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Around The Vineyard















































               begin? You’re not alone. Not too many grape grow-    work on creating free, user-friendly web-based
               ers have embraced PV yet.                            platforms that growers can use to get started.
                                                                    He and other speakers argued that working with
                 But many feel that this is just the beginning of PV   PV-trained vineyard advisors would make this easi-
               adoption, and some of the speakers cited strong      er as well.
               interest in their regions. They feel that the poten-
               tial for these tools is strong, because of their ability     Bates works on the Efficient Viticulture Project
               to improve vine management.                          and the myEV Platform (my.efficientvineyard.com),
                                                                    where growers can create accounts and collect,
                 Most of the applications described above are not   organize, map and interpret their own vineyard
               yet fully available, as researchers work to develop   data. The goal is to make it easy and accessible.
               them. However, some applications such as yield
               maps, soil fertility maps, and vine vigor maps are     According to Bates, many growers shy away from
               entirely possible for growers willing to give them a   PV because of the learning curve. Bramley argues
               try.                                                 that avoiding PV due to the learning curve would
                                                                    be a “missed opportunity” for America’s grape
                 One major obstacle is finding the expertise and    industry.
               technical support to make it happen, and learning
               how to map data on your vineyard. Fortunately,         I will add that some PV applications are much sim-
               Researchers are also working hard to develop tools   pler than others, and growers can start small while
               that will allow growers to more readily use it.      learning the ropes.

                 Terry Bates from the Cornell Lake Erie Research      Bates also recommends growers have a goal in
               and Extension Lab suggested that PV developers       mind for what they want to use PV for, rather than
               Page 52                       The Grapevine • September - October 2021                          877-892-5332





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