Page 15 - Grapevine July-Aug 2020

In The Winery

wineries, there are endless options, even for small er or whatever message the winemaker wants to
runs,” said Harrington. “Self-adhesive and pressure pass along. Codes can also be added for tracking
sensitive labels are the most common in the wine or origination purposes if needed. And if desired,
industry, and we can always help the winemaker finished labels can be coated with a UV varnish to
with sizing needs based on what they want to do, protect the label from damage during shipping or
how they want to do it and how they apply the to add texturized appearance like a gloss, satin or
labels.” matte finish.”

After that, the choices are endless, starting with Harrington told The Grapevine Magazine that Blue
a choice between standard traditional paper labels Label Packaging uses HP Indigo printers and can
through increasingly sturdier estate paper selec- attain the entire color spectrum using their four
tions. Paper labels are still the most widely used in or seven color units, making color choices endless.
the industry, and because there are multiple types Unlike many label designers and printers, Blue
and combinations of paper to choose from, wine- Label does everything in-house. There is no out-
makers have a bit of an advantage when not having sourcing because of labor-intensive or highly tech-
to keep their wines refrigerated. nical functions that need to be incorporated.

“Paper textures with a linen or cobblestone “Label designs have become a very important
feel are examples of great bases for eye-catching marketing tool for winemakers, and the trends
designs,” said Harrington. “The interesting thing is have shown some interesting choices and pat-
we’ve actually found that a label’s texture or com- terns,” said Harrington. “There is a prevalence in
bination of textures is at least equally as important adventuresome packaging, with winemakers choos-
as the design itself in establishing brand and prod- ing to either go very minimalistic—using just one
uct identity.” base color or a foil to distinguish their brand and
leave the wine to provide the experience—or to
The bevy of options carries on through label go all out with the most ornate and design loaded
design as well. label possible. They’ll use several passes on the
same label for layering, coming up with scenes
“With new clients, we’re here to listen and then using foil, embossing, special die-cut layers or a
show you the possibilities regarding textures, color combination of options. The labeled bottles are
choices, design types and enhancements like die almost too much like art to discard after emptying.”
cuts, embossing, foil stamping, double-sided print-
ing or a combination of any of these and more,” Harrington also said that recently, some wineries
Harrington said. “It really is exciting as to what can have begun to embrace labeling practices seen
be done, and then there are options for almost mostly in the brewing industry.
every step along the way as well. If you are inter-
ested in foil stamping but your budget doesn’t “One other thing that is just starting is the
allow it, we can actually simulate that sheen and increased use of the shrink sleeves that are popular
label pop by doing things a little different with a in the beer industry. They have their own tamper
combination of color blocking and our translucent seal and provide 360-degree coverage, which in the
inks. Some winemakers choose to be unique with label aspect means 360-degree label printing and
variable imaging, where every single label is dif- decorating availability. Right now, we see it mostly
ferent but themed or connected in some way. For in the small travel packs or four-pack small bottles,
example, we’ve had labels printed with each label but it’s another option.”
featuring different sections of a map or different
pictures that are all related and connect with their Screen Printed Wine Labels Offer
brand or image. And we’ve all seen the labels with Simplicity but take Planning
printed codes so that the consumer can scan them
and get information on the wine, winery, winemak- Screen-printed labels are a natural transition from

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