Highlighting the Women of Washington State Wine

woman interacting with a wine enthusiast

By: Becky Garrison

A media luncheon of Washington winemakers hosted by the Washington State Wine Commis-sion during Feast Portland 2019 featured presentations by Rachael Horn of AniChe Cellars, Mari Womack of Damsel Cellars and Kent Waliser from Sagemoor Vineyards. This luncheon afford-ed a glimpse into the bounty of Washington State’s vineyards and highlighted the contributions of the state’s women winemakers.

  According to the Washington State Wine Commission, women constitute about 8% of total winemakers operating in Washington state. Given that women account for 57% of wine volume consumed in the U.S. (Nielsen Spectra 2015), why does this industry remain male-dominated? In an attempt to shed light on this question, Horn and Womack, along with a few other Washington state-based women winemakers, offered their perspectives regarding making inroads in the in-dustry.

Mari Womack, Damsel Cellars (Woodinville, WA.)

  When Mari Womack transitioned from the restaurant to the wine industry, she saw herself as a blank slate. “I didn’t feel there were any barriers for me coming into the wine industry, other than my lack of experience and knowledge about the subject.”

  After a stint working as assistant winemaker to Darby English at Woodinville, Washington’s Darby Winery, as well as managing its tasting room, Womack set off in 2012 to make her own wine. She chose to focus on Cabernet Sauvignon and Syrah. “As there isn’t a predominant varie-tal in Washington State, there’s ample room for people to experiment and implement their own style of winemaking,” Womack said.

  In Woodinville, she’s encountered a number of male allies looking for diverse perspectives, with a push towards supporting women and minority-owned businesses. Along those lines, more women appear to be designing tours specifically geared towards helping women winemakers. With more women’s voices impacting and telling the story of wine from different and original perspectives, she sees the industry becoming more diverse.

  To bring about long-lasting transformative change, Womack stresses promoting diversity in her hiring practices. “You have to see it to be it.”

  She believes female winemakers must do what they can to promote the visibility of their busi-nesses and make sure their own hiring practices are inclusive and expansive. “We just don’t see enough of it. I recommend searching for qualified candidates via different avenues and programs, as well as mentoring other women,” she said.

  Even though hers is a boutique winery, though events like Taste Washington, Womack can con-nect on a large scale with vendors and consumers beyond her immediate vicinity. Also, by par-ticipating in Feast Portland, a food festival that highlights the bounty of the Pacific Northwest food and beverage culture, she became aware of the expansive nature of the Portland food scene and was able to get her wine introduced to several restauranteurs. 

  When tasting rooms shut down due to Covid-19, Womack observed how women winemakers could utilize digital media to partner with women’s groups and produce virtual wine tastings with a women-centric focus. “I don’t think we considered that customers don’t have to come to our tasting room and physically meet us in order to have a very meaningful experience. They can order our wine in advance, taste it in a virtual setting, and then become a really loyal follower at that point,” Womack said in an interview with The Grapevine Magazine

Rachael Horn, AniChe Cellars (Underwood, Washington)

  When Rachel Horn tried her hand at fermentation in 2008, her focus was on making wines that would pair well with the foods grown in the Columbia Gorge and surrounding environs. The re-sults were reflective of her favorite European wines–blended wines with a regional focus.

  Hence, she entered this industry with no concept of any gender bias. She attributes this attitude to her upbringing and the competent, intelligent women in her social group capable of making their dreams happen. “I was like, ‘I’m going to make wine because that’s what I want to do.’”

  As the only winemaker in the Columbia Gorge at this time, Horn found she lacked access to mentors and support from the all-male winemakers in the region. Also, many growers, all men, had no interest in selling fruit to her. In her estimation, they treated her as though she was engaging in a cute little hobby. “After I was called ‘sweetie’ a few times, that lit a quickfire under my ass. I was like, ‘Okay, I’ll show you.’”

  Eventually, she found a vineyard that would sell her fruit. This vineyard was owned by an Amer-ican who had worked for two decades in France and was more accustomed to working with women in the wine industry. However, she still faced difficulties in purchasing equipment. Even though Horn visited vendor booths at trade shows with fellow women winemakers with the in-tention of spending $100,000 on equipment, they were ignored as the vendors focused on the males entering their booths.

  Furthermore, she found that her wines received a lower rating whenever she presented them for a tasting under her name. If she entered her wines in a blind tasting, her scores would go up by about seven points. This discrepancy proved her point that wine is gender-neutral. “Wine doesn’t care if you’re a female or male making it.”

  This lack of support also drove Horn to mentor other women looking to enter the industry. She found herself to be a person who asks questions such as, “So, we formed this new committee. How many women, people of color and queer people who represent our industry are on this committee?” In this quest, she does not seek preferential treatment for her wines because she is a female winemaker, but to have a fair shot selling her wines at the same price point as male winemakers producing similar wines.

  For those looking for more diversity at their wineries, Horn recommends identifying their demo-graphic and designing marketing materials to attract these consumers. “It’s kind of the Field of Dreams thing that ‘if you build it, they will come.’”

  Also, Horn said events like Taste Washington enabled her to truly understand consumers’ inter-ests. “When I went to Taste and stared creating relationships with people, these barriers didn’t melt away, but they were certainly lowered.”

Making Connections Regionally and Nationally

  Kerry Shiels, winemaker, Côte Bonneville in Sunnyside, Washington, felt fortunate to grow up with a mother who decided to start her winery along with many of the pioneering people in the Yakima Valley, such as Sara Spayd, Kay Simon and Marie Eve Gilla. “When my mom decided to start our winery, quality, consistency and continuous improvement were important attributes, and remain so to this day.” These women winemakers and viticulturists motivated her to get her graduate degree in Viticulture and Enology from the University of California Davis and work around the world before returning home.

  Jody Elsom, winemaker and owner of Elsom Cellars in Seattle, benefited from making connec-tions with local women winemakers. In particular, her interests lie in the rise of women getting their hands dirty by hanging out in the vineyard and the cellar. She recalled that when she started in the industry, she would show up to vineyards in her minivan to purchase fruit with a newborn baby and pregnant with another one. The vineyard manager would come up to her van and knock on her window, suggesting that perhaps she took a wrong turn. “It was an interesting experience for me being in that situation. I was a single mom and had to take my kids with me,” Elsom said.

  She found support with the Sisters of the Vinifera Revolution, a group of women based in western Washington who serve as a resource for female winemakers trying to break into what she describes as the “good ole boys club.” “The camaraderie has really grown, and it’s like we’ve cre-ated our own little support network–bouncing these stupid questions off of one another without feeling stupid.” 

  Elsom also benefited from bringing together female business owners from other industries and exposing them to SOVR’s wine and what they’re doing. “We all can see we have similar chal-lenges regardless of our particular industry.”

  Like Elsom, Anna Schafer, winemaker at àMaurice Vineyard in Walla Walla, Washington, found it challenging to make wine while young and pregnant, and then after having a newborn. Since her father and other male growers supported her, Schafer did not perceive her role as a winemak-er as unique. She credits her fellow winemakers in the Walla Walla Wine Alliance as wanting her to succeed, being supportive and willing to help. “If you’re there to listen, people are there to help you,” Schafer said.

  Holly Turner, winemaker at Three Rivers Winery, also found support among her fellow winemakers in the Walla Walla AVA. She, too, acknowledged the challenges still inherent in the in-dustry. “I’m pretty sure most women in the wine industry have a bit of feisty grit that has gotten them to where they are today.”

Resources for Women Winemakers

Bâtonnage Community

Winewomen.net

Womenofthevine.com

Reliability, Performance & Versatility Determine Winery Pump Choices

winery pumps
Photo Courtesy of Gorman-Rupp Pumps

 By: Gerald Dlubala  

When it comes to pumps used in the winery, there’s a pump to match every size and budget, and usually, those two variables are the deciding factors,” said Ross Battersby, sales and equipment design professional for Carlsen and Associates, an industry leader in winemaking equipment and systems. 

  “But speed can also play a part,” he said. “Large scale wineries are usually more interested in that aspect, but for the smaller volume wineries, it’s best to use something that gives the user the ability to move it around the facility for different applications. Air operated diaphragm pumps like our Yamada series are popular for wine transfer applications because they are less complicated to operate, gentle on your juice and easy to maintain and service. Positive displacement pumps like our Waukesha 130 are winery workhorses. They are popular choices and loved throughout the wine industry because of their portability and versatility. By simply using a different diameter of hose, you can easily use the same pump for many different applications throughout the winery, including must, moving 30 to 320 GPM.”

  Battersby told The Grapevine Magazine that Carlsen Waukesha’s positive displacement pumps are the best solution for all of a winery’s needs, including bottling, juice transfer, pump-overs, barrel work and must pumping. Positive displacement pumps consist of winged rotors, similar to interlocking ice cream scoops that turn and lock your fruit in and then push it out without causing any structural damage to the grapes. Pump speed is directly related to your desired GPM flow rate. Positive displacement pumps allow the operator to reverse the flow and pump wine back into the tank if and when needed. Battersby said this would be even more beneficial if your lines are configured in short runs.

  “Carlsen Waukesha pumps are operator friendly, reversible, reliable and truly last forever with minimal maintenance,” he said. “Performing annual oiling and occasional O-ring replacement, maybe three or four times a year depending on the amount of use, you’ve got a reliable, multi-use, workhorse pump.

  “But the important thing for operators to know for whatever type or brand of pump they choose to use, is that your enemy is cavitation,” said Battersby. “Cavitation occurs when the pump head can’t quite keep up with the pump speed, causing the pump to start extracting the dissolved gases in your product. It tends to happen whenever the winemaker’s only consideration in the pumping process is speed. It’s very noticeable when the hoses or lines at the end of the pump start flopping around like a fish while making a loud thrashing sound. This will eventually pit the stainless head or crack diaphragms on your pumps. It’s critical to match the orifices on your pump to the diameter of the lines that you use.”

