Why Everyone is Talking About Organic Wine

By: Hanifa Sekandi

2 red wine glasses

Is organic wine a hangover cure? Could this be the answer you have been looking for to quell your day after Reisling’s woes? If it is possible to imbibe and wake up early without the thunderous plus of a headache to remind you of the night before, then surely everyone wants in on this vino du jour. Eating organic greens, grass-fed meat, and poultry and reading the labels of packaged or premade foods to see if they contain preservatives has become ever more pressing. Understanding the connection between what goes into our body and how this impacts one’s overall well-being is at the forefront of consumer goods. It is not just the food industry but also the beverage, wine, and spirits sectors. The scientific revolution ushered in a lot of excitement where increasing the shelf life of food with the use of additives seemed like a promising endeavor.

  Sometimes novel ideas have a downside. In the case of preservative-laden consumer goods, things are not always as they seem. The zealous approach to preserve anything and everything did not take into account the impact such ingredients may have on individuals on a long-term basis. Yes, one could argue that not all additives are bad for you and are necessary. Particularly when one thinks of vintage wines that would indeed spoil without the use of sulfur dioxide (SO2). You are certainly not going to find an organic aged Bordeaux or Pinot Noir that is organic. Alas, most wine enthusiasts understand this and know when purchasing organic wines that the lifespan is short therefore, these wines are meant to be enjoyed upon purchase. The distinction of what constitutes an organic wine is not universal and differs from country to country. The United States has taken on a more stringent approach than Europe and Canada.

What is Organic Wine?

  Since the designation of organic wine varies around the world, it is a case of it depends on where you live. This requires consumers to do their due diligence and research to understand that not all organic wines, although placed in the organic wine section, are made the same. Some organic wines may contain sulfites. If an allergy or sensitivity is a concern, then knowing how to read wine labels is essential. You might be wondering, what exactly are sulfites? Sulfites are preservatives used to maintain freshness and prevent bacteria growth, and in the case of wine, to reduce oxidation.

  Sulfites also influence the taste and appearance of wine and increase shelf life. So that well-aged full-body vintage wine contains this preservative. For some people, sulfites are a sensitivity or allergen that may result in side effects. This ranges from a headache to a rash, hives, stomach pain, swelling, and in severe cases anaphylaxis. Wine free of added sulfites is favorable for individuals with this concern. Keep in mind that even organic wine contains a small amount of naturally occurring sulfites.

  In the US, wines that are labeled organic must be made with organically grown grapes. Winemakers adhere to the rules and regulations of organic farming therefore, the use of fungicides, pesticides, chemical fertilizers, and herbicides is not allowed. The same standard used to evaluate organic foods by the United States Agriculture department is used to assess organic wines. There is no acceptance for simply using organic grapes. It also extends to how the wine is harvested and the yeast utilized for fermentation. Also, how the wine is stored must follow organic processing standards to receive a USDA organic certification. Before storage potassium metabisulfite is used to sterilize and sanitize non-organic wine barrels which would, in turn, impact an organic wine and hence is not permitted. Another rule is that additional sulfites cannot be added to organic wine and if so, it will not be deemed organic by the National Organic Program.

  A wine bottle labeled as “Made with Organic Grapes” signifies that this vintner used organic grapes for their wine but there are added sulfites. Winemakers who choose to produce wines with preservatives are permitted to use non-native yeasts (yeast that is not organic) during fermentation. They may also use up to 100 parts per million additional sulfites. In Canada and Europe, sulfites are allowed and this distinction is made on wine labels. If you see a wine labeled “100% Organic” in Canada, this means that it is made with certified organic grapes and does not contain added sulfites. A regulation distinction that falls in line with the regulations found in the US. A wine with this certification would be permitted for sale in the US since it meets the strict requirements. 

Not All Wines Are Made Equal

  The European Union has allowed the terminology “organic wine” on wines made with organic grapes but contain sulfites. Whereas organic wine in the US must contain less than 20 parts per million of total sulfites to get an organic seal of approval. This departure in regulation has limited European wineries who consider their wine as organic to enter the US market and be designated as such. Vintners in France and Canada, for example, countries that both allow for some leniencies. Argue that additives permit stabilization and longevity of wines. No preservatives mean these wines have a short lifespan — only a few years after bottling. 

  The solution would be to pivot the same way the food industry has and look for organic preservatives to maintain the integrity of the wine. It is hard to change a processing practice that has proven fruitful and effective. Further, this niche wine selection is still in its infancy. Perhaps the growth in organic wine consumption in places like France, where the drinking of organic wine has seen a dramatic increase in the last few years and continues to grow. May usher in an innovative way to preserve wines. Germany is the leading organic wine-growing country.  Vintners in Germany could take the helm and steer this aim in the right direction. If it can be done in the food industry, it is only a matter of time before an expert winemaker finds the solution or middle ground.  So there can be a fair import and export of organic wine trade with European, Canadian, or other organic winemakers worldwide who have a strong desire to enter the robust organic wine market in the United States.

  As more vineyards in France convert to organic they may take the lead as premier organic wine producers and surpass Germany who has the most amount of organic vineyards. With an increase of organic wine producers in France, which houses approximately ninety percent of the global organic wine-growing regions. France has a surplus of wine reserves more than the percentage of organic wine drinkers in its country could possibly drink. Hence, getting access to more consumers in this niche is essential. The US, with its strict regulations, has a high demand for this niche market. But, it lags considerably behind other organic wine-producing regions in production.

An Organic Viniful Future

  By 2023 an estimated 1 billion bottles of organic wine will be consumed. Germany takes the lead with the consumption of the most organic wine consumed. But this might be due to availability more so than popularity; proximity and ease matter. And setting a high standard for quality and wine cultivation has been the norm for German vineyards for decades. 

  Whether or not wine-producing countries will agree on what makes a wine organic. The reality is there is a demand for wine producers to not only take on sustainable cultivation methods but also consider what goes into each barrel of wine they make. As trendy as hangover-free wine may be, it is more than just about staving off a headache it is about the food and beverage industry’s responsibility to their consumer. Understanding that there need to be options. There is a fine balance that can be met.

  Further, organic wine enthusiasts are not necessarily bidding adieu to classically-made wines; they simply desire choice. If organic wines could be the answer to hangovers or possible side effects for some, it is worth exploring for those looking for an alternative. Of course, there is no direct evidence to support the notion that organic wine is the answer wine drinkers have been looking for to solve a dreaded hangover.

  It cannot be argued that people are finding that organic wine does not have the same side effects as its older sibling wines that contain additional sulfites. This is why it has gained a lot of popularity among health-conscious consumers who tout this day-after pleasant effect.  Another step that organic winemakers are moving towards is producing wine with lower sugar content. This coupled with no additional sulfites could be a winning strategy since high sugar content in alcohol is also responsible for the horrible day after feeling that many feel after one too many.

  As the organic wine industry grows and consumers demand cleaner options. The old school way of making wine and the new school approach will need to find a happy medium. So, wine drinkers can continue to experience the rich history of a slowly-aged oak barrel wine while welcoming a fresh organic wine that compliments a modern lifestyle.

Notable Organic Wines

Dry Farm Wines: This vineyard goes a step further and calls its wines pure Natural Wines. They take on a purist approach when it comes to farming and harvest pure natural wines that are not only lower in sulfites but are sugar-free, vegan, biodynamic/organic, free of toxins, contain lower alcohol and keto, and paleo-friendly. Sounds like wine magic, right?! This winery offers a great selection of reds, whites, rose, and sparkling wine. They offer you an opportunity to try a box of different wines and if you would like monthly subscriptions.

Frey Vineyards: As the first US winemakers to be certified organic and biodynamic, Jonathan and Katrina Frey have been crafting organic wines for over forty years. A standout quality of the vineyards where their wines are made is that they use a biodynamic farming method which means that the natural habitat where their vines grow is cared for with consideration of the animals and plants that inhabit the land. The 2018 Biodynamic Chardonnay with a smooth vanilla creamy finish is a delightful organic selection.

How’s Your Mouth Feel?

By: Tod Stewart

couple drinking wine

The latest vintage of Domaine de la Bon Bouche sets the lips tingling as if tickled by the eyelashes of an angel as it flits on gossamer caresses, coming to alight gently on the tongue. Resting its silky wings, it envelopes the palate in a cocoon of velvety, glycerol-induced unctuousness. Wrapped in a creamy, viscous robe, it perches supplely on the papillae, mustering the steely resolve required to resume an ultimately suicidal (though heart-arrestingly warm and generous) slink down…down…down. Without gritty tannin, without harsh heat, without even a suggestion of chalkiness, it bids, adieu mon amour to my spent taste muscle and departs in a gush of crisp, crunchy yet at once satiny tactile replay.”

Sick of this yet?

Me, too. So let’s get on with it.

  Obviously Domaine de la Bon Bouche is not a real wine, winery, or marketing gimmick (okay, hold that last possibility). Nor is the “review” the product of a real “wine writer” (though considering some of the reviews I actually have had the displeasure of reading, it’s not much of a stretch to think it could be).

  However, if you study that exercise in vinopomposity you’ll notice something interesting. Not once…once…were aromas and flavours ever mentioned. Coincidence? I think not (mostly because I wrote it that way on purpose).

  The point, insofar as there is one, is that there’s a dimension to wine (and spirits and beer and all the other goodies that slide over your palate) that goes beyond smell and taste. It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man’s fears and the summit of his knowledge. This is the dimension of imagination. It is an area which….(Sorry, but I’ve been dying to shove the “Twilight Zone” intro into one of my bits.) Actually, it’s the dimension of the tactile and it is the zone where those elements that give wine textures roam. The things that make them “silky” or “furry.” “Gritty” or “velvety.” “Round” or “sharp.”

  A highly extracted Alsace Gewurztraminer can come off as almost oily or “creamy” on the palate. A brisk, unoaked Chablis can be steely. A raw young Cabernet will be puckeringly astringent. These non-flavour components are responsible for what the cork dorks generally call “mouthfeel.” When a wine has a particularly noteworthy mouthfeel you tend to resist the urge to swallow it right away. Instead, you hold it in your mouth, roll it around, maybe even chew on it a bit before sending it on its way.

  Some of you, perhaps a very few of you, might care to know where these textural elements originate. Given that I fall into the latter group, and I’m writing this, I’ll give it a brief once over then let the truly curious Google the night away.

