A Short Primer on Exporting

a wine bottle sitting on one of many boxes surrounded by shelves containing wine bottles

By Brad Berkman & Louis J. Terminello of Greenspoon Marder LLP

Given the rates of consumption of alcoholic beverages in the U.S., specifically, the volume declines across all commodities, it may be wise for suppliers to consider markets abroad to sell their wares. Wine exports from the U.S. make up only a small percentage of wine sales, but markets such as Canada, Europe, Japan and the UK are active importers of U.S. produced wine. As a note, the U.S. Department of Agriculture reports that there was $1.27 billion in export value shipped from the U.S., with the top three markets being Canada with $459 million in exports, followed by the European Union with $167 million and the UK with $165 million in export value.

  For those in the wine business who desire to enter the export market, this article examines some key topics regarding the export of alcoholic beverages, and in particular, wine, and essential elements required to remain in compliance with federal and state regulations.

  The reader should bear in mind that the general concern of both the federal and state governments is the protection of excise tax revenue generated from the production and domestic sale of alcohol. When beverage alcohol is exported outside the U.S. or outside the borders of any state, no excise tax is imposed by either level of government. Simply stated, no excise tax liability exists for the export of beverage alcohol. However, strict rules apply and sufficient documentary evidence is required to support exportation; the absence of which will require the exporter to pay the tax that lawfully is not due. The examining auditor needs to be satisfied that a sufficient showing of export has been substantiated; a demand for payment of tax will be imposed.

Export from the Bonded Premises

  For wine producers, federal regulations allow for the exportation of wine from a bonded wine premises for exportation under a variety of circumstances, including to a foreign country, for use as supplies on vessels (such as cruise ships) and aircrafts,  and  transfer and deposit into foreign trade zones and customs bonded warehouses for storage pending exportation. Wine may also be removed from the bonded premises for export to U.S. armed forces for use overseas.

Proof of Exportation

  As noted above, sufficient and acceptable documentation as proof of export is mandated. The Alcohol Tax and Trade Bureau (TTB), in an industry circular, indicates that acceptable proof of exportation includes all documents that substantiate the transaction as a removal for export. Generally speaking, acceptable proof includes:

•    Purchase orders

•    Inland bills of lading

•    Ocean bills of lading

•    Letters of Credit and proof of payment

  The reader should keep in mind that in almost every instance, wine exported beyond state(s) borders is not subject to state excise tax either. The above documentation will likely be sufficient proof of export for state auditors; however, regulations and requirements should be researched by each state.

  Staying with state issues, there may be additional permitting or registration requirements imposed on the party desiring to export wine. In Florida, where this writer resides, a mere export registration is required prior to engaging in export activities. As an additional note, Florida applies Tied-House principles to exporters in that exporters are precluded from holding a vendor’s license (see Florida Statute §561.22(1)). Again, thorough research is required at the state(s) level to ensure compliance prior to commencing export operations.

  Bonded wineries are not the only types of federally licensed manufacturers permitted to export. The same rights are granted to breweries and distilleries. In fact, U.S. importers and wholesalers/distributors are permitted to export as well.

2 ships shown floating in the sea

Wholesaler Export Withdrawal without Payment of Tax

  Wholesalers are permitted to export wine to foreign countries, for use on vessels, such as cruise ships, free trade zones and customs bonded warehouses, transfer to a manufacturing bonded warehouse and to U.S. armed forces overseas.

  Federal law requires that any party purchasing alcoholic beverages for resale domestically or in foreign commerce must hold a Wholesaler’s Basic Permit before beginning operations. Untax paid wine may be removed from the wholesalers’ licensed premises for the purposes stated above; however, an application must be made to TTB on a proscribed form entitled “Withdrawal of Spirits Specially Denatured Spirits or Wines for Exportation”. A TTB officer will review the form and circumstances surrounding the shipment for export and will issue an approval (or denial) prior to the untax paid wine being removed for export. TTB requires that every shipment prepared for export must complete the above process. Additionally, each container or case of wine must be marked with the word “Export,” though certain exceptions exist.

  In addition to the above, a bond must be secured before untax-paid wine may be removed for exportation. The export bond can either be a one-time or continuous bond in an amount sufficient to cover the excise tax which would normally be due.

Wholesalers Removing Tax-Paid Wine

  Tax-paid wines can be exported to all destinations stated above, but a Wholesaler’s Basic Permit issued by TTB is required (and as a reminder-check your states requirements). With tax paid wine, the exporter is permitted to obtain a refund on the tax paid product through a process called drawback. The wholesaler must file the appropriate forms with TTB, including one entitled “Drawback on Wines Exported” to be eligible for the refund. It should be noted that exports to foreign trade zones and vessels or aircraft require that different forms be submitted to TTB to be eligible for a refund. Also, drawback is permitted on exports of beer and distilled spirits.

Other Considerations

  Finally, exporters must consider the requirements of the country to which wines (or other alcoholic beverages) are being shipped to. A certificate of origin certifying the country of origin of the wine will likely be required, as well as other documents. The exporter should be aware of the duties and taxing structure of the receiving country, as well as becoming familiar with the general industry practices of the receiving county to ensure proper product pricing, sufficient exporter margins and general terms of payment. Finally, legal issues should be considered, including the issue of contracts and dispute resolution with the exporters in the country partner. If a long-term business relationship is considered, a sufficient contract memorializing key terms should be put in place between the parties.

  Export markets are a unique and promising opportunity for U.S. wine producers (and beer and spirits producers as well) and wholesalers. Understanding the rules of the road and ensuring both U.S. and foreign compliance issues and business practices are essential to creating a profitable and trouble-free trade environment.

Where The Vines Grow, Nature Speaks

buildings surrounded by a grape vineyard

By Hanifa Sekandi

As sentiment that many Millennial and Gen Z consumers hold dear in a modern world where consumerist practices often lead to cutting corners to yield profits. It’s true, these wine enthusiasts value sustainable cultivation practices as much as they value the quality of the wine. They are also willing to pay premium prices for brands that go the extra mile. Just like fast fashion has seen its demise, drinking for sport is also at its tipping point. It’s not just a matter of what looks good or about feeling that buzz. One could call it a renaissance that is calling consumers back to the formalities of the past, where wine is sipped slowly over a slow-cooked meal. Each bottle is selected with care. The quality of the wine is just as important as the quality of the food served.

  Every bottle of wine has a story that is more than meets the eye. As you stroll through the vineyards you will feel the rich soils that feed the vines that intertwine and gently kiss one another; a story of how a wine is brought to life with love. At Bonterra Organic Estates, each bottle tells a story that calls to a future where planet, society, and industry harmoniously co-exist. Where nature and wine are not in opposition.

  We had the pleasure of gaining insights from Joseph Brinkley, Bonterra’s Senior Director of Regenerative Organic Development. Bonterra is heralded as America’s #1 Organic Winery due to its commitment to regenerative organic agriculture.

  Bonterra is the largest producer of Regenerative Organic Certified® wines in the U.S. Are there specific biological products that have delivered the biggest measurable improvements in soil health and vine resilience?

  As a part of our ongoing commitment to holistic farming and operational excellence, we trial and use a variety of organic-approved products and methods.  To date, the most effective biological tool has been the use of predatory mites in some years when we have had mite flare-ups.  We have also used soil-applied biologicals to maximize root growth and increase nutrient availability.  As far as the aerial plant parts go, we have used an organic-approved biofungicide tank mixed with our more commonly used organic fungicides to activate the vines’ physical and biochemical defenses, thus reducing the amount of sulfur or oils needed to keep the fruit free of powdery mildew.

sheep in a vineyard

  You use sheep, chickens, and insectaries extensively. Can you describe one “closed-loop” biological system you’re proud of?

  We have used sheep in our vineyards for about 15 years. The benefits they bring to our soil health, including weed management and soil fertility, are noteworthy and something we are proud of.  The integration of ruminants in a perennial cropping system using cover crops is a great example of a “closed-loop” system.  We sow a cover crop in the fall. We bring the sheep in late winter once we have a good stand of forage for them. They eat the cover crop down as well as any other plants growing in the middles and under vine.  We typically get about 2 to 3 rotations, allowing for re-growth and multiple grazing passes.

  Each one of these growth cycles adds organic matter, root exudates, and other necessary soil health components. The sheep not only save us multiple tractor passes, saving both diesel usage and the associated emissions, but additionally, the sheep provide living fertility to the vineyards – something that tractors can’t provide. In this way, we are utilizing the wisdom of the natural world and life processes to create healthy and resilient farm systems with great yields, high-quality fruit, and minimizing the potential negative impacts of what could otherwise be an extractive, high-input farming approach.

  How do you track and measure carbon sequestration or biodiversity gains from your biological practices?

  In addition to biennial soil sampling with more traditional organic matter testing, in 2024, we installed several Agrology meters in our vineyards. These are devices that measure soil and environmental parameters to assess soil health, moisture levels, and other factors critical for regenerative agricultural practices.  More specifically, the meters measure soil respiration, transpiration, and CO2 flux in the canopy, all of which can be used as indicators of healthy soil functioning.

  Climate change is generating hotter summers. How are biological inputs helping you manage water stress and canopy health?

  Biological inputs are just one tool, but it’s really our holistic, regenerative farming system that makes the biggest impact. By creating healthier soils through cover crops, compost, integrating sheep, reduced tillage, and well-timed farming practices, we improve water retention and root strength, which helps vines stay resilient during extreme heat events. That translates to more balanced canopies, better protection for the fruit, and less stress during hotter, drier summers, all yielding higher quality fruit.

  What’s the biggest myth conventional growers still believe about scaling biological and organic farming?

  I’d like to start by saying that growers, like in any other business, respond to market signals and consumer demand. The best way to increase the uptake of regenerative farming in any sector is for our customers to support, via their dollar, those growers and businesses committed to these practices.  As more distributors, retailers, restaurants, and individual consumers demand products grown and produced regeneratively, the more uptake we will see on the grower side of regenerative farming.

