Page 8 - Grapevine NovDec 2021

In The Winery

them. An affordable way to advertise is through jewelers. Consider exchanging voucher coupons
your blog and a special section on your website. with these vendors to promote each other’s
businesses. In addition, if you partner with
3. Target Last-Minute Weddings: Most couples other local wedding vendors, you may be able
plan their weddings, at the very least, 6-months to come up with an attractive package to offer
in advance. However, there are still couples budget-conscious couples and couples who are
who plan a wedding in less time. This can work planning their weddings in a short amount of
to your advantage in the off-peak season. You time. Partner with wedding planners, photog-
may not have to offer the deepest discount to raphers, floral shops, DJs/bands, caterers, and
win this business because these couples are more.
motivated to tie the knot. Again, the best way
to find these couples is through targeted ads. 5. Highlight the Advantages of an Off-Season
Keywords that may appeal to these couples are Wedding: Engaged couples have a variety of
last-minute wedding deals, last-minute wedding concerns about booking in the off-season.
offers, booking wedding venues last minute, Concerns they likely wouldn’t have to face in
wedding planning in a short time, etc. the peak season, mainly weather related. By
highlighting the advantages of an off-season
4. Partner with Vendors to Offer Exclusive wedding to the couple, they may decide the risk
Deals: The broader your network with local is worth it. Here are some points to highlight:
wedding industry professionals and vendors, the
better positioned you may be for the off-season • Saving money with discounts.
months. You may not be a couple’s first stop in • Creativity with the theme and photos. Winter-
their wedding planning – think bridal shops and themed weddings are unique and memorable

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