Fatten the Offer: Further Your Reach Through Strategic Partnerships
In the increasingly competitive world of wine, producers are continually seeking new ways to expand their awareness with media, trade and consumers. One of the most effective strategies that wineries can use to broaden their presence is through partnerships with other wineries that have a common thread. Through collaboration, wineries ...
Fungal Trunk Diseases, Description, Prevention, Management & Diagnosis
Symptoms of decline and cankers in grapevines of Seimatosporium species, a fungal pathogen By: Judit Monis, Ph.D. - Vineyard and Plant Health Consultant Grapevine trunk diseases occur worldwide and are caused by bacterial, fungal pathogens, or a combination of both. Trunk disease fungal pathogens can be airborne and soilborne. These ...
Why U.S. Wine Labels Leave Consumers in the Dark
By Greg Martellotto As an Italian Wine Ambassador and a winemaker, I’ve had the privilege of immersing myself in the world of wine from both sides of the glass. While the complexities of terroir and the delicate art of winemaking have captivated me for years, a growing concern has emerged: ...
A Generational Guide to Customer Journeys and Shopping Habits
By: Susan DeMatei - founder of WineGlass Marketing Let’s be real—every generation shops differently. Boomers? They’re all about the in-store treasure hunt, but Gen Z and Millennials are navigating their purchase journeys with the ease of a swipe. In a world where everything’s one click away, that in-person experience better ...
Timely Reporting Changes to Operations is Essential
By: Brad Berkman and Louis Terminello, Greenspoon Marder As likely every reader of this article knows, some type of federal and state permit(s) is required to engage in any aspect of the alcohol beverage industry. Suppliers of beverage alcohol, also known by the term of art, Industry Members, are required ...
HOW TO: Maximize Tasting Room Sales Through Engaging Visual Content
By: Jake Ahles, Founder, Morel Creative Did you know video content accounts for 85% of online consumer traffic? If you’re not utilizing video to showcase your tasting room, you’re leaving untapped opportunities on the table (pun intended). Not only that, but consumers are also995% more likely to remember a brand ...
Lower the pH of Wines by Easy Lab Acid Trials
By: Thomas J. Payette, Winemaking Consultant Often a winemaker is challenged with grapes, juice and wine that may have an imbalance in regard to the pH of a certain wine and that wines style. This can be a critical choice for the winemaker in terms of protecting the wine from ...
Protecting Your Crop From Going to Hail
By: Danny Hillin and Justin Scheiner, Ph.D. - Texas A&M AgriLife Extension Service If you ask any winegrower on the Texas High Plains about their greatest fear, you’ll likely get a consistent answer: hailstorms! Throughout a large portion of the state, these sudden and often destructive weather events are a ...
How to Market Your Wine For Today’s World
By: Shawn Zylberberg One of the greatest living winemakers in the world, Michel Rolland, recently said that it has never been easier to make great wine, but it has never been harder to sell it. The entire wine industry, regardless of fine wine or bulk producers, can find common ground ...
With the Wind Vineyard & Winery
Celebrating Life’s Journey, One Glass at a Time By: Gerald Dlubala After living in Colorado for nine years, Jeremiah and Lisa Klein decided to move back to their original home state of South Dakota in 2012 to buy some farmland and raise their family. They considered a picturesque farm that ...