  There is also the myth that organic and regenerative farming cannot scale because it is inherently too expensive or too complex. What is often labelled as “higher cost” is a short-term view that ignores the true cost of conventional farming, including impacts to clean air, water, soil health, and community well-being. When those externalities are accounted for, organic systems are far more economically rational in the long run.

  Consumer buying decisions indeed fuel the market. Concerning the organic wine category, it is an integral element to building a community where regenerative farming is not shied away from due to cost or the myth that scaling is impossible. What makes this possible is a growing community of vineyards practicing regenerative farming, highlighting the benefit of sustainable wine cultivation beyond a singular point of view. Bottomline, what happens on farms is not isolated. It is important to see where and how your food grows and understand that it is part of an ecosystem that must coexist.

  Is organic wine a niche? Older demographics may believe so and lean towards non-organic wines due to cost. A buying decision that may also be rooted in the idea that all wines are the same. Or that don’t be fooled by the sticker adage, a common viewpoint held by older wine consumers. Many people do not think about agriculture’s reliance on pesticides and synthetic fertilizers when purchasing a bottle of wine. What is needed to change this? More education and entry to the industry. The more the merrier will help this niche category become an industry standard, encouraging those who may be price-conscious to see the personal benefits of consuming organic wines. The benefits will outweigh the cost when they are pushed to the forefront of marketing initiatives.

  Grgich Hills Estate began farming organically without synthetic inputs in 2000. Their holistic approach to organic farming and winemaking, while building a community by fostering education, is promising for the future of organic winemaking. Ivo Jeramaz, Head Winemaker and VP of Vineyards and Production at Grgich Hills Estate, believes it is possible to farm without pesticides and fertilizers, a belief rooted in his formative years in Croatia. He provides great insights into the benefits of regenerative agriculture.

  Grgich Hills earned Regenerative Organic Certification in December 2022. Which biological amendments do you rely on most for your famous Rutherford Dust Cabernet?

  Vermicompost tea, fish emulsion/hydrolysate, and liquid kelp are the amendments we find are most useful across all our vineyards, including in Rutherford.

Mike Grgich walking with a woman in the grape vineyard

  How does reducing soil compaction tie into your overall biological soil-health strategy?

  Reducing soil compaction is vital to our soil health strategy. Because compacted soil is lacking in porosity, oxygen and water are unable to be easily stored – a substantial hindrance to the development of microbial life. Maintenance of our soil microbiome is a pillar of our soil health strategy, so compaction is something we prevent and attempt to undo wherever possible. The most effective strategy to limit soil compaction is through the root growth of plants.

  Can you describe your cover-crop and compost program and how soil organic matter has increased over the decades?

  The primary purpose of our composting regimen is to enhance the growth of our cover crop. The composition of seeds we sow varies from year to year, as we take note of which plants do best in each of our different vineyards. The combination of compost and cover crops enriches microbial life, which directly contributes to increases in SOM, as their remains become a part of that metric.

  It was my goal when I began managing our vineyards to increase SOM across our vineyards, but I found that organic and even biodynamic methods were unable to affect growth meaningfully, and we remained at around 2.5% SOM across our vineyards. After the implementation of regenerative farming, we saw a 2% increase in SOM as of 2025 across our 360 acres of vineyard.

  With Napa getting hotter and drier, which biological practices are now essential to achieve physiological ripeness without excess sugar?

  Companion planting is the most salient way to see the benefits of regenerative agriculture when it comes to the changes in climate that have been on the rise in recent years. Not only do the root systems of these plants structure soil, improving water holding capacity, but they also act as soil armor. We allow the dead plant matter to remain in our rows throughout the summer, as it creates a barrier against the sun that keeps our soil cool. This is crucial during late summer heat waves, as bare soil cooked in the sun allows heat to rise and cook the ripening grapes on the vine. This protection means we don’t have to worry about overripening even in the most excessively hot years. 

  Mike Grgich proved California could beat France in 1976. What would he say today about farming regeneratively and biologically on the same Rutherford Bench?

  When Mike Grgich was growing up in former Yugoslavia prior to the Second World War, all farming was performed naturally, without chemical additions. I was brought up much the same way in the Croatian town where I grew up, so we had that advantage when coming to the United States; we knew that farming without artificial pesticides and fertilizers was feasible. Mike was a big supporter of our natural farming initiatives, and I know he would be proud to see how far we’ve come.

  Both wineries exemplify hope in a bottle. A return to the past and a leap forward into a future. Regenerative farming is a great possibility. Those who question this surely have never experienced the delight of opening a Grgich Hills Estate 2014 Miljenko’s Selection Cabernet Sauvignon or felt the wonders of a Biodynamic®, Single Vineyard 2020 ‘The McNab’ Cabernet Sauvignon by Bonterra Organic Estates dance on their palate. But when they do, there is no denying that the hands that nurture the soil and harvest each grape with the utmost respect in Mother’s garden, free from pesticides and fertilizers, made this. No, not all wines are the same; some are simply unique and of value, wines worth more than their weight in gold. Wines that give more than they take.

How does the “One Big Beautiful Bill Act” affect your grape crop insurance?

acres of wine grape vineyards under a stormy sky

By Trevor Troyer, Agricultural Risk Management

I have been getting asked, “How does the One Big Beautiful Bill Act affect my crop insurance?”  Does it make any changes to grape crop insurance?  Will it lower my premium or increase my premium?

  Lawmakers passed the One Big Beautiful Bill Act (OBBBA) on July 4, 2025.  There were several changes made to the Federal Crop Insurance Act that affect growers, and the OBBBA made several improvements to crop insurance programs.  Crop Insurance is a valuable tool that is used to mitigate risk and is an essential safety net for many producers.  It also included updates and increased coverage options and, in some cases, higher premium support.  Below I have summarized some of these to help you understand how you may be impacted in the next year.

  One of the most significant changes that was made was expanding the benefits for Beginning Farmer or Rancher (BFR).  In the past if you qualified as a Beginning Farmer or Rancher you would receive an additional premium subsidy of 10 percentage points greater for the coverage level you had chosen.  In addition to the extra premium subsidy all administrative fees would be waived.  You would also receive an increased percentage of any transitional yields from 60% to 80%.  This means when you have a low yield that triggered the Yield Adjustment (YA) endorsement in your production database, you would be able to substitute a higher percentage.   BFR benefits in the past lasted for 5 years.  With the passing of the OBBBA these benefits are now expanded to 10 years.  In addition to the 10% premium subsidy rate a BFR will receive an additional 5% premium subsidy for the first two crop years. Then a 3% premium subsidy rate increase for the third year and an additional 1% for the fourth year.  These BFR changes will increase premium support and allow more growers to qualify for this benefit, and for a longer period.

  The One Big Beautiful Bill Act also amended Area Based Crop Insurance Coverage and Supplemental Coverage Option.  I won’t get into all of these because some are not applicable to grape crop insurance.  One that does interest a lot of vineyard owners is Fire Insurance Protection Smoke Index or the FIP-SI endorsement.  The premium subsidy for this has gone from 65% to 80%.  This may make it an interesting option for those in areas where fires can cause significant smoke taint damage.

  Here is what it says in the USDA Risk Management Agency’s Fire Insurance Protection – Smoke Index Fact Sheet – “The Fired Insurance Protection-Smoke Index (FIP-SI) Endorsement covers a portion of the deductible of the Grape Crop Provisions when the insured county experiences a minimum number of Smoke Events as determined by the Federal Crop Insurance Corporation (FCIC) in accordance with the Smoke Index Data Provisions (SIDP) and identified in the actuarial documents.” 

  This endorsement is based on your underlying policy’s guarantee. In other words, the prices per ton and the average tons used for the underlying policy and your coverage level.  You can never cover 100% of your average production with crop insurance.  You can only cover up to 95%, even though a policy may not have that high coverage. Grape crop insurance only goes to 85%, and this is done with optional endorsements etc.  FIP-SI covers the deductible portion up to 95%.  If you had 50% coverage on your grapes it would cover 45% of your deductible.  If you had 75% coverage the FIP-SI endorsement would cover 20%, etc.

  You sign up for Fire Insurance Protection – Smoke Index by January 31st.  This is the Sales Closing Date for Grape Crop Insurance in California.  The insurance period for FIP-SI begins on June 1st and ends on November 10th. You do not need to report your acres separately as it uses the underlying policies acres.

  Here is the Cause of Loss from the 26-FIP-SI Endorsement: 

Causes of Loss

(a) This Endorsement provides protection for Smoke Events that meet the County Loss Trigger when the minimum number of Smoke Events occur in the county as identified in the actuarial documents. Triggered counties will be determined after the end of the Insurance Period.

(b) Individual vineyard yields are not considered under this Endorsement. It is possible that your individual vineyard may experience reduced yield(s) and you do not receive an indemnity under this Endorsement.

(c) The notice provisions in section 14(b) of the Basic Provisions do not apply to this Endorsement.

(d) Once published, FCIC’s determination in section 8(a) is final and is a matter of general applicability, presumed to be accurate, and will not be changed.

chart showing 2025 subsidy and factors for coverage and 2026

  So, you may not have any Fire or Smoke damage to your vineyard or grapes but still receive a payment.  This is based on your County.  No adjuster is required for this. You are not required to file a Notice of Loss with your crop insurance agent.  Or you may have a loss and get a claim payment for your grape crop insurance and for FIP-SI as well.

  Another major change that comes out from the OBBBA, that will make difference to a grower’s premium, is an increased subsidy rate. 

  An increase in the subsidy portion of the premium will decrease the Producer Premium for that same level. It also opens the door for some to increase coverage as they will be receiving more support. A higher coverage level means that you have more of a chance of having a claim paid.

  With grape crop insurance you are covering an average of your historical production per variety.  Coverage levels go from 50% to 85%.  You have a built-in production deductible with your coverage.  If you choose 70% coverage you have a 30% deductible.  You would have to have a loss of over 30% to have a payable claim. So, if you had a loss of 40% of your average production you would get paid on the 10% past your deductible.   

