Archived Articles

Sustainable materials, smart design and brand impact By: Alyssa L. Ochs In the modern wine industry, packaging is much more than just a practical vessel or aesthetic flourish. Wineries strategically use packaging to communicate their brand values, shape consumer perceptions, and share their sustainability commitments. Wine enthusiasts have become increasingly ...

Handcrafted wines and spirits surrounded by Iowa’s natural beauty By: Gerald Dlubala TYCOGA Winery & Distillery owners Ben and Carey Arndt had a unique start to their award-winning winemaking journey in DeWitt, Iowa. They owned an industrial water tower tank painting business, and Ben was doing his job while overlooking ...

The rise of Oregon's traditional method sparkling wines By: Becky Garrison In the May/June 2025 issue of The Grapevine Magazine, Michelle Kaufmann, vice president of communications at the Stoller Wine Group, reflects on the current status of Willamette Valley wines. “Pinot Noir is our king. Chardonnay is becoming Oregon’s queen ...

By Becky Garrison                 As reported earlier in The Grapevine Magazine, 2024 marked the 40th anniversary of the Walla Walla AVA, a wine appellation in Eastern Washington State that includes one nested AVA, the Rocks District of Milton Freewater AVA. In 1997, Christophe Baron of Cayuse Vineyards planted the first ...

One of the biggest tasks in setting up a winery or expanding is the decision of wine tanks By Thomas J. Payne - Winemaking Consultant Much time, thought and effort should go into planning what the winery wants to accomplish with the tanks. If these decisions are made properly and ...

How the right tools and timing shape vineyard success Photo courtesy of INFACO-USA, Inc. By Alyssa L. Ochs In today’s modern vineyard, pruning means much more than just cutting off old canes and spurs so grapes can grow to produce wine. In fact, pruning goes far beyond routine maintenance because ...

Five reasons why mobile retail works for wineries By Corey Krejcik, Founder of Thirsty Bandit In today’s marketplace, wineries are discovering that fixed tasting rooms, while foundational, are no longer enough to fully capture consumer attention or revenue potential. The modern wine audience is constantly in motion, more often exploring ...

Ten ways wineries can evolve from selling bottles to creating experiences that resonate with a new generation. By Susan DeMatei, Founder of WineGlass Marketing If I told you a winery just opened with no vineyard, no winemaker on staff, and no interest in talking about terroir… would you visit? What ...

Do wine grapes growing on more fertile soil produce better wines? By Neal Kinsey, Kinsey Agricultural Services There is ongoing debate about whether a consistent and realistic method can be used when consulting with growers for grape vineyards to measure and systematically build soil fertility for improved wine grape production ...

When should you file a claim on your grapes? By Trevor Troyer, Agricultural Risk Management That’s a question I get a lot.  Some growers think that they should wait until they know for certain that they have a loss when they finish harvest.  You should turn in a claim as ...