Page 31 - Grapevine JanFeb 2022

In The Winery

immersive experience. The end result is a welcom- Olde Tradition Spice
ing space with a European country flair that dis-
tinguishes itself from the rustic or industrial archi-
tectural styles that define many Pacific Northwest Mulling Spice
wineries’ tasting rooms. for Wine
in Tea Bags!
Guests sit at a kitchen island near the fireplaces
as they savor a rotating selection of wines. These
wine tastings are paired with locally sourced food
served in dishes from New York City-based Lucy
Park Ceramics. The tasting room’s wooden floor
and two long modern tables were crafted out of
the seventeen trees they had to knock down in “A great way
order to plant their vineyard. Also, Boberg sourced to spice your
and refurbished the mid-century modern chairs wine on a
from a local Portland restaurant. Other homey 8 Bags in Attractive Box, chilly day!”
touches include Gold records and other artifacts 24 Boxes Per Case.
from Boberg’s decades as a music entrepreneur, a Olde Tradition Spice is the perfect addi-
career that included cofounding I.R.S Records and tion for your tasting room and gift shop!
serving as President for MCA/Universal Records for The tea bags are all natural with no sugar.
more than ten years. Boberg reflects, “We wanted Olde Tradition Spice - Contact Us Today!
our tasting room to feel like you’re coming into our 800-977-1117
living room and so we have lots of personal effects
in there.” www.oldetraditionspice.com

The Intersection of Wine and Music

Domaine Nicolas-Jay: Boberg began exploring music when he was
seven, and later developed his passion for wine
when he was in college. His college roommate
Melding Burgundian & Willamette Valley Wines worked for a wine distributor, a connection that

enabled him to taste wines from Napa Valley at a
time when his peers were consuming Jack Daniels
By: Becky Garrison and Budweiser. Then he met Méo in 1988 cour-
tesy of his sister as both his sister and Méo were
attending Penn State.

In his journey exploring wines, Boberg met
importers Kermit Lynch and Neal Rosenthal, and
noted their approach to wines paralleled his inter-
ests in music. “Just as these men were championing
original wines, I was trying to find artists who were
creating music that was truly unique and extraordi-
nary.”

Boberg finds many parallels between creating
music and creating wine. Each year they begin their
season in the vineyard with a new canvas. Factors
such as weather combined with the particular vines

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