  Rumour has it (or maybe it’s actually the truth, who knows, but I’ve got a deadline pending and can’t waste too much time researching), that two French dudes named Semichon (which, translated, means “half chon” and shouldn’t be confused with Semicornichon, which, translated, means “half little pickle”) and Flanzy (whatever) suggested (to whom nobody is sure) that substances called pectins produced tactile sensations in the mouth. (Actually, a fellow named von Follenberg discovered these things in 1914, but it’s harder to riff on his name.)

  Pectins fall into the larger phylum of polysaccharides, and within this party of “Ps” reside a few interesting members including Arabinogalactan proteins (AGP’s – originating in a galaxy far, far away populated – secretly – by those of Arabian descent), Type II Rhamnogalacturonas (RG-IIs; sung, albeit with difficulty, to the tune of The Knack’s My Sharona) and Mannoprotiens (MP’s; typically found dozing in Canadian parliament but also, apparently, found in wine – or into wine, as the case may be.) By the by, I’m not making this stuff up, at least not the names; the descriptors are, however, proudly my own.

  I’ve never really been a “leg man” when it comes to wine (and let’s just call them “tears” instead of legs), but the thickness of those somewhat syrupy-looking trails that slither down the inside of the glass point to the presence of glycerol (and alcohol). The more glycerol the “oilier” or more viscous the wine will feel on the palate.

  Anyway, numerous tests concluded that these fine thingamajigs do, in fact, combine to alter the textural nuances of a wine. And efforts have been made, usually by the pointy-heads, to analyze, categorize and compartmentalize tactile variants. The results, for good or for ill, being “texture wheels” (similar to the oft-cited UC Davis “aroma wheel”).

  So now we know what creates texture in wine. But what causes textures to differ? The answer is found in both nature and nurture. 

  “But how is this going to impress my dinner guests/date/boss/Arabinogalactan-in-waiting?” you whine annoyingly. To which I answer, “All good things in time, grasshopper.” But seeing as there’s no time like the present, here we go.

  If you think about it, texture factors largely in how a wine will tango with a particular morsel of food.

  The zesty, electric acidity and mild sweetness of a kabinett level German Riesling offers the perfect foil for a creamy/salty dish, while the cleansing sparkle of a fine glass of fizz drums down the oily character of smoked salmon. The drying astringency of an austere young Bordeaux can be quelled by the proteins in a rare steak. And like the flavours and aromas of a wine, its texture can change with age.

  Some feel that the texture of a wine is the most important aspect of the whole experience. David Ramey of Sonoma’s Ramey Wine Cellars is one of those types. How important is texture to him? “From my perspective, it’s huge. I don’t care if a wine smells like apples, peaches or whatever, but I really care that it feels good in my mouth. Focusing excessively on a wine’s aroma is like focusing on cologne while making love – it’s not the main event.” I’ll take his word for it.

  Here’s something you can try at home (where else these days?) with minimal cash, fuss and planning that will show you how wine and food can both complement and contrast, and how important the textural aspect can be in making food and wine matches work.

  Get yourself a brisk, zesty Sauvignon Blanc (Loire Valley, Niagara, California, New Zealand, etc.). Hit up the cheese monger for a creamy/crumbly young goat cheese, and the fish monger for a few fresh East Coast oysters. Don’t mess with the purity of the oyster by adding gloopy condiments; knock it back au naturel on the half-shell and follow it with a gulp of the wine. The bracing acidity of the wine marries nicely with the briny bivalve creating a sensation of textural lightness. Now try the same routine with the cheese instead of the oyster. The tang of the young cheese matches the zippy grapefruit zing of the wine, but its palate coating creaminess welcomes the wine’s cleansing quality. A great textual match, but on an entirely different level.

  I recently (finally) got out of the house to celebrate the reopening of Chef Daniel Boulud’s Café Boulud in the swanky Four Seasons Hotel Toronto. Not only was I treated to a rather spectacular lunch (with some to-die-for duck), I also had the extreme pleasure of matching the various dishes with wines from one of my favourite Champagne houses: Ruinart. I asked the hotel’s Wine Director and Sommelier, Julie Garton, what her views were on the importance of textural elements in wines.

  “Texture in wine can be very important for pairing,” she informed me, “especially with red wine as it tends to have higher tannin levels. Many factors contribute to the texture/tannin level of wine, including the thickness of the grape skins, ripeness of the grapes, length of maceration and the vessels used to age the wine. Together, these factors can create different textures which can be described as silky, firm, plush, or grippy. As a result of the texture, the wine can pair better with different foods and cooking methods. White wines aren’t without textures either. Certain wines are known for having a creamier or oily texture despite having tannins.”

  She also mentioned that texture helps to balance the respective weights of both the wine and the food matches. Champagne, she assured, made for a fantastic food-pairing partner, notably due to its textural elements. I nodded in agreement (as it is rather bad manners to talk with your mouth stuffed).

  “The bubbles can certainly help to add a creaminess to the texture of the wine. However, often the production method, for example, barrel fermented and aged, along with the dosage level and the type of grapes used tend to have the largest impact on the weight and texture of a Champagne. An Extra Brut Blanc de Blancs will often feel leaner on the palate than a Blanc de Noirs, or a Vintage Champagne, which with age will show more richness.”

  Favourite matches? “A pairing I’ve always loved is Champagne with fried chicken,” she admits. “Champagne is great with fried foods because of its high acidity. The acidity and the bubbles help to cleanse the palate and cut through the fattiness and oiliness of the dish.” Which also confirmed another wine and food rule: simple wine with complex food; complex wine with simple food.

  In the end, writing about wine textures can be a bit difficult, mostly because it’s writing about something we feel. And what we feel, as we all know, often goes beyond words. 

Don’t “Blow Off” Cybersecurity

person wearing a black jacket

By: Mark Sangster, Vice President and Industry Security Strategist, eSentire

Martin Luther, the famous German theologian and religious reformer, is credited with saying “Beer is made by men, wine by God.” Had he lived another 475 years, he likely would have added that “Cybercrime is made by the Devil.”  And, he wouldn’t have been too far off.

  Cybercrime is insidious: It knows no borders and as we’ve seen, knows no bounds. In fact, a report from Cybersecurity Ventures predicted that the global cost of cybercrime will reach $6 trillion USD this year. According to the 2019 Cost of Cybercrime study by Accenture and the Ponemon Institute, the average cost of cybercrime to a U.S. organization was $13 million — a significant sum. And, a report from my own company eSentire found that cybercriminals netted more than $45 million in the first four months of 2021 alone. But before you start thinking that means cybercriminals only go after the big guys, consider the fact that it’s small and medium-sized businesses (SMB) that are the primary targets for data breaches (Data Breach Investigation Report, Verizon 2020).

  To be sure, there are threat actors that are out to make trouble, whether it’s disrupting critical fuel pipelines or, like the modern-day equivalent of sleeper agents, quietly accessing classified systems to gather top-secret information or cripple it at a later date. However, what most companies encounter comes as the result of unadulterated greed from a run-of-the-mill cyber crook. Just like your average street criminal, these people attack businesses because that’s where the money is. And like it or not, SMBs, such as family-run wineries and vineyards, make for low-hanging fruit. Cyber attacks on the wine, spirits and beer industry have ramped up in the past year including hits on Brown-Forman, E & J Gallo Winery, Molson Coors, and the Campari Group.

The Earth Is Mine. (What About Your Network?)

  On the one hand, it’s a brave new world for the farming and production aspects of winemaking, thanks to automation advances. But on the other hand, a great deal of manual labor is involved, and despite advances, the wine industry is still considered very much old-school, lagging behind other industries when it comes to the use of technology.

  When you consider the production process from grape to glass, some of the greatest risk of cyber exposure lies on the farming side. Growing the perfect grape comes with a lot of moving parts, and like other production businesses, enterprise resource planning (ERP) systems are in place to track a variety of processes, from what pesticide was applied on which date,  to the costs involved, etc. Whereas how these things are tracked will vary from vineyard to vineyard, the common denominator is that in most cases the people interacting with these systems are predominantly field workers who might not be the most tech-savvy. Add to this the fact that many front-line remote systems are loosely managed and run on personal field laptops or mobile devices, and you have an ideal attack vector.

  Regardless of whether you are operating a small, family-run vineyard or have a large-scale wine operation, you face an even greater risk each time you sit down at your desk. The vast majority of cyberattacks begin with malware, typically embedded in an attachment sent with a seemingly innocuous email. Maybe it’s an invoice from a distributor you work with, maybe it’s your bookkeeper asking you to review a document, or maybe it’s a complete stranger, hoping you’ll slip up, open his attachment, and launch a malware script that will encrypt your data until you give in to his demands.

  While unsecured computer systems and mobile devices are common attack vectors, it’s safe to assume that as your operation grows, so too does your attack surface. Now wine operations have barcoded, inventory-tracking devices that are used on a remote workflow in the field. That information is fed into a central ERP system that’s tied to another automation system, and so on throughout the production process, as tank temperatures and acidity levels are monitored. Then, too, consider the controls that regulate humidity levels inside a facility or the transfer of wine from tank to tank. Any and all of these systems can be tampered with and if they are, it can negatively affect the end product and your business.

Data, Decanted

  Outside the confines of your vineyard or winery lie even further risks. Supply chains are attractive targets not just for the information they hold but the damage they can inflict if disrupted. Distributors, especially smaller ones, often track depletions manually and share updates via email. Consider the example of a small warehouse in Kansas City that might have 20 pallets of your wine and little to no security solutions in place and then consider how quickly a threat vector could spread via a spreadsheet attachment.

  On the retail side of wine operations, both on- and off-premise operations, offer up other strike zones. Each of these channels has its own supply and inventory management systems that track activity all the way out to individual shops, bars, and restaurants, which again, may or may not have the strongest security posture.

  Nor can you overlook the direct-to-consumer aspect. Customer relationship management(CRM) systems that are used to manage your wine club or market tasting events hold a wealth of personal information, not to mention credit card numbers. They’re gold mines for those looking to sell that information on the Dark Web for a tidy profit and scarily enough, you might never know you’ve been compromised.

