to access the bung.”

Rack & Maintenance also offers a single-barrel rack that will safely stack an uneven amount of barrels together. This accessory is designed to fit nicely between two barrels and distribute weight evenly. Additionally, they offer a raised barrel washing stand outfitted with wheels for easy cleaning.

“If you come in with your forklift and you pick up your two barrels [on the rack], you can zip it over to a barrel washing stand and drop the rack down. The barrels will land on the rollers, and the rack will drop down, right underneath the barrels, and rest there. It’s at the right height, so you’re not breaking your back to move these barrels,” said Subryan.

Customization

Customized cabinetry and racks expand display options for wineries and retailers. Wine and barrel rack designers and manufacturers are more than willing to work with their consumers to fit their differing needs and requirements.

Rack Materials

The materials available for wine storage, from wine cellars in tasting rooms to displays in retail stores are varied, and each has their purpose, pros and cons. For wood racks, hardwoods are best.

Metal

Metal is commonly used for backroom storage, barrel racks, as well as VintageView and other metal racking.

Redwood

Once the most commonly used material for constructing wooden wine racks and wine cellars, the endangered status of coast redwoods and giant sequoias means industry alternatives are necessary.
Wine Cellar Innovations (WCI), a wine cellar design firm and manufacturer in Cincinnati, Ohio, uses redwood guaranteed to be harvested sustainably for nearly 75 percent of their constructions. On its website, WCI explains why.

“All of our redwood is purchased under the guidelines of SFI, Sustainable Forestry Initiative (sfiprogram.org). SFI Certification provides customers with the assurance that the redwood you purchase from Wine Cellar Innovations has been harvested in an environmentally sound manner.”

WCI’s continued use of redwood trees is simple: they believe it is the best option.

“It is naturally moisture resistant, and it is non-aromatic. A refrigerated room is going to have high humidity, so you want wood that is going to hold up well to high humidity. It is non-aromatic, which is good because wine will breathe and take on odors in the room,” said Brett Norris, a wine cellar design consultant at Wine Cellar Innovations (winecellarinnovations.com).

Mahogany

Charles Griffiths is the owner of Vigilant Inc. (vigilantinc.com), a Dover, New Hampshire-based designer of wine cabinetry, cellars and racks. He told The Grapevine Magazine that his first choice is mahogany, a wood that is similar to redwood in its ability to hold up in high humidity and non-aromatic qualities, among other things.

“We’ve been using different types of mahogany for the entire time the company’s been around. We really like the material, it’s great to work with, it’s strong, it looks good, it takes stain well,” said Griffiths.

Other woods

For wineries or retailers looking to use a different sort of wood for their racks, wine rack manufacturers are more than willing to take requests— but at a cost.

“Black walnut’s been popular the last three years; it’s finally starting to die down a little bit. So that’s fine, we can say ‘yeah we can do this in black walnut, it’s gonna be this much more because we’re gonna have to source the material and mold the material and get it to where you want it to be,’” Griffiths said.

Finishing is just as important as wood selection, Griffiths said. “It’s not just what it looks like, but we use conversion varnish or lacquer on all our racks and all of our cabinetry that’s good for protecting the wood and keeping dust and wine, if it spills, off the product. It’s just a nice protective product.”

Planning the Space

Designing a cellar or display rack should start as early as possible when planning a new construction or remodel, particularly if there are any plans for climate control or refrigeration.

Norris told The Grapevine Magazine, “When an architect specs out a wine cellar room, that’s when they need to start reaching out and figuring out what this customer might need. You don’t want to wait too long. I would say one of the challenges I run into is people not giving us a call early enough in their projects,” he said.” I’ve seen many new house constructions and remodel projects be nearly finished, and then they call the wine cellar guy and say ‘Hey can you come help us with this project?’ Well, we might be past the point of no return on somethings or people may have to redo work that’s already finished.”