  With an increased subsidy it might make sense for some to move up another 5% or more in coverage. 

  As an example, I ran a quote for 10 acres of Chardonnay in Sonoma County in California.  The set price per ton is $2401.  I used an average of 4 tons per acre for the quote.  So, at 70% your guarantee would be 2.8 tons per acre.  If you harvest under that you would have a payable claim.  The 2025 premium per acre was $119, for the 10 acres $1190.  For 2026 the premium per acre is $99.70 and then for 10 acres $997.   As you can see this does make a difference.  Whether or not you decide to move up in coverage, saving money while mitigating risk is always important.

  USDA Risk Management Agency Administrator Pat Swanson said. “We’ve moved quickly to put American farmers first, ensuring they have the protection they need when unavoidable natural disasters occur.  We encourage all producers to work with their crop insurance agent to understand how these historic changes will benefit their operations.”

Engagement Strategy

By Corey Krejcik, Founder of Thirsty Bandit

In the world of wine, customer engagement is more than just a marketing metric—it’s the heart of what transforms a casual visitor into a loyal guest, a repeat buyer, and ultimately a wine club member. Today’s consumers want more than just a pour in a glass; they want connection, storytelling, and a sense of belonging. Taking time to create a thoughtful engagement strategy ensures that your tasting room stays top-of-mind, stands out amongst regional competitors, and becomes the cornerstone for creating memorable experiences that keep guests coming back for all their celebrations in life. In this article, we will explore just a few proven strategies to help tasting rooms and wine brands strengthen their presence, grow their audience, and increase tasting room traffic.

Showcasing Authenticity Through Social Media

  Social media has quickly become the first touchpoint for consumers to discover a brand. Decisions are made in seconds based on an Instagram post or Reel, and visitors immediately begin assessing whether your tasting room feels approachable, exciting, educational, or simply forgettable. The goal isn’t perfection, it’s preserving your brand’s presence, personality, and authenticity.

  More than ever, guests want to peek behind the curtain: to see how your wines are made, meet the people who pour them, and learn something new along the way. A strong social media presence allows prospective visitors to understand who you are as a company and what you value. It’s an opportunity to highlight your ethics, celebrate partnerships with local businesses, share sustainability initiatives, and highlight the culture that defines your space.

  This step is vital for all tasting rooms and wine-based businesses. Being visible in the community, announcing your presence with confidence, and spotlighting the individuals who make your operation thrive all contribute to why someone may choose to walk through your door. Every post, every Reel, should feel like an open invitation—a glimpse into your world that encourages guests to spend their time within your space.

https://youtu.be/QJiFmzYhpwQ
Corey & Rachel discuss the importance of a customer engagement ecosystem

  Tapping Into User-Generated Content

  User-generated content is one of the most powerful tools available to tasting rooms and wine brands—largely because it’s free and inherently trustworthy. When guests share their experiences, they offer something no marketing campaign can manufacture: raw, honest perspective. Promoting your brand and style is only half the work; the rest delivers an experience that guests genuinely want to talk about. Today’s consumers rely heavily on peer reviews, photos, and firsthand stories before choosing a new space to visit.

  Enhancing your physical environment plays a significant role in this. Cozy seating areas, thoughtful design details, intentional signage, and photo-friendly corners invite guests to document their visit. Everyone who walks into a tasting room is looking to make a memory and creating a space that supports that is both an honor and a privilege.

  Once these moments exist, encourage tagging and sharing across social platforms. Small incentives—monthly giveaways, discounts, or simple recognition—go a long way in motivating guests to post photos and reels. Reposting their content expands your reach and amplifies your message in a way that feels genuine because it comes from real visitors. When you create an atmosphere that people want to return to repeatedly, their shared experiences begin to build momentum—allowing your brand identity to start working for you.

Partner With

Influencers Who Match Your Brand

  The world of influence has changed. Today, it’s no longer only about celebrity endorsements, it’s about voices right from your community, or even from your own backyard. For tasting rooms, micro-influencers are often the sweet spot. These are people steadily growing their presence on social media, with high engagement and audiences that feel like real, vibrant communities.

  These influencers become trusted voices. When guests see someone on screen who feels like them, someone who lives the lifestyle they aspire to, values the same things, and shares their interests—your message resonates.

  The most effective partnerships are built on alignment. Seek creators whose content naturally blends with your world: lifestyle, food, wine education, travel, local tourism, or hospitality. Their authentic experiences—from behind-the-scenes tours to candid meals and tastings—allow them to showcase your tasting room in a way that feels genuine, not promotional.

  Invite them to highlight aspects of your space that reflect your identity: private tastings, cellar tours, intimate winemaker dinners. These experiences convert their audience’s curiosity into real interest—and often lead to strong traffic and new tastings from people inspired by those shared moments.

  Embracing this kind of community-based marketing—engaging with people who genuinely believe in what you do—doesn’t just create awareness. It builds connection, interest, and momentum that brings more guests through your door.

The Power of

Email Marketing

  While social media gets attention, email builds action. Tasting rooms with strong email programs consistently drive more return visits and larger purchases.

  Segment your audience into groups such as club members, locals, tourists, online purchasers, and event attendees. Tailor content accordingly:

•     New releases or limited wines

•     Behind-the-scenes vineyard or cellar updates

•     Invitations to seasonal events

•     Special offers or bundle opportunities

•     Seasonal offers or bundles for the holidays

•     Wine club releases

•     Winemaker specific events

•     “Come back and see what’s changed” messages.

  Each one of these topics has the power to bring someone new or back into your tasting room. Creating a catchy hook, curated photos, fun text or testimonials, or an action item only aids in bringing traffic to your door.

  The most effective emails tell stories. They aren’t just sales pitches. They remind customers why they love your brand and why they should come back right after they’ve left. You want to be the spot. Where they go to celebrate, catch up with friends, come for knowledge and education, and become someone your staff recognizes as soon as they walk through the door.

Expanding Reach with Virtual Engagement

  Virtual content isn’t a pandemic-only strategy, it remains a powerful way to stay connected with customers (and their friends) who can’t visit often. Creating a series of short educational reels focused on wine basics, tasting notes, food pairings, and “Wine 101” insights keeps long-distance guests engaged and ensures your tasting room stays on their must-visit list when they’re back in the area.

  Fun, personality-driven content filmed with your staff and winemaker—especially casual Q&As—consistently leads to high engagement and fosters a sense of belonging among viewers. From personal experience, I’ve had guests come in specifically to try the wine featured in a video. These moments allow your team to shine, show off their expertise, and share in the excitement of what is being poured.

  Virtual tasting programs are another strategy that continues to deliver results. Families may grow and spread out geographically, but a Zoom tasting brings everyone together in a meaningful way. Wine has no geographical boundaries; it connects people across time zones and continents. Offering curated tasting kits for these sessions adds both convenience and value.

  This kind of core content goes a long way in keeping guests near and far tied to your story. Virtual tastings can strengthen remote teams, provide a fun twist for book clubs, or simply offer a laid-back Friday night experience. It has become one of my go-to recommendations whenever programming is discussed.

  In-person events still carry tremendous weight and drive significant engagement, but we now have the world at our fingertips. Leveraging virtual opportunities helps you remain connected to the people championing your success—no matter where they are.

Seasonal

Programming That Creates Urgency

  Seasonality is one of the strongest drivers for return traffic. Curated, limited-time experiences give guests a reason to visit now rather than later. When programs run too long, they create an “I’ll get to it eventually” mindset—and that delay can stretch into months. Short windows create urgency, and urgency inspires action.

  Seasonal programming also generates excitement. Social posts, emails, and phone inquiries can build a lively buzz around your tasting room. When word spreads that an event is high demand, it elevates not just that experience, but the visibility and desirability of your entire event calendar. Some strong seasonal ideas include:

•    Cozy fire pits with s’mores-and-wine pairings

•    Wine and chocolate experiences for Valentine’s Day

•    Classes and pairings hosted by local cheesemongers

•    Winemaker dinners

•    Rosé release events

•    Harvest festivals with grapes fresh from the vineyard

•    Barrel tastings and cellar previews

  The magic of seasonal events lies in their exclusivity—no one wants to miss out. Leaning into those short, intentional windows pays off. And if something is wildly successful, bring it back later in the year with a “Back by popular demand” twist. It shows your guests that you listen to them, pay attention to what resonates, and genuinely care about delivering the experiences they want.

Engaging Wine Club Members Like True Insiders

  Your wine club is the heartbeat of your business. The people who commit to your brand and your wines are one of your most invaluable assets. They’re lifetime fans, enthusiastic advocates, and often the reason new guests walk through your doors. They become walking billboards for everything you do—and not capturing or nurturing that energy is a missed opportunity in every way.

  Members love to feel exclusive, so designing a club structure that offers member-only bottles, tiered perks with meaningful benefits, and private events just for them helps reinforce that feeling of being “in.” In with you, in with the brand, and part of something they genuinely care about.

  Our job as educators and stewards of hospitality is to make that experience feel personal. Adding birthday touches, noting preferred wine styles, or remembering intricate details about their lives all make a profound impact. These gestures remind your wine club members that they matter—because they do.

  When members feel appreciated and recognized, retention naturally increases. We see it all the time: a guest joins, has an incredible experience, brings a friend to a pickup event, that friend joins, and the cycle continues. Their enthusiasm becomes contagious.

  If you’re unsure where to begin, start here. Build your club, find your people, and pour energy into it. The return will be felt tenfold inside your tasting room—and you’ll be grateful if you invested in it from the start.

Building Local Partnerships and Community Presence

  Supporting local is bigger—and more important—than ever. In the post-pandemic landscape, consumers are more intentional about choosing small businesses and hometown staples over big-box options. If you’re searching for something to pair with your wines, your own backyard is often the best place to start.

