Page 22 - Grapevine July-August 2019

In The Winery

achieved products, employee bios, vineyards, vin- ADA Compliance
tages, distributors, events, or anything on your site
that may be out of date and driving to a dead link. There has been a lot in the news lately about ADA
compliance, mostly coming from several lawsuits
SEO being brought against some wineries on the East
Coast. The goal of this exercise is to make sure that
Google is the most widely used search engine and everyone has equal access to the content on your
now processes over 70,000 search queries every site, including those with visual or mobility impair-
second, on average; which translates to well over ments.
5 billion searches per day and closer to 2 trillion
searches per year, worldwide. By 9:30 am on any Being compliant for something like ADA can be
given day there have been 2.5 billion searches on tricky and until the law has even more clear guide-
Google, globally. Your winery is in there, some- lines, it may be hard to be 100% compliant. But
where, you just have to help people find it. there are a number of ways to be accommodating
for web visitors with disabilities. Think of it as very
Search Engine Optimization doesn’t have to be rigorous SEO: The requirements for being ADA
overly complex. It’s primarily made up of tagging Compliant cover tagging a large portion of your
pages and images with keywords so Google can content, images, and overall accessibility. I would
read them, and submitting the site and the sitemap not recommend you try and tackle this on your
to Google to index. The maintenance of these items own. There are scans and specific tasks required,
requires checking that new pages and images are like scripting to close modal windows, and test-
described and indexed. There are a number of tools ed functionality with the site text increased up to
on the market that will help identify and flag if a 200%. It is something your designer should look
new page is missing tags, or if something is out of into. But once done, it needs to be maintained with
date. each new image or block of text. The good news is,

Make Every

Grape Count!

Enhance Red Wine Extraction Process
with Pulsair System’s

• Cap Managament

• Wine Blending

Solutions for all sizes of wineries

800 582-7797 www.wine.pulsair.com

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