Page 10 - Grapevine Jan-Feb 2020
P. 10
In The Winery
Profiling Software Used
by the Wine Industry
By: Becky Garrison
W hile one can still find wine produc- Microworks Wine Software
ers who rely on paper ledgers, Excel
spreadsheets and other pen and paper
methods to manage their business, wine producers Microworks Wine Software was formed in 1991 to
address the lack of technology servicing the wine
are increasingly turning to technology to help them industry. Currently, this software includes a suite of
perform these tasks. The proliferation of software tools that help wineries manage their direct-to-con-
explicitly geared to the wine industry has stream- sumer sales. The software takes complex tasks and
lined how many wineries operate. This software simplifies them for efficiency and accuracy. With
can help winemak-ers better manage a range of Microworks Wine Software, all details of sales, cus-
functions starting with regulating environmental tomers and inventory are tracked and reported to
conditions in their vineyards to performing a vari- management so they can execute informed deci-
ety of eCommerce functions, as well as helping to sions.
enhance the consumers’ experience in their tasting
rooms. These tools include visitor center tracking, wine
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