  Not only do local products naturally complement your wines through shared regionality, but purchasing from nearby producers also puts money right back into the mom-and-pop shops your community loves. Local cheeses, fresh honey, artisan chocolates, they’re all just down the street, and they add depth and meaning to every experience you create.

  Highlighting these businesses creates a beautiful cyclical effect: you feature their products, your guests fall in love with the pairing, they visit those partners and then return to your tasting room when you collaborate again. The support flows both ways, strengthening visibility, sales, and community connection.

  There are countless ways to collaborate with local partners. A few favorites include:

•    Local restaurants for pairing dinners

•    Boutiques for sip-and-shop events

•    Nonprofits for fundraisers or charity tastings

•    Hotels, gyms, wedding venues, and other hospitality businesses

•    Breweries and distilleries for dual-passport promotions.

  Today’s customers are actively looking for this kind of involvement. They want to see how you’re engaging with and supporting the community around you. They want to visit the businesses you highlight and feel confident that their dollars are making a difference. Neglecting those local connections can turn new guests away before they even taste your wine.

  Supporting local partners ultimately supports your own success. When you lift each other up, everyone flourishes—because at the end of the day, we’re all on the same team.

Conclusion:

Engagement Is an Ecosystem

  Customer engagement isn’t a single tactic—it’s a holistic ecosystem that touches every aspect of the tasting room experience. Each of the strategies outlined above strengthens your business, positioning it as a must-visit destination for both new and returning guests.

  When visitors feel like they are part of your story—truly part of the team—they don’t just come once. They return, bring friends, advocate for your brand, and celebrate life’s moments alongside you. That kind of loyalty is priceless.

  For me, there is no greater honor than this. We are memory-makers, educators, innovators, and facilitators of joy. We have the unique opportunity to create something magical—experiences rooted in community, identity, and shared passion. Taking the time to thoughtfully enhance your tasting room and all it offers solidifies your space as a grounding point in your community. And honestly, isn’t that an incredible thing to be?

Malolactic Inhibitors in Winemaking 

rows of wine stainless steel tanks in a winery

By: Andreea Botezatu, Ph.D., Associate Professor and Extension Enology Specialist, Texas A&M AgriLife Extension

Malolactic fermentation plays a central role in winemaking and can be either beneficial or detrimental depending on wine style and chemistry. In some wines it contributes complexity and softness, while in others it reduces freshness or creates instability. The challenge is not deciding whether MLF is good or bad, but ensuring that it happens only when it fits the intended wine profile. This challenge has become more pressing in warm growing regions, where fruit often arrives with unusually high pH values that make spontaneous MLF more likely and more difficult to control.

  Traditional approaches include temperature control, sulfur dioxide management, and sanitation, but these methods alone are often insufficient for modern high pH wines. Additional tools such as lysozyme, chitosan based products, DMDC, nisin and fumaric acid now play important roles in suppressing or delaying malolactic activity. The following sections describe how these inhibitors work and how to use them effectively in commercial winemaking.

  Winemakers often inhibit MLF to preserve the crisp aromatics of delicate whites such as Riesling, Muscat, Sauvignon Blanc, Trebbiano, and Blanc du Bois. These wines rely on bright acidity and fragile aroma compounds that can be dulled by malolactic activity. Off dry and sweet wines are also at risk because residual sugar provides a nutrient source for lactic acid bacteria, increasing the likelihood of haze, volatile acidity, and off odors. Sparkling wine bases require microbial stability before tirage, because unwanted MLF in bottle can cause turbidity or pressure issues.

  Warm climate fruit presents unique challenges. Grapes may arrive with pH values above 4.0, and sometimes even above 4.2. Tartaric acid additions may not fully correct such elevated pH, and alcoholic fermentation can increase the pH further. Once pH rises above 3.8 or 4.0, sulfur dioxide loses much of its antimicrobial power, allowing lactic acid bacteria to grow quickly. Excessive tartaric acid additions can result in a sharp, unbalanced palate, so winemakers must sometimes suppress MLF even in red wines where full conversion is traditional.

  Sulfur dioxide remains the most widely used tool for inhibiting MLF. The active antimicrobial form is molecular sulfur dioxide, and its effectiveness depends strongly on pH. At pH around 3.1 to 3.3, relatively small free sulfur dioxide additions can suppress Oenococcus oeni. At pH 3.6 or higher, the required free sulfur dioxide concentration becomes very high and may cause sensory defects. Binding reactions further reduce the available molecular sulfur dioxide. Although sulfur dioxide is essential, it becomes unreliable as the sole inhibitor in high pH wines.

  Lysozyme provides targeted inhibition of Gram positive bacteria. Derived from egg white, it breaks down the cell walls of Oenococcus oeni, Pediococcus species, and Lactobacillus species, while leaving yeast unaffected. Lysozyme can delay MLF until alcoholic fermentation finishes, suppress early spontaneous activity, or prevent MLF entirely in wines where freshness is a priority. Its limitations include allergen labeling requirements, potential protein instability, and the need for bentonite fining before bottling. It is effective but less reliable at very high pH.

  Chitosan derived from fungal sources provides another microbial control option. It disrupts bacterial cell membranes and promotes flocculation and settling. Chitosan reduces populations of lactic acid bacteria and Brettanomyces and can be used in both tank and barrel applications. It functions primarily as a population reducer rather than a permanent inhibitor. When paired with sulfur dioxide, chitosan can significantly improve microbial stability, particularly in moderately high pH wines.

  DMDC, also known as Velcorin, is a strong antimicrobial agent typically used at bottling. It inactivates essential microbial enzymes and kills yeasts and bacteria quickly. DMDC breaks down into carbon dioxide and methanol within hours, leaving no sensory trace. Because it is toxic in concentrated form, DMDC must be applied with certified dosing equipment. It is particularly useful for sweet wines, low sulfur wines, and high pH wines, providing strong protection at packaging even when other inhibitors have limitations.

  Fumaric acid has become a valuable tool because it serves two roles simultaneously. It is both a potent acidifier and an effective inhibitor of malolactic activity. Fumaric acid is significantly stronger than tartaric acid, so small additions can produce meaningful reductions in pH. This is especially useful in warm climate wines where starting pH values are high and tartaric acid alone cannot achieve the desired acidity. Fumaric acid also suppresses Oenococcus oeni, and additions of 300 to 600 mg per liter can delay or prevent MLF. Its dual action makes it one of the most efficient tools for improving stability and sensory balance in high pH wines.

  Nisin is an antimicrobial peptide produced by Lactococcus lactis and is gaining attention as a possible MLF inhibitor. It targets Gram positive bacteria including Oenococcus oeni, Pediococcus species, and certain Lactobacillus species by disrupting their cell membranes. Nisin is approved for food use in many applications, but approval for wine varies by region and must be verified before use. When permitted, it can be effective at low concentrations and does not affect yeast. Its effectiveness can be influenced by binding reactions in wine, but it remains a promising option for warm climate winemakers working with high pH grapes.

winery equipment with many hoses and draining into the floor of a winery

  Environmental factors remain central to MLF control. Cooler temperatures slow lactic acid bacteria considerably, and storing wine at 8 to 10 degrees Celsius can halt or delay MLF. Alcohol concentration can inhibit bacteria, although the effect varies among strains. pH is the single most influential natural control factor. Wines at pH 3.2 or lower resist MLF naturally, while wines above pH 3.6 encourage rapid bacterial growth. Wines above pH 4.0 are extremely challenging to stabilize without a multifaceted inhibition strategy.

  Effective inhibition strategies typically involve combining several tools. A well managed sulfur dioxide program and cold storage provide the base layer. Lysozyme offers targeted control of Oenococcus oeni. Chitosan reduces microbial populations and strengthens sulfur dioxide activity. Fumaric acid increases acidity while inhibiting malolactic metabolism. DMDC at bottling provides a strong final safeguard for wines at high microbial risk. Used together, these tools create a robust defense system that protects wine quality and stability.

  If MLF begins unexpectedly, prompt intervention is essential. Corrective measures may include increasing sulfur dioxide to achieve molecular targets, cooling the wine, adding lysozyme if allowed, applying chitosan to reduce bacterial populations, racking off lees, sterile filtration, and applying DMDC at bottling. Unintended MLF often signals deeper problems such as inadequate sanitation, poor sulfur dioxide control, or inconsistent temperature management. Addressing these issues reduces long term risk.

  As climate patterns shift and more wineries pursue fresher, lower sulfur styles, reliable MLF inhibition becomes increasingly important. Modern inhibitors provide flexibility across diverse wine styles and chemistry conditions. A careful combination of chemical, biological, and environmental strategies remains the most effective path to producing stable, expressive, high quality wines.

For more information please contact…

Andreea Botezatu, Ph.D.

Assistant Professor of Enology and Extension Specialist.

Texas AgriLife Extension, Department of Horticultural Sciences.

E-Mail: abotezatu@tamu.edu

Phone: 979-845-8563

Demystifying Wine for the Next Generation

winemaker Eric Martella sitting on a fire pit pouring a glass of wine with his dog watching

By: Allie Nelson

As both an educator and winemaker, Erik Martella has spent decades thinking about how people encounter wine, not just as a beverage, but as an experience shaped by history, hospitality, and human connection. A Lecturer and Wine Specialist in Appalachian State University’s Department of Chemistry and Fermentation Sciences and proprietor of Erik Martella Wines, Martella brings together industry experience and a deep belief in experiential learning.

  That philosophy is at the heart of the Wine and Fine Dining for Emerging Professionals Program, a two-day immersive initiative Martella created at the university. The program introduces participants to the fundamentals of wine, fine dining, and professional etiquette through behind-the-scenes restaurant experiences, tastings, and a culminating fine-dining meal shared with local business and community leaders.

  Martella reflects on the motivations behind the program, what students are seeking from wine experiences, and how innovation in education and American viticulture can shape a more engaged wine culture for the next generation.

