Page 13 - Grapevine Jan-Feb 2020
P. 13
In The Winery
tory of the wines they drink, similar to a “Pin-terest Winetracker.co is willing to schedule one-on-one
for wine.” consultations with wineries and event planners to
help guide them through the process of creating
The second primary feature of this app is a Group Tasting events.
multi-person, real-time experience called Group
Tast-ing. Anyone hosting a tasting event, whether In the future, the company plans to launch tasting
a winery, event planner or party host, can create groups similar to Facebook groups, where us-ers
a tasting list ahead of time. At the event, attend- can join and automatically be notified whenever
ees can collaboratively taste the wines together someone adds new wine scores. These groups can
through the app. They can see each other’s wine be public or private. Also, they plan on adding the
scores and comments popping up on the screen in ability for users to follow individ-ual people on
real-time. Also, there’s an optional Blind Tasting Winetracker.co. Along those lines, users can auto-
mode for the Group Tasting feature. matically receive notifications whenever people
they follow taste a new wine. Winetracker.co is
According to Tony Jacobson, Founder of also looking to enable wineries to have conversa-
Winetracker.co, wineries who use the Group tion threads or email conversations with the people
Tasting feature increase their wine sales. He who participate in their tast-ing events.
ascribes this to the fact that when people taste
wines with Winetracker.co, it causes a fuller As technology continues to evolve, expect to see
engagement with each wine they sample. “When these software companies continue evolving to
they are pon-dering the aroma, taste and finish meet the needs of 21st-century wine producers.
of a wine, they get a much better sense of how
much they like or don’t like it. This creates a deep-
er connection with the wine they’re drinking.”
877-892-5332 The Grapevine • January - February 2020 Page 11
Grapevine Main Pages GV010220_Layout 1-1 .indd 11 12/20/19 3:17 PM