  Battersby said that when looking to buy a pump for your winery, two main features are critical—the number of gallons per minute, or flow rate, and the head pressure, or pounds per square inch. Flow rate is self-explanatory, but your winery layout should always be considered when looking into the head pressure and pounds per square inch capabilities of a pump system.

  “We like to say that short suction provides the best delivery, so it’s best if you’re able to have everything close together for shorter lines and maximum pump efficiency,” said Battersby. “The longer your run, the more friction you have building up with your flow, making the pump work harder to move the wine. Add in the valves and bends in your lines, and it starts to take a bite out of the ability and efficiency of the pumps, especially must pumps. You have to take into consideration the highest head pressure your pumps will experience on your facility’s longest run. If you’re pumping up a high arc into a tank, there’s a lot of head pressure building up.

  “Air operated diaphragm pumps can shut off against this scenario while still holding pressure. If those same lines shut down while using a positive displacement pump and you’re not there to shut it down, the pump will keep rolling and, in short notice, will blow a line. There are pump options to help with this, like a float switch that will shut things off based on the float level. You can also set cycle timers that will switch off and on based on what you set as an adequate cycle to pump the amount of liquid over you want to move.

  “Because of these scenarios, we see a lot of tanks with their own dedicated and fixed base pump, usually a centrifugal pump, for pump-overs. They’ll have a screen over the pump and [be] programmed to do pump-overs unmanned, which is a godsend for wineries experiencing labor shortages. This worked wonders during all the recent wildfires, helping winemakers monitor and control their pumping functions from their iPhones. Winemaking protocols have changed a bit, so this type of slower, shorter bursts of pump-overs has become more common instead of one long pumping session.” 

  Like positive displacement pumps, centrifugal pumps are a reliable, long-lasting pump option for winery applications, complete with minimal maintenance needs and mechanical seals.

  “Centrifugal pumps have gotten a bad rap in the industry,” said Battersby. “In the old days, they were only set up to run at top speed, somewhere around 750 rpm. The only way to change the speed was to use methods to baffle the flow, but then the pump would keep running and shear your liquid apart. Now we have variable speed controls to tune the centrifugal pump to the speed that’s appropriate for the process. Our Waukesha 200 Series Centrifugal Pumps have been very successful, mainly used in wineries for the pump-over process and juice transfers. These pumps can empty a tanker truck in about a half-hour. The centrifugal transfer pumps allow solid particles to pass through without harming or changing their structure that would cause product breakdown. Centrifugal pumps do have to remain below the liquid level because they don’t have the self-priming capabilities of other pumps.”

Gorman-Rupp Pumps Provide Performance And Serviceability

  “We’re probably best known for our self-priming waste and trash pumps, used after the initial winemaking process is completed,” said Jeff Hannan, Product Manager-Centrifugal Pumps for Gorman-Rupp Pumps, a leading producer of waste and sewer handling applications in many industries, including wineries.

  “Our pumps can pass three-inch spherical solids when needed, and they won’t clog or bog down during the process. When we came out with our modified T Series Pumps a few years ago, it changed the way wineries go about their cleanup and waste removal. Our Super T Series, equipped with our Eradicator Solids Management System, can pass two and a half inch solids using three-inch lines, and our four-inch lines will easily move three-inch spherical solid masses. Our Eradicator Solids Management system design is an excellent choice for an easy-to-operate,  no-clog, self-cleaning pumping system.”

  Gorman-Rupp’s Eradicator system incorporates an aggressive self-cleaning wear plate containing several notches and grooves, plus a lacerating tooth to break up solids and pass them through the pump as smaller particles, ultimately reducing clog-related downtime. The Eradicator system’s additional benefits include easy access to impellers, improved efficiency, fewer maintenance costs and lower life-cycle costs. Pumps equipped with the Eradicator system do not use consumable chopper blades and are available in cast iron or hard iron configurations. The Eradicator system can also be retrofitted into all sizes of current Gorman-Rupp Super T Series pumps that are already operating in the field.

  “Our pumps are designed with removable inspection covers, wear plates and material covers,” said Hannan. “We’ve always included back cover plates for manual clog cleaning access, but those plates can get heavy, upwards of 100 pounds, so they weren’t very convenient to move and maneuver. Now we have a separate inspection plate, only weighing about 15 pounds for performing the same task, so you get the quick, pointed access needed without having to remove the entire backplate of the pump. Quicker cleaning means quicker resolution and more uptime, and that’s always the goal. This type of design was initially used to help municipal waste lines deal with those so-called flushable wipes that were not, and still are not, flushable in any way. Anything stringy like that can ball up and get hung up in the eye of an impeller, causing notches and grooving in the teeth and interior parts. The Eradicator system minimizes those issues. Then, with every rotation, the eye of the impeller is wiped clean so that there is no buildup on the impeller, and the waste can continue to pass through the system and lines.”

  “No matter what type or size of pumps you choose to use, you need to look ease of maintenance, reliability and longevity statistics of the pump, and of course the reputation of the pump manufacturer,” said Hannan. “The maintenance and service needs of Gorman-Rupp pumps are minimal and easy. Clearances between the impellers and the backplate are easily adjusted externally through the use of adjustable and locking collars to get the pump’s settings back to original factory clearance. This is important because as the gap between those parts widens with use, pump efficiency goes down. Being able to check and adjust those gaps from an external vantage point is a big advantage in retaining pump efficiency and uptime.”

  Gorman-Rupp offers full five-year warranties on their pumps, with many local distributors always willing to help and solve problems.

  “Our pumps are pretty simple to work on and maintain, with it being common to now get 25 to 30 years of service out of them,” said Hannan. “Gorman-Rupp pumps are manufactured so that the important and normal wear parts can be replaced on their own without having to replace the whole pump. And our pumps can handle all situations, including caustic cleanup activities.”

Crush Season Opens with New Methods and Challenges

man crushing grapes

By: Cheryl Gray

Annual harvests of wine grapes are already underway, and that means two words are now in motion: crush season.

  Whether in-house winery processing or custom crush and wine production services, crush season 2020 is like no other. While the challenges in each wine region are different, industry experts say that there are universal standards. The checklist includes planning, preparation, equipment maintenance, PPE for workers, supplies, lab testing for grapes, and, this year, health and safety measures that protect against the coronavirus pandemic. Not only is COVID-19 impacting crush season, but unusual weather in some parts of the United States is also affecting grape harvests.  

  For these reasons and more, this year’s crush season demands a new approach. Such is the case in Texas, where Texas Custom Wine Works, located just outside Lubbock, services vineyards across the Lone Star State. Cary Franklin is Vice President. 

  “One thing to note about this year is that we have seen widespread damage across the High Plains of Texas from an early freeze [last] October. Most growers are down 50 to 80% of their average crop. Many plants are completely wiped out and have been cut down and re-planted,” says Franklin. “The Texas wine industry has been forced to become very creative to sell wine during COVID-19 related closures. The loss of sales, combined with a major shortage of wine grapes, is creating a very interesting situation for this harvest and possible effects the industry could see over the next few years.”

  Fruit that survived arrived early this year, says Franklin, some of it as soon as mid-June. The company’s advanced planning and preparation, starting as early as February, is all the more important this crush season. As the fruit ripens, an in-house lab gives growers across Texas an opportunity to test field samples for Brix, pH, TA and seed color. Michael Hellman is Texas Custom Wine Works executive winemaker. 

  “High heat and drought-like conditions this year are causing some very high Brix and early development,” says Hellman. “We are seeing most varieties ripen at the same time. Even some of the reds will be coming in before whites.”

  In addition to standard-issue PPE supplies, such as goggles, raincoats, rubber boots and gloves, Texas Custom Wine Works has incorporated industry-wide COVID-19 protections in its health and safety protocols. Hellman says that other worker protections for entering tanks and press cleaning are standard procedure. 

  “Removing grape skins from a large tank requires tank entry and can release large amounts of CO2 as the skins are removed,” he says. “Our procedures require anyone entering a tank to have proper PPE and an O2 sensor on them with a fan pushing fresh air in the tank before entering.”

  In California’s Sonoma County, the award-winning Rack and Riddle Custom Wine Services begin harvesting the first week of August. The full-service wine production operation is famous for creating sparkling wines using the traditional French process known as Méthode Champenoise. Penelope Gadd-Coster, Executive Director of Winemaking, and a well-respected master of the Méthode Champenoise process, says that planning for crush season happens virtually year-round. 

  “Planning really never ends, as we are evaluating the wines for the blends, evaluating what has worked and what didn’t, upgrading equipment—all working towards the next harvest,” she says.

  Not one to rest on its gold medal wins in international and regional competitions, Gadd-Coster says that Rack and Riddle continually works on ways to make good wine better. Its winemaking team provides a thorough assessment of key fundamentals, such as training and workflow. Consideration of new processes and equipment plays a role in determining what will work towards improving the end product.

  “By May, we are looking at vineyards closely and working with growers,” says Gadd-Coster. “Projects are being evaluated to make sure they will be ready for harvest. About a month before harvest, the meetings become weekly to fine-tune protocols, train teams and check equipment. Then, harvest begins!”

  Key to that harvest is equipment—looking for innovation and keeping existing machinery in shape. Gadd-Coster says both earn equal attention.

  “There seems to always be something we see to make processing more efficient,” she says. “We have a new lees filter and some flotation pumps for this year. Maintenance always wants to check all of your equipment: pumps, crusher, presses, filters, temperature gauges, heating and cooling systems, punch down devices, lab equipment, scale, forklifts, pomace truck—anything mechanical—two to four months ahead of harvest.”   