Just Enough Rain to Stress the Vine: A walk in the cloud(s)

  In the face of myriad risk and attack vectors, it’s tempting to take the path of least resistance, and send up a prayer that you’ll be among the lucky ones to not suffer a cyber breach. But in today’s climate, that’s risking a lot more than bottle shock. Companies today, regardless of their size or industry, need to assume that it’s not a matter of if they will be targeted by cyber crime, but when. Depending on your size and budget, running a full-scale Security Operations Center might not be in the cards, but there are steps you should be taking to protect your business today and in the future:

●    Suspicious emails should trigger the same reaction as a wine that’s corked. Avoid it at all costs. Phishing emails are a popular attack vector, and unless you know what to look for (and how), you are putting yourself and your company at risk each and every day. Educate your staff on what to look for and make sure that whatever training they receive is specific to the vineyard/wine industry. People like to think they won’t fall for the “Congratulations! You’re a winner” emails, but are they prepared to investigate those emails from your attorney or best vendor? Additionally, you should ensure that your department systems are segmented, preferably using the principles of Zero Trust. That way, if one person accidentally opens a malicious email, they won’t be granting a hacker access to the whole system.

●    Maintain Security Hygiene: Network systems need to be maintained and cared for just as you would oak barrels. Security  hygiene is a critical component of cybersecurity and at the very least should include:

1.   Regularly patch and update your software You’d be surprised at the number of breaches that could have been avoided simply by keeping software systems patched and up-to-date. It’s estimated that a third of all data breaches come as a result of unpatched vulnerabilities when patches were available. (Looking at you, Equifax).

2.   Two-Factor Authentication Is a MUST . Make sure to implement two-factor authentication around all of your company’s key software applications and systems, providing an additional layer of security. Never, ever reuse passwords across accounts or devices, and if your budget allows, implement solutions that employ a Software Defined Perimeter (SDP) approach. Be aware, however, that while these solutions offer advanced security, because they are more complex they are costlier; plus, there are the added costs associated with hiring staff who have the proper expertise to manage them.

3.   Operate on a need-to-know-basis. In general, it’s a good idea to limit the amount of network access your employees have — compromised accounts can be used to create shadow employee accounts which in turn can be used to move around a network. It’s especially important that top-level executives and owners aren’t given the full set of keys to the kingdom just because they’re the boss. Senior-level employees and owners are prime targets for cybercriminals looking for ways to infiltrate a system and move around with impunity. Someone might ask why your front-desk staff is nosing around a payroll system, but no one will question the boss.

4.   Virtual private networks (VPN) are more than a good idea. They provide secure and encrypted connections between systems (files shares, email servers, etc.) and ensure that your communications can’t be intercepted.

5.   Lock down your operational technology (OT) systems and ensure that they are not left internet-facing.

●   Automation technology is complicated and protecting it, even more so. You can’t assume that everyone further down the supply chain is taking a serious approach to cybersecurity or even knows where to start. It’s incumbent on you to protect your business, so talk to the experts. Be sure to talk with your insurance providers, legal team and other key vendors to ensure you have a plan in place for when the inevitable happens.

Something to Think About

  Too often, companies fail to adequately protect themselves against cybercrime, because they are laboring under a trifecta of misconceptions:

●   “We’re not a bank or even a household brand name so we aren’t a target.” This is a prime example of absolutist thinking and the harm it can cause. To the thief, even the poorest person has something worth stealing.

●   “We could never defend ourselves against massive ransomware gangs and state-sponsored actors so why even try?” When it comes to the average cybercriminal, Thomas Crowne they are not. That said, there’s no reason to stand up when the bullets are flying. By carrying out basic cyber protections you can reduce your risk by up to 80 percent.

●   “We never saw it coming.” In the world of cybersecurity, by the time you see the red flag, it’s too late. Heed the little signs. They won’t all pan out to be cyber attacks, but when things go bump in the cybernight, it usually means there’s a monster there. It just hasn’t struck yet.

  The wine industry has a long and storied history and holds an important place in culture and daily life. From small vineyards to wine conglomerates, there are financial gains to be made for the hacker looking to grow his ill-gotten gains. By following some basic steps, you can ensure that cyber criminals are the only ones claiming sour grapes.

About the Author

  Mark Sangster is vice president and industry security strategist at eSentire. He is the author of No Safe Harbor: The Inside Truth About Cybercrime and How to Protect Your Business. Mark is an award-winning speaker at international conferences and prestigious stages including the Harvard Law School and RSAConference. He has appeared on CNN News Hour to provide expert opinion on international cybercrime issues, and is a go-to subject matter expert for leading publications and media outlets including the Wall Street Journal and Forbes when covering major data breach events.

The Pandemic’s Impact on the Wine & Spirits Industry

man in mask looking at wine section

By: Quinton Jay

The year 2020 was a complicated one for the wine and spirits industry. According to information published in Beverage Industry, the sale of wine at retail and convenience stores grew by some 11.4% in multi-outlet stores throughout the 52 weeks between December 1st, 2019, and November 29th, 2020, and champagne, as well as other sparking wines, saw year-over-year growth by nearly 29%, topping sales at roughly $1.6 billion.

  This boost to wine sales, however, could not fully offset the losses incurred by many other businesses throughout the wine and spirits (WS) industry.

  Fortunately, the U.S. seems to have since turned a corner in the pandemic struggle, and most restaurants and other WS businesses like wineries, distilleries, and breweries (WDBs) that were able to survive the brunt of the COVID-19 pandemic’s impact are now back open and able to serve customers indoors, or at least in some form of hybrid indoor-outdoor seating arrangement. While this return to normalcy should help the WS industry experience an upswing capable of putting business back on track, some industry experts are still analyzing the true depth of impact the pandemic has had on the industry and the businesses in it, regardless of whether those businesses survived the pandemic’s fallout or not.

  One such expert is Quinton Jay, a WS industry expert, Japanese whisky otaku, and industry consultant with more than 20 years of experience in owning, building, operating, and investing in businesses–specifically those in the wine and beverage industry. We recently sat down with Quinton to learn more about the trends he saw arise within the WS industry throughout the events of last year’s pandemic, how those trends impacted the WS industry as a whole, and where he sees the industry heading over the next few years as a result.

WS Trends Resulting From COVID-19

  According to Jay, one of the most widespread trends that impacted the WS industry as a result of the pandemic was the increase in the amount of WS businesses – including WDBs – that began offering e-commerce and Omnichannel retail marketing. By offering these channels, businesses across the entire WS industry were able to continue selling products directly to consumers (D2C), saving many businesses from having to shut their doors to customers – both online and offline – for good.

  “Methods like Omnichannel retail allowed businesses in the industry to continue selling products D2C,” Jay tells us. “For many businesses, especially WDBs, this was the difference between surviving the pandemic or not.”

  Along with the growing trend of Omnichannel retail marketing, many business owners in the WS industry have experienced what Jay refers to as “business fatigue.” This feeling of fatigue is one that many business owners who experienced the pandemic can sympathize with, but for the WS industry specifically, it could mean more owners of WDBs, restaurants, eateries, or other businesses preparing for financial exits from their ventures.

  “Business fatigue is a real thing,” Jay tells us, “and rather than simply close up shop and call it a day, the better option for business owners is to sell their company to someone willing to acquire, rebrand, and revitalize it.” This trend of business fatigue, according to Jay, could hint at other ways as to how the pandemic left a lasting impact on the industry.

The Lasting Impact of COVID-19 on the WS Industry

  In describing the ways that Omnichannel retail marketing has affected the WS industry in recent years, Jay also mentions the historical lack of innovation – particularly technological innovation – within the industry. In mentioning this, it begs the question as to just how innovation, both during the pandemic and immediately following it, will evolve both for businesses and consumers.

  “Many WDBs and other businesses in this industry aren’t necessarily at the forefront of innovation, especially when it comes to growing their market share,” Jay says. However, as Jay continues to explain it, the writing is literally on the wall for the continued growth of Omnichannel retail, given the industry’s historical customer demographics, current and emerging technologies, as well as the ever-evolving nature and growing competitiveness of the WS industry’s supply chains.

  “The U.S. has been lagging behind much of the world in Omnichannel retail offerings, obtaining less than 10% of all global e-commerce sales for the WS industry compared to China’s roughly 25% share,” says Jay.

  In these matters, Jay’s predictions may not be far off from aggregated industry data. For instance, according to McKinsey’s 2021 Consumer Report, e-commerce sales in the U.S. were projected in 2019 to reach 24% of all retail sales by 2024. This projection later increased to 33% by June of 2020 after the onset of the COVID-19 pandemic, seeing larger growth in e-commerce retail across the U.S. in six months than it had over the past 10 years.

  “As we continue to emerge from the pandemic,” Jay continues, “I expect many more businesses in the WS industry – especially WDBs – will begin offering or broaden their offerings regarding Omnichannel retail as more American consumers opt for D2C retail channels.”

What’s Next for the WS Industry

  As a result of the COVID-19 pandemic, every global industry was forced to evolve virtually overnight. The WS industry was no different. Along with broader implementations of Omnichannel and D2C retail methods and deeper technological innovations, Jay tells us that he also expects many businesses in the industry to rethink the way they operate internally and interact with customers on all levels.

  “Overall, I think the pandemic has left many business owners in this industry feeling defeated,” Jay says. “As a result, we can expect to see an increasing number of companies in this industry become more creative in the ways they can target, reach, and sell their products to consumers, as well as become more innovative in the ways that they handle and react to crisis situations.”

  Indeed, the revitalization of crisis management detail is one vital aspect that every business that survived the pandemic will inevitably have to revisit. For the WS industry in particular, this could mean the addition or inclusion of additional D2C sales channels (similar to the inclusion of Omnichannel retail), but also the way that many establishments in the industry hire and retain talented employees.

  “The U.S. has been experiencing a hiring crisis over the last few months,” Jay adds, “and tons of restaurants, eateries, WDBs, and other businesses that survived the pandemic initially are now struggling to keep up with increased consumer demand as the threat of COVID-19 wanes. By implementing policies that promote employee safety and wellness, offering more competitive wages, and remaining adaptable enough to stay ahead of society’s ever-changing curve, the industry as a whole can prevent the detrimental effects that came as a result of last year’s pandemic from having such a deep and lasting impact in the future.”

How to Succeed in WS Post-Covid

  As Jay mentions, there are a number of precautionary methods and strategies that business owners and managers, and other industry professionals in WS can use to better protect their businesses from suffering in ways similar to how they may have during the onset of the COVID-19 pandemic.

  “The first step every business in the WS industry should take is to implement more actionable mea

sures in planning their business strategy,” Jay says. “Start by taking a look at what types and quantities of grapes you have coming in, what bulk wine you have in the tank, your total count of bottled finished goods, and become intimately familiar with your sales run rate: if you know those 4 things, you can plan out your business very well and forecast what your business should be focusing on acquiring in order to avoid jamming up your supply chain.”