Griffiths agreed. “When we get proposals, what happens is, someone may call us, and they haven’t done much of anything. That is preferable to us because they say, ‘Look I’m just reaching out, we’re a year out from opening a new location, and we’re thinking about doing this, we’re trying to get some ideas going, we just want to include you in the design process.’ That’s when they’re using us to the biggest advantage.”

The key, said Griffiths, is to define what you want for the business early in the planning process.

“We’re very design-oriented, so we like to start out with the stakeholders and find out what it is they’re trying to do. Sometimes their goals are well-defined, and we’re just coming in and slipstreaming it into what their plans are, and we are able to get them what they want. A lot of other times they’ve got a blank slate, and then, a lot of cases they’ve got an architect or designer who’s said, ‘I’ve earmarked this area for wine storage, I don’t really know a lot about exactly how it’s all supposed to go together, but can you please help us with that,’” he said.

According to Norris, one of the first things to discuss is the how a winery or retailer would like to display their wines.

“A wine retailer specifically, one of the things they have to think about is how are they going to display the wines. Alcohol, liquor, wine need to be in front of the customer to be purchased instead of in a box in the back waiting for a spot on the shelf,” he said. “Talking with us about how our racks can be organized together, how we can lay out a store to help separate different wineries versus how many types of bottles or how many kinds of bottles, or whether they want to do a case – or threes, fours or sixes – of a wine. They pretty much work with us to help maximize a space, help display a lot of bottles.”

Location in the store, often referred to as “real estate,” is a primary factor, too.

“We get into formats; we get into how many different areas and how you’ll set your store up. Are you setting your store up by country, are you setting your store up by region, are you setting up your store by varietal?” Griffiths said. “That’s the stuff that we bring up, and they usually ponder on it for a while before they come back and want to dig into a design and come up with what they think is most important.”

In the end though, what is most important is functionality. Getting feedback from the often overlooked store or tasting room manager may be worth the effort.

“You can build a lot of pretty cabinets and racks and stuff, but it always has to make sense in terms of functionality,” said Griffiths. “It’s funny, I go out on a lot of these projects for the implementation, and the people that are actually using your product, you’ve never met them before. They’re the food and beverage manager, or the store manager, and nobody ever consulted them at all. And they wonder ‘How come it’s being done this way?’ Those people at that end, they want things to be very functional because they’re using it every day and they want to be able to do their business in as easy a way as possible.”

Benefits of Using a Consultant

Enlisting companies like Vigilant Inc. (https://vigilantinc.com/) and Wine Cellar Innovations will allow you to make the most of your space and to address questions that you may not know the answers to such as climate control. These companies also offer installation and customization to make sure you have what you want and can offer advice on things an owner, builder or designer may not have fully considered.

“We listen to the customer and figure out what their goals are,” said Norris. “We help them take that space, come up with racking designs, and show them bottle capacity information and work with their builder to execute the construction of the room. We offer installation services as well. The customer can elect to hire us to come and assemble the racks and install them in the room, which, can be a bit of a complicated process too, so it’s good to have us and our factory trained installers assemble the wine racks in the field too.”

Baker-Bird Winery: Tasting the History of American Wines

By Nan McCreary

Most people assume that California is the birthplace of American wine. In fact, in the 1870’s — when California was just establishing commercial winemaking — tiny Bracken County, on the banks of the Ohio River in Kentucky Bluegrass Country, was the leading wine-producing county of the U.S., supplying over 30,000 gallons of wine annually. At the center of this production was Baker-Bird Winery, the oldest commercial winery in America that is still operating on its original land.

“At the time, the Ohio River Valley was the place to grow grapes in the U.S.,” according to Dinah Bird, who purchased the winery in 2003 with the intention of bringing the property back to its glory days. “The German immigrants who settled here said the hilly area reminded them of their homeland and they called it ‘America’s Rhineland.’ With their heritage of wine, grape production flourished. I want to restore that history, and create wines that reflect our culture and our terroir.”