  No matter the size of the operation, those in the wine industry know to expect the unexpected. Among the largest in the business is Napa Valley’s Trinchero Family Estates, which introduced the world to the first White Zinfandel. Since its founding in 1948, the company has amassed a globally recognized brand portfolio of some fifty wines and spirits. Its harvest begins in early August. Glenn Andrade is Senior Vice President of Winemaking. 

  “We know that preparation for the upcoming harvest starts after the finish of the previous harvest,” Andrade says. “Learning from every step and building onto our knowledge with each passing year is so important. We do extensive recap meetings to determine what our successes were and identify areas where we can make improvements. Hiring staff for harvest is also critical—which we start in January and do through July before harvest. Getting those folks and our regular employees trained on safety is a priority for us. Then, of course, reviewing grapes, barrels and all other harvest ingredients before the fruit starts to come in.”

  Andrade says Trinchero Family Estates has an intensive, year-round equipment maintenance protocol to accommodate its massive operational needs. Its COVID-19 protocols include on-site test kits and a company-instituted emergency response plan. 

  “This year, we’ve added a complete backup team called the Winemaking Response Team, which are individuals within our organization who can be activated if our labor force should be depleted due to COVID-19. This team is being safety trained and trained to jump in with a day’s notice to support harvest activities at any site.”

  In Washington state’s Yakima Valley, Two Mountain Winery begins fruit picking around mid-August, transferring grapes to the winery’s production facility at the beginning of September. Patrick Rawn, General Manager and head of vineyard operations, says that crush season increases the winery and farm labor team by about 30 workers. Equipment maintenance is also a priority.

  “Our primary preparation is ensuring all equipment, both farm and winery, is fully serviced and prepared to operate safely and efficiently. Additionally, any new equipment is installed and operational by [August 1], so any kinks can be worked out, and the team properly trained. We also try to predict what the timing will be so we can be sure our hand labor teams are large enough.  Along with this is training of any additional team members.”

  On the same grape-growing 45th parallel is Black Star Farms. The family-owned winemaking enterprise, located on the Leelanau Peninsula of Northern Michigan, typically begins harvest during the last week of September. Lee Lutes, winemaker and managing member, says that this year’s timetable for the winery could be different. 

  “Harvest typically begins the last week of September with early hybrid white varieties (Cayuga, Frontenac Gris) and fruit for traditional method sparkling wines,” says Lutes. “In a year like this, as we are advanced at this stage, that could move up one week or so. September is the telltale month for our industry, and much will depend on how the weather is during that month. We will be crushing approximately 650 tons of fruit between the two facilities. We farm approximately 175 acres of that, and the balance is purchased from a couple of long-time local growers.”

  Aurora Cellars is also located on Leelanau Peninsula. This full production boutique winery usually begins crush season in late September. Winemaker Drew Perry says that in late August, he spends time with the winery’s vineyard manager, testing fruit in every block twice weekly, charting a trajectory for harvest. As to fundamentals, Perry champions good and constant communication.

  “I begin by looking at what we ideally want to produce and create a master list of all the ingredients I will need to achieve that scenario.”

  Perry says that equipment maintenance occurs a week before the region’s cherry harvest, serving as “spring training” for the grape harvest.

  “Harvest is the most equipment intensive time of year. Much of the equipment we use during harvest is only used for that three-month period,” he says. “The presses, destemmer, crusher, and fruit elevator are our lifeblood this time of year.”

  Crush season 2020 is like no other in recent memory. The combination of a pandemic and adverse weather has affected nearly every facet of the wine industry—from the vineyard to labor to inventory still on hand. The path to recovery, some experts say, includes creative thinking and time-tested perseverance.

Wine Filtration Basics

wine filtration machine

By: Alyssa L. Ochs  

Filtration is a technique that winemakers use to clarify wine and remove sediment and haze. Through one of several processes, filtration prevents wine from appearing cloudy and re-fermenting in the bottle. It’s typically done using membranes or pads, but there are various methods that wineries can use to achieve their desired flavor and appearance. Therefore, it’s essential to learn about the basics of wine filtration, including methods of filtration commonly used, maintenance and cleaning considerations and tips for choosing a filtration system that works best for your winery.

The Purpose of Filtration

  One primary reason winemakers filter their wine is to make it look and taste more polished. Filtration also improves the microbial stability of wine, which prevents premature spoilage that makes a wine undrinkable. Typically, white wines are filtered to give them clarity. Some red wines are not filtered because they are better at absorbing off-aromas and flavors. This leads many winemakers to only filter reds when necessary and no more than truly needed.

Types and Methods of Filtration

  Filtration methods vary among wineries based on facility size, budget and wine quality. The most common methods of filtration used today are gravity-feed and pressurized systems. Gravity-feed filter systems offer coarse filtration, are affordable and ideal for small quantities of wine. However, these systems cannot effectively do very fine filtrations. Enter pressurized filter systems, which offer faster processing times and finer filtrations, making them more favorable among larger wineries. Unfortunately, pressurized systems also come with a higher price tag.

  Peter Wojnarowicz, President of Filter Process & Supply in Monmouth Junction, New Jersey, told The Grapevine Magazine that the method of filtration depends on a couple of factors. He said that the size of the winery is the most important factor, followed by the winemaker’s preferred method of processing. Filter Process & Supply started working in the craft beverage market over 10 years ago, giving them the insight and experience to explain each system’s pros and cons and find the right one for your winery.

  “Larger scale wineries use more crossflow systems, followed by the filter press, then lenticular (stacked disc). Rounding out the last method, small mom-and-pop wineries may use a cartridge-based system,” Wojnarowicz said. “Filter Process & Supply can provide all four types of filtration. There are advantages and some disadvantages of the four methods.”

  Filter Process & Supply works with established wineries and start-ups and has a consultative approach that helps people understand that filtration does not have to be a headache, even though it can be at times. 

  “After the set-up and training, our customers become more comfortable in filtering,” said Wojnarowicz. “Our goal is to process the entire batch without replacing filters, as that not only wastes wine but also time.”

  The type of filter pad used during filtration is also something to consider. Filter pads are rated by microns, and each type—coarse, medium and fine—has a useful purpose in winemaking. Coarse pads help polish a wine without making it lose its color or body. Medium-micron pads are a standard, all-purpose pad that will only take a limited amount of body and color out of a wine. Fine pads can remove 80% or more of leftover yeast and sediment and are best used after filtering through a medium pad.

  Depth filtration is a process in which wine moves in a perpendicular flow towards the filter, allowing clean wine to pass through after particles get captured within. These particles build-up, causing pressure in the filter to increase and flow rate to decrease. Once the filter reaches a termination point, the winemaker must clean the system before continuing to use it. There are a few different forms of depth filters used for making wine, including pressure leaf, plate and frame, cartridge and lenticular.

Filtration Strategies and Steps

  There are different times in which a particular filtration type makes more sense than others. The smallest particles in wine are colloidal or precipitated proteins, which are about 0.2 to five microns, compared to yeast and bacteria that are in the 0.65 to three microns range. Grape solids and fining agents can be hundreds of microns in size.

  The first step in this process is pre-filtration, which involves removing the larger particles in suspension. Often this method includes filter pads with diatomaceous earth. These same products can be used to polish wine after this initial phase.

  The next stage moves wine through a sheet or module filtration process to reduce yeasts and bacteria. Finally, sterile filtration with a 0.45-membrane cartridge is performed after the wine is made as clear and bright as desired.

  Crossflow filtration is a technique that was first developed for the food industry in the 1940s and has become popular in winemaking in more recent decades. Developers have created a new membrane that works better for wine, increases flow rates and makes systems more automated and easier to clean. For wine filtration, the common types of membranes are hollow fiber, spiral wound and ceramic.

Filtration Maintenance, Replacement and Cleaning

  Not only is it important to learn about the different methods and processes of filtration, but also the best practices for cleaning those systems and keeping them working. One tip to remember is to store unused filter cartridges in a clean and dry environment. Always follow the manufacturer’s instructions for proper rinsing and cleaning a filtration system after use. Organic matter can stick to the surface of the membrane and clog the filter in an undesirable way if it’s not cleaned and sanitized well. 

  The filter equipment cleaning process involves pumping with an adjustable flow that can be back-pressured and withstand temperatures of around 125 degrees. PBW cleaner, a non-caustic cleaning product made with alkaline, is often used along with SaniClean or StarSan products in large buckets. Set the filter up to soak, purge the filter, rinse with hot water and acid rinse with SaniClean for the best results. Since each filtration system is a bit different, it’s best to check with the company where you purchased the equipment to inquire about the availability and cost of replacement parts.

  “We take the approach that all contact surfaces with wine should be kept clean and sanitized,” said Wojnarowicz. “Sanitizing before use is highly recommended. I have seen customers using the same barbed tri-clamp hose for years and kind of cringe knowing that the hose was clear braid, and now it is discolored beyond recognition, and you cannot adequately clean into the barbs. Fitted hoses are better; however, the lifecycle of hoses should be monitored.”

Common Filtration Mistakes

  Wojnarowicz told The Grapevine Magazine there are a few common challenges for wineries, especially when there are too little filter media with too much flow. 

  “For filtration in general, we size for a two psi or less clean pressure drop,” he said. “Flow rates and pressure differential will vary depending on how coarse or fine the porosity of the media is. With cellulose media, the clean pressure drop is typically higher, between five and 10 psi after wetting out. Generally, the higher the initial pressure, the shorter the life of the filter.”

