Corey and Rachel engage in a lively discussion with Stephen Thompson, founder of Weld Manufacturing. They explore the importance of quality merchandise in the hospitality industry, the evolution of Weld, and how to create non-gimmicky branded goods that enhance the guest experience. The conversation also delves into the balance between trends and timelessness in merchandise, the significance of regionalism, and creative marketing strategies that resonate with consumers.
Category: Podcasts
Chestnut Flower Extracts as Natural Agents for Wine Stability
In this episode of The Wine Lab, we explore appassimento, the traditional practice of drying grapes before fermentation, and how it reshapes wine long before yeast ever gets involved. From ancient Roman preservation methods to modern Amarone and passito wines, we look at how dehydration concentrates sugars, alters acidity, and transforms texture and aroma.
Episode 10: Experiential Marketing | Adult Trick-or-Trick
Corey and Rachel discuss the success of Chaddsford Winery’s “Adult Trick-or-Treat” program, which has become a masterclass in experiential marketing. They explore how the program effectively combines novel food and wine pairings, unique seasonality, and educational elements to create memorable customer interactions. Corey highlights the four key aspects of what makes this program so impactful: immersion, nostalgia, social share-ability, and stickiness, while Rachel stresses the importance of tailoring experiences to fit each winery’s unique audience and brand identity.
Click Here to listen: Episode 10: Experiential Marketing | Adult Trick-or-Trick – YouTube
