Page 10 - Grapevine Jan-Feb 2020
P. 10

In The Winery
















































              Profiling Software Used





              by the Wine Industry





              By: Becky Garrison
              W           hile one can still find wine produc-                Microworks Wine Software

                          ers who rely on paper ledgers, Excel
                          spreadsheets and other pen and paper
              methods to manage their business, wine producers        Microworks Wine Software was formed in 1991 to
                                                                    address the lack of technology servicing the wine
              are increasingly turning to technology to help them   industry. Currently, this software includes a suite of
              perform these tasks. The proliferation of software    tools that help wineries manage their direct-to-con-
              explicitly geared to the wine industry has stream-    sumer sales. The software takes complex tasks and
              lined how many wineries operate. This software        simplifies them for efficiency and accuracy. With
              can help winemak-ers better manage a range of         Microworks Wine Software, all details of sales, cus-
              functions starting with regulating environmental      tomers and inventory are tracked and reported to
              conditions in their vineyards to performing a vari-   management so they can execute informed deci-
              ety of eCommerce functions, as well as helping to     sions.
              enhance the consumers’ experience in their tasting
              rooms.                                                  These tools include visitor center tracking, wine

              Page 8                          The Grapevine • January - February 2020                             877-892-5332





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