Page 11 - Grapevine Jan-Feb 2020

In The Winery

club and eCommerce sales, customers and in-ven- Using this software allows producers to know the
tory, as well as helping with accounting, fulfillment exact temperature in the fields, and to be alarmed
and alcohol compliance. This software suite allows if the temperatures sink too low. In the case of
wineries to manage their retail operations by track- ice wine producers, it allows them to pro-tect the
ing sales data and then issuing re-ports. Tasting grapes during cold temperatures.
room managers can track visitors and staff, and
wine club managers can oversee the wine club This software allows wine producers to see the
and its members. Inventory staff can track prod- temperature values of their vineyards in real-time,
ucts across multiple warehouses while managing set high and low alarms, and datalog those values.
wine shipments and pickups, and accounting can These features monitor environmentally sensitive
track and reconcile all sales and inventory activity assets and can be programmed to send emails or
with complete audit trails. Additionally, marketing text messages to users when those as-sets are in
managers can track all customer activity, including danger. Also, it offers real-time visibility and the
which wines consumers buy, when they buy their ability to datalog values for a com-parison over
products, how fre-quently they purchase wines and time.
the channels through which they make these pur-
chases. Sensaphone products are easy to install and
program. It is a one time purchase with upgrades
When a wine producer purchases the software, in-cluded with the purchase price. Also, they fea-
Microworks performs an initial onboarding pro- ture an app that allows producers to view data
cess. Then apps can be downloaded by the user on from any mobile device.
devices through the Microworks website, Ap-ple’s
App Store or Google Play. Users can take advantage VineSpring
of Microworks certified training ser-vice—a one-on-
one instruction for winery employees that ensures For the past eight years, VineSpring has offered
they’ll get the most out of what the software has to winery eCommerce, allocations and wine club
management software designed for wine produc-
Profiling Software Used offer. Online documentation and tutorials are also ers who sell directly to consumers. Through this
available.
software, wineries can easily manage their club and
The latest release of Microworks Wine Software’s allocation offerings, saving administrators time, and
by the Wine Industry iPad mobile POS offers an offline mode, so users providing wine club members with tools that are
easy to access. Online tutorials allow wineries to
can now access this software without having to
connect online. When the software gets used
offline, transaction data is stored and then upload- maintain the software on their own.
By: Becky Garrison
ed to the server when the device is back online. VineSpring can connect to many third party pro-
Currently, they are working on an automated email grams, and natively supports integrations with
system to simplify and tailor custom-er communica- MailChimp, ShipCompliant and Square POS. Also,
tions to drive more sales. they have partners like WineGlass Marketing that
have built powerful integrations, including auto-
Sensaphone matic sync with Quickbooks desktop. Mov-ing
forward, they look to expand the options for wine
Sensaphone software complements the hardware clubs, especially surrounding automatic recurring
that measures temperatures, humidity and other billing.
environmental conditions in the vineyard. Since
its founding over thirty years ago, Sensaphone has VinNOW
transitioned from having its software utilize tradi-
tional alarm auto dialers hooked to phone lines to a Created in 1999, VinNOW software was specifical-
cloud-based platform. ly designed for wineries to manage customer data
and purchase histories, tasting room sales, wine

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