  For example, if your winery business finds that its sale run rate has slowed down, perhaps the winery needs to look at selling its bulk wine (wine in barrel or tank), or perhaps can temporarily focus on committing fewer grapes for an upcoming vintage. However, once any particular wine has been bottled, that’s it, which is why Jay says to avoid bottling your inventory until you know what your sales run rate is and how it directly impacts your business. While selling out of a certain inventory item can sometimes be a boon for your business, not selling enough can cause inventories to back up, alerting you that your business will need to discount other items and sell that portion of your inventory faster in order to get back into balance.

  A second method WS businesses should consider, according to Jay, is to revisit and revitalize their plan regarding capital management, or the funding of their business initiatives as they pertain to the needs of a business’s financing or cash flow.

  “Most business owners and professionals in the industry want their business to grow,” Jay adds, “but don’t realize how much money they need, especially regarding the lead time required for fine wines and of many products in the industry as a whole, especially aged beverage products.”

  Indeed, as Jay explains, it can often take one year for most white wines and Pinots to be made and bottled, as well as 2-3 years on average for wines like high-end cabernets. Most red wines can take anywhere between 12-30 months to properly process in-barrel and add to their in-bottle age time from Grape to Bottle. This, of course, takes cash, which is why planning your capital budget is just as important as your sales plan.

  By carefully considering these crucial factors to any business in the industry, Jay explains that they can be better positioned to survive in the face of the next inevitable threat the industry will face in the years to come.

VQA Ontario: The Evolution of a Canadian Provincial Wine Law

gavel hammer with Canadian flag

By: Tod Stewart 

It’s more than a little ironic to learn that the first known “wine law” was distinctly anti-wine. In an effort to increase the food supply, Roman emperor Domitian (c. 92) issued a decree banning the planting of any more vines in Italy. The hope was that available growing land would be given to planting cereal grains as opposed to grapes. Guess how that all worked out. Though largely ignored throughout the country, it nonetheless stayed in effect for close to 200 years before being repealed by emperor Marcus Aurelius Probus (and much celebration ensued). 

  Wine laws enacted across Europe – starting with those conceived by the Reichstag in 1498 – were generally done for nobler purposes – typically to prevent wine fraud. Fakery became especially problematic in mid-19th century France as the phylloxera blight decimated vineyards and all but dried up the flow of wine. These laws evolved into the familiar (at least to wine buffs) Appellation d’Origine Contrôlée (AOC) system. Similar laws proliferated in wine growing regions around the world. They aimed at establishing geographical origin, permitted grape varieties and yields, and production methods, among other things. 

Generally speaking, wine laws are a good thing for consumers. After all, if you’re spending big bucks on an Oakville Cabernet Sauvignon with the term “To Kalon” on the label (or considerably bigger bucks for a Pinot Noir identified as “La Tâche”), you’ll want some pretty solid guarantee that you are actually getting what you’re paying for. 

  For winemakers, some wine laws can present compliance challenges. I’ve talked to more than one European winemaker who almost envies the amount of freedom given to their American counterparts. Want to plant (more) Albariño in Lodi? No problem. Want to plant Albariño in Chianti Classico or Burgundy? Not so fast….One winemaker here in Ontario actually gave up his winery in Tuscany because he couldn’t deal with Italian bureaucracy. This is pretty stunning testimony given the bureaucracy level in Ontario. 

  Though still considered a “young” wine producing country, Canada today has a thriving wine industry situated largely in Ontario and British Columbia. Wine has been produced in this country for over 200 years, with the first commercial winery established in Ontario in 1866. However, it wasn’t until the 1970s, with the expanded planting of Vitis vinifera varieties and improved winemaking techniques that the emergence of a wine industry focused on high quality began to emerge.  

  The Vintners Quality Alliance Act,1999 designated VQA Ontario as Ontario’s wine authority on June 29, 2000. Broadly speaking, the mandate of VQA Ontario is to enforce the province’s appellation of origin system, control the use of specific terms, descriptions and designations, and set out mandatory winemaking practices pursuant to each specific VQA region and sub-region. Winemakers have some flexibility when it comes to grape varieties – so long as they are either Vitis vinifera or an approved hybrid (eg., Vidal), and there is no restriction as to what variety needs to be planted where. 

  There are the other usual checks and balances around things like brix levels at harvest for specific types of wines and the pedigree of fruit for particular regional designations (the requirements for a wine labeled as VQA Ontario will be more relaxed than for a wine identified as an Estate Grown Chardonnay with the designation VQA Beamsville Bench – a geographical sub-appellation). Labelling terminology is also regulated. 

  As with most wine laws – particularly those governing younger regions – evolution is largely unavoidable. When I contacted VQA Ontario headquarters to get a status update – and to ask how the pandemic had affected operations – I was somewhat surprised by the response. 

  “VQA Ontario has changed its operating name to the Ontario Wine Appellation Authority,” says Laurie Macdonald, the organization’s Executive Director. “When the pandemic began in March 2020, LCBO suspended all VQA tasting panels. The sensory evaluation has been conducted by the Appellation Authority using its own panelists since then and this will continue on a permanent basis.”   

  To backtrack a bit for perspective: for a wine to become VQA certified, it not only has to comply with labelling and packaging standards, and demonstrate geographic origin, it also has to pass laboratory and organoleptic testing. Up until the change Macdonald refers to, both of these functions were carried out by the Liquor Control Board of Ontario (LCBO), the province’s government-controlled beverage alcohol monopoly. This wan’t a bad thing. The LCBO lab is sophisticated and its technicians are, for the most part, top-notch. (Lab analysis is still carried out by LCBO.) The sensory evaluation panel consisted largely of LCBO product consultants – essentially LCBO retail store employees with superior product knowledge and, in the case of those on the tasting panel, proven knowledge of wine defects and various wine characteristics. 

  With the new changes, the panel roster is made up of qualified wine professionals, including sommeliers, winemakers, wine educators, WSET diploma and MW holders. Another change is that wines are no longer given scores (out of a possible 20 points, with 13 required for a passing grade). In the early days VQA actually had a two-tired scoring system. If memory serves me correctly, a score of over 13 counted as a pass and the wine could carry the VQA medallion on the bottle. Those scoring over 15 points could carry a gold VQA medallion. Whether or not I’m completely accurate on this point is more or less moot, as it was eliminated early on in the history of VQA. 

The move away from any type of numerical scoring apparatus is likely a good thing, at least in the eyes of winemakers. In fact, some have grumbled (in varying levels of volume) that the tasting panel itself should be scrapped. The argument for this stance centres around the possible “subjectiveness” of the panel and the awarding higher scores to wines that are personally preferred as opposed to those which are technically sound. It also, perhaps in an indirect way, points to an issue with section (c) of the Act’s sensory guidelines that reads: 

(c) To the extent that an applicant identifies a varietal designation in the application, such wine should exhibit the predominant character of a wine produced from the designated grape variety or varieties 

  Simply put, if you submit a Riesling to the panel for evaluation it should smell and taste like Riesling (and, of course, be defect-free – we’ll get back to that). Some winemakers will claim that this forces them to conform to some arbitrary “standard” that determines what the “predominant character” of a specific grape variety actually is. The “T word” – typicity – is often bandied about, along with the notion that striving for typicity limits innovation. 

  In fact, Niagara’s Pearl Morissette winery’s website contains this statement: 

  “We’ve all been blackballed. Some more than others. But whether it was not getting selected on the school soccer pitch or having the VQA repeatedly pass over your Niagara Riesling on the basis that it “lacked typicity”, getting blackballed has not always been a positive experience.” 

  The winery chose to celebrate this uniqueness with its Black Ball Wine Society, but you still can’t help but suspect there are some hard feelings behind the repeated rejection of its Riesling. Requests I made to have those at Pearl Morissette tell their side of the story were ignored. (To be fair, this isn’t the only winery that refused to answer my VQA-related questions, even with the promise of anonymity. In fact, not one of the over half-dozen wineries I approached chose to answer any of the question I asked.) 

  “It is important to note that ‘typicity’ is not mentioned anywhere in the VQA regulations or procedural documents,” Macdonald points out. “We do not prescribe any typical presentations of varietals for Ontario and aim to recruit tasters with global exposure to a wide range of styles. Innovation is welcome as it should be for a relatively young region. For example, we have seen oak-aged Rieslings which are certainly not typical but have been approved based on soundness. We do however confirm certain category requirements during the sensory testing, for example, sparkling wines must be carbonated, Icewines must be sweet. In my opinion this discussion is really about what is or is not perceived as an unacceptable flaw. Problems typically arise when the “style” is characterized by unacceptable levels of H2S, volatile acidity, brett, etc.” 

  To play devil’s advocate, I could counter that what is “unacceptable” to one taster may not be to another. One of my favourite wines, Lebanon’s Château Musar, wouldn’t be what it is without levels of VA and brettanomyces that may seem off the charts to some. In any case, the real question might be: “If VQA is all about geographic origin, why is there a tasting panel at all? Surely we’re not yet at the point where an Ontario wine’s origin can actually be confirmed by tasting it.” Well, the short answer is because, at this stage, an expert tasting panel is still necessary. 

  In my experience with (and I’ll come clean and say I’ve had some), the VQA/OWAA tasting panel offers winemakers something rather unique and, ultimately, helpful: the opportunity to have wines pre-screened by an objective panel (I should note that all wines are tasted blind – the tasters know the vintage, the varietal(s) if applicable, and style the wine is claiming to be…and that’s mostly it) before they get to the consumer. If there is a problem, the winemaker is informed and has the opportunity to correct it (assuming it can be) and resubmit the wine for re-evaluation. 

  While the VQA designation is not an indication to consumers that a wine is somehow superior to one without, it does pretty much guarantee its geographic lineage and that it’s defect-free. But shouldn’t winemakers be able to determine that their wines are of sound quality (like most places in the world) without some paternal body pointing out when the kid hasn’t lived up to expectations? 

  Macdonald reports that since 2000, failures have declined by10 per cent to a range of about two per cent over the past five years. She also notes that some failures are not the fault (or the sole fault) of the winemaker. Still, technical and microbiological issues make up the bulk of the reasons for failures.  

  “We facilitate ‘Winemakers Forums’ to encourage winemakers to share their experiences, challenges and best practices – suspended for COVID of course,” she informs. “This is intended to support ‘making the best wine possible’ given any set of parameters – vineyard, varietal, vintage conditions, price point, style, etc., and it necessarily includes preventing and managing faults.” 

