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In The Winery
Tips for Helping Increase Bookings
in Off-Peak Wedding Season
T he months of January, February and March Media ads) and offer discounts for your slower
are typically considered “off-peak season”
months. Create a list of keywords that cou-
in the wedding industry and tend to be
slower months. Getting more bookings in these ples may use to search online for and include
the words in your ad strategy. Some keywords
months require a different strategy than peak sea- may include affordable weddings, wedding dis-
son as well as thoughtful planning. Let’s look at counts, wedding deals, wedding offers, wedding
some strategies to consider to help increase your venue discounts, off-season wedding deals, off-
business in the off season. peak wedding season discounts, etc.
5 Tips to Booking in the Off-season 2. Promote Early: As you know, it takes time to
plan a wedding. It makes sense to, start adver-
1. Offer Off-Season Rates: There is a market for tising your off-peak season discounts at least a
off-season weddings, you may just need to year in advance. This gives couples looking for
work smarter to reach it. Find budget-conscious affordable alternatives a chance to decide if
couples through online target marketing (Social having a wedding in the off season is right for
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