Page 20 - Grapevine NovDec 2021

In The Winery

TRENDS IN WINE PACKAGING:

Follow Consumer Awareness, Expected

Use & Material Availability

By: Gerald Dlubala
S tatistics prove that a well-designed, because of its ability to hold the wine’s intended

eye-catching package can set the tone for
sensory applications better than the alternatives,
consumers’ perception of a product’s qual-
ity and desirability. But with all the different wine sometimes up to twice as long when compared to
plastic options. In addition, glass can be molded
packaging options available, how do you know into endless eye-catching, distinctive shapes and
which is the right one for your wine? Demographics sizes, making it accommodating for different uses
and the corresponding lifestyle can heavily influ- down to single-serve glass bottles, presenting a
ence your packaging choices. By recognizing your modern premium feel and look. Alternative and
preferred market segment, you can choose the more innovative designs might feature Stelvin, or
most appropriate product packaging to enhance cork finishes on the bottle.
shelf presence and heighten your product’s per-
ceived quality and desirability. Single-serve wine packaging has grown due to
the pandemic and continues, including single-serve
Glass remains the overall preferred choice cups and goblets, plastic bottles, cartons, aluminum

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