  Given, ongoing training for winemakers at all levels is no doubt part of the key to producing high-quality, defect-free wines, the other major component is regular, ongoing tasting – and not only of a winemaker’s own wines. I was surprised many years ago as I toured Niagara wineries to hear how few of the local winemakers actually tasted wines of their competition – both international ones and those made by the winery across the street. Some winemakers, at times, seemed to have gotten so familiar with their own “style” that they failed to realize that this “style” included some obvious technical defects. In any case, regular and varied tasting is probably the most enjoyable “homework” most could think of engaging in.  

  As Ontario’s (and Canada’s) vinous landscape continues to broaden, the Vintners Quality Alliance Act,1999 will no doubt continue to be modified to reflect changes within the industry. Macdonald points out that since 2000, there have been a total of 35 changes to the regulations, adding grape varieties, raising minimum brix, allowing new closures, and so on. The last change, made in 2017, was the addition of the “skin-fermented white” category. This sort of flexibility ensures that innovation and creativity can thrive, with the Act lending a degree of guidance to winemakers, while ensuring geographical authenticity and, ultimately, consumer confidence and international respect. 

The South African Winelands: A Story of Endurance

vineyard with an overlooking mountain

By: Hanifa Sekandi 

South Africa, a place where, if the Winelands could speak, they would tell a story that would leave you spellbound and wanting more, down to the last sip of Pinotage. Every grape has a story: how it began and the many trials and tribulations it endured to take form into a palate pleasing accompaniment for one to enjoy. As simple as it may seem, even with a favorable Mediterranean climate and rich South African soil, the journey to the bottle is what makes this wine an intriguing and highly coveted selection.  

  In 1652, more than 350 years ago, Jan Van Riebeeck led the Dutch East India Company’s settlement in the Cape. The first known record of wine in this region is February 2, 1659. During this time, the medicinal properties found in wine were used to treat scurvy. This made the South African port an ondemand place to voyage to by sailors seeking treatment. Two decades later, in 1679, Stellenbosch, what is now South Africa’s most famous wine-producing region and second oldest settlement, solidified a long-standing legacy in viticulture. Located in the western Cape’s coastal region, vinotourists eagerly explore South Africa’s acclaimed wine estates to experience firsthand the birthplace of this country’s Cabernet Sauvignon — the most abundantly planted grape varietal in this wine region.  

  When Simon van der Stel, namesake of Stellenbosch, established Cape Town’s oldest wine estate, Constantia, it laid the bedrock of winemaking. Political turmoil and unrest have rocked this soulfully rhythmic nation, but preserving the land and all that grows from its soil continues to live and not be forgotten. Establishing this settlement opened doors for robust wine cultivation by the French Huguenots to dig roots into the Cape’s wine industry in the 1690s. Their arrival in the 17th century in the Franschhoek Valley began winemaking as a formidable industry in South Africa. 

Endurance of the African Vine 

  Although suitable microclimates and the terrain permit a diverse repertoire of wines and the high clay content along with water retention aids with steady irrigation, South African winemakers have faced many roadblocks on their way to becoming part of the par excellence standard. Insufficient storage for the aging of wines required the unconventional use of containers used to brine meat in replacement of oak barrels. Wine connoisseurs turned their noses up at this break in practice and cultivation. The South African wine regions also almost met their demise with the grapevine disease Phylloxera.  

  Earlier shortcomings in the 18th century did not demotivate winemakers to forage on. Constantia, a region considered the mother of South African wines, is the home to the dessert wine made from Muscat Blanc, Vin de Constance. It provided a gateway into the exclusive European wine market. One could say that without it, the industry as we know it today would not hold center stage. This country’s acclaimed Sauvignon Blanc grapes, flourishing and gently ripening with the refreshing cool breeze as it brushes across the vineyards of the Constantiaberg Mountain, may not have been birthed had it not been for the perseverance of winemakers who saw sweeter horizons in the future.  

  South African wines are more than just a palate-pleasing libation. They hold conflict and triumph, a journey that continues to reveal itself with presentday winemakers who value tradition paired with modern innovation and sustainability.  

  Stellenbosch University’s department of viticulture is at the forefront of avantgarde and experimental ways of producing wine. The World Wide Fund for Nature movement exemplifies an agreed-upon con-servation ideal among South African wine farmers. The aim is to maintain and nurture the Cape Wineland’s natural habitat. Along with an accommodating climate that favors a vast array of grapes which benefit greatly from the proximity of the Indian and Atlantic oceans cool winds, sustainability and affordable wine prices allow a firm place in the market. South Africa ranks eighth in the world as a wine producer with over 560 Western Cape wineries and over 200,000 acres of grapes planted.  

Wards that Lead the Way 

  Each wine region, also known as wards, has unique characteristics. Stellenbosch is where wine revelers can find South Africa’s most recognized and prestigious wine estates. One fifth of the country’s vines are planted here. This is where a perfect blend of Cinsaut and Pinot Noir comes together to produce the be-loved Pinotage. The exclusive Black Label Pinotage, made from a plot planted in the early 1950s, has a graceful aging period of 30 years. Other wines produced in the illustrious wineries in this region are Cabernet Sauvignon, Chemin Blanc, Shiraz, Sauvignon Blanc, Merlot, Semillon and Chardonnay.  

 The South African wine route may lead you to Paarl, situated on the low lying slopes of Paarl Rock. Since it is more inland from Cape Town, the temperatures here are warmer. The terroir of this region provides for more opportunities in wine cultivation. One would not think that some of the prestigious wines in this country flourish in vineyards high up on the mountains. The beginning of wine in this region is at-tributed to the French Huguenots who settled and planted grapevines and orchards in the late 17th century. Full bodied, decadent fruit reds and tropical notes in white wines can be found here due to the robust grape varieties.  

  Once a wheat producing region, Swartland is located in the Western Cape and just north of Cape Town. The vineyards here appear predominately on the northern side of the Paardeberg mountain. The hot and dry climate is ideal for producing fruitier wines. Scorching temperatures also decrease the negative impact of fungal disease. Bush vines can withstand dry conditions and survive due to their ability to pull water from deep layers of soil. Since they are drought resistant, they are planted in the hottest and driest area of the ward. Chemin Blanc and Shiraz are key grape varietals harvested in the “black land” Swartland. Black Land is a name to denote the rhinoceros bush, which turns black after a rainfall.  

  Another Western Cape region where the vines grow on fertile soils with granite deposits and immense clay volumes is Constantia—recognized as an early immigration settlement in 1685 of the Dutch. The highly esteemed sweet wine touted by European nobility and celebrated by esteemed authors Charles Dickens and Jane Austen isn’t the only premium wine produced in this region today. Bordeaux Blends, a combination of deep rich reds ranging from Merlot or Cabernet Sauvignon as a base coupled with another grape variety, has become an adored South African wine selection. Since this region is surrounded by two oceans and experiences considerable shade from the mountains, cooler temperatures are the norm. The result of these cooling winds is the retention of acidity in the grapes. This region is also known for its sublime Sauvignon Blanc.  

NOTABLE SOUTH AFRICAN WINES 

Klein Constantia “Vin de Constance” Constantia (2017) 

  A prestigious dessert wine that almost met its end continues to dazzle the palate of the wine world-at-large thanks to its resurrection in the late 20th century. The Jooste family acquired Klein Constantia, who embarked on this revival with Professor Chris Orffer, a viticulturist. To achieve their aim of unearthing this golden, unfortified sweet wine of the past in its most authentic form, they used the expertise of renowned winemaker Ross Gower. Vin De Constance, made from Muscat de Frontignan grapes, is a di-vine sunkissed hued wine with a beautiful burst of citrus zest, a creamy stone fruit finish, and pleasing notes of litchi, rosewater and almonds. You cannot miss the smooth floral aroma that engulfs the senses. It is a wine that ages with grace and can stand the test of time.  

Donkiesbaai “Steen”  

Chenin Blanc 

  Steen is still one of South Africa’s most popular white wines made from grapes in the Witzenberg and Piekenierskloof vineyards. Jean Engelbrecht, owner of the infamous Rust en Vrede winery and Don-kiesbaai winery, is the ingenious winemaker at the helm of the masterful creation of this robust, smooth tropical wine. Lively aromas of pineapple, peach, apricot and lime provide the right balance for seafood dishes or rich pasta entrees.  

Beyerskloof Diesel  

Pinotage 2017 

  This full bodied, deep, dry red wine with deep vanilla, oak, chocolate, plum and black cherry aromas has rave reviews from vino connoisseurs who have been lucky enough to get their hands on the Beyerskloof winery cultivation. It is considered a premium Pinotage, and limited bottles are available for purchase. You may have to join the list to get your hands on a bottle of it. This wine pairs well with spicy dishes or a perfectly seared flank steak. If you are an animal lover, you may be happy to know that the name Diesel is a tribute to the winemaker’s dog. 

Reigning Riesling: Germany’s Sweetest Crown

2 wine glasses

By: Hanifa Sekandi

The exact origin of Riesling in Germany, no one really knows. What is known is that the premier vine, frost-resistant with small berries, could have been birthed by wild grapes in the Rhine Valley. A handwritten invoice for the purchase of six Riesling vines to be planted east of Rheingau from Klaus Kleinfisch to his lord, Count Johann IV of Katzen-elbogen, on March 13, 1435, is the earliest documentation of the existence of this world-renowned wine.

  The broad spectrum and diversity of German Rieslings are attributed to the region, the terroir and the ripeness of the grape – whether it be a cool, refreshing, fruity, crisp citrus flavor or a spicy, warm, robust herbal aroma that entices the senses and dances on the palate. The experience of one Riesling to the next due to its complexity leaves wine lov-ers eternally intrigued. Many consider this wine the ultimate dining companion since its diverse wine repertoire, sweet to bone dry, pairs well with an assortment of dishes.

  “Spåtlese” (late harvest) is a process stumbled upon in 1775 in the Schloss Johanisberg vineyard, owned by Prince-Abbot of Fulda in the Rheingau, where noble rot had taken over the grapes. Destiny would have it that the estate winemaker’s decision to press the grapes led to the discovery that good is sometimes revealed in the most precarious times. The quality of the wine was beyond expectations and thus led to harvesting Riesling grapes or bunches during different stages of ripeness. The significance of this is that a wide range of wines are produced, setting German Riesling apart from the rest.