  Another common mistake that Wojnarowicz has noticed is the inadequate conditioning of the filter media sheet or pad.

  “I have seen wineries use the pads and stacked disc right of the box with no rinsing or conditioning,” he said. “Conditioning with citric acid recirculation helps remove the initial wet cardboard taste associated with cellulose. After a 20-minute recirculation, flush with an adequate amount of fresh water, and the taste should be neutral.”  

Choosing a Filtration System

  Every experienced winemaker has a preferred way to filter wine, which is one of the many reasons why winemaking is more of an art than a science. Before purchasing a pump-based system for filtration, vintners might want to see if the product is available to rent. Wojnarowicz said they will typically pilot-trial equipment on a rental basis so the customer understands what is involved.

  Determine the capacity needed for filtration and talk to filtration companies about what types of systems can best accommodate that volume. Since each filtration pad rating is useful for different levels of clarification, wineries may benefit from keeping multiple pad types on hand.

Pumps for Filtration

  Pumps are an essential part of the filtration process, and winemakers should work with companies that can guide them towards the best pumps to use for this purpose.

  “If a customer has an existing pump, we incorporate the pump into the process as long as it makes sense,” Wojnarowicz said. “We have the ability to provide equipment for both large and small wineries. While the pump can matter, rubber impeller pumps are the most popular. Positive displacement pumps work well, as the flow tends not to decay as pressure builds. I do not care for diaphragm pumps due to the pulsing, which interferes with a stable gauge reading. Pulsation also disrupts the particle build up on the filter and can force irregularly shaped particles through the media.” 

  Filter Process & Supply recently became an East Coast distributor for Francesca Pumps after meeting with their North American representative at an Iowa trade show. Functions of this pump include pulling a vacuum from 8.5 meters, running dry for 90 seconds without damage, having a pump panel programmed for spraying the cap as many times as necessary, and not de-gassing wine due to excessive suction. This pump also has an optional function for filling barrels without fear of overflowing and pumping whole grapes from the de-stemmer into the fermenter.

Current Filtration Trends

  As with many aspects of winemaking, some filtering methods and processes are currently trending with winemakers. Fining is sometimes used as an alternative to filtration because it is a more affordable way to get control over tannin profiles while also achieving heat stability. Crossflow technology and new lees recovery developments are trending because of the energy efficiency potential. For example, crossflow filtration methods now have lower water consumption and waste production, are more resistant to heat and chemicals and have lower polysaccharide and polyphenol absorption.

Wojnarowicz said that the primary trend his company has seen is the use of backwashable media. However, while he agrees that backwashable media is cost-effective for use in the beer market, wine is another matter.

  “I would hate to recommend a backwashable media to a winery and find they stored the lenticular media for three months, then found it had odors and mold growth throughout pore structure,” Wojnarowicz said. “Even if stored based on the factory instructions, cellulose media is an organic, and organics can decay and pick up minute flavor notes. Pall Filters is a big promotor of backwash media for wine, but from what we have seen and discussed with knowledgeable industry personnel, why risk using a previously used depth filter on a flagship wine? I am not saying it cannot be done, but not everyone will re-condition media correctly.”

Filtration Tips and Advice

  Among the many best practices for wine filtration are to rinse the filter with clean water before the first use and always sterilize the filter materials with hot water. Make sure to follow the product specifications for the specific filtration system you choose and keep up with regular maintenance. Also, understand that filtration has its limitations when it comes to wine because merely using a filter won’t make a cloudy wine clear or drastically change the flavor profile to something it wasn’t meant to be.

  Wojnarowicz said that when reviewing a start-up or existing winery’s filtration goals, the gentle impaction of wine on the filter media will yield a larger throughput compared to pumping as fast as possible to get through the process. He also said the correct sizing of the pump and the filter media are crucial.

  “As a general rule, we recommend about one-half to one GPM per square foot of filter media,” he said. “You can certainly go two to three GPM per square foot or more, but the higher flow will compact the solids and pore structure, shortening the media life. Most 40-plate filter presses have one-inch ID on the piping, so flowing 15 to 20 GPM is about the maximum we recommend. The surface area and micron rating typically dictate flow recommendation.”   

  Wojnarowicz also said that the type of pump can also affect the wine. 

  “The suction side of the pump can de-gas wine, which degrades the wine,” he said. “There are sensors available to alert the operator of too much suction. If you are using a clear hose, the bubble formation in the hose can be the telltale sign.”

Preparing for a Successful Harvest

By Dana Hinders

Most vineyards in North America and Europe will harvest grapes in August, September, and October. Typically, sparkling wine grapes are harvested first to ensure lower sugar levels, followed by the white wine grapes. Red wine grapes take a bit longer to reach full maturation, so they’re harvested later in the season. Finally, the grapes for ice wines make their way to crush, as it’s desirable they dehydrate on the vine to create a raisin-like grape with highly concentrated sugars.

  In most cases, a vineyard manager will check the grapes every day during the week or two before the scheduled harvest date because each part of the vineyard must be harvested at precisely the right moment. Matthew Clark, Assistant Professor of Grape Breeding and Enology at the University of Minnesota, says that understanding basic juice chemistry isn’t as difficult as it sounds. “The question is ‘Do I have enough sugar to make my wine product?’ Higher sugar grapes provide you with higher alcohol content in your wine. If there’s not enough sugar in your grapes, you can’t make wine without adding additional sugar. The best way to test sugar levels is with a handheld refractometer, either analog or digital. Each variety has a known point at which sugar levels won’t increase.”

  It’s usually preferable to harvest when temperatures are coolest. The cooler temperatures during the evening hours make grapes firmer and easier to de-stem, as well as creating better working conditions for those in the field. And, by harvesting at night, your grapes will already be closer to the temperature needed during the cold soaking process. “In order to reduce high fruit temperatures during harvest, which accelerates deterioration and demands more energy to cool fruit down further, harvest should be carried out early in the morning when temperatures are cooler or at night if a grower has sufficient lighting,” according to Elizabeth Wahle of the University of Illinois Extension Office. “Morning harvested grapes should be kept shaded until moved to a cooling unit.”

Choosing a Harvest Method

  Traditionally, all vineyards were harvested by hand. Hand harvesting gives you more control over the process and has the advantage of doing a better job of protecting the grape’s juice content from the oxidation caused by damaged skins. Mosbah Kushad, Postharvest Horticulturist at the University of Illinois, recommends hand harvesting if possible. “The biggest concern is fruit injury,” he said. “Damaged fruits enhance the rate of fungal and bacterial growth due to the seepage of their sugars. Damaged fruits also attract insects that could affect the quality of the finished product. For a small grower, hand harvesting is the way to go.”

  The main disadvantage of hand harvesting is the amount of labor required. If you can’t recruit temporary laborers or volunteers from the community, you may need to advertise on a site such as WineBusiness.com. However, Clark stresses that your labor force has to be flexible. “The biggest mistake I see smaller growers making is picking when labor’s available,” he said. “If you arbitrarily schedule harvest for Saturday and the grapes aren’t ready until the following Wednesday, you won’t happy with the results. Garbage in, garbage out is a computer science mantra with relevance to winemaking. For quality wine, you need quality fruit.”

  When hand harvesting, you’ll need to make sure your buckets are cleaned and sanitized before the big day. Sharpen your picking slips and lubricate them with a bit of olive oil. Provide cotton picking gloves for all your workers to protect against small cuts as well as the risk of bee stings.

  Mechanical harvesting is efficient and cost-effective. “Labor availability and quality is a big factor in choosing mechanical harvesting,” says Eric T. Stafne, an Associate Extension/Research Professor at Mississippi State University. “Economics is another. There is a certain economy of scale that makes it worthwhile to have harvest equipment. The market for the fruit may also dictate which method is used.”

  The mechanical harvest method works best for large vineyards that lay on a flat patch of ground, where the rows have been laid out straight, and the posts are of uniform height.  Additionally, harvesters shouldn’t be operated near ditches, embankments, holes, steep slopes, or within 15 feet of electrical wires.  Even for vineyards prepared with mechanical harvesting in mind, it’s always a good idea to do a pre-harvest survey for low hanging limbs, wires, or any obstacle that could obstruct the path of the harvester.

Post-Harvest Essentials

  As a winemaker, you want to avoid “reinventing the wheel” with each vintage you produce. This is why it’s crucial that you keep accurate records throughout the harvest process. Don’t expect to rely on your memory to recall the exact brix and pH you want or your average crop load per vine. Jot down relevant details on a notebook in your pocket or use a voice recording app on your smartphone. When the harvest is over, transfer everything to a spreadsheet so you’re ready for the following year.

  “At a minimum, records should be maintained to monitor vine balance: dormant pruning weights and yields are used to calculate crop load (Ravaz index),” Wahle said. “Over the years, this helps determine the impact of management and fruit quality. Yield can be estimated by keeping track of the number of vines per block, the average number of clusters per vine, and average cluster weights annually at harvest.”

  You’ll also need to tend to your field after your grapes have been picked. “Don’t forget the vines after harvest,” Stafne said. “They may need fungicide and insecticide applications to retain leaves, irrigation during dry periods, etc. to reduce vine stress and promote good health going into fall and winter. This will reduce chance for winter injury and encourage bud fruitfulness in the following year.”

  Vines should be pruned in winter when they are fully dormant. Without the leaves in the way, it’s easier to see the structure of the plant. When pruning, promptly remove and dispose of any diseased wood with lesions or sap, grapes that didn’t ripen, mold, and discolored leaves. Sterilize your pruning equipment by dipping the cutting blades in a solution of isopropyl alcohol after you’ve finished with each vine.