  How did the idea for the Wine and Fine Dining for Emerging Professionals program come about?            The idea was actually born of frustration with all the hand-wringing within the industry about decreasing wine sales. While those conversations are important, it seems that the only solutions being offered are either technology (social media, AI, novel packaging) or the old “make wine accessible” trope. I wanted to do something concrete to get more people excited about the history, traditions, stories, and experiences associated with fine wine.

  What gap did you see in students’ preparation for professional life that this program is designed to fill?

  The disruptions from the COVID shutdown meant that many families were simply unable to include fine dining experiences in their lives while these students were growing up. And, as young adults, they haven’t been of drinking age long enough to have had much of an opportunity to explore the world of wine. This program walks students through the fundamentals of wine and fine dining, including table manners and etiquette, from the perspective of the Business Meal, an experience they are likely to encounter very soon after graduating.

  What did you want students to feel and understand at each stage of the course?

  I wanted students to feel like they had a back-stage pass to the world of wine and fine dining. The first session is a behind-the-scenes tour focusing on how restaurants operate, how service works, how intention shapes experience. Students see that what can seem fancy for its own sake is actually based on core ideals of quality and creating amazing experiences. But all this requires the efforts of real people, so I thought it was important to also inspire empathy among the students for hospitality professionals.

  The wine session provides basic vocabulary and orientation to wine without overwhelming them. We emphasize that tasting is subjective, but language matters. By the time they reach the final dinner at Artisanal, the goal is for students to feel curiosity and excitement about tasting unfamiliar wines, not anxiety or self-consciousness.

  In the etiquette session, I wanted the information to be very tactical. While a lot of this information seems like common sense, people don’t know it unless they’ve been taught it. Having the students pre-read the materials puts everyone on a level playing field and prepares them for the group exercises that make up the session. Here, I wanted students to come away feeling like they had real strategies for presenting themselves well and putting others at ease during fine dining experiences.

  For the culminating dinner, I wanted students to understand first-hand how amazing good wine, good food, and good company can be, and I wanted them to come away with one thought: “I want more of this!”

  What conversations did you see unfolding at the culminating dinner between students and community leaders, and why are those intergenerational interactions so important?

  What stood out most was how quickly the conversations moved beyond career advice. Yes, there were questions about graduate school and career paths, but real connections were made. In a post-event survey, the Table Hosts overwhelmingly supported keeping the ratio of three students to one Host rather than increasing the number of students at each Host’s table. They valued the opportunity to make deeper connections as much as the students did.

  Those intergenerational interactions matter because they humanize success. Students see accomplished professionals as people who once felt unsure themselves. At the same time, the professionals are reminded what it feels like to be new to the world of wine and fine dining.

  How would you describe the mindset of this new generation when it comes to wine? What are they curious about? What turns them off?

  Most students see wine as just another option in the world of beverage alcohol, and they see it primarily in terms of its intoxicating effect. Most students have no idea what the world of wine has to offer in terms of aroma, flavor, and food pairing experiences, let alone its variety, history, and geographical and cultural significance, until someone opens that door for them. Opening that door also helps them understand why some wines are so expensive and others quite affordable.  High prices are a major turn off, especially when students don’t understand how they might be justified. Interestingly, for some, knowing that high-priced wines exist makes them suspicious of lower-priced wines. So they avoid wine all together: “I can never afford the good stuff and the cheap stuff must be bad!” Fortunately, students are curious about everything and they’re surprisingly adept at taking individual wines on their own terms.

  What role does education play in shaping how this generation will engage with wine long-term?

  Unfortunately, the attention economy seems to reward three main voices related to wine: wineries with big advertising budgets, the ‘no safe level of alcohol’ crowd, and those who use the wine snob trope for humor or derision. Educational programs such as this one are ways to provide this generation with a broader perspective on wine and to bring context to what those voices are saying. I think efforts like this, driven by the industry and by enthusiasts rather than by individual brands, is the key to reaching this generation. We need to be telling the story of Wine, with a capital W, and we need to do it in-person with glasses and open bottles in front of us. That’s what gets students excited and engaged, and it just so happens that’s also the foundation that gives every winery’s brand story its power, including my own.

  You’ve spent more than two decades in wine, and now focus on muscadine-based fine wines. How do you define “innovation” in American viticulture today?

  I think a lot of innovation in American viticulture falls into the category of increasing precision. Take irrigation as an example. It’s only been about 75 years since flood irrigation and movable sprinklers were replaced by PVC-piped permanent overhead sprinklers, which were themselves replaced by drip and root-zone irrigation. Now, some vineyards are focusing on irrigation strategies that encourage vines to develop the deep root systems compatible with dry farming. It’s always been about giving vines water, but leveraging science and technology to do it ever more thoughtfully and precisely.

  There’s also a lot of exciting work happening around developing new varieties and rediscovering old ones to meet changing or challenging growing environments. I’m a big fan of this kind of innovation: matching the grape variety to the ecosystem instead of asking the ecosystem to bend to the grape you want to grow. We just need some marketing innovation to go along with it to help sell esoteric varieties!

  What excites you most about the potential of native American varieties, like muscadine, that haven’t historically been seen as “classical” fine-wine grapes?

  Cabernet Sauvignon, Chardonnay, etc. are global. There’s good reason for that – they turn into amazing wine! Working with native varieties is an opportunity to create wines with totally unique characteristics that can’t be found anywhere else in the world. I secretly enjoy it when people are somewhat befuddled by their first glass of dry muscadine wine. By the second glass people usually have a pretty good idea what the wine is all about and how its parts actually do fit together. But you only get one opportunity to taste it for the first time!

  If you could offer one piece of advice to young professionals feeling intimidated by wine, what would you tell them?

  If you’re intimidated by wine, you’re probably worried about getting the show aspects of the experience wrong.  There’s really only one component of the show that you need to worry about: smelling and tasting wine with focus and intent. You can know nothing about a wine and even mispronounce its name, but if you take your time to authentically experience the wine, to savor it, your audience will be happy…even if the audience is yourself and you’re second-guessing the bottle you picked up at the grocery store for no other reason than it was on sale.

About the Author:  Allie Nelson is a communications professional specializing in food and beverage, with more than nine years of industry experience working with small wineries and hospitality-driven businesses. She holds the WSET Level 3 Award in Wines and is a French Wine Scholar and American Cider Professional. She currently serves as PR Manager and Digital Marketing Specialist at Tabletop Media Group in North Carolina, where she works with food and beverage clients including the North Carolina Wine & Grape Council.

Grapevine Fungal Trunk Diseases

an air balloon hovering over a vineyard surrounded by mountains

By: Judit Monis, Ph.D., Vineyard and Plant Health Consultant

Grapevine trunk diseases occur worldwide and are caused by bacterial, fungal pathogens, or a combination of both. Trunk disease fungal pathogens can be airborne and/or soilborne.  These pathogens not only affect grapevines but other fruit and tree species and can be found colonizing the orchard or vineyard soil.   Grapevine planting stock material can be infected with important pathogens.  It is important to test and inspect nursery material for their presence prior to planting to avoid long lasting problems in the vineyard.

Disease Prevention and Diagnosis

  The best  way to manage and control diseases is to prevent the introduction of pathogens in the vineyard.  Because of the complexity of infection, number of fungal pathogens and diseases they cause, none of the US-certification programs exclude trunk disease pathogens.  Therefore, propagation material is expected to be infected with various fungal pathogens.  As a first step, it is important to inspect the quality of the planting material (graft union integrity, lack of galling, absence of streaking or pitting).  A laboratory and a knowledgeable plant pathologist are best suited to provide specifics of the fungal pathogens and diseases.  Fungal pathogens can be cultured and isolated in specialized media.  However, even when using selective media, microorganisms are known to compete among each other.  A fungal species that grows faster will expand over others that grow slower, making the identification of certain fungal pathogens difficult to ascertain.  In these instances, the diagnosis will be biased or the laboratory may not be able to report the disease causal agent unless sophisticated molecular methods are used. In some cases, the identification of the fungal taxonomic family (i.e., species of the Diatripaceae or Botryosphaeriaceae) isolated from a canker may be sufficient to decipher the cause of the problem and determine the best management practice.  In the past, in my lab we developed methods to isolate DNA from these cultures to allow to determine a precise identity of the fungal species by sequencing its DNA.  Recently, some commercial laboratories had started offering plant and soil testing using the next generations sequencing (NGS) technology also known as high throughput sequencing (HTS).  This is a powerful method that allows a laboratory to detect any organism present in a sample. When NGS is applied, the complete sequence of the plant genetic material and its microbiome can be obtained.  During preparation of the sample, it is possible to “enrich” the sequences of pathogens of specific interest.   For example, the lab may amplify only fungal sequences prior to NGS, increasing the sensitivity of the assay.  The data obtained is processed with software that analyzes the microorganism’s (beneficial or pathogenic) sequences present in the sample.  The method can provide relative quantitative data, generally expressed in percentages, of each microorganism found.

Disease Management and Control

  The implementation of appropriate sanitation measures at the nursery is most needed to produce high quality planting grapevine material.  It is known that one infected vine can produce between 100 -200 vines each year, potentially producing a significant number of infected grafted plants.  The use of hot water treatment (HWT) consists of soaking the plant material in hot water (122F = 50C) for 30 minutes at the nursery.   In spite of the treatment reducing the population of fungal pathogens in the propagated vines, there are mix reports on the effect of the HWT on bud mortality.  Reports in warmer winegrowing regions (e.g., Spain) have shown a lower effect on bud mortality compared to HWT in cool climate regions (e.g., Australia).   The use of ozone is used and can be effective as a disinfectant in nursery settings.  However, controlled studies carried out at the Universidad de La Rioja, Logrono, Spain has shown no effect of ozonated water on beneficial or pathogenic bacterial and fungal population when used in irrigation settings.