  The high quality of the Schloss Johanisberg Riesling led to further cultivation mandates in the 18th century, when approximately 294,000 Riesling grapevines were planted. Since this vineyard is the home where viticulture would transcend the mundane and grotesque into the sublime, the term “Johanisberg Riesling” is another name used to mark the quali-ty of wine and pay homage to where it all began. Not only did this include Mosel and Rhine regions, but vines were also planted in 1720 on the serene vineyards of the former Benedictine monastery in Johanisberg/Rheingau.

  The popularity of this royal varietal was quite apparent in 1787 when Clemens Wenzeslaus, Prince Bishop of Trier/Mosel, decreed an order within his territory that all inferior to Riesling must be replaced. A sentiment previously echoed when Prince-Bishop of Speyer/Pflaz demanded more of this enigmatic grape in his Deidesheim vineyards. Ra-re vintages from 1848 are housed in the cellars underneath the estate, now owned by the Metternich family.

Unripe Times For German Riesling

 & New Beginnings

  As with most jubilant times, there is a low point where what was once celebrated no longer fits the times. It was indeed the fate of Germany’s beloved Riesling due to World War I and II and the Great Depression. Long gone were the days where this noble wine touched the lips of royals and elites. As the markets for exporting the wine languished, so did viticulture. Once an award-winning “Grand Prix” gold star wine in 1904 at the St. Louis Worlds Fair, German Riesling’s sparkle dimmed into the background. New innova-tive methods for wine cultivation led to cheaper wines but resulted in less flavorful, lower quality wines.

  With these new inexpensive wines on the market, German winemakers had to move be-yond just popularity and remind people why traditional grape varieties and quality cannot be replaced. The surge of a younger generation of growers, Generation Riesling, brought new life and new meaning to this beloved internationally acclaimed wine by appealing to the market change with innovation while still keeping their process firmly rooted in tradi-tional handcrafted cultivation and harvesting.

  Appealing to both the budget-conscious wine lover and those who seek premium wines led winemakers to produce smaller quantities of higher quality wines. Striking the right balance between consumer demand and market change allowed German winemakers to retain their previous glory without the pomp and circumstance and elitism. Each bottle of Riesling represents the hardworking winemakers and family-owned vineyards determined to keep this nuanced grape varietal on the table for generations to come.

Why Climate Matters

  The climate in Germany is quite favorable to producing what has been designated authen-tic Riesling. The vast, steep slate slopes carved out by rivers help to ripen grapes. As a result, Riesling is cultivated in 13 German wine-growing regions. But, the climate is not something most people think about as they fill their basket with a few bottles of great wine. German vineyards house and grow 50% of the world’s most diverse Rieslings. From the valleys of the Mosel River to the Rhine with mild winters and summers, to eastern regions Franken, Sachse and Saale-Unstrut with hot summer temperatures or cold continental winters, the extraordinary ability for this wine to survive in unpredictable climates at times tepid or blistering is unmatched.

  Riesling is cultivated in other countries such as South America, Austria, New Zealand, Africa, Australia, and even Canada and the U.S., but with 24,000 hectares grown in Ger-many, it’s not surprising that they have become synonymous with this mixed lineage wine. Today, what sets them apart is that even with climate change, the higher latitudes of where the vines are located still allow for curated grape selection based on ripeness. Just as before, warmer temperatures or unpredictable weather patterns require quick ad-aptation to yield quality wines. This made more headway for dry Rieslings since the most robust healthy grapes are harvested first due to new methods to accommodate the evolv-ing temperatures. Warmer temperatures give way to a full landscape of wines that can be harvested accordingly.

Discover Germany’s Riesling

  There is a Riesling made for everyone. Even a Pinot Noir connoisseur cannot deny there is that one that deserves to be the star when they host friends and family. If you are un-familiar with German Riesling, knowing where to start can become overwhelming due to the large selection available. As with other wines, you embark on a journey of trial and error to discover a palate-pleasing experience. The great Riesling can be a hit or miss de-pending on where you start.

  It is safe to say the best place to start is with styles that put German winemakers on the map. You may be familiar with the medium-bodied sweeter wines with lower alcohol levels; for example, higher quality wines such as Eiswein, sweet dessert wines or botry-tized Rieslings, where berries are harvested in temperatures below -8 degrees Celsius and pressed frozen. Other Rieslings that sit on the spectrum of higher sugar levels with sweet fruity aromas are picked seven days after the main harvest. These include the world-famous premium vintages made with shriveled berries that age for decades, some dating back over 100 years. Honey-like aromas indicate individually handpicked overripe ber-ries.

  Lighter-bodied dry wines with citrusy lime and apple aromas originating from cooler climates are picked earlier and selected from the main harvest. When produced in warmer climates that harvest and produce dry wines, robust orange aromas are often present. These wines are fruity yet crisp, lower in alcohol and have a mineral undertone and high acidity.

  Each region is known for producing different wines. For example, from the valleys of the Mosel and the Rhine, you will find wines that have a higher fruity acidity. Conditions in these regions are favorable for late harvests. Understanding the region where your wine is harvested will give you a glimpse into what aromas may be present in your selection. Words like Spaltese, Auslese (very ripe grape) or Beerenauslese (overripe berries) found on the label of most German wines reveal a story of a sweeter experience.

Notable German Rieslings

Niedermenniger Herrenberg – 2018er Riesling Spatlese feinherb:  From the Hofgut Falkenstein winery produced in the Mosel region is a tart, off-dry, light, semi-sweet medium finish wine. Best served cool, not over-chilled. Grapefruit, peach, lime, pear and green apple aromas with slight honey, floral and mineral notes best de-scribe this Riesling. Best served with meats, seafood, spicy dishes and poultry.

2017 Christmann Riesling Trocken:  Produced in Pflaz, the second largest of Germany’s 13  Riesling-producing regions. This dry, bright, citrusy, biodynamic-certified wine with an herbal finish comprises of grapes from a selective harvest.

2018 Driessigacker Organic Grauburgunder:  This certified-organic, dry, medium-bodied Riesling is produced in the Rheinhessen re-gion. Light with ripe citrus, grapefruit, and apricot aromas, it is made by acclaimed winemaker Jochen Dreissigacker. Best served with seafood.

  You may not be able to experience the great landscapes and rolling valleys of Germany or visit these historic vineyards at the moment, but for now, you can imbibe in the rich history of the great Johanhisberg Riesling. Know that while you create memories over a glass of wine, with each sip you too have traveled to great places where beautiful things flourish in the harshest of conditions.

Demystifying Wholesale Wine Distribution

stock of wine

By: Becky Garrison

  At the virtual Oregon Wine Symposium held February 16-19, 2020, Jeff Lewis, Director of Education & National Sales, Revana Portfolio, and Colin Eddy, National Sales Manager, NW Wine Company, presented a seminar titled “Demystifying Wine Distribution: A Winery Toolkit to Help Build and Navigate Wholesale Distribution Across the United States.” They designed the seminar for winemakers looking to enter the wholesale channel for the first time, and those with existing distribution looking to expand their markets.

  Lewis and Eddy opened their conversation with a brief history of the 21st Amendment ratified on December 5, 1933, which repealed the 18th Amendment that launched prohibition. The 21st Amendment left it up to the states to govern the production and sale of alcohol. While every state has its own specific regulations, most stuck to the 3-Tier System separating producer, distributor and retailer.

  According to Lewis and Eddy, this 3-Tier System has multiple benefits. From a regulatory and educational point of view, this system ensures the safe handling of alcohol so that the final prod-ucts are safe for consumers. From an economic angle, this creates billions of dollars of local, state and federal tax revenue. The commercial benefits prevent a given winery from dominating the marketplace.

  Eddy said a key advantage of expanding into wholesale distribution is a daily representation of your brand. “You’ve got salespeople out there telling the story of your brand and letting custom-ers sample your wares. No one can be everywhere.”

  Distribution also ensures the ability to deliver products to licensed accounts in designated territo-ries and collect payment in accordance with state and federal laws so that both the manufacturer and producer get paid on agreed-upon terms.

  Another development that began in 2020 was a rise of online wine sales, with consumers pur-chasing bottles directly from a winery, a website like wine.com or an online service such as Drizly. Large wholesalers rolled out online purchasing websites that allowed retail shops, bars and restaurants to purchase wines online without the presence of sales representatives. “The les-son here is that people are comfortable having wine delivered to their home, and online platforms are getting future customers easier and safer access. That is something that’s going to continue,” Eddy said.

Achieving Success in the Wholesale Distribution Market

  Winemakers interested in expanding their sales should first ask themselves why they are inter-ested in wholesale distribution. “It’s important to remember you’re creating a whole new sales channel, and with that comes a whole set of variables,” said Lewis.

  Among those variables include how existing sales channels will interact with this new wholesale channel and how a wholesale distribution channel will impact the sales of wine clubs or winery-only wines. Is there enough wine in production to execute this plan?

  Lewis and Eddy broke down their approach into a toolkit designed to help winemakers achieve success in the wholesale distribution market. Their first recommendation is to review the current distribution landscape. Currently, there are 1,126 unique wine distributors across the U.S. In breaking down these numbers, 37% of these distributors reside in four states, with 141 distribu-tors in California alone. Also, the list of distributors continues to shrink and consolidate market share. Presently, the top ten distributors as follows: 

Southern Glazers Wine & Spirits

https://www.southernglazers.com

• 45 States

• 119 offices

• 1100+ wineries represented

•225 Oregon Wineries Represented (total U.S. market share 32%)

Republic National Distributing (RNDC)

https://www.rndc-usa.com

• 23 States

• 94 offices

• 1000+ wineries represented

• Major recent acquisitions in Young’s Market (2020) and Opici FL (2021) (total U.S. market share 19%)

Johnson Brothers

https://www.johnsonbrothers.com/suppliers

• 23 States

• 36 offices

• 430+ wineries represented California only

• 70+ Wineries represented (total U.S. market share 10%)

Breakthru Beverage Group

https://www.breakthrubev.com

• 16 States

• 40 offices

• 660+ wineries represented

Empire Distributors, Inc.

https://empiredist.com

• 4 States

• GA, NC, TN, CO 580+

• wineries represented

WineBow

https://www.winebow.com

• 22 States

•. 600+ wineries represented

• National Wholesaler R. Importer

Heidelberg Distributing Company

https://heidelbergdistributing.com

• 2 states OH/KY, 90+ wineries represented

• Services 26,000 retailers

Wine Warehouse

http://winewarehouse.com

• California ONLY

• 70+ wineries represented

Horizon Beverage

https://www.horizonbeverage.com

• 5 States

• Northeast Based

• 260+ wineries represented

Empire Merchants

https://www.empiremerchants.com

• New York only

  At present, there are 11,000 wineries, with 80% producing less than 5,000 cases a year. Another 16% of wineries are classified as small, producing 5,000 to 49,999 cases, 2% are medium pro-ducing 50,000 to 4,999,999 cases, and 1% are large wineries that generate 500,000 cases or more.

