Page 35 - Grapevine JanFeb 2022

In The Winery

With 40 years of industry experience, Starr and his ments. It integrates with other software programs
team have poured their expertise into developing such as QuickBooks, Vertical Response, Constant
a versatile software program to suit wineries of Contact, VinoShipper and ShipCompliant. It also can
any size. Starr added that customer support comes export information to other email systems.
from a team knowledgeable in both software engi-
neering and what wineries need to maximize pro- Another innovation from VinNow is VinTracker,
duction. a bulk wine tracking module. Starr says that
VinTracker allows wineries to track products, every-
“VinNOW is comprised of professionals with thing from what wine is in which containers to
many years of experience in both computer tech- what work has been performed on-site.
nology and the wine industry. Our expert team is
intimately familiar with a winery’s needs and has Starr said that VinNow allows its winery clients
the technical knowledge to offer and support our to provide customers with targeted messaging
specialized integrated system for winery manage- rather than generic correspondence, which is vital
ment. VinNOW was created by winery owners who to keeping and expanding a winery’s client roster.
are also software developers and have decades COVID-19 made this function a critically important
of hands-on winery experience. VinNOW offers a tool.
personalized and specialized approach that is dedi-
cated to, and in touch with, the business needs of a “One of the challenges wineries have in a COVID-
winery,” Starr told The Grapevine Magazine. 19 environment is keeping in touch with their cus-
tomers in order to maintain and keep interest in
“VinNOW is dedicated to providing a quality, that business relationship. VinNOW excels at data
comprehensive software application specifically reporting and allowing a winery to target market
engineered to meet the needs of the wine industry. instead of having to send the same generic mes-
We provide personalized live customer service and sage to everyone,” said Starr. “With VinNOW, win-
support and pride ourselves in remaining a hands- eries can create lists for an almost unlimited set of
data points. For instance, you have the ability to
on, efficient company. This means that when you
SOFTWARE FOR WINERIES: contact us, you will be dealing with someone who create a list of people who have purchased above
a certain dollar level, a specific varietal, has pur-
understands your needs and can directly and per-
High-Tech Launches Wineries to New sonally handle any question. chased futures in the past or are just on an interest
list or in a specific range of zip codes.
“With VinNOW, you don’t just receive a software
package. You enter a relationship with a software “You can then refine your search to target market
Heights in Productivity By: Cheryl Gray company that has been in the wine business for customers such as those associated or never asso-
over 22 years and is directly interested in the ciated with a wine club, or even inactive wine club
health and prosperity of wineries. Should you need members. Any data element that VinNOW captures
us, our support team is available seven days a week can be used to create a specific marketing list to
to assist you with VinNOW. Our VinNOW support meet your needs.”
team is always eager to answer your questions and
assist you with what you want to accomplish.” Dimensional Insight

VinNOW, Starr said, is a fully integrated software Helping wineries keep in touch with their cus-
system that is ideal for managing inventory, cus- tomers is also a focus of Dimensional Insight, in
tomer data, purchase records, tasting room and business since 1989. Headquartered in Burlington,
internet sales. The software program also manages Massachusetts, Dimensional Insight is an analytics
email marketing and wine clubs with automatic and data management firm specializing in inte-
credit card processing. For shipping needs, VinNOW grating data from different sources and displaying
generates UPS, FedEx and GLS shipping labels. the information wineries need in whatever way
VinNOW also allows wineries to track those ship- they need to see it. The company’s trademark

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