You Can’t Market to Everyone
Why demographics still matter in wine By Susan DeMatei, Founder of WineGlass Marketing At first glance, it may seem logical to take a broad approach to wine marketing—after all, shouldn’t the goal be to sell wine to anyone who’s willing to buy it? Not exactly. In practice, marketing to “everyone” ...
The Heartbeat of the Tasting Room
Why wine education matters By Rachel Brown, Thirsty Bandit What makes a great tasting room great? Is it the decor? The view? The glassware? While these tangible items are great for stylistic enhancement of a tasting room, it’s the intangibles that go the distance: the community, the friendships, and the ...
More Than Just Wires & Post
Exploring the best trellis systems for vineyards By Alyssa L. Ochs For today’s modern, successful vineyards, trellises are much more than just a system of wires and posts. Trellises are crucial to a vineyard's grape quality and productivity because of their impact on airflow, sun exposure and pest and disease ...
Purchasing a Forklift for Your Winery
When searching to acquire a forklift let's look at the many factors before you purchase By Thomas J. Payne, Winemaking Consultant Most hands-on winemakers praise, cherish, and respect their forklift. Maximizing the use of the winery forklift is crucial to saving labor and dollars. Try to take the labor energy ...
Practical Tips
How to Maintain Beverage Inventory Levels in Uncertain Times By Nick Fryer, Vice President of Marketing, Sheer Logistics Managing beverage inventory has never been simple, but in today’s environment it’s harder than ever. Geopolitical tensions, climate-related disruptions, shifting consumer demand, and rising logistics costs have all made supply chain management ...
From the Sublime to the Ordinary
Art in a bottle and insurance considerations By Brad Berkman & Louis J. Terminello of Greenspoon Marder LLP The wine-making experience is often sublime, requiring the best attributes of the artist. Sometimes, however, it is essential to call on the practical among us. In this instance, at least, I am ...
Botham Vineyards
Award-Winning winemakers preserve Wisconsin’s agricultural landscape By Gerald Dlubala The Wisconsin wine industry is a growing sector that relies on cold-hardy hybrid grape varieties and fruit wines to overcome a cold, humid climate unsuitable for traditional European wine grapes. We would like to introduce you to Botham Vineyards and Winery ...
Vineyard Insurance
When can I sign up for grape crop insurance? By Trevor Troyer, Agricultural Risk Management Crop Insurance is unlike most other types of insurance. There are specific deadlines for signing up, reporting the previous year’s production, reporting acreage etc. You can only sign up for crop insurance by certain dates. ...
Grapes of Math
Howdy! Welcome to grape breeding in Texas By Andrej Svyantek, Ph.D., Department of Horticultural Sciences, Texas A&M University, AgriLife Research Grapevine improvement is a numbers game. One metric ton of fresh wine grapes likely contains more than one million grape seeds (after accounting for variation in berry mass, seed set, ...
Update on Grapevine Red Blotch Virus Disease
By: Judit Monis, Ph.D. The symptoms of red blotch virus infection become more pronounced and progress in vineyards late in the summer towards the fall season. Therefore, it is timely to provide an update in this issue of the magazine. In addition, this summer I attended a session on Grapevine ...
