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International News
Report Reveals New Taste
Trends in Canada
By: Briana Tomkinson
C hange may tend to move slowly in the wine at least occasionally. Craft beer culture, specifi-
world, but new research published this
cally the sense of strongly identifying with locally
year on Canadian wine trends reveal some
consumer attitudes towards wine, with more
important shifts in consumer tastes and spending produced brands, also seems to be influencing
habits. Canadians now seeking out high-quality domestic
wine.
According to the London, UK-based Wine
Intelligence 2019 Canada Landscapes report, Cana- According to COO Richard Halstead, also Wine
dians are drinking less but spending more and Intelligencer’s Canadian market expert, Ontar-io’s
branching out to explore new tastes and varie-ties Niagara region remains the dominant source for
from a wider range of wine growing regions. Canadian wine. However, the Okanagan Valley in
British Columbia is now becoming highly regard-
There’s also increasing crossover between the ed for the quality of its wine and the strength of
wine and beer worlds. A growing number of wine its vineyard tourism offerings, while Quebec is an
drinkers now also report that they choose beer emerging presence in the wine world as well.
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