Harvest Time at Adelaida

  Located just 14 miles from the Pacific Ocean, Adelaida’s family-owned vineyards are in the mountainous terrain of Paso Robles’ Adelaida District. “We are one of the oldest wineries in Paso Robles, established in 1981,” explained Glen Mitton, winery and vineyard ambassador. “Our estate vineyards are planted between 1,650 ft. and 1,980 ft. We own the oldest continually producing Pinot Noir Vineyard in the Central Coast, planted in 1964. Our soil is a diverse combination of limestone, chalk, and clay with amazing water retention properties to enable us to dry farm 30% of our vineyards and also 100% of our 700 plus acres of walnuts.”

  The vineyards are farmed with Earth-friendly practices, which earned Adelaida the honor of being named a Certified California Sustainable Winegrowing Winery & Vineyard (CCSW) in 2015. “We pick our grapes based on flavors and condition of plant, as our winemaker is in the vineyard daily,” remarked Mitton. “We hand harvest all of our 157 acres of estate vineyards at night usually starting at midnight. Grapes are placed and transported from vineyard to winery in 20 lb. trays. While each year is different, we find our estate vineyard is a four to six weeks harvest process.”

Harvest Time at Laurita Winery

  Central New Jersey’s Laurita Winery is committed to creating wines that derive as much character from the fruit as possible. They pride themselves on being responsible stewards of the land, with 43 fully cultivated acres of vineyards and 200 acres of woodlands, meadows, and pasture. “We hand pick based on what varieties are ripe at the time,” noted Nicolaas Opdam, Oenologist/Vineyard Manager. “The process is monitored carefully. We take samples for two to three weeks to monitor sugar levels and pH. Since each grape variety ripens at its own pace, we usually have a few days between harvest sessions. This makes us fortunate to have a little flexibility in scheduling our labor force.”

  Laurita Winery employs staff members, their families or friends, and seasonal labor to pick the grapes. The pickers are taught to pay close attention to the vines, only picking the highest quality grapes. A second sorting occurs after picking to make sure damaged grapes or foreign material is removed. Opdam commented, “We’re an old school winemaker.  We watch the weather forecast and the condition of the vines carefully, but there’s a family feel to the whole harvest process.”

Harvest Time at Garvin Heights Vineyards

  In Winona, Minnesota, Garvin Heights Vineyards specializes in the growing of cold climate grapes developed by the University of Minnesota and Elmer Swenson. Made by cross breeding native American varieties with those from Europe, their grapes can withstand Minnesota’s colder temperatures while producing wine similar to what you might find in more traditional growing areas.

  According to co-owner Linda Seppanen, deciding when to harvest involves several factors. “Our primary chemistry considerations are the brix (sugar level) plus the acid level for the style of wine that we are intending to make,” she shared. “Along with this is when we can get a picking crew, what the weather will be, if we are having a lot of bird pressure even through the netting, and when the Asian Lady Beetles numbers are getting bad.”

  To find supplemental labor for their hand picking, Garvin Heights Vineyards enlists the help of local students. They also work with clubs that want to earn money for extracurricular activities, thereby streamlining the harvest process while also helping to support the community.

The Unexpected is Growing in Niagara

grape leave crops

By: Alyssa Andres

As a cool climate wine region, the Niagara Peninsula in Ontario, Canada, is traditionally known for planting specific grape varietals that thrive in a colder climate. The region is known for its delicate Riesling and Cabernet Franc with a distinct note of green pepper. Chardonnay and Pinot Noir are planted widely across the Peninsula and flourish. This is unsurprising since Niagara is situated at the same 43-degree latitude as Burgundy, France. However, that is not all that is being planted in Niagara. Within the region, winemakers and grape growers are experimenting with the unexpected, taking on grape varietals that have never before been grown in Canada.

  It’s true; Niagara is technically a cool climate wine region, but the weather varies dramatically from year-to-year,  just as in Bordeaux. In certain years, temperatures start rising as early as April or May, and early bud bursts allow for an extremely long ripening season. Other years the region can be devastated by frost shortly after temperatures start to rise, and winemakers are at risk of losing entire crops. Summers are warm and even Mediterranean, with days reaching over 100 degrees Fahrenheit. Long, sunny periods leading into the winter let even late-ripening grapes become quite juicy in the warmest of vintages and allow winemakers to create single-varietal expressions of grapes typically known to be hot climate varietals.

  J-L (Jean-Laurent) Groux of Stratus Vineyards is one winemaker that began experimenting with warm climate varietals as soon as he started his vineyard in Niagara-on-the-Lake in 2006. Known for his mastery of the Old World Art of assemblage, when Groux planted his first vines, he included half an acre each of Sangiovese, Tempranillo, Tannat and Mourvedre. He wanted to experiment with what was possible in Ontario, and use this unique combination of grapes to create his Stratus Red blend, an annual release that Groux deems the perfect combination of aromatics, mouthfeel, length and complexity.

  Of the four unexpected varietals, the only one that did not survive the Canadian climate was Mourvedre. Even after being left on the vine until December 21st, the berries were still not ripe enough. However, the other three grapes were successful, including Tannat, which is known to be extremely late-ripening. Traditionally grown in the South of France and now the national grape of Uruguay, Tannat requires excessive heat and sun to avoid being overly acidic and astringent. This means that in Ontario, a lot of maintenance is needed in the vineyard to achieve success with Tannat, and, as a result, it is an expensive varietal to produce.

  All of the leaf removal, pruning, crop thinning and picking of the Tannat is done by hand with the goal of creating the best expression of the grape as possible. Unlike in hot climate wine regions, there is no risk of sunburn for the grapes in Ontario. Pruning must be done early; most of the leaves are removed from the vines in the spring to allow grape clusters complete exposure to the sun. After leaf removal, the crops must undergo a complete adjustment, with the majority of the fruit getting dropped to the ground, reducing yields from approximately six tons an acre down to just two. Yield reduction encourages more quality grapes that are at less risk of being underripe. Frost eliminates most of the leaves by late October or November, but the winter can still see lots of sunshine during the daytime and can lengthen the harvest substantially. The grapes are left on the vine to ripen for as long as possible; most years, Tannat will not be harvested until the second week of November.

  Groux typically uses the Tannat in his Stratus Red Blend to add acidity, tannin and alcohol. If the Tannat is needed for the blend, 100% of harvested grapes will go into it. In some years, however, Groux has been able to produce a single varietal expression of the grape. In 2017, an early budburst and a late harvest meant an amazing yield for Tannat, and Stratus was able to release a 2017 single varietal expression. 2018 brought heavy rainfall during harvest, and, as a result, was a bad vintage for Tannat. However, Stratus managed to produce a 2018 single varietal Petit Verdot that was just bottled this past July. It won’t be until May 2021 that Stratus winemakers decide if the 2019 Tannat grapes will be used in a blend or on their own. This year looks promising for the hot climate grape, with lots of heat and sunshine sweeping across the Niagara-on-the-Lake region so far this summer.

  This year’s weather is also helpful at Ridgepoint Wines in Vineland on the Niagara Escarpment, where winemaker Mauro Scarsellone has been growing Nebbiolo since 1999. The warm weather is a relief for Scarsellone after experiencing harsh winters in Ontario the past couple of years. Cold weather is the biggest issue for Nebbiolo grapes, which need to spend more time on the vine to ripen fully. While the vines can survive the cold, it is challenging to produce a reliable Nebbiolo every year in the Niagara region. To achieve a quality product requires a lot of thought in the vineyard. The yield of the vines will have a significant impact on the wine, so Scarsellone will thin clusters to as few as one or two per shoot. During veraison, if he sees clusters that have not significantly started to ripen, he will drop the fruit to the ground, reducing the yield to as little as one and a half tons per acre. 

  In the hottest years, Ridgepoint can produce single-varietal Nebbiolo that is reminiscent of a Barolo. In cooler vintages, the Nebbiolo starts to resemble a Barbaresco, a softer expression with more elegant, floral notes. The winery is currently offering its 2010 Nebbiolo in the tasting room, a big and bold wine with smooth tannins and a lengthy finish. However, this is not their only unexpected offering.

   Ridgepoint is also offering a sparkling wine made from what could be the only Glera growing in North America. Glera is a Northern Italian grape that is the dominant grape used in Prosecco. By definition, Prosecco must be made using 85% or more Glera and made in the Charmat method. Scarsellone wanted to make his own version of Prosecco from Ontario but could not find Glera vines growing anywhere within the region. He started asking around in British Columbia and even California to no avail. After an intense search, he discovered a grape grower in Stoney Creek, Ontario, whose father was born in Friuli, Italy, and had brought Glera vines over to Canada 20 years prior. Scarsellone bought all the grapes the farmer produced in 2019 to use in his version of Prosecco. The resulting sparkling wine is bright and fruity with notes of mandarin orange, ripe peach and even tropical notes of guava and passionfruit. While technically the wine cannot be bottled under the classification of Prosecco because of labeling laws surrounding the term, it’s an exciting first for the Niagara Peninsula and Ridgepoint Wines. Equally as exciting, 2020 is the first year the winery will grow Glera on-site.

  Scarsellone plans to continue experimenting with classic Italian grapes in his vineyard. He is growing Rondinella and Corvina for use in an authentic style Appassimento, but he says he has to be careful. He currently uses approximately 25% of the vineyard for “sensitive” varieties that run the risk of not making it through to harvest. It’s a balance between an art and a business for him, and each year brings new challenges. This year, he says, he almost put up a “for sale” sign after temperatures dropped and snow hit in mid-May, forcing him to use wind machines to keep frost off the newly budding vines. However, he managed to pull through and is cautiously optimistic about the 2020 vintage. With lots of sunshine, heat and a lack of moisture so far this summer, the berries should be ripe and concentrated as long as there isn’t too much rain throughout harvest. September and October can be tumultuous months for the wine region and can make or break a vintage. 