  Many of the fungal pathogens that cause disease in grapevines are endophytic, meaning that they can live in the vine without causing disease.  However, the same fungal species can become pathogenic during stress situations (lack of water, heat wave, etc.).  Furthermore, because fungal pathogens cannot be completely eliminated in the vineyard once introduced, it is important to apply the best management practices available once planted at the vineyard.   I recommend inspecting the mother vines and planting material to judge the quality of planting material.  The high-quality planting material must be grown in well prepared and drained soil, at the correct season.  Ultimately (and always!) the best practices in the vineyard must be applied (i.e., enough water, nutrients, etc.). 

  It is known that the effect of grapevine fungal pathogens increases as the vineyard ages because its fungal population continues to multiply yearly.  Therefore, growers must adopt management and control measurements as soon as the vines are planted in order to prevent and minimize the propagation and dispersal of fungal pathogens.

  Management at the vineyard should include trained personnel for pruning activities.  In areas where the rainy season coincides with the pruning season it is recommended to prune as late as possible prior to bud break. Pruning late has the advantage that the produced wounds will heal faster, as the vines become active in the spring.  Additionally, most fungal spores would have been depleted and unavailable to start a new infection, the later the pruning activity starts.   If the vineyard size is extensive and does not allow workers to complete the activities before bud break, the double pruning method is recommended. This consists of  pre-pruning the vines as soon as the dormant season starts, leaving canes of 1-2 feet long.  In the late winter or early spring, pruning would be completed by leaving the desired number of buds per spur. The freshly produced wounds should always be protected using fungicides or a sealant such as Safecoat VitiSeal.  I prefer the latter product because it provides a protective layer that does not allow the fungal spores to enter, does not affect beneficial fungi, and allows wound healing .  During pruning it is important to avoid producing large wounds, cutting near the trunk, or pruning after long periods of rain.  Finally, it is important to remove the vine residues in the vineyard floor as this would be a source of inoculum to start new infections.

  Economic studies performed by Dr. Kendra Baumgartner and colleagues (USDA at the University of California in Davis) has shown that preventative methods (late pruning, double pruning, and pruning wound protectants) are sustainable only if applied before symptoms appear in the vineyard.  Adopting these methods in older vines will not recover the cost of the treatments.

  A more drastic disease management practice includes vine re-training also known as remedial surgery.  The procedure consists of training a new shoot from the base of the trunk to replace the old decayed vine trunk or cordons.  The technique can help gain some years of production but will not cure the vines from the disease as likely the pathogens are already established in the vine.  When replacing vines, the grower must understand that many fungal pathogens can survive in remaining portions of the roots and soil, therefore new vines that are planted (even if free of bacterial or fungal pathogens) can become infected over time even if the vine roots are completely removed from the vineyard.

  Other methods that have been reported for the management of fungal diseases include planting white or yellow mustard plants as cover crops that act as a biofumigant and the use of biological control agents such as Trichoderma species, and mycorrhizal fungi.

Conclusions

  Due to the nature of fungal infections in the vineyard and surrounding areas, following precise management practices in the vineyard is the most important step in preventing disease development. Similar to viral and bacterial infections, fungal diseases are complex, as mixed infections are common and can exacerbate the symptoms in the vineyard. Consulting with a knowledgeable plant pathologist can help assess the potential of disease development based on the presence certain fungal species. The application of early and efficient diagnoses will help reduce the infection levels of propagation and planting material, consequently avoiding disease onset in the vineyards. 

  Judit Monis, Ph.D. is a California-based plant health consultant, provides specialized services to help growers, vineyard managers, and nursery personnel avoid the propagation and transmission of disease caused by bacteria, fungi, and viruses in their vineyard blocks.   Judit is fluent in Spanish and is available to consult in other important grape growing regions of the word.   Please visit juditmonis.com for information or contact juditmonis@yahoo.com to request a consulting session.

Wine Packaging with Purpose

different color and sizes of boxes and wine bottles

By: Alyssa L. Ochs

In the modern wine industry, packaging is much more than just a practical vessel or aesthetic flourish. Wineries strategically use packaging to communicate their brand values, shape consumer perceptions, and share their sustainability commitments.

  Wine enthusiasts have become increasingly design-savvy and environmentally aware, leading wineries to rethink every element of their packaging. From the weight of glass bottles to the recyclability of labels and alternative vessels like boxes, innovation is breaking through past stigmas and helping wineries share their stories in creative ways.

  Understanding today’s wine packaging landscape is crucial not only to meet customer expectations but also to operate efficiently and sustainably. Here’s a look at how wine labels, boxes, glass decoration, recycling, and design strategy all work together to create powerful, purposeful wine packaging.

The Role of Wine Labels: Storytelling, Sustainability and Shelf Appeal

  Labels offer the quickest, most accessible, and often most emotional connection between a bottle of wine and your customer. Wineries use labels as brand storytelling tools, with minimalist designs, heritage-inspired typography, and regional icons.

  They may also incorporate tactile elements, such as embossing and foil, to highlight a wine’s craftsmanship and luxury. Meanwhile, QR codes are becoming more common on wine bottles to connect people with information about tastings, tours, and sustainability details.

  Regarding sustainability, eco-conscious wineries can work with paper suppliers and printers to create labels from recycled paper and that use water-based or UV-LED inks. Washable adhesives on labels can facilitate easy bottle recycling, while lightweight, compostable label stocks can further reflect your business’s environmental commitment.

  Richard Hilske, co-owner of Cellar 426 Winery in Ashland, Nebraska, told The Grapevine Magazine about his winery’s approach to packaging. Cellar 426 Winery offers award-winning, Nebraska-crafted wines in a beautiful tasting room that’s halfway between Omaha and Lincoln. Established in 2012, Cellar 426 crafts its wines in small batches, so there’s always something unique and special each season.

  “We approach packaging design with the goal of visually expressing each wine’s personality and our winery’s story,” Hilske said. “We offer two lines: our reserve wines feature a more elegant, refined look that reflects their premium quality, while our mainline wines use whimsical artwork and memorable names to create a fun, approachable feel.”

  “These labels help our wines stand out and foster a personal connection with customers,” Hilske continued. “For example, Rocky’s Red is named after our first vineyard’s black lab and features his picture on the label — something that resonates strongly with dog lovers or anyone who feels a connection to his story.”   

  We also connected with Alicea Walley at Backyard Vineyards in Oklahoma City, Oklahoma to learn about this winery’s packaging strategy. Backyard Vineyards is located in the OKC Farmers’ Market District and offers tours, tastings, and space for private events. For special occasions, it offers a signature wine-blending experience and custom label design.

  “We approach packaging design by connecting a story to every one of our bottles — stories that interlink across our entire line,” Walley said. “To remain sustainable, we avoid special etching or foils, focusing instead on sanitizing each bottle so it can be safely reused and repurposed.”

Rethinking the Weight, Shape & Footprint of Wine Bottles

  Although glass bottles remain the primary staple of the wine packaging world, the industry has become more open-minded about bottle design, with sustainability in mind. For example, there has been a shift toward lightweight glass, as heavier bottles are a more carbon-intensive packaging choice. Thanks to technological advancements, lightweight bottles are still durable and visually appealing, with weights up to 30% lower than standard.

  Some wineries have even been exploring uniquely shaped bottles and decorative finishes to package their wine. Screen printing, frosting, acid etching, applied ceramic labeling and custom embossing are all options available to wineries today. These options can give your wine a premium look and feel while elevating the perceived product value.

  Also, regarding bottles, bottle reuse programs are gaining traction in some wine regions. You may now be able to find wineries and tasting rooms that offer bottle-return deposits and refillable wine vessels to reduce packaging waste and attract sustainability-minded consumers.

“Our new low-alcohol sangria line features bottles without capsules, reducing unnecessary packaging waste,” Hilske from Cellar 426 Winery shared. “We continue to look for opportunities like this to make our bottles, labels and shipping materials more eco-friendly.”

Changing Perceptions About Wine in a Box

  Boxed wine used to come with a certain stigma, but perceptions are changing. No longer is the box reserved for budget, mass-market wine options. In fact, you can now find a variety of boxed wines marketed toward younger, sustainability-focused consumers looking for convenience, portability, longevity, and a reduced environmental footprint.

  Boxed wine often requires fewer resources to package than glass bottles and reduces transportation-related emissions due to its lighter weight. There are more branding opportunities on boxed wine, with four full sides available for illustrations, messaging, tasting notes and storytelling.

  Consumers are also recognizing and appreciating the convenience of boxed wine. If product quality is on par with wine in bottles, boxes offer a shatterproof, fridge-friendly option that’s ideal for entertaining guests.

  “While we haven’t explored alternative packaging formats like boxed or refillable options yet, we recognize they are becoming more relevant as sustainability and convenience shape consumer expectations,” said Hilske at Cellar 426 Winery. “Traditional glass remains the best fit for our current wines and brand, but we see alternative packaging as an interesting opportunity for the future and something we may consider as the market continues to evolve.”

Decorating Glass Bottles with Craftsmanship & Modern Technology

  Decorating glass bottles is an art form and a technological feat, giving wineries a creative way to differentiate their products from the competition. As a winery owner or manager, you might explore applied ceramic labels and UV ink technologies that offer a high-end aesthetic and enhanced durability, resisting scratches and moisture.

  Although embossed bottles were once quite cost-prohibitive, expanded options have become somewhat more accessible to wine brands. To add luxury appeal and help bottles stand out, consider embossed logos and textured patterns on specialty or limited-release bottles.

  Glass bottle decorating is taking a cue from sustainability mindfulness as well. Some eco-friendly frosting methods avoid the use of harmful chemicals, and lead-free ceramic inks are also available.

  “Decorative elements like foil accents or embossed labels can help convey quality and uniqueness, but with rising costs we have to carefully balance visual appeal with overall expense,” Cellar 426 Winery’s Richard Hilske commented on the trend. “We focus on choices that enhance our brand while still being practical and cost-effective for our winery.”