  Next, they said to explore what markets to target. An analysis of the desired markets will help determine which distributors would work best for those particular products you’re looking to sell. Where are people consuming wines, and which wines are they drinking?

  Along those lines, look at regulations in these particular states to assess if this is a market where it makes sense to enter at this junction.

  Presently, 13 states are one-price states. In these states, there’s no different pricing for restaurants or retail outlets and no quantity discounts.

•    Kansas,

•    Missouri

•    Oklahoma

•    Oregon

•    Virginia

•    New Hampshire

•    Utah

•    Idaho

•    Montana

•    New Jersey

•    Mississippi

•    Pennsylvania

•    Ohio. Also,

  Channel pricing is prohibited in 16 states. In these states, you cannot separate on- and off-premise pricing.

•    Kansas

•    Oklahoma

•    Virginia

•    New Hampshire

•    Utah

•    New York

•    Arizona

•    Washington

•    Idaho

•    Oregon

•    Montana

•    New Jersey

•    Mississippi

•    North Carolina

•    Ohio

•    Pennsylvania

  In addition, quantity discounts are restricted in Connecticut, Idaho, Kansas, Louisiana, Maine, Missouri, Minnesota, North Carolina, Ohio and Oklahoma.

  Next, Lewis and Eddy addressed state-controlled and franchise markets. Unless one has particu-larly strong relationships in an individual state, these markets do not represent an ideal place to start, and it can become difficult to change distributors should the need arise.

  The state-controlled markets are in Pennsylvania, Mississippi, Utah, Wyoming, New Hampshire and Maryland (Montgomery County), where the wholesaler acts as a broker to the state, or you sell directly to the state as the manufacturer, creating another “tier” to sell through.

  The franchise market is loosely defined as a market or defined territory in which one has a con-tractually binding agreement of representation with a wholesaler. Generally speaking, franchise markets protect the wholesaler or distributor from losing revenue and brands they’ve worked to build over time. Before entering into one of these markets, research the franchise law agreements for that particular state and define the parameters around potential future releases. If possible, sign a contract with these parameters. Thirteen states are currently under a franchise market.

•   Connecticut

•   Georgia

•   Idaho

•   Maine

•   Massachusetts

•   Michigan

•   Montana

•   New Mexico

•   North Carolina

•   Ohio

•   Tennessee

•   Vermont

•   Virginia

  The final market type they addressed was price posting. In certain markets, the winery and dis-tributor must post their wholesale pricing in advance with the state. The five states that require monthly price postings are Connecticut, Delaware, Missouri, New Jersey and New York. Also, they touched briefly on special situations like SS packs, Cuvée cases, and other “work-around methods” in pricing wines for different premise-types.

Choosing a Wholesale Distributor

  Lewis and Eddy advocate asking your pre-existing relationships which distributors they would recommend. Also, define the distribution partner’s territory and assess if their market focus is in sync with those markets you’re looking to target. Then look at those distributors and determine where your positioning might be within their portfolio.

  Examine the number of their active accounts with a particular focus on those deemed their key accounts. Will a new brand get buried because they represent other similar varietals that will re-ceive greater attention from this distributor, or can they market a new brand effectively? Does the pricing for your wine fit in with this distributor’s portfolio? Where are their most active sales channels? For example, if a distributor primarily targets bars and restaurants for sales, they will not be the best fit for a winery looking to enter the retail market.

  Lewis added that another huge part of this equation is the sales team and territory. “You might end up splitting a state up because these mid-level and smaller distributors aren’t big enough to cover an entire state.”

  Be sure to explore the distributor’s overall operation. What is the size of their staff, and is this staff commissioned? Who are the key decision-makers, and what is their overall reputation with-in the wine industry? Is there an ownership change or other management issues? Are they look-ing to consolidate or expand? What is their timeline for paying their wineries, and do they pay them on time? Does their warehouse and inventory practices work for your particular needs?

  They recommend the SevenFifty website https://go.sevenfifty.com/ as a valuable source in identifying brand competitors and researching distributors, as well as price positioning and mar-ket positioning. The website also allows you to look at which producers wholesale distributors have in their book.

Launching a Wholesale Distribution Program

  Before releasing a particular wine, be sure your sales reps and brand managers have adequate resources so they can tell the story behind this vintage. Be clear where you want your wine sold, as well as the pricing for placements. Along those lines, register your labels when applicable, and allow for ample time for this registration process to be completed. Determine if you need addi-tional staff to manage both this new sales channel and inventory.

  When planning a market visit to a distributor, timing is everything. Many distributors hold their general sales meetings on Mondays and Fridays, with most of their sales staff in attendance. Hence, these meetings represent an opportunity to tell the brand’s story and have the staff taste these wines.

  When going on a distributor ride-along, be mindful that most ride-alongs occur Tuesday through Thursday from 10:00 a.m. to 5:00 p.m. The typical visit is six accounts, though it could be any-where from five to nine with a break for lunch. (You will be expected to pay for lunch). Ask to see a list of accounts you will be visiting in advance. In particular, you need to know if you are visiting on- or off-premise accounts, as that will impact your attire and the sales materials you need to bring. Know your pricing and be prepared with collateral. During these visits, be flexi-ble. The distributor arranged an entire day of appointments around your wines, so be mindful when they need to do tasks such as putting in an order. Also, expect the occasional cancellation.

  A few things Eddy suggested to keep in mind once you have a distributor in place include monthly tracking to check your inventory and update your distributor on progress versus goals. He said wineries should know when it’s time to change pricing and be aware of chain presenta-tion schedules. “You need to be clear with your distributor regarding where you want your wines sold.”

  Finally, nothing is more important than having a plan. “Have a plan going in. Check up on it, and follow up,” said Eddy.

The Okanagan Valley:

Where Business Meets Pleasure

vast vineyard with an overlooking mountain range

Agribusiness and technology are key drivers of Canada’s economy, often overlapping while each injecting robust earnings to the national GDP.

  Agribusiness generates over $112 billion annually – or 5.8 percent of total GDP – and regularly attracts local and global events related to agricultural production, innovation, and technology.

  Agriculture and Agri-food Canada Research Centres manages 20 research centres across the country, aiming to find better agricultural practices and market opportunities through research and innovation while FoodTech Canada is a network of leading innovation and commercialization centres committed to turning research and development into innovated products for the food and bioproducts industry.

  The technology sector contributes $89.4 billion to the national economy, accounting for 4.8 percent of total GDP. More than 41,500 technology companies make their home in Canada, spanning sub-sectors like artificial intelligence, digital media and interactive entertainment, and cybersecurity.

  The Okanagan Valley in British Columbia holds the unique distinction as a major player in both industries, with agribusiness and technology not only existing harmoniously, but often integrating and inspiring the other.

  Over the past few years, the Okanagan has become a magnet for entrepreneurs and start-ups ready to scale,  as well as a world class destination for agribusiness and technology business events, welcoming conferences seeking direct access to industry expertise and influencers.  A notable example is the invitation only Metabridge Retreat, a high-level networking experience that facilitates connections between Canadian tech CEOs and North American business influencers. The event has been hosted for the past several years in Kelowna, where technology is the fastest-growing economy thanks to an influx of gaming development, animation, medical technology, agricultural technology, and software as a service (SAAS) studios and companies. Indeed, the city has seen year-over-year growth of 15 percent over the past eight years.

  Situated in the heart of wine region, Kelowna is key to the Okanagan’s technology and agribusiness success. Home to thousands of tech, animation and digital media professionals who gravitate to the city’s stunning mountain, lake and vineyard surroundings, the city made waves with the opening of the $35-million Innovation Centre, which unites startups, innovation firms and technology providers with an eye towards building Canada’s most entrepreneurial technology community. Kelowna is likewise an agricultural oasis, housing 794 agri-food businesses, 185 licensed wineries and a cluster of agriculturally focused research facilities like the University of British Columbia’s Okanagan Campus, Summerland Research Centre and the newly opened BC Technical Access Centre for fermented beverages. These institutions, working with industry associations like the BC Tree Fruits, BC Cherry Growers and Certified Organic Associations of BC, have positioned the region as a leader in areas as diverse as tree fruit and wine research, pest management, and precision technologies tracking crop growth and nutraceuticals.

  “While many visitors are aware of the dynamic culinary scene, sweeping landscapes and world-class wineries in the Central Okanagan, they may not be aware of the region’s entrepreneurs and thought leaders who are changing the face of agribusiness and technology,” says   Krista Mallory, manager of the Central Okanagan Economic Development Commission. “From winemakers leading the charge in regenerative viticulture to cutting-edge research through the University of British Columbia that improves sustainability in agriculture, the region is driving innovation across the country and the continent.”

  While agribusiness and technology are major pillars of the Okanagan Valley, viticulture is particularly prevalent. Sprawled over 155 miles (250 kilometres), the acclaimed wine region – which boasts 84 percent of BC’s vineyard acreage – stretches across a multitude of ecosystems, each with distinct soil and climate conditions suited to growing varietals ranging from sun-ripened reds to crisp whites (indeed, the Okanagan Valley is warmer and more arid than Napa Valley, soaked with nearly two hours more sunlight per day during peak growing season).

  The Okanagan is home to over 182 licensed wineries, as well as 72 beverage companies manufacturing kombucha, mead, spirits and cider, which collectively contribute $2.8 billion to the provincial economy. The majority of these businesses embrace sustainable, biodynamic and innovative winemaking, with spectacular settings adding to the area’s allure for business and leisure travellers alike.

  One example is Tinhorn Creek in Oliver, Canada’s first carbon-neutral winery and one of the first Salmon-Safe certified vineyards in BC. Part of its carbon-neutral efforts includes running winery trucks and tractors on biodiesel, and using organic leftovers from the winemaking process and onsite restaurant Miradoro to fertilize the vines. 

  Another is Frind Estate Winery in West Kelowna, owned by Plenty of Fish founder Markus Frind. Eager to combine his passions of technology and agriculture – and with 500   years of family farming history – Frind leverages cutting-edge technology to craft truly distinctive wines. The first beachfront winery in the world, Fritz Estate Winery regularly stages showstopping events, including festive brunches or high teas in translucent domes that overlook Lake Okanagan.