  Grape growers and winemakers in the Niagara Peninsula can only hold their breath and wait to see what kind of weather the rest of 2020 will bring. Temperatures might rise or fall, and winemakers will have to react accordingly to ensure the quality of their crops. By planting a diverse variety of grapes that thrive well under different circumstances, winemakers can ensure they have a successful harvest each year. From Tannat and Nebbiolo to Corvina, Malbec, Aglianico and Old Vine Foch, it is all growing in Ontario. As this New World wine region continues to grow and blossom, it is becoming more apparent that Niagara is capable of more than just ice wine—it is becoming a world-class wine region for the unexpected.

Covid, Community & Commerce: The Emergence of Online Engagement & eCommerce

finger pressing screen

By: Carl Giavanti

Many wineries, business partners and consumers are at home in some form of quarantine or under stay at home restrictions. This is a communications opportunity – to interact with other tasting room and wine industry professionals on social media – as well as with your customers, and not just to sell wine.

  Consumers will want to know what’s going on with the winery, and may be interested in engaging with you online. DTC marketing outreach by old school mail, email and social media will keep people informed and updated, as well as offer them online opportunities to enjoy your wines shipped direct to their homes.

  Be authentic and genuine. What is Your Brand really all about? I’m reading that people don’t want more pitches for wine, but want to know what the winery is doing to accommodate followers and community during the crisis. I would hedge a little on promos, and err on the side of subtlety and indirect offers, by focusing on wine education and entertainment experiences which are brand appropriate.

  Is this the long-awaited inflection point to meaningful winery eCommerce? Now is the time for wineries to find creative ways to shift their business models and shift their sales channel strategies. The last 10 years saw an adjustment from reliance on distribution sales to selling Consumer Direct. Small producers with fully established DTC programs are the most affected by this disruption and many are reacting very quickly and creatively with online solutions. I think this will be the point of transition for those wineries that have not fully embraced eCommerce, to establish online sales as a significant and ongoing part of their DTC programs.

  In addition to curbside pickup and drop-off services, there has been lots of interest and many calls for Virtual Tastings from the winery associations and the media. They are looking for events that are part of your programming, so scheduling and publishing well in advance – to allow for system testing (Facebook Live, Instagram Live, Zoom, Skype, etc.) and presentation practice is important, as well as providing ample time for shipping if customers are interested in acquiring specific wines for the event. From my perspective, this could and should become part of your ongoing DTC program – post pandemic – to reach out-of-state and other targeted groups, i.e. consumers, out of state club members, trade or media – so why not get a program in place now and take a leadership position?

  I also suggest you do the math and focus on “Shipping Included” promotions versus discounts. Develop a progressive schedule of different packages and gift packs for instance. Consider which wines to offer for virtual tasting events featuring winemaker and staff. You might be surprised at people’s willingness to meet and taste with you online – with either your wines or for wine education. Finally, remember the phone? I know its old school, but the human voice is reassuring. Keep your staff engaged by having them contact your best customers, not just club members. Check to see how they are doing, let them know what’s happening at the winery – and just this one time – don’t ask or mention selling them wine. You might be surprised at the results.

  Here are some best practice marketing articles I’ve read that you may find helpful:

•    Wine Direct – scheduling, engaging and selling wine direct to consumer: https://www.winedirect.com/resources/knowledge-center/covid-19-and-your-winery

•    Amber LeBeau, SpitBucket Blog – discusses the importance of authenticity. Offers recommendations and creative ideas for winery pandemic responses: https://spitbucket.net/2020/03/19/the-coronavirus-email-id-like-to-get/

•    Rob McMillan, Silicon Valley Bank – eCommerce is your pivot from tasting room sales, and Rob offers fun ideas to engage, sell and ship wines to consumers: https://svbwine.blogspot.com/2020/03/selling-wine-in-pandemic.html

  For my part as a publicist, I’m focused on shipping wines to reviewers across the U.S., not only the large national publications but also critics and writers whose opinion matters. Their reports and reviews will help my clients stay top of mind and provide important content to support their marketing efforts. I’ll also reschedule canceled March and April visits, and hopefully start booking media tours again late spring, early summer. That’s my best guess timing at this point. Of course, pitching client stories to national and regional outlets including magazines, broadcast and radio seemingly never ends.

  Things that wineries can do on the digital and marketing side are:

•    Website – update all pages with current information, virtual offers and photos. Position the site as if you are an online only business, with tasting room and in person experiences coming soon. Special focus now should be on the shopping cart and mobile shopping experience. Is the site fully responsive? If not fix that. What shipping or “quarantine” promos can you run to capture online sales?

•    Photo Gallery – setup or update your gallery by category (Seasons, Views, People, Vineyard, Harvest, Events, etc.) and populate with best available high-resolution photos. Someone will need to curate your library of photos. I use this resource often for media image requests. Why is professional photography so important?

•    Content Schedule – setup and maintain a schedule for email and social media marketing. Identify content in advance – news, promos, photos, etc. This also helps me coordinate media outreach and with your marketing department.

•    Wine Club Retention – you are likely to get some cancels or credit card rejections. Offer membership suspends for 3 months, downsize club levels or at least keep them on the general email list for future “we want you back” campaigns.

  I believe the 2020 pandemic will trigger an industry-wide transition to more meaningful digital and social communications, and most importantly eCommerce as a profitable channel. Not all wineries will get it done. Those that do will be in a better position going forward.

  CARL GIAVANTI is a Winery Publicist with a DTC Marketing background. He’s going on his 10th year of winery consulting. Carl has been involved in business marketing and public relations for over 25 years; originally in technology, digital marketing and project management, and now as a winery media relations consultant. Clients are or have been in Napa Valley, Willamette Valley, and the Columbia Gorge.

www.CarlGiavantiConsulting.com/Media

Keeping it Social: How to Approach Your Online Connections Post-COVID

3 people drinking wine

By: Tracey L. Kelley

Aspects of target marketing are quite fluid right now and are projected to be for some time. As the world continues a slow but seemingly progressive recovery from COVID-19, and as the United States, in particular, addresses other key issues affecting its citizens, how you approach a purposeful social media presence for your brand has a significant impact on your turnaround.

In an article for Scientific American, tech expert David Pogue said, “No longer are you on top of the mountain, blasting your marketing message down to the masses through your megaphone. All of a sudden, the masses are conversing with one another.” These are the conversations and actions you need to engage in on your social platforms to reposition your wines, tasting room, community engagement and other advances of your business.

Community and Locality Matter Now More than Ever

You may have experienced extra support from existing and new customers during the pandemic. This momentum, said Meaghan Webster, is essential to maintain through online channels. “People are sourcing inspiration from social media for how to support local businesses and their employees. There’s been a huge push from consumers to support local restaurants and beverage producers they know are struggling, and wineries should acknowledge this sentiment on social media, emphasizing the local nature of their products.”

Webster is the founder of Meaghan W. Marketing and current marketing manager for First Batch Hospitality, the group behind urban winemaking and events at Brooklyn Winery in New York, District Winery in Washington, D.C., and RiNo Point Winery in Denver. She told The Grapevine Magazine that how you use social media to enhance alliances in the community—both with your charitable partnerships and to celebrate the efforts of employees and customers—matters now. So steep your posts with gratitude. “For example, if a winery is donating a percentage of its sales to recovery for their laid-off employees or a special industry fund, then social posts referencing these efforts should thank followers and customers for contributing to the stated cause,” she said. “People love when you show them the impact that their purchase has made. Therefore, follow up and post about how much ended up being contributed to the cause.”

Chad Richards is vice president of Firebelly, a “social media marketing agency on a mission since 2007” based in Indianapolis. Firebelly has worked with JUSTIN Winery and Landmark Vineyards, as well as breweries and restaurants. Richards also recommended taking a less self-serving approach. “Whatever you do, make sure the hero is the charity or community you’re supporting. Nothing elicits eye rolls faster than ‘Look at us—we’re so charitable!’”

If you shredded your social media plan already, don’t worry. There’s still strong potential for authentic communication. “Humans like stories, and we’re storytellers by nature. It’s how we connect to one another, and right now, people are seeking connection more than ever,” Richards said. “And don’t worry about trying to be creative or clever—just be honest.”

We all appreciate uplifting stories right now, according to the media team at Happy Medium, a full-service digital creative agency in Des Moines, Iowa. Keeping this intent in mind helps you craft social media content that showcases community involvement as a result of the energy of your brand and, by close relation, all your customers.

“Overall, audiences tend to react well to community involvement because it’s inspirational and aspirational. If your team is volunteering, share a photo of employees at the volunteer event. If you made a charitable donation, ask the recipient to share digital assets that align with the cause you’re helping them support,” the Happy Medium media team said. “This demonstrates how your brand builds and supports communities in a way that’s relatable and impactful. Write a brief caption about why the cause you’re supporting is relevant to the brand. Always tag the organization!”

Creating Evocative Content

The critical nuts and bolts of pandemic communication are still necessary. On your website and across all social media channels, points about safety, sanitary practices, operational hours and tasting room traffic allowances, among others, must be continuously updated and with proper sensitivity. But, Webster added, you can also use this time to create a haven of comfort.

“Offering a bit of escape from reality is received very well, according to social media analytics for the wineries I work for,” she said. “People are longing for normal times of the past, which means they enjoy seeing photos of what wineries were like before everything shut down. All businesses should be especially cognizant of the tone they use, and always acknowledge the current state of the world in their captions in some way. But providing the nostalgia and temporary escape that followers are looking for right now is a good way to keep people engaged.”

