Page 14 - Grapevine NovDec 2020

In The Winery

knowledge when needed is extremely important to become even more critical in this unprecedented
our customers. We have to adapt to our customer’s year.
needs and demands while also matching the bottle
mold evolution and bottling equipment technolo- “Because of the COVID-19 situation, we saw an
gies.” expanded need to provide inexpensive closure
options of all types to home winemakers, smaller
Stebbins said they see a strong trend towards wineries and even for the hand sanitizer market,”
customization. “At trade shows, the first thing said Stebbins. “As a result, we now stock several
potential customers want is to be different. In an new closure solutions, including a hand-applied
industry where the containers themselves are often skirted 30X60 mm capsule and some tamper-evi-
a commodity, the closure becomes an effective dent continuous thread options. These allow small-
way to stand out or differentiate your product. er producers to offer the convenience of resealable
There is increased interest in shape, texture and closures at more manageable, lower minimum
customization, including changing from a simple order quantities without the increased cost of addi-
one-color logo to more elaborate multi-color deco- tional application equipment.”
rating and embossing. Enhancements to the actual
bottle finish that work with the closure are drawing “The bottom line is one size does not fit all,” said
interest as well. For example, we have a new light- Stebbins. “The bottle finish and contents will ulti-
weight Bordeaux bottle that is made in America mately determine what your closure options are. It
and features an innovative accessory bead that is is important to procure closures from a reputable
added to the finish. The bead facilitates a more and knowledgeable vendor who can ensure this
accurate screw cap closure application and helps to compatibility to protect your investment.”
prevent pull-offs.” Affordability and versatility have

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