The Circular Future of Wine Packaging

  Wine packaging represents an excellent opportunity to embrace circular economic principles as you rethink how you consume resources and dispose of waste. To improve the recyclability of your packaging, you can choose labels with wash-off adhesives, use aluminum screwcaps instead of mixed-material screwcaps and avoid metallic foils. Minimizing plastic capsules also helps your packaging become more recyclable.

  Some communities are moving forward with large-scale reuse systems that involve cleaning and sanitizing returned wine bottles. Wineries can offer refillable containers to their local customers and partner with zero-waste organizations to operate more sustainably. Innovative winemakers may even be inspired to launch pilot programs that allow customers to drop off empty bottles for deposit refunds.

  But while many wine lovers want to recycle, they don’t know the specifics on how to do so correctly. You can help educate your customer base by providing recycling instructions on your wine labels or adding QR codes that link to local recycling guidelines.

  “We recycle 20 to 30 cases of empty bottles each week, actively reuse wastewater in our production process and use eco-friendly corks — all helping reduce waste and lower our overall carbon footprint,” explained Cellar 426 Winery’s Richard Hilske.

  Backyard Vineyards in Oklahoma City is a 51% woman-owned winery that connects with local women entrepreneurs to highlight their talents. The winery team believes in supporting local businesses and building community.

  “We also support local businesses and artists by donating bottles for creative and practical projects, from rage rooms to sea-glass art,” shared Walley from Backyard Vineyards. “Our team is continually exploring new and innovative ways to strengthen our sustainability efforts and reduce environmental impact.”

Packaging Design Services for Your Brand Strategy

  If you’re feeling overwhelmed with all the options and evolution of wine packaging as the industry diversifies, professional help is available. Many wineries consult professional designers and branding agencies to help them translate their history, values, and goals into visually cohesive packaging strategies.

  Hired design services typically begin with a thorough customer analysis that examines competitors’ strategies, wine pricing, and your business budget. Integrated services from a professional designer can help you develop and refine your wine labels, bottles, boxes, capsules, closures, cartons, website, and social media platforms.

  If sustainability is a primary concern for your winery, design companies can offer advice on optimizing materials, using lightweight bottles, and exploring alternative packaging formats. There are also opportunities here to look at recycled paper for labels, compostable label stocks, and reduced-ink-use techniques.

Focus on the Purpose Behind the Packaging

  From bottles to boxes, labels, glass decorations and other design elements, packaging has taken on a whole new meaning in the wine industry. Packaging remains one of the most critical factors in branding, as it always has. But now, wineries are seeing new avenues to pursue their visions through greener materials, circular systems, and innovative designs.

  Ultimately, the important thing to prioritize is aligning your packaging with your values and future business goals. By staying true to who you are and what you love to make, you can meet the evolving expectations of modern wine enthusiasts while reducing unnecessary costs and waste, resulting in a lower overall environmental footprint.

TYCOGA Winery & Distillery

TYCOGA winery and distillery building shown next to water

By: Gerald Dlubala

TYCOGA Winery & Distillery owners Ben and Carey Arndt had a unique start to their award-winning winemaking journey in DeWitt, Iowa. They owned an industrial water tower tank painting business, and Ben was doing his job while overlooking the vineyards of Holy-Field Winery in Kansas. It was quite the view, as you would imagine, and Ben appreciated the vineyard’s unique look and pleasant vibes.

  “Ben became friends with the owners of the winery, frequently talking and visiting with them,” said Carey. “It was after that job that he came home and talked about wanting to plant some grapevines, so we did, starting around 2010 with just 50 concord grapevines. Well, those vines took off so well that we planted another 5000. By 2013, we had about 15000 vines in the ground, and TYCOGA Vineyard was on its way. We currently have about 32 acres in all, with some bare patches available for additional plantings as needed. But our initial intention was to be able to grow quality grapes and sell them as a crop.”

A Chance Encounter Fuels a Change in Direction

  Ben and Carey’s son, Tyler, was out in the field tending to the vines one day when a chance encounter with another winemaker changed and perhaps sped up the direction of the vineyard. John Burns, then owner of Barrelhead Winery in Dubuque, stopped by to talk with Tyler, showing him better ways to do some things around the vineyard and offering to help teach them how to make their vineyard more efficient and productive.

  “John and his wife Karen were a big help to us from the start,” said Carey. “They just wanted to help us choose better ways to go about our work by drawing on their experience. John’s experience and mentorship were invaluable to us. And then it was he and his wife who suggested that we make our own wines since our grapes were so good. We had no experience or idea how to go about that, so John offered to help us with that as well. He taught and nurtured us with his experience, guiding us along the way and making us into winemakers. He taught us everything we know about winemaking. We would often visit them at their winery to enjoy their wines, but also to sit, relax, listen, and learn. We owe him a lot for sure. He’s retired now, but in honor of all that he did for us, we named a dry red wine after him, our Old JB Red Wine, and it’s one of our top sellers. But that’s indicative of our Iowa wineries. Everyone around is so helpful and really wants everyone else to succeed. Eric White, the President and Winemaker at Galena Cellars, was invaluable as well. As winery owners, we all benefit from each other’s success.”

  Carey tells The Grapevine Magazine that over 85% of their wines are estate-grown and produced, packaged on the property. TYCOGA offers over 28 varieties of wine. Varietals grown on the property include Brianna, Edelweiss, Frontenac, Frontenac Gris, and La Crescent, along with Marquette, Petite Pearl, St Croix, and more. TYCOGA brings in fruit, including berries, cranberries, peaches, and rhubarb, for their fruity wines. Carey says guests can also enjoy their popular wine slushies and sparkling options on site.

  TYCOGA wines started winning awards even before they were officially open.

  “We actually submitted our wines to competition before we were officially opened,” said Carey. “We’ve been successful and have been winning awards ever since. Every year, we enter the Finger Lakes International Wine Competition. We’ve won multiple awards, including Double Gold on our Serenity Wine and Best in Fruit Class with our Just Peachy Wine.”

a line of wine and vodka bottles on the bar top

Rustic Vibes and Award-Winning Wines Draw Visitors

  “We get visitors from all over,” said Carey. “They sign our guestbook when they come in, and I’m constantly amazed at how far some of them have travelled. Once you come in, you can head up to the bar and talk with our knowledgeable staff, who will guide your tastings based on your likes and dislikes. Tastings are usually done at the bar before making your way to one of our indoor or outdoor seating areas to enjoy the choices you made. If you prefer flights, we have wine flights and wine slushie flights to enjoy, along with some of our available snack items, cheesecake bites, or on-site wood-fired pizza made to order.”

  Carey says their property is known for its rustic, relaxing atmosphere, offering beautiful landscaping, pleasant vineyard views, breathtaking streams and waterfalls, and an unmatched Serenity pond to unwind and free your mind while enjoying an award-winning glass of Iowa grown, harvested and packaged wine.

  “Guests can choose where to sit and enjoy their stay,” said Carey. “It really is a gorgeous place to sit and unwind or relax. In the colder months, from mid-November through March, we offer heated igloos overlooking our vineyard so our guests can continue enjoying the outdoor scenery while remaining comfortable. The igloos are warm, lighted, and reservable through our website.”

  TYCOGA’s vineyards are walkable, and the winery loves hosting all sizes of events, birthdays, showers, corporate events, weddings, and more in their event space or outdoors on their property. They can accommodate up to 35 in their barrel room for a great atmosphere, up to 250 guests in their ample event space, and outdoor gatherings when the weather permits.

New Ideas Bring New Offerings and New Customers

  “We also started a distillery in 2021,” said Carey. “Ben is a bourbon collector and enjoys sipping on a good bourbon, so he decided that he wanted to try his hand at making spirits. He’s the idea guy between us, and I absolutely love and enjoy the people side of the business, so it works out beautifully. As with our wines, all spirits are distilled, produced, and packaged on site. We have a 250-gallon pot still for our grain-neutral spirits in addition to a 100-gallon gin still. We acquired a 12-spout Gai bottling line capable of bottling up to 1800 bottles per hour. It’s really something. It can clean, fill, and cork bottles, and then put on the top caps and labels all in one run.”

  The distillery-end of the business offers bourbon, gin, vodka, whiskey, and whiskey slushes, along with TYCOGA’s unique and wildly popular Dirty Almond Moonshine.

“We sell anywhere from 12000-20000 bottles of wine per year, depending on many different variables, and we’d love our distillery to grow towards those levels as well,” said Carey. “But growth like that takes time. We know our distillery is still fairly young right now.”

Advice For Future Winemakers

  “I tell people to research, research, and research, and then research a little more,” said Carey. “Look for and seek out help from others in the business who are successful, because especially here in Iowa, everyone seems to want to help in some way, even if it’s just a bit of advice. If you can get hands-on experience, that’s ideal because you learn so much in a shorter time. Don’t be afraid to ask questions or reach out for help. For example, our guys here are always eager to help and mentor another winemaker or winery owner because we want to return the favor of those people who took the time to help us when we needed it. Mentoring others is extremely rewarding, and having other successful wineries helps all of us. We’re like one big family here in Iowa.”

  Carey tells The Grapevine Magazine that their goal is to grow and keep the business thriving so their children can take over when she and Ben are ready to retire. But she adds that retirement isn’t even on her mind right now.

  “We are having so much fun,” said Carey. “Personally, I absolutely love the people side of the business, but I would encourage winery hopefuls to embrace the technology as well. We used to pick all our grapes by hand. But about five years ago, we bought our first harvester that changed everything. We went from long hours and days handpicking our grapes to harvesting a row of grapevines in about five minutes with no loss of quality. It was a welcome change.”

  The name TYCOGA comes from their three children’s names, Tyler, Courtney, and Gabe.

