Page 23 - Grapevine NovDec 2020

In The Winery

ferent styles of wines do better in various types of alternative packaging for your winery.
packaging. For example, some wineries keep spar-
kling wine and aged red wines in bottles but put For wineries looking to try packaging alternatives
experimental and mid-range wines into alternative to glass for the first time, Broughton of Delkor sug-
packaging to test it with their customer base. gested “looking for a system that has good capabil-
ity, that can adapt to ever-changing needs and that
To choose the right packaging for your wine, can produce small pack and large pack counts.”
assess current customers as well as those you want Delkor’s Andersen suggested having a machine that
to attract in the future. Consider how much and can handle both traditional bottles and cans for Photo Courtesy of: Morton Buildings
how often you ship wine to determine if alternative single-serve. “Have a plan to address single-serve
packaging can help save on shipping and transpor- because demand is increasing, and your machinery
tation. Determine per-unit costs and ensure that must be able to keep up with this.”
new production costs will fit within your budget.
Also, think about how a change in wine packaging
may impact the perception of the winery’s brand.
If using multiple types of packaging, it may be a
good idea to keep a few things consistent – such as
the logo or colors – across all forms, to keep your
brand recognizable.

Orr of TORR Industries would advise a winery
looking to try alternative packaging to “understand
the market, look at the viability of bag-in-box, and
look at the growth curve.” His other piece of advice
is to find a winery that does co-packing and set up
a small contract packing arrangement to test out

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