Page 38 - Grapevine JanFeb 2022

Build Winning Wines Through Packaging

While the pandemic has put a dent in overall wine con-
sumption in the U.S., wine brands can accelerate their growth
through multiple avenues — including the trends of more
health-conscious consumers, sustainability, convenience, and
e-commerce.

With a heightened emphasis on health, many consumers
are looking for better-for-you wine options — such as low
sugar and low alcohol — without sacrificing taste. Consumers
are increasingly concerned about the environment, and are
evaluating their brands’ stewardship of agricultural practices,
manufacturing, and packaging.

As consumers resume their on-the-go lifestyles, they are
looking for adult beverages that are portable, single-serve,
and resealable. With online shopping skyrocketing, wine
brands must become more adept at marketing on the virtual
shelf and meeting the shipping requirements of the e-com-
merce channel.

Berlin Packaging has the market intelligence, packaging ity, and the vintner selected Sungleam for its sunny optimism and
prowess, and supply chain know-how to leverage these growth inspiration for the label graphics.
drivers to build winning wines with better performance, such
as increased sales, reduced costs, and improved productivi- Packaging Components & Services
ty. From packaging components to design and branding, we
are the one-stop-shop for all of your wine packaging needs — As the largest global Hybrid Packaging Supplier®, Berlin Packag-
whether you’re a small, mid-size, or large winery. ing offers a variety of in-stock glass bottles — burgundy, claret, ta-
pered claret, hock — in flint, antique green, and other colors as well
Custom Packaging Design as corks, shrink capsules, ROPE caps, labels, and more.

Studio One Eleven, Berlin Packaging’s in-house design agency, pro- Berlin Packaging operates a 430,000-sq-ft distribution center and
vides world-class package and brand design services at no charge in full repack facility in Fairfield, CA, just minutes away from Napa
exchange for your packaging business. Our expertise ranges from Valley. Our semi-automated line provides maximum flexibility for
brand strategy, structural design, and secondary packaging to label projects of all sizes. We can hold the package, carton, and partition,
graphics, brand naming, and sustainable packaging options. and pack on-demand — reducing lead times and mitigating risk to
the supply chain.
To inform your brand innovation, product messaging, and design
strategies, Studio One Eleven’s brand strategists identify key cate- For customers who choose to receive their bottles in custom cases,
gory trends, shifting consumer behaviors, and new market oppor- Berlin Packaging can manage the entire print pack process.
tunities.
In addition to our Fairfield facility, Berlin Packaging has strategic
Studio One Eleven’s graphic design team can create dynamic locations across the U.S. offering state-of-the-art fulfillment capabil-
brandmarks and impactful label designs that forge meaningful ities for all wine regions.
connections with consumers, build brand loyalty, and stand out on
both physical and virtual shelves. To further differentiate brands For more information
from their competition, our structural engineers can create one-of- on our wine
a-kind custom bottle designs. packaging products
and services,
Studio One Eleven has helped many wine brands create exception- please visit...
al packaging that has improved the bottom line. Here’s an example
of our creativity and innovation. www.berlinpackaging.com/wine
or call 1.800.2.BERLIN
When American Vintners wanted to create a new low-calorie wine
brand with an upbeat vibe, the winery partnered with Studio One
Eleven to turn their concept into a reality. The design team
developed several brand names that evoke happiness and positiv-
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