Page 14 - Grapevine July-Aug 2020
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In The Winery
Photo Credit: (Sara Nelson Design) saranelsondesign.com
The Best Wine Labels Capture
Attention and Reflect Brand
By: Gerald Dlubala
A wine bottle is more than just a vessel Professionally Printed Designs are Limitless
that gets wine into the hands of consum-
ers. The wine inside that bottle reflects
the winemaker, providing a story of their life and “A label designed to grab attention on the shelf
is the name of the game, and that’s what we do
their passion. It creates an identity and image for best,” said Katie Harrington, Marketing Manager of
the wine that becomes the brand. Creating a label Blue Label Packaging Company in Lancaster, Ohio.
that is reflective of these components is important “The sky is the limit regarding wine labeling, and
for both the winemaker and the consumer. There that presents an incredible opportunity for wine
are many options out there, whether purchasing producers. We know that the labels are what grabs
the labels from a printer, going paperless, printing the consumer’s attention and encourages them to
them in-house or a combination, each with advan- pick the bottle up. There are so many ways to do
tages and uses. One thing stays consistent when that now, that it’s only up to the imagination as to
considering a label—it needs to reflect the brand what comes through our door.”
and image the winemaker believes in while also
attracting the shelf-surfing eye of the consumer. “With the flexibility in budgets that we see from
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