The Baker-Bird Winery was established by ancestors of John Baker, a German immigrant and early settler of Augusta, Kentucky. Baker’s son Abraham purchased land where the winery stands today, and his son, Abraham Baker, Jr., built the winery in the 1850s. During this era, a Cincinnati entrepreneur named Nicholas Longworth planted hundreds of acres of grapes in the Ohio River Valley and became internationally famous for his sparkling wine made from the native Catawba grape. Longworth helped put the area on the wine map, creating a market for the growing number of German immigrants who wanted an affordable, drinkable table wine to continue with the traditions of their homeland.

The “Golden Age” of wine in Northern Kentucky, however, was short-lived. “After the Civil War, there was a labor crunch when the slaves were freed,” Bird told The Grapevine Magazine. “Also, there were wet summers in the late 1860s and early 1870s, and grapes succumbed to black rot and powdery mildew. The nail in the coffin was the discovery of a mutant strain of tobacco in the area — white burley — which was extremely popular. As farmers were losing grapevines to fungus, they started growing tobacco. Soon, the area was the premier tobacco producing region in the U.S.”

The Baker-Bird winery, like so many, sat dormant until Bird purchased it in 2003. She named the historic wine cellar in the German tradition, Baker-Bird Winery, combining the names of the founder and the current owner. “My goal is to restore a lost piece of history, and to help people have a positive agricultural wine experience,” Bird said.

For Bird, with a background in chemistry and a passion for history, the purchase was serendipity. “I love the ‘magic’ of the winemaking process,” she said. “This is where my background and my love of winemaking and history intersect.”

The Baker-Bird Winery is one of 22 wineries in the U.S. National History Registry, and the vineyard land is on its own National Historic Registry. It is the only winery in the country that was in a Civil War Battle, where it served as a refuge for women and children during the Battle of Augusta in 1862. Because of that rich history, the winery is also on the Civil War Heritage Trail and the Freedom Trail.

Today, under Bird’s direction, the Baker-Bird Winery is poised to make a comeback. “While we have done a lot of restoration, we have left the building as it was as much as possible,” Bird said.

The original winery, mostly intact, is a three-story structure built into a hillside, with the vineyard on top of the hill. The cellar is 90 feet long by 40 feet wide and 40 feet high. The room is cavernous, with stone walls and a dirt floor. Bird has added drainage tiles and gravel to keep the floor dry. The cellar is a popular venue for special events, particularly wedding-related events such as bridal showers, rehearsal dinners and receptions. The second story, the original pressing room, is now the tasting room, with a bar, fire pits and tables and chairs. Bird installed decking and a bathroom and upgraded the electricity (from the 1930s), so it would meet code. The third level is an attic, which serves as a storage room. “The people who owned the property before me used the attic for hanging tobacco and they’d auction off the leaves,” Bird said. “The room still smells like tobacco.”

To one side of the building is a small winery, required for a Kentucky Small Farm Winery License. In 2009, Bird opened the cellar and the tasting room to the public. Currently, Bird outsources her grapes from local growers, producing 400 to 500 cases per year, all premium wines. Bird’s goal is to replant the vineyard and add a much-larger wine-making facility.” In 2006 we had the soils tested, and determined that it’s the perfect place for growing grapes,” she said. “The site is terraced, with good orientation and ventilation. You can still see the stone terraces from the original vineyard. There’s a lot of limestone in the soil, so drainage is excellent.”

Bird’s passion for winemaking — and training in viticulture and winemaking at the University of California Davis — give her a leg up in bringing out the true expression of grapes native to the Ohio Valley. Most are French-American hybrid grapes, including Vidal Blanc, the most popular grape grown in Kentucky for white wine. “Vidal Blanc is planted so much because it can tolerate the freeze/thaw cycles we have in the spring,” Bird said. “It is a very versatile grape. Like Chardonnay in California, it can be made with many expressions.” Bird makes a dry, semi-dry and sweet version of Vidal Blanc.

