Page 19 - Grapevine NovDec 2020
P. 19
In The Winery
Modern Approaches to
Alternative Wine Packaging
By: Alyssa L. Ochs
L ong gone are the days when wine only on-the-go consumption and offer a single-serving
option for enjoying wine. Wine boxes, also known
came in standard bottles. For some tradi-
tionalists, this is a tragedy, but for many
inside a paperboard container. This type of pack-
wine enthusiasts, it’s an exciting time for innova- as bag-in-the-box, feature an air-tight bladder
tion in the industry. aging is cost-efficient for the manufacturer and the
consumer, and it’s easy to pour and reuse for mul-
Modern technology has paved the way for wine to tiple wine-drinking sessions.
now be packaged in cans, boxes, bags and pouches.
There are pros and cons to each packaging method, Tetra paks are mostly made from recyclable mate-
yet single-serve portability is a top priority among rials, making them an eco-friendly wine choice with
wine consumers, driving growth in the alternative air-tight seals for long-lasting wine. Another option
packaging industry. is lighter-weight glass bottles, which reduce the
thickness of the glass wall and remove the indenta-
Types of Alternative Wine Packaging tion from the bottom of the bottle. Flat wine bot-
tles were first introduced as novelty gifts, but they
One of the main bottle alternatives on the market are also viable alternatives for taking up less space,
today is wine in cans. Aluminum cans are a pop- reducing transportation costs and reducing a wine
ular option because they are recyclable, easy for producer’s carbon emissions.
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