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In The Winery


               in California alone. Also, the list of distributors   Heidelberg Distributing Company
               continues to shrink and consolidate market share.    https://heidelbergdistributing.com
               Presently, the top ten distributors as follows:
                                                                    • 2 states OH/KY, 90+ wineries represented
               Southern Glazers Wine & Spirits                      • Services 26,000 retailers
               https://www.southernglazers.com
                                                                    Wine Warehouse
               • 45 States                                          http://winewarehouse.com
               • 119 offices
               • 1100+ wineries represented                         • California ONLY
               •225 Oregon Wineries Represented (total U.S. mar-    • 70+ wineries represented
               ket share 32%)
                                                                    Horizon Beverage
               Republic National Distributing (RNDC)                https://www.horizonbeverage.com
               https://www.rndc-usa.com
                                                                    • 5 States
               • 23 States                                          • Northeast Based
               • 94 offices                                         • 260+ wineries represented
               • 1000+ wineries represented
               • Major recent acquisitions in Young’s Market        Empire Merchants
               (2020) and Opici FL (2021) (total U.S. market share   https://www.empiremerchants.com
               19%)
                                                                    • New York only
               Johnson Brothers
               https://www.johnsonbrothers.com/suppliers              At present, there are 11,000 wineries, with 80%
                                                                    producing less than 5,000 cases a year. Another
               • 23 States                                          16% of wineries are classified as small, producing
               • 36 offices                                         5,000 to 49,999 cases, 2% are medium pro-ducing
               • 430+ wineries represented California only          50,000 to 4,999,999 cases, and 1% are large winer-
               • 70+ Wineries represented (total U.S. market        ies that generate 500,000 cases or more.
               share 10%)
                                                                      Next, they said to explore what markets to target.
               Breakthru Beverage Group                             An analysis of the desired markets will help deter-
               https://www.breakthrubev.com                         mine which distributors would work best for those
                                                                    particular products you’re looking to sell. Where
               • 16 States                                          are people consuming wines, and which wines are
               • 40 offices                                         they drinking?
               • 660+ wineries represented
                                                                      Along those lines, look at regulations in these par-
               Empire Distributors, Inc.                            ticular states to assess if this is a market where it
               https://empiredist.com                               makes sense to enter at this junction.


               • 4 States                                             Presently, 13 states are one-price states. In these
               • GA, NC, TN, CO 580+                                states, there’s no different pricing for restaurants
               • wineries represented                               or retail outlets and no quantity discounts.

               WineBow                                              •  Kansas,
               https://www.winebow.com                              •  Missouri
                                                                    •  Oklahoma
               • 22 States                                          •  Oregon
               •. 600+ wineries represented                         •  Virginia
               • National Wholesaler R. Importer                    •  New Hampshire
                                                                    •  Utah

               Page 26                            The Grapevine • May - June 2021                          877-892-5332





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