The only Vitis Vinifera on the Baker-Bird menu of nine wines is a Cabernet Franc. Vitis Vinifera grapes cannot survive the cold temperatures of Northern Kentucky, but Cabernet Franc can tolerate temperatures as low as minus-25 F. One of Baker-Bird’s best-selling wines is a Cabernet Franc Blanc, where they remove the skins before fermentation. According to the Baker-Bird website, the Cabernet Franc Blanc ‘releases a burst of exotic aromas’ and is ‘a distinct Kentucky wine produced from a French grape.’

The signature wines at Baker-Bird Winery — and the ones that have received national and international accolades — are the Bourbon Barrel Wines, complex red and white wines that have been aged at least six months in bourbon barrels. “Anyone can make wine,” Bird said, “but the best wines have a story behind them. Bourbon barrels reflect our culture: what wine is to California, bourbon is to Kentucky. This is who we are.”

Baker-Bird’s Black Barrel Wine, a red made from Cabernet Franc, takes 11 years to produce. The Kentucky bourbon ferments in a heavily-charred barrel for nine years. The Cabernet Franc ferments in a white oak bourbon barrel for one year. Then the wine is racked from the oak barrel to the used bourbon barrel for six months to a year. The resulting wine is a very smooth dry red wine with bourbon undertones.

According to Bird, the bourbon barrel wines account for one-third of Baker-Bird’s sales. “I didn’t invent this process,” she said, “but I did commercialize it and make it in quantities, and now I ship it to three states. The wines go great with hushpuppies, a local favorite around here, so it reflects our culture and our climate.”

Bird noted that she was, indeed, the first to make a white wine in bourbon barrels. The wine, called Lightning Strike, is made from Vidal Blanc with a hint of bourbon that comes from the bourbon barrels. Initially, this was slightly problematic. “It was very difficult to make the white wine from a charred bourbon barrel,” Bird said. “All bourbon barrels are charred, and even though the wine tasted good, it did not look good. So, the process had to be perfected.”

As Baker-Bird is aspired to grow, she delights in watching Kentucky viticulture also grow, especially now that tobacco production has moved overseas. In 1990, Kentucky had one winery. In 1994, the State passed legislation to allow small farm wineries. By 2000, there were 10 wineries in Kentucky, and today there are over 70 registered and bonded wineries. While the state’s wine industry is growing, Bird acknowledged that opening a winery is always a challenge.

“It usually takes four or five years to harvest a crop, and farmers have to wait for a paycheck,” she said. “I decided that I was not going to compete against farmers and other wineries, but rather, work with them. The average vineyard is only two acres, and there isn’t a huge market for the wine, so I work in the vineyards gratis, and the farmers give me first choice on the fruit. It’s a win-win for everyone. I do all I can to support the local wine business.”

In a further effort to support the local economy, Bird hires people to help in her tasting room, including a guitarist who has been playing almost every Saturday and Sunday afternoon since the winery opened. She also employs local teenagers to lead tours at the winery and help with special events. “This gives the students something to put on their resumes, plus an opportunity to learn responsibility,” she said.

In the meantime, Bird keeps “plugging away” at her small business. Proceeds from the sale of wine go toward restoring the historic winery and supporting local farm families. Recently she began turning an old tobacco barn on the property into a bar, where visitors can drink beer (from an old claw-foot tub) and, if so inclined, smoke cigars or hang tobacco and roll their own. Bird has purchased a 1953 Pontiac to carry customers to and from the winery and the bar. She is calling the bar Bootlegger’s Barn, in a nod to the history of moonshine flowing along the Ohio River between Kentucky and Ohio.

As Bird looks to the future, she is hoping she can introduce more and more people to Kentucky’s wine country. Currently, she has five to six thousand visitors a year, many who bring pictures of family members that worked on the Baker Winery back in the mid-1800s. Bird expects that number to increase, as a new Bourbon Trail is being added to pass through Bracken County. By stopping at Baker-Bird Winery, and savoring a glass of Black Barrel Wine or Lightning Strike aged in bourbon, visitors on the Trail can enjoy a slice of Kentucky’s architectural past — and experience first-hand the crossroads of Kentucky’s storied wine and bourbon history.

