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In The WineryIn The Winery

can extend their technologies to keep up with the VinNOW, the brainchild of Ted Starr. A software
larger market and not bootstrap wineries to specif- engineer, Starr put his 40 years in the industry to
ic technologies.” work by creating a software system that he said
can handle just about anything.
Oztera can also apply its toolset to integrate with
external systems, allowing wineries to keep existing
functions they like and improve the output of oth-
ers, even if that application is an Oztera competi-
tor.

“A good example is a recent integration with
Winemaker’s Database. We encountered a scenar-
io where the winemaking team really liked where
they were at with their winemaking systems, but
the rest of the business needed help. While on the
surface, WMDB is a competitor of ours, we were
willing to work with them and provide a solution
that helped our client achieve their goals. We
delivered a system that provided them with the
gains they needed on other fronts while building a
bridge to WMDB, making that part of their business “VinNOW was created in 1999 as a custom pro-
more streamlined. “ gram for wineries with a need: telesales, custom-
er records, inventory tracking, order discounting
VinNOW: Another choice for wineries with and invoicing. It has been growing ever since to
small budgets looking for big package solutions is include point of sale, robust wine club processing,

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