Webster suggested showing the human side of the business through Instagram stories and static posts to “connect people of the business with people who want to support the business.” What’s going on in the vineyards right now? Who’s putting wine shipments together while the winery is closed? What’s the origin story of the winery and vineyard, how did it evolve pre-COVID and how is it navigating this difficult time?

“While the entire story may be long and not fit into one social media post, a winery should know its full narrative, so when it writes a shorter Instagram caption or creates a few slides of an Instagram story about their business, they can distill the most important parts down into a digestible format, and weave it into posts whenever they can,” Webster said.

Happy Medium advised using interactive content whenever possible, to build confidence and trust. “Customers are more likely to engage with content that entertains, educates and tells an authentic story. Engaging customers with your content makes your brand more memorable and creates a deeper connection,” the media team said. “Try incorporating polls, question and answer stickers, or feature the people who make your brand what it is in Instagram stories or by hosting a live stream. Both of these are growing social trends that bolster higher engagement and should be a staple to any social media strategy.”

Don’t feel you have to do all the heavy lifting of brand awareness and connection alone. Once again, Richards said, think about potential alliances. “Get your bottles into the hands of influencers—allowing people to learn about your product via someone they already trust or admire. And think outside the box. These don’t have to be wine or foodie influencers. A travel, fashion or beauty influencer could easily weave your brand and bottle into their story.”

And if the budget allows, boost your social media ad views. “I realize they may be a luxury in times like these, but ads really are the fastest way to get the right message to the right people in the right places,” he said. “Many brands have cut their ad spends, so the marketplace is less competitive right now. You’ll get more for your money if you’re able to participate.”

As reopening continues, your messaging to various demographics might change slightly. Take time to evaluate your core audiences and cater to how they might be feeling. For example:

• Promote your best practices for safety and cleanliness to reassure and comfort people who want to visit your winery but express concern about contagions.
• Consider how other individuals, including those new to the wine tasting experience, might want to know about both your in-person and virtual interactive opportunities.

• Finally, there are additional people, especially those in younger demographics, who are eager to get out and make new memories. Show them through social media why your establishment is the perfect choice for safe-but-fun gatherings.

Remember the message of online interaction: simply ask your followers what they might be interested in, and listen carefully. Their suggestions might be different than what you’ve tried before, but now is the time to take advantage of fresh ideas.

Social Media Tips for the Next 12-18 Months

“Flexible consistency” is the action plan for your social media efforts now—and the foreseeable future. Maybe your marketing manager is temporarily furloughed. Perhaps your state allowed gradual reopening, but as you approach early harvests, you don’t feel you’ll have time to maintain your online presence like you did last year.

The media team at Happy Medium suggested three areas of focus:

• Post consistently. While so much consumer activity has slowed during this period, it’s especially important for brands to stay top-of-mind with their consumers. Even if operations are currently paused, still send at least a couple of posts per week.

• Stay positive. Audiences have been overloaded with COVID-19 messaging over the past few months and are starting to become jaded to overused marketing verbiage. Send positive messages while still being respectful to the current situation.

• Don’t post content exclusively directed at sales: share photos and stories about your team, industry news or fun facts about your winery and operations.

A 2017 study from the American Express Customer Service Barometer reported that Americans are “more likely to post about good experiences (53%) than poor experiences (35%).” So, in addition to staying realistic and flexible about your content and posting efforts, reaffirming customer service is one of the strongest messages Webster offered.

“For small wineries without dedicated marketing or social media staff, that means digital customer service often gets put on the back burner.” She suggested navigating it this way:

• Respond to comments from followers on your posts—or “like” them at the very least.

• Acknowledge when an excited customer shares a photo of your wine on their Instagram story by at least “liking” it. More preferably, respond to it with thanks, and re-share it to your winery’s story.

• Not only “liking” a photo that a loyal fan tagged your wine in, but also commenting on their post and thanking them for their support.

“This kind of gratitude and engagement is always important for building brand loyalty on social media, but it’s especially crucial during this pandemic when financial difficulty is rampant, and fans are giving your winery free, unprompted promotion,” Webster said.

Also, pay close attention to direct messages and respond promptly, and help customers find links to website pages. “This is an important aspect of social media management that many wineries and small businesses could improve on.”

Finally, be realistic, Richards told The Grapevine Magazine. He provided these tips:

• Be flexible. These are unique times, and we’re not sure what will happen next. That’s okay. Nobody does. Be prepared to update your plan and approach as needed.

• Think short term. Take it month-by-month or maybe even week-by-week. Any really long-term campaign planning will likely be disrupted.

• Show vulnerability. If you’re struggling, say so. It makes you relatable, and people will want to support you and come to your rescue.

“Know that it’s okay to ‘not know,’” said Richards. “Uncertainty is uncomfortable—especially when it comes to business and finances—but we’re all in the same boat right now. A ‘best guess’ is sometimes the best you can do.”

The Media Team at Happy Medium
https://itsahappymedium.com/
Social Media Handles on Instagram/Twitter:
@itsahappymedium

Chad Richards, Vice President, Firebelly
https://www.firebellymarketing.com/
Social Media Handles on Instagram/Twitter:
Chad Richards: @chadrichards
Firebelly Marketing: @wearefirebelly

Meaghan Webster, founder, Meaghan W. Marketing
meaghanwebster.com
Social Media Handle on Instagram:
@meaghanwmarketing

Carbon Farming for Successful Vineyard Systems

row of vineyard

By: Becky Garrison

At the Oregon Wine Symposium held in Portland, Oregon from February 11-12, 2020, Dr. David Montgomery, MacArthur Fellow and University of Washington professor of geomorphology, presented his work researching and writing about farming methods that use less fossil fuel, fertilizer and pesticides than traditional farming. In his books, “Dirt: The Erosion of Civilizations” and “Growing a Revolution: Bringing Our Soil Back to Life,” Dr. Montgomery digs into the history of traditional farming methods and how these practices negatively impact the health of vineyard workers, the vigor of the soil and profitability.

  Dr. Montgomery advocates that, if we want to feed people in the next century, we need to change agriculture in this century. He cited the United Nation’s 2015 State of the Soil Assessment, which presented a global review of the world’s soils. According to this assessment, each year, the world loses 0.3% of net agricultural production capaci-ty to ongoing soil loss and separation.

  “If we play this out for the next hundred years, we are slated to lose about a third of our agricultural production capacity at a global scale. Our population is slated to rise by about a third,” Montgomery said. Furthermore, about a third of the world’s cropland has been degraded to the point where it’s no longer in production. 

The History of Soil Erosion

  While working on several continents, Dr. Montgomery noticed the connection between the degraded state of soils and the impoverished state of people living in different landscapes. He observed how soil erosion contributed to undermining civilizations around the world, starting with the earliest agricultural civilizations such as Neolithic Europe, Classical Greece, the southern United States Neolithic and more.

  In a review of over 1,500 scientific studies, soil erodes at the rate of one inch every twenty years. At this rate, the soil of a large civilization outside major river flood plains depletes in roughly 500 to 1,000 years. Dr. Montgomery described how flood plains like the Tigris and Euphrates bring sediment and silt, tires, school buses and whatever is coming down the river. “These places can maintain balance, as what the plow takes away on average is replenished by flooding. Nature is fixing the damaged of the plow.”

  His findings debunk the traditional theory of soil erosion found in environment history textbooks, that deforestation led to erosion, which undermined civilizations. “I found out it was the plow that followed that did it. The villain of this tale is tillage.”

  He described soil as akin to a bank account, whereby it is the natural capital that fi-nances civilizations, as it’s used to grow food, wine and everything else people grow from the ground.

  According to Dr. Montgomery, the plow leads to soil degradation because, by design, it inverts soil. “It provides incredibly good weed control, which is why it’s often used in organic systems. A plow takes those nasty weeds upside down and makes fertilizer out of them.”

  In addition, tillage accelerates the breakdown of the organic matter in the soil by stimu-lating microbial activity. In effect, this draws down the batteries of the soil by degrading its organic matter. Also, tillage leaves the soil vulnerable to erosion until the next crop. If this process goes on for long enough, the soil’s organic matter can deteriorate to the point of impacting the fertility of the land, negatively affecting the health of the crop.

Is Soil Restoration Possible?

  “The problem with long-term soil degradation is not that we farm. The problem is the way we’ve been farming. Tillage has been a major destructive element in human histo-ry,” said Dr. Montgomery.

  While traditional farming methods account for the loss of a millimeter to a millimeter and a half of soil each year, no-till farming only erodes less than a tenth of a millimeter of soil during the same period.

  When Anne Biklé, Dr. Montgomery’s biologist wife, turned their degraded yard into a garden, she added organic matter consisting of compost and mulch. After a decade, their yard went from 1% organic matter to 12% in some places. In their book, “The Hidden Half of Nature,” they attributed this shift to the work done by trillions of micro-organisms that were feeding underground. This zone, called the rhizosphere, is one of the most life dense areas on the planet. Dr. Montgomery described the rhizosphere as “a biological bazaar where microbes and plants trade nutrients, metabolites and exu-dates.” Like any living organism that consumes something, the plants metabolize the organic matter and produce waste products like growth hormones.

  Understanding the symbiotic relationships between soil microbiota and plants presents farmers with two very different diets for feeding their plants. The first is the fertilizer diet, where if you give a plant enough fertilizer, even bad soil can produce big yields. How-ever, as Dr. Montgomery assessed, once the plants get all the significant elements they need for growth, they stop investing in their root system. “This means they’re not get-ting as many micronutrients, like zinc and copper, that they need for health, which those microbial partners provide.”