Baker-Bird Winery is located at 4465 Augusta Chatham Rd., Augusta, KY. The winery is open for tastings and tours Saturdays and Sundays from 1 to 5 p.m.

For more information, visit
www.bakerbirdwinery.com

Barrel Care (Part 2)

By Thomas J. Payette, Winemaking Consultant

Continued from Part 1 which ran in the
January – February 2018 issue of
The Grapevine Magazine.

Monthly Management

Whether full or empty, each barrel needs monthly attention. Try to store full and empty barrels at or as near 50 degrees F when possible.

When full: One will need to taste and check the free Sulfur Dioxide and pHs of these wines monthly at a minimum. After this check, additions can be made to the wines in the barrel and then they can be topped. Topping is one of the keys to keeping a barrel safe from bacteria spoilage. The wines must be of sound chemistry to make this a successful statement and the topping wines need to be “clean”. The author will often use wine from a tank that has been filtered and nearing bottling to know the bacteria load is greatly reduced from that vessel.

When empty: Once again we will need to visit each barrel monthly. In all cases the barrel will have been rinsed and sulfured prior. We should return to these same barrels and, retreat with Sulfur Dioxide by gas or wick (see above) to insure the barrels integrity will continue to be sound.

Where

Most work with empty barrels will happen outside on a crush pad or strung out in caves and warehouses. When possible, try to have as much space and ventilated air moving through the workspace if using liquid Sulfur dioxide or wicks/discs. When possible, the author prefers to unstack the barrels, remove the bungs, look inside the barrel with a flashlight and then smell the barrels at each visit.

If the barrels must stay in place, one can easily work with them also but some of the more critical reviews of sight and smell become more cumbersome.

Rain

At certain times, at certain winery locations, the author likes to use Mother Nature. It is not uncommon to plan a day’s barrel work around the weather. If the weather forecast is for rain the author finds advantages, with uncovered crush pad areas, to do a days barrel work, rinse the interior and then allow the barrels to remain on racks, bung down, in the rain to get a nice soaking cleaning on the exterior as well. This can also apply in conjunction to the swelling procedure above but with barrels full of water and bung upward. Please try this experimentally first on a small batch of barrels since some wood discoloration may take place and not be visually to ones liking.

Always clean the bung opening area and when needed one can cauterize / burn that area again. This process may be needed about every 5 years or so at the maximum and a special tool is needed for this process.

Tartrate Removal

Tartrate removal can be a nuisance for those that focus on it. In general it should not be a huge issue. Do note some winemakers care to cold stabilize their wines before placing in barrel for this reason. Most do not however. Also note that when one looks inside the barrel one will see more tartrates because they typically “fall out” and go to the bottom. In the case of sur lie wines in the barrel the yeast layer does a great job of protecting the bottom of the barrel from tartrate adhesion to the wood.

A high-pressure rinse may remove these tartrates effectively. A hot water rinse my help them “flake off” and dissolve more readily.

Some winemakers use a high pH (warm water helps here) soak followed by a light citric acid soak. This can be very effective in tartrate removal. Makes sure the soda ash, the high pH solute, and citric acid, the low pH solute, dissolve completely before adding any one of them barrel.

Some more European trained winemakers will insert a stainless steel chain and have the less stipend “summer help” roll the barrels with the chain inside to knock the tartrates free – then rinse and Sulfur. Be sure to devise a way to retrieve the chain from the barrel.

In most cases, however, the tartrate removal is not a huge focus for the majority of the winemakers due to practical applications.

Tools Needed

Many tools for barrel care may be purchased at winery supply stores, cooperage houses and other specialty suppliers specific to these type products. Research your needs and then contact these companies to see what they offer. In general, only a good barrel rinser, good to great water pressure (chlorine free) is needed and way to introduce the SO2 – wick or gas.

