Page 67 - Grapevine July-August 2019

International News

A New Generation of Italian

Wine Educators is Born

T he Vinitaly International Academy (VIA) a building block for individuals who might one day

consider tackling the Italian Wine Ambassador
adds another layer to its Ecosystem taking
it one step closer to its goal of dominating
programme under the guidance of Michaela Morris
the world of Italian wine education. VIA is already Certification Course. The launch of the 2017 pilot
considered the gold standard in Italian wine educa- in Vancouver Canada resulted in overwhelming
tion, providing career growth opportunities to wine interest. Consequently, Vinitaly International
professionals who have chosen to participate in
one of the most challenging programs in the indus- Academy has developed the Educator course, an
try. Now those that have qualified as Italian Wine online education platform specifically designed to
Ambassadors can disseminate their knowledge by enable VIA Italian wine Ambassadors to become
becoming certified as Italian Wine Educators for the qualified to teach the Maestro course in their home
newest level of VIA’s Italian Wine Maestro Course. territories. The addition of the Educator Course and
subsequently the Maestro Course, will continue to
The Italian Wine Maestro Course has been enrich the Vinitaly International Academy ecosys-
designed by Vinitaly International Academy to aug- tem.
ment the existing prospectus, and appeal to those
in the wine world wanting to understand more One of the overarching goals of VIA since its
about Italian wine fundamentals. It is considered inception has been to build a sustainable ecosys-

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