  For more information or to contact TYCOGA Winery & Distillery:

TYCOGA Winery & Distillery

2585 195th Street

DeWitt, IA 52742

(563) 659-1443

tycogawinery@gmail.com

www.tycoga.com

Popular Grapes Used in Sparkling Wine

line of multiple different wine bottles containing sparkling wine

By: Becky Garrison

In the May/June 2025 issue of The Grapevine Magazine, Michelle Kaufmann, vice president of communications at the Stoller Wine Group, reflects on the current status of Willamette Valley wines. “Pinot Noir is our king. Chardonnay is becoming Oregon’s queen. And right behind them as prince or princess is a sparkling wine with these two grapes coming together to make a beautiful marriage.” Other popular grapes used in sparkling wine production include Pinot Meunier and Pinot Blanc.

  According to Terry Culton, director of winemaking and vineyards for Willamette Valley Vineyards, because the Willamette Valley is very mild, they can focus on the perfect picks for making their sparkling wines. He reflects, “The cooler climate and coastal influence give us more picking options than many AVAs to get the pH and titratable acidity for sparkling and the brix (sugar) at just the level we want.”

  These premium sparkling wines are made in what’s designated as “the traditional method” (méthode traditionnelle or méthode champenoise). SOMM-TV summarizes the process used to make these sparkling wines. 

  From start to finish, this method takes the longest because of aging requirements and time-consuming steps like hand-riddling. These reasons can also translate to a higher price at the till. This method includes lees aging (where dead yeast cells sit in contact with the wine for an extended period), producing a wine with a prevalent autolytic character. Wine made in the traditional method often exudes aromas and flavors of brioche and butter along with a creamy textural mouthfeel.

  This labor-intensive process is famously used to make sparkling wine in the Champagne region of France, though wines made using the traditional method produced outside this region cannot be called champagne but must be referred to as “sparkling wines.” Other popular sparkling wines include Pét-nat (Pétillant Naturel, see The Grapevine Magazine, July/August 2025), bubbles (forced carbonation), Prosecco (charmat), and the ancestral method made by bottling and sealing the wine before it completes its first fermentation.

The Origins of Oregon’s Traditional Method Sparkling Wines

  Oregon’s early wineries took their inspiration from Burgundy with a focus on the region’s still wines — most notably Chardonnay and Pinot Noir. While there were a few limited sparkling wines in production, Argyle Winery (Dundee, Oregon) established in 1987 by Rollin Soles as the Dundee Wine Company has the distinction of being the first Willamette Valley winery to establish a dedicated sparkling program with every stage of the wines made in-house. (Currently, Soles is the founder and winemaker at Roco Winery in Newberg.)

  In 2025, Argyle Winery and the Pacific Northwest College of Art at Willamette University (PNCA) celebrated the 10th anniversary of Argyle’s acclaimed Art of Sparkling program with the release of the 2025 Art of Sparkling Collection. This internship program created by Argyle in collaboration with PNCA highlights the value of creativity and storytelling within the winemaking process. As per their press release, each year, three PNCA student artists are selected to participate in an immersive internship at Argyle, where they explore the connections between viticulture, winemaking, and artistic expression. Their work culminates in the creation of original label artwork featured on Argyle’s annual Art of Sparkling Collection.

man holding sparkling wine bottle and pushing cork off with his thumb causing the wine to spurt out of the bottle

Powering Oregon’s Grower Sparkling Wine Movement

  When Andrew Davis was serving as a winemaker at Argyle Winery, his fellow winemakers often asked for assistance in making sparkling wine. Because this region is aligned with Burgundy with a similar paradigm focusing on small producers and small production, these winemakers often lacked the expensive resources needed to produce sparkling wines. He had to always say “no” because they lacked the capacity to take on any custom clients.

  So Davis founded The Radiant Sparkling Wine Company (McMinnville, OR) in 2013 with the mission to provide Willamette Valley small-production sparkling wine producers with both the technical knowledge and specialized equipment required for the efficient production of award-winning world-class sparkling wines. According to his initial business plan, Davis would need between five to ten clients within the first three years for his business to remain feasible. The interest from winemakers far exceeded his expectations as he secured twice as many wineries within this period. To date, he has worked with over 40 wineries. While a few winemakers have gone on to form their own in-house sparkling wine program, most of them utilize the Radiant Wine Company to produce their traditional method sparkling wines.

  When Davis partners with a given winery, he begins with discussions regarding what kind of style of sparkling wine they want to create. Some questions that arise include: Do they want to be barrel or tank fermented? Do they want to be picking on the earlier side or the later side of the sparkling spectrum? Do they want to run all their wines through malolactic fermentation, or do they want to keep that raciness of having that malolactic acid intact?

  After these questions have been answered, the winery makes the base wine they want to use for their sparkling wine. Davis then takes this base wine and works with them to develop a unique yeast culture for use in their secondary fermentation. Next, the wine gets bottled and fermented in the bottle at the client’s winery. The winery then determines how long they want to sit on this wine and let it age on lees. Once the wine has aged to the winery’s specifications, Davis goes through the process of riddling, disgorging, labeling, and other aspects of preparing the sparkling wine for this winery.

  Here Davis strives to work behind the scenes with wineries so they can express themselves. As he notes, “If they start to go off the rails and do something ill-advised, I will tell them that. But I want everybody to be making their own style and creating their own wines and not just issue a Radiant thumb-stamped wine with a new label on it.”

  Among his more interesting partnerships is a sparkling 2021 Lust Vintage Blanc de Blanc he did recently for Lucid Wild. This venture marked the first time he collaborated with his wife Isabelle Meunier on creating a sparkling wine. Also, Davis is the current winemaker at Carlton-based Lyle-Barnett, one of a handful of méthode champenoise-only wineries in Oregon.

  In April 2025, Vinovate Custom Wine Services acquired The Radiant Wine Company. A press release announcing this development describes this transaction as “bringing together two pioneering forces to create the most robust set of resources available to Oregon producers pursuing traditional method sparkling wine.” When Davis started The Radiant Sparkling Wine Company, his business model was to collaborate with existing producers to help them make a sparkling product. What Vinovate brings to the table is the ability as a custom crush facility to take harvested grapes and produce the still wine that will then be turned into sparkling wine. This service will enable those aspiring vintners who do not have their own winery to bring a sparkling wine to market. As part of the acquisition, Davis will stay on as a full-time consultant for at least one year to support the transition and future growth.

Other Willamette Valley Sparkling Producers to Watch

  Arabilis Wines (Amity)

As PhD scientists turned winemakers, Kenny and Allison McMahon bring a thoughtful, hands-on approach to crafting small-batch still and sparkling wines made using sustainable means. They chose the Eola Amity Hills and Van Duzer Corridor AVAs due to the freshness and intensity of the base wines coming out of this region. They have the distinction of being the only winemaker in the Willamette Valley to make traditional method sparkling wines by doing tirage (aging on the lees after second fermentation) under cork where they disgorge by hand. All their styles are based on four pillars: precision, complexity, freshness, and high quality. Together these pillars add up to what they call “amplitude,” which they define as the “totality of the experience.”  Also, through their other company called The Oregon Sparkling Wine Co., they service other winemakers who want to make a traditional method of sparkling wine.

person hold wine glass while another person pours from a sparkling wine bottle into the glass

  Corollary Wines  (Amity)

Since its opening in 2017, sparkling-only producer remains completely dedicated to exploring the terroir of Oregon’s Willamette Valley and its expression in traditional method sparkling wine. In 2022 owners Jeanne Feldkamp and Dan Diephouse acquired 57 acres of land in the Eola-Amity Hills AVA, where they planted estate Chardonnay, Pinot Noir, Pinot Meunier, and Pinot Blanc grapes. Their distinctive, design-forward tasting room, which opened on May 2024, was created as a spot to show people the life cycle of their sparkling wines beginning with the soil that produces the fruit leading into an immersive experience exploring how they designed their entire property around permaculture principles.

Domaine Willamette (Dayton) 

Jim and Jan Bernau founded Domaine Willamette to produce world-class, méthode traditionnelle sparkling wines. Bernau Estate Vineyard — home to Domaine Willamette — features 20 acres of biodynamically farmed, Demeter certified Biodynamic Pinot Noir, Pinot Meunier, and Chardonnay grapes. Visitors are welcomed with Oregon-inspired hospitality, including elevated wine and food pairings, immersive educational tours, stunning views, and beautiful landscaped gardens overlooking the valley.

Durant Vineyards (Dayton)

Under the direction of winemaker Spencer Spetnagel, Durant launched its sparkling wine program with the 2018 Brut and 2018 Blanc de Blancs. Guests can enjoy these wines at Durant’s outdoor tasting pavilion, which is thoughtfully designed to welcome visitors even during the Willamette Valley’s cooler winter months.

Soter Vineyards (Carlton)

In 1997 Tony and Michelle Soter founded this Demeter-certified Biodynamic vineyard with the mission to produce wines that embody a keen sense of place and purpose. Their sparkling offerings include their Planet Oregon Sparkling Rosé (aka Pop Fizz), One percent of total sales goes to 1% for the Planet with more $130,000 in sales donated to date.

Stoller Family Estate (Dayton)  This proud family-owned Certified B Corporation began its sparkling journey in 2013 with their Brut Rosé made with select Pinot Noir and Chardonnay from blocks planted in the late 1990s, complemented by Pinot Meunier planted in 2015. Also in 2015, they crafted their first Blanc de Blancs made from the late founder Bill Stoller’s original plantings of Chardonnay in celebration of the 20th anniversary of planting the vineyard. These two wines remain their flagship sparkling cuvées, crafted in limited quantities each year along with a multi-vintage program they began in 2019.

Method Oregon Elevates Oregon’s Traditional Sparkling Wine

Currently, more than one hundred Oregon wineries have a traditional method sparkling wine in their portfolio with most of these wineries based in the Willamette Valley. As a means of educating the consumer about traditional method sparkling wines and how they differentiate from other bubbles on the market, twenty-two Willamette Valley producers came together on July 26, 2025, for the Method Oregon Grand Tasting. Each bottle featured underwent at least 15 months of tirage to ensure quality and complexity in the glass and was then paired with local foods and educational programming. This event is slated to take place again on July 25, 2026.