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In The Winery
Demystifying Wholesale
Wine Distribution
By: Becky Garrison
A t the virtual Oregon Wine Symposium held on December 5, 1933, which repealed the 18th
February 16-19, 2020, Jeff Lewis, Director
Amendment that launched prohibition. The 21st
of Education & National Sales, Revana
Portfolio, and Colin Eddy, National Sales Manager, Amendment left it up to the states to govern the
production and sale of alcohol. While every state
NW Wine Company, presented a seminar titled has its own specific regulations, most stuck to the
“Demystifying Wine Distribution: A Winery Toolkit 3-Tier System separating producer, distributor and
to Help Build and Navigate Wholesale Distribution retailer.
Across the United States.” They designed the semi-
nar for winemakers looking to enter the wholesale According to Lewis and Eddy, this 3-Tier System
channel for the first time, and those with existing has multiple benefits. From a regulatory and edu-
distribution looking to expand their markets. cational point of view, this system ensures the safe
handling of alcohol so that the final prod-ucts are
Lewis and Eddy opened their conversation with safe for consumers. From an economic angle, this
a brief history of the 21st Amendment ratified creates billions of dollars of local, state and federal
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