Page 17 - Grapevine July-Aug 2020

In The Winery

color changes the bottle goes through is deter-
mined by the complexity of the image.

Because etching is a labor-intensive and pricey
option, it’s generally reserved for special occasions
wines. Etched label bottles are great for fundrais-
ers, gifts, wine club memberships, special releases
or for display in tasting rooms. They can also be
made to commemorate personal milestones like
anniversaries, birthdays or wedding party gifts, or Make Every
winery production milestones like bottles or barrels
produced. Etched bottles are kept for their artwork Grape Count!
as keepsakes, and, when coupled with matching
etched glasses, can make an ordinary occasion ele-
gant and memorable. Enhance Red Wine Extraction Process

Self-Printed Labels for with Pulsair System’s
Flexibility and Convenience
• Cap Managament

Printing labels in-house offers the ultimate in • Wine Blending
flexibility and is a quality option for wineries that
have multiple small runs with different products or Solutions for all sizes of wineries
like to change their label design or type frequently.
Smaller run wine producers that prefer an on-de- 800 582-7797 www.wine.pulsair.com
mand, do-it-yourself approach to creating labels
can do that with the right equipment. Companies
like Primera Technology, a leading manufacturer of
specialty printers, offer equipment that specifically
caters to wineries that want or need to print their
labels in-house. The printers are operated and con-
trolled from a PC or laptop and are compatible with
both Windows and Mac environments.

Machine costs run the spectrum based on what
the winery wants to do and how fast it needs it
done but generally start around $1,000. Production
from a cartridge of color ink will always depend on
the coverage needed for the label. So, as with a
budget for a professionally printed label, it’s wise
to consider the color choices and design complex-
ity. Circular and nonstandard labels are accommo-
dated by readjusting the print settings.

Printing labels in-house is an advantage for win-
eries that need label changes quickly or frequently
produce specially bottled wines for private or pub-
lic functions, seasonal specials, corporate gifts or
any event requesting specialized labeling.

877-892-5332 The Grapevine • July - August 2020 Page 15

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