Page 14 - Grapevine May-June 2019

In The Winery
On The Grapevine • January - February 2011

Is Your Facility Ready to

Host Events?

A s the spring season brings new life to the In planning for the events that will best suit your

operations and facility, several key elements should
vineyards and offers opportunities of
growth, so too are winery owners looking
for new growth in their operations with increased be reviewed to help minimize losses and protect
your assets. Understanding your target market
sales. Having a great experience at a winery results and what activities are best for you are as unique
in improved customer loyalty, increased publicity as each blend of wine. Current markets have sev-
and more sales. eral popular events, including yoga stretch and sip;
Wine Paint and Pour; Races through the vineyard
One way to maximize your public exposure is by or even a vendors “farmers market” offering local
hosting events. The activities can be small and crafts and products.
simple such as an acoustic guitar on the back patio
or larger concert exposures. Events can include There are the tried and true, more tradition-
wine club dinners, fund raisers, vendor shows or al activities expected at a winery with Crush or
weddings. Harvest festivals, pickin’ party, club dinners and
weddings/shower events.

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