Glass head barrels: A great tool to be able to see inside the barrel when performing certain tasks from burning sulfur wicks, filling, rinsing, lees stirring etc. Watching fermentation and malo-lactic with these glass head barrels can be fascinating beyond the other features. Every cellar should have just one of these glass head barrels to better know what is happening inside their barrels with certain specific functions.

Humidity

Humidity is undoubtedly a factor when dealing with barrels. The author prefers a less humid cellar to make sure the vacuum needed inside the barrel is fully established on barrels with wine in them. If barrels are kept full and production practices to store few barrels empty for any length of time are employed, this can be the best way to use barrels to their fullest and best capacity. There is some “angel’s breath” evaporation loss but that is a part of the process. If a barrel is stored for less than three months empty most will have few to no issues with reswelling.

Spicing It Up!

Some winemakers prefer to cold stabilize their wines before placing them in barrels to prevent tartrate build up in the barrels. (Referenced above) This can be effective but most winemakers do not do this in large practice.

Burning a sulfur wick in a barrel (5-6 grams) does two things. It puts sulfur dioxide in the barrel as well as displaces oxygen with carbon dioxide. This practice may lend toward mimicking by the winemaker using a carbon dioxide flush on their barrels then using pure liquid sulfur dioxide, following. Many large wineries use liquid Sulfur Dioxide and this may apply to their needs best. Many large wineries also could make dry ice, on site, and this could be used as the Carbon Dioxide source. This may be the way of the future to help combat spoilage bacteria growth in barrels. This may well be the future established standard for proper barrel care.

Wrapping It Up

Tackling the barrel care issue is a trying one but actually an easy one. There is only one way to do it right. The way it works for your cellar. There are many off branches and combinations of what has been described above. Please take from this article anything you think may help your current process and refine, for the better, what will work best for your winery and wines. As can be seen these are some must do processes but most recommendations have some variation.

In all be diligent and respectful of the barrels in your cellar and they will provide many years of service to you, your cellar and your wines.

Other Helpful Tips

Alcohol is less dense than water or juice. It is not all too uncommon to fill a barrel with water to validate the barrel will not leak, only to find a barrel may develop a leak later on. These leaks can typically be fixed on sight of the winery with little effort.

Do not fill a barrel with wine you know to be bacterially unsound. This will only start the spread, further, of the unwanted bacteria.

Smelling the barrel is one of the best ways to acknowledge its condition and readiness to potentially help or harm your wines in the cellar.

Whether full or empty, each barrel normally requires some form of monthly maintenance.

Topping, on time, is critical and resulfuring, on time, is critical.

Lower storage temperatures (50 degrees F) can be a very useful tool and one more winemakers should try to strive to use.

Resist the temptation to store barrels outside. There are many wood boring insects that may take fancy to this easy target leaving the winemaker with leaky barrels. Small periods of time outside may be acceptable.

American oaks tend to need reswelling more than European woods. The author has noticed American oak may develop more ethyl acetate type aromas when stored empty due to a reaction of the wood, moisture and Sulfur dioxide. This is generally not a bacterially generated ethyl acetate aroma if sound procedures are followed and not a concern – just an observation winemakers may notice in their cellars and to be aware.

Uprights and ovals beyond the 600-liter capacity are beyond the scope of this article and care should be taken to establish contact with appropriate sources to secure proper methods of working with these wood vessels.

References:

Verbal discussion with Jacques Boissenot, Chris Johnson, Joachim Hollerith and Jacques Recht.

Many thanks to Mark Heinemann and all the Demptos Cooperage team for their help.

Short Course:

• Visit each barrel monthly.

• Use the basics of this article to establish your best procedure.

• Make this a part of your HACCP plan.

• Be timely and don’t ignore your barrels. Respect them.

• Cool temperatures aid you with full or empty barrels.