  Alongside production, wine tourism is becoming increasingly popular, with many wineries offering exceptional dining opportunities, farm tours and tasting adventures for groups of all sizes.

  One of these is Indigenous World Winery, the brainchild of Robert and Bernice Louie, descendants of the Syilx First Nations. Located near Okanagan Lake, the winery is an ideal spot for meetings and events with 2.5 scenic acres showcasing fruit from the land that has supported the Syilx people for 10,000 years.

  Prior to opening the vineyard in 2011, Robert and Bernice joined forces with notable winemaker Jason Parkes to craft wines that could compete at a world level. “The goal was a big award winner,” says Ryan Widdup, sales manager of Indigenous World Winery. “They wanted to open the doors with showpiece red wines.”

  And so they did: in 2015, Indigenous World Winery’s small-batch Simo red won two medals and the first Double Gold Medal. Since then, the awards have kept coming: the 2014 Simo received Double Gold in the 2019 All Canadian Wine Championship, beating out 1,378 entries, and the winery’s elixirs regularly earn gold at international competitions in the US and Europe. In 2020, Robert and Bernie launched an Indigenous Spirits craft alcohol line that incorporates locally sourced botanicals and ingredients with a medicinal history in the Syilx culture.

  Close by, Summerhill Pyramid Winery is a leader in organic wine, incorporating practices such as biodynamic agriculture, permaculture and organic viticulture that have inspired fellow agribusinesses across the region. Owner Ezra Cipes is part of the winery’s second generation; his father arrived to the Okanagan in 1986, where he found the perfect conditions to produce intensely flavoured small grapes – the ideal base for sparkling wine. After entering the organic certification program in 1988, Cipes Senior produced his first vintage in 1991, and the winery received Demeter Biodynamic certification in 2012.

  “My parents helped build the modern wine industry in BC, and were founding members of the BC Vintners Quality Alliance and the BC Wine institute,” said Ezra. “Today, we’re a mid-sized winery, though we have a large team, mostly because of the extensive hospitality we offer.  Event organizers love us, because we have a beautiful restaurant and banquet room, both overlooking the vineyard, lake, and mountains.”

  Summerhill’s event offerings extend beyond farm-to-table catering and tantalizing wine pairings to fully equipped meeting venues, helicopter access and a professional team with extensive experience running large-scale events.

  Whether winery, hotel or dedicated conference venue, Kelowna boasts 110,000 square feet of meeting space, as well as 4,500 total guest rooms. After long days in he boardroom, delegates benefit from a myriad of after-hours pleasure, including five distinct wine trails, three ski resorts and the longest golf season in Canada. The region is ideally suited to meetings with a focus in viticulture, agriculture, technology or manufacturing. Planners also benefit from alluring team building opportunities, robust options for pre- and post-meeting activities, and venues and natural surroundings certain to boost attendance.

  “When organizations choose to meet in the Okanagan, they get to experience more than our dynamic culinary and wine scene and area attractions. They also gain access to local industry thought-leaders and innovators shaping what we eat, and where and how it’s grown,” says Mallory. “There’s a real buzz to the region. We’re looking to the future, and we know that no one wants to miss out on what’s happening in the Okanagan.”

  In Canada, agribusiness leaders will find support from federal, provincial and municipal governments, as well as academia and innovation investors. Further simplifying the business process is the pool of destination and sector experts provided by Destination Canada’s Business Events team.

  The team’s specific knowledge of this vast land makes Destination Canada Business Events team an organizer’s first stop for tailoring the right package for their event, whatever the size.

To learn more please visit…businesseventscanada.ca

Lake Erie Northshore:

Ontario’s Lesser-Known VQA Appellation

pelee island winery

By: Alyssa Andres

While Ontario wine from the Niagara region continues to grow in popularity on the international market, a lesser-known appellation in the province with an equally rich history of winemaking is going virtually unnoticed. Lake Erie Northshore is a VQA appellation in the southern-most part of Ontario that boasts a unique microclimate, diverse terroir and some of Canada’s oldest vines. Winemakers here produce bold and expressive wines that sell for an incredibly reasonable price point compared to their Niagara counterparts. The appellation is even the home of Canada’s first commercial winery, yet the region is relatively unknown.

  Lake Erie Northshore is quite a small operation compared to the booming wine industry in the Niagara Peninsula. There are currently only 16 wineries in this burgeoning wine region, with an annual production of 19,218/9L cases, according to VQA Ontario. These wineries are producing both red and white wine, as well as sparkling offerings. Riesling is known to thrive here and is made in both sweet and dry styles. With approximately 1,500 acres of vineyard in the appellation, most wineries use estate-grown grapes. Small batch, family-run businesses are common, and there is a lot of experimentation with different grape varietals. Many wineries have a longstanding history in the region, despite being relatively unknown.

  Although currently inconspicuous, early winemakers did not have trouble pinning the Lake Erie Northshore region as an opportune location to produce wine. The first winemakers to travel north and make wine in Canada settled off Lake Erie’s coast in the early 1860s, on an island known today as Pelee Island. The 10,000-acre island, with sprawling forest and a diverse ecosystem of flora and fauna, was an idyllic location to start a winery. The three Kentucky farmers planted 25 acres of vineyards in 1866, establishing “Vin Villa” as the country’s first commercial winery. The original building still stands for tourists to visit today, but the island has evolved dramatically.

  Today, Pelee Island is home to Lake Erie Northshore’s only sub-appellation, South Islands VQA. It features the most extensive planting of European vinifera in the country – all owned and operated by a single winery. Pelee Island Winery established themselves in 1979, and, in 1980, over 100 years after the original vines were planted, they replanted the vineyards with premium Vitis vinifera. The terroir on the island is well developed and fertile, with highly calcareous soils and intense biological activity. Today, the winery has over 700 acres of vineyard growing an array of white and black varietals, including unexpected, late-ripening grapes such as Tempranillo and Chambourcin. The winery also grows Zweigelt, Lemberger and Tocai Friulano (Sauvignon Vert), to name just a few of the 18+ varietals on the island. Their expansive vineyards make Pelee Island Winery Canada’s largest private estate winery, with an annual production of 8,278/9L cases.

  Pelee’s Island’s best vineyards sit at its center, where the soil is deepest. President and Head winemaker, Walter Schmoranz, practices sustainable winemaking using 100% island grown natural fertilizer made from sorghum grass. He is known as one of the Canadian wine industry’s pioneers, hailing from Ruedesheim, one of Germany’s finest winemaking regions, and joining Pelee Island Winery in 1986. Since taking on the head winemaker role, Pelee Island Winery has won hundreds of national and international awards for their wine, including the Citadelle de France Gold Medal for their 2002 Cabernet Franc Icewine. Their award-winning Vinedresser series is a spectacular example of great value wine at only $19.95 a bottle.

  Pelee Island is located 32 kilometers south of the mainland and is the most southerly point in Canada, similar in latitude to Madrid and the French Riviera (N41°45’). The island has the longest growing season of any other viticultural region in the country. For this reason, it is the best location in Canada for late-ripening varietals. The island is extremely flat, with the highest elevation only 12 meters above the lake, allowing for even ripening of all the grapes. Lake Erie, the shallowest of all the Great Lakes, warms the vineyards early in the spring and throughout harvest, extending the growing season by more than 30 days in certain vintages compared to vineyards on the shoreline. The soil is sandy loam and clay over limestone bedrock, similar to the mainland.

  The mainland of Lake Erie Northshore appellation is a bow-shaped peninsula, surrounded by Lake Erie, the Detroit River and Lake St. Clair. Glacial lakes that used to reside in the area caused large amounts of stone matter to deposit along the shoreline. While water levels retreated in most areas of the Great Lakes, levels in Lake Erie remained high, and the continuous washing of waves over the rocks created large amounts of sediment that now make up the terroir along the shores. This means the soil here is quite complex, with sandy loam, gravel and small stony ridges that overlay shale limestone bedrock. A large ridge, known as Colchester Ridge, formed along the peninsula as the ice age passed through the region.

  Many of the region’s best wineries have set up their businesses along the ridge of the peninsula where higher than average winds reduce the risk of disease, and the soil is well-drained.  Elevations here vary from 172 to 196 meters above sea level, with a maritime climate that sees lots of sun. Lake Erie Northshore has the highest number of heat units of all Ontario VQA regions due to its southerly location and the lake’s insulating effect. Harvest can start as early as August in some vintages, and late harvest varietals are usually at their peak by the end of October. Limited frost and lake-effect snow help protect the vines through the winter months.

  In 1980, Colio Estate Wines became one of the original wineries to establish themselves on the north shore and take advantage of these prime growing conditions. Late winemaker, Carlo Negri, was a leader in the region from the start and extremely confident of its potential. Today, the 200-acre winery is known internationally, with over 400 awards for its wines. Negri won Ontario Winemaker of the Year in 2005 before passing away in 2014.

  While Colio Estate and Pelee Island Winery are both examples of thriving large-scale producers in Lake Erie Northshore, most of the wineries there are small-scale, family-run businesses producing small-batch wine. Many of them also experiment with innovative techniques and unique varietals.

  An exciting example of this is the Hounds of Erie Winery, located in Lake Erie Northshore, just 2.5 kilometers from the shoreline. Here, husband and wife duo Mat and Melissa Vaughan have started a boutique, dog-friendly winery that offers unique French vinifera plantings. In 2012, the couple started with a small test vineyard but have since expanded their operation, specializing in modern hybrid grapes including Frontenac Blanc, Marquette, Petite Pearl and L’Acadie Blanc. Since opening their winery, the couple has continued to experiment and expand, testing new trellis systems and adding more French vinifera to their 23-acre farm. In 2019, the couple started a test vineyard of Crimson Pearl, and 2020 brought even further vineyard expansion with the addition of Petite Louise to the Hounds of Erie portfolio. The Vaughans also grow a selection of heritage apples used for their lineup of hard ciders.

  As Ontario wine continues to gain popularity and more wine lovers and connoisseurs take notice of VQA wine, it is the hope that Lake Erie Northshore will start to gain more notability and popularity in the world of wine. The combination of location, topography, and terroir, alongside the passion of the winemakers who reside here, results in rich and robust wine. Old vines, lots of sun and a long growing season produce bold and intense flavors with complex aromas and a lasting finish. With such a rich history of winemaking in this part of Canada, there is no doubt that Lake Erie Northshore will continue to grow and develop a name for itself. For now, this lesser-known appellation remains a hidden gem in Ontario VQA.