  In comparison, growing plants in healthy, fertile soils that have more organic matter to feed those microbes will produce comparable growth. In addition, farmers get the ben-efits of mineral micronutrients and microbial metabolites. Simply put, organic matter produces higher carbon in the soil.

Principles of Conservation Agriculture

  To assess if these theories could be implemented on a large scale, Dr. Montgomery visited farms in Equatorial Africa, Central America and all across North America. What he found was a common recipe for rebuilding soils.

  First, he said, ditch the plow. Minimal tilling can produce better results, but more car-bon generates when not using a tiller. Second, cover up the soil by maintaining perma-nent ground cover using cover crops and retaining crop residues. Finally, grow diversi-ty. Rotating three to four crops will break up pathogen carryover. In a vineyard, one can achieve this by rotating what’s growing between the vines.

  According to Dr. Montgomery, these principles could be scaled up or down, depending on the farm, within two decades. Restoring agricultural soils in this manner can help increase farm profitability, feed the world, help with climate change and prevent envi-ronmental degradation through non-chemical practices.

How Microbes Relate to the Wine World

  Discussions about terroir focus on climate and soil; however, Dr. Montgomery sug-gests rethinking terroir in terms of the microbes, which are related to climate, soil and geology. “As we examine the relationship between the soil, the vines and the wines people enjoy, we should think about how the microbial ecology is a big part of that foundation.”

  Recent journal articles have begun to cover the landscape of microclimates, including those of a particular vineyard. Microclimates affect the microbes that live in the rhizo-sphere around the roots of grapevines and can carry through to the winemaking pro-cess.

  “Microbial abundance and diversity come into play on leaves, roots and fruit, and then carries on into the fermentation process. How you operate your vineyard will determine what you will have in terms of the fungal community,” said Dr. Montgomery. “Hence, understanding the role of microbial ecology is important for rebuilding soil organically, but also in understanding every step of the wine production process.”

  Addressing the practicalities of soil management in the vineyard, Dan Rinke, proprietor of Roshambo ArtFarm and Director of Vineyard Operations at Johan Vineyards, said, “If you are continuously tilling and depleting organic matter from the soil, those resultant soils are going to be more prone to compaction. But you can have more resilient soil through no-till systems.”

  In Rinke’s estimation, the best way to rotate cover crops is to use a no-till seed drill, which can be rented from some soil and water conservation districts. However, he added that he’d like to see research done in this area to see more comprehensive re-sults using conventional, reduced and no-till means specifically for vineyards.

  More research is needed to confirm Dr. Montgomery’s findings and develop and under-stand the implications for vineyards. For biodynamic farmers like Barbara Steele of Cowhorn Vineyard & Garden, carbon farming is not unique. “Carbon cycling in the soil is the basis of successful dirt farming,” she said.

  Biodynamic practices include building a fresh compost pile every year and growing plants whose sole purpose is to create carbon. “By increasing organic matter in the soil, we slowly increase the cation exchange capacity or CEC (the measure of the soil’s ability to hold positively charged ions), and thus the carbon cycling in the soil,” said Steele.

  For more information about soil health, check out the resources available from the USDA National Resource Conservation Service at…https://www.nrcs.usda.gov/wps/portal/nrcs) and www.dig2grow.com

Liability Coverage for Chemical Drift

helicopter spraying pesticides on crops

Protecting your vineyard from damaging pests and grapevine diseases with pesticides may be an essential part of your vineyard management.  Keeping these chemicals on your property can be challenging even if you have followed all the required procedures.  Nationwide, the EPA estimates up to 70 million pounds of pesticides valued up to $640 million are lost to drift each year .  Drift is the movement of chemicals off your vineyard, through the air away from the intended target, and can be in the form of liquid droplets, vapors, and particles.  You have reason to want to limit drift simply because of the economic consequences, and these chemicals are too expensive to just blow in the wind.  Furthermore, drift that damages a neighbor’s property may lead to litigation. In certain instances, liability insurance specifically designed for chemical spray drift may allow you to mitigate this risk. 

  You have seen examples of herbicide and pesticide drift from agricultural application in the news recently.  Stories abound of alleged damage to neighboring crops, communities, and even bird habitats. If you are growing the same crop as your neighbor is on their vineyard, you may have limited or no impact. However, in certain instances there can be a more substantial impact when your neighbors are raising other crops or livestock, operating an organic farm, or you are adjacent to other susceptible properties like a golf course, an apiary, or a residential community.  Damage has occurred miles away from a farm, so even if one is not next door, one may be nearby.

Why Does Spray Drift Occur?

  Spray drift often occurs when wind or application equipment blows the chemicals off your property.  You may think that drift will only occur when applications are done improperly.  However, even if properly applied, drift may ultimately be unavoidable. Drift can happen days after application when chemicals volatize into gas naturally or due to higher temperatures.  You can minimize drift by using the correct chemicals, properly maintaining equipment, always following manufacturer labels, factoring in the weather, and training employees.

  Despite your best efforts, what happens if your pesticides do drift and damages your neighbor’s crop?  As the growing season approaches, consider ways to properly protect your business from this exposure.

  This article will not address the legal theories surrounding the liability of vineyard operators applying or hiring an applicator.  Courts have differed on finding liability so we will leave the intricacies of the law to others.  Elements of liability aside, if you are alleged to be negligent, you will need a defense.  If found liable, you will want indemnification.  Let’s discuss where to find that coverage with liability insurance.

Insurance

  Every insurance policy is different, so it is important that you read the terms of your policy and discuss them with a professional insurance advisor.  Winery and vineyard policies may include multiple coverage parts including a Commercial General Liability (CGL) part and a Basic Farm Premises Liability (FL) part.

  Standard commercial general liability coverage forms  may contain an exclusion for pollution coverage for ‘bodily injury’ or ‘property damage’ related to the actual, alleged or threatened discharge, dispersal, seepage, migration, release, or escape of pollutants or some similar pollution-related exclusion.  Such exclusions could apply to spray drift claims. Accordingly, consider obtaining an endorsement that provides coverage specifically for chemicals drifting off of your property resulting in damage to someone else’s property, such as their crops or livestock. The specific language in these endorsements vary so it is important that you read the endorsement terms carefully and discuss them with a professional insurance advisor.

  Certain farm premises liability coverages include a limited amount of coverage for damage from chemical drift, which may include drifts that naturally occur during normal farm operations.  However, the coverage may not include drift from aircraft, loss of market, or loss of use of soil and crops. Some farm premises liability coverage forms also exclude discharge from aircraft, which may be a concern if you contract for crop dusting services. Other coverage limitations to the farm premises liability coverages may also apply.

  Commercial general liability and the farm premises liability coverages can be amended to include certain pollution-related coverages.  However, this pollution coverage may require the release of chemicals to be “sudden and accidental” and take place while in “storage or being transported”. Such language may affect the application of the coverage to a drift claim.  Accordingly, you may consider an endorsement specifically designed for chemical spray drift.

Chemical Drift Liability

 A chemical drift liability endorsement may provide coverage for damage to other’s crops and livestock, but an endorsement may also contain policy conditions, limitations, and exclusions.  For example, a chemical drift liability endorsement may not provide coverage for the following:

•    Damage to your own property, crops, or animals.

•    Damage you expected or intended to occur

•    Bodily injury to people

•    Government mandated testing or clean-up of pollutants

  Other limitations and exclusions may also apply. It is important to read the policy and any potential endorsements carefully.

  To obtain chemical drift coverage and to increase the liability limits, your insurance company may require additional information, such as:

•    Demonstrating you have a strong risk management program in place to include proper documentation, employee training, and record retention for at least five years. 

•    A list of chemicals used to determine if any are restricted. 

•    If you are hiring an applicator, they may ask for a list contractors, the total annual cost for those services, and will want to confirm that each is properly licensed. 

•    A review of high risk surrounding exposures (organic farms, public parks, golf courses, schools, churches, apiaries (bees), or other public facilities) neighboring any of the farm locations where chemicals are applied.

  If you are operating a tasting room or holding events at your vineyard, you may be asked to confirm that you are limiting access to the vineyard after an application, and that you are observing re-entry time intervals.

  As with any other winery process, documenting your operations is a good management practice. In the event of a negligence claim, do you know:

•    What brand or product name was used?  Consider keeping a copy of the label. 

•    How much was applied and using what equipment? 

•    Where on the vineyard were chemicals were applied?

•    What crops received the pesticide?

•    The time the application started and stopped?  A best practice would be to document the temperature, humidity, and rainfall too.

  You may also want to review the level of worker training and supervision and ask:

•    Are supervisors experienced with pesticide application?

•    Be sure to document what specific employee training was completed.  Have you kept records to show that you have trained them on the directions for applying each type of chemical used? 

•    Do they know how to use the equipment properly? 

•    Are you doing this each season with each new cohort of workers?

  Spray drift of chemicals is a potential risk for vineyard operators.  Liability insurance specifically designed for chemical spray drift may allow you to mitigate certain types of risk.  For additional questions on chemical drift liability contact your professional insurance advisor.

  This document is intended for general information purposes only, and should not be construed as advice or opinions on any specific facts or circumstances. The content of this document is made available on an “as is” basis, without warranty of any kind. This document can’t be assumed to contain every acceptable safety and compliance procedures or that additional procedures might not be appropriate under the circumstances. 

  Markel does not guarantee that this information is or can be relied on for compliance with any law or regulation, assurance against preventable losses, or freedom from legal liability.  This publication is not intended to be legal, underwriting, or any other type of professional advice.  Persons requiring advice should consult an independent adviser.  Markel does not guarantee any particular outcome and makes no commitment to update any information herein, or remove any items that are no longer accurate or complete.   Furthermore, Markel does not assume any liability to any person or organization for loss of damage caused by or resulting from any reliance placed on that content.