Susan DeMatei, owner of Wine Glass Marketing, has over 10 years of experience in winery consumer direct marketing, including Wine Club, database marketing, CRM, e-commerce, events and general luxury wine marketing encompassing awareness, conversion and loyalty. Overall, she has 20 years of experience specializing in direct sales to a luxury market.Prior to 2012, Ms. DeMatei served as Direct Marketing Manager with Opus One Winery. Prior to that, she held marketing or account executive positions with Fosters Wine Estates, Goosecross Cellars, Butler Shine Stern & Partners, Modern Media, Goldberg Moser O’Neill, BBDO SF, and Mullen Advertising. Ms DeMatei holds a B.S. in Communications from Boston University and an A.S. in Viticulture from Napa Valley College. She is a Certified Sommelier with the Court of Master Sommeliers and a Certified Specialist in Wine/Wine Education with the Society of Wine Educators.