Page 37 - Grapevine JanFeb 2022
P. 37
In The Winery
Are these short-term changes or long-term chang- sales, pricing and more.”
es? To best assess this, wineries need to look at
their outlier data to see what the causes for these Berkowitz said that Dimensional Insight looks to
changes are and determine how to handle them,” the future of winery software to increase its use of
Berkowitz said. artificial intelligence and cloud services because of
the large amount of data to be handled.
“Artificial intelligence is a focus for software and
technology. This must be taken for what it is and
must truly be understood by the wineries. Not just
the results, but why those are the results of the AI
software. Otherwise, the results can’t be trusted.
Wineries are moving to the cloud for better service
and lower costs. We offer the Dimensional Insight
cloud for this purpose. All in all, we see technology
continuing to move toward better data integration
so wineries can capitalize on the data available
such as eCommerce and more.”
“It can be hard to pinpoint some of this data when
you have huge data sets that pull together many Innovint
diverse sources. That’s why we have an assisted
analytics tool that uses AI to proactively look for Napa Valley’s InnoVint, founded by Ashley
these outliers or different data points and helps Leonard in 2013, combines the expertise of wine-
bring these issues forward for analysts. Wineries makers and Silicon Valley software engineers with
should make sure they look at not only sales and a focus on providing winery clients with mobile,
pricing data but also all data affecting the chang- flexible and intuitive winery management software
es––operations, marketing, finance, economics designed to save time and streamline the produc-
and more. Then they can focus on short-term and tion process. InnoVint is 100% cloud-based, which
long-term bottom-line goals based on what they means that wineries can access the software wher-
discover.” ever they are on any device. The company touts
ease of use, saying that small wineries can use the
applications in less than an hour. InnoVint offers
training and an online support center.
Experts agree that winery software will continue
to be a critical tool for successfully expanding a
winery business by keeping a connection with the
most crucial element of that success—customers.
Dimensional Insights also offers its winery and dis-
tributor clients other unique options and partner-
ships to expand their businesses.
“We also collect daily invoice level data from dis-
tributors for wineries through our BeverageLink
division. Dimensional Insight has partnerships with
the NielsenIQ as part of the Nielsen Connected
Partners program and the National Alcohol
Beverage Control Association for data relating to
877-892-5332 The Grapevine • January - February 2022 Page 35
Grapevine Main Pages GV111221_Layout 1-1 copy.indd 35 12/16/21 3:29 PM
