Page 20 - Grapevine July-August 2019
P. 20
In The Winery Around The Vineyard • March - April 2011
Five Areas to Focus on When
Maintaining Your Website
By: Susan DeMatei
M aintenance is an important and often they not even arrive at your website due to poorly
overlooked part of having a website.
tagged pages, making it impossible to find it on a
Which is odd because you spend a great
amount of effort on maintaining other aspects of search engine?
your life and business. You go to the gym and the The bad news? The internet, software, hardware,
doctor to maintain your health; you repair and and browsers are constantly changing. But the
clean your house, your car, and your yard; at work, good news is there are lots of plugins and systems
your tasting room, Wine Club, and your wine edu- out there to keep your website up to date and
cation or tasting senses are all given careful atten- healthy. Here are 5 areas you should focus on when
tion to make sure they are kept in shape. Why, maintaining your website.
then, do we expect to set up our website and then
let it sit? Websites need to be maintained, too. Security
Your website is your front door to the entire This may seem like it goes without saying, but if
world. Will customers or the trade find broken your website doesn’t use the proper, up-to-date
links, missing images, or an insecure page––or will security measures, your website will suffer. First,
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