Page 6 - Grapevine July-Aug 2020
P. 6
In The Winery
Keeping it Social:
How to Approach Your Online
Connections Post-COVID By: Tracey L. Kelley
A spects of target marketing are quite fluid reposition your wines, tasting room, community
right now and are projected to be for some
engagement and other advances of your business.
time. As the world continues a slow but
seemingly progressive recovery from COVID-19, Community and Locality Matter
and as the United States, in particular, address- Now More than Ever
es other key issues affecting its citizens, how you
approach a purposeful social media presence for You may have experienced extra support from
your brand has a significant impact on your turn- existing and new customers during the pandemic.
around. This momentum, said Meaghan Webster, is essen-
tial to maintain through online channels. “People
In an article for Scientific American, tech expert are sourcing inspiration from social media for how
David Pogue said, “No longer are you on top of to support local businesses and their employees.
the mountain, blasting your marketing message There’s been a huge push from consumers to sup-
down to the masses through your megaphone. All port local restaurants and beverage producers they
of a sudden, the masses are conversing with one know are struggling, and wineries should acknowl-
another.” These are the conversations and actions edge this sentiment on social media, emphasizing
you need to engage in on your social platforms to the local nature of their products.”
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