Page 31 - Grapevine SeptOct 2021

In The Winery

Ways to Help Promote Your Venue
I t is important now more than ever to promote your We hope these tips help you attract more clients to

your venue who should also think about event insur-
winery to both potential clients and other industry
professionals. Promoting your winery in your com-
munity can increase your exposure and bring in more ance.
business. We’ve put together a list of a few ways to Markel® offers event liability insurance to hosts and
reach out to potential clients and partners in your com- honorees, providing coverage such as property damage
munity. to the venue or injury to a guest. Up to $2 million in
event liability insurance can be purchased by your client
5 Promotional Ideas from Markel any time at least 1 day before the event.
Policies start as low as $75.
1. Join business organizations and networking groups.
By joining local organizations such as the Chamber By offering Markel Event Insurance, it will not only
of Commerce, the Visitor Bureau and other business help protect your clients, but it can also help protect
groups in your area, you can attend events and meet you by potentially decreasing your own business liability
other business owners. This gives you the opportunity risk for accidents due to negligence of the event host or
to start developing important networking relationships honoree. Markel Event Insurance is an easy and afford-
that can lead to more business. You can host an after- able solution for your clients – a free quote takes only a
hours event at your venue for members of these organi- few minutes online or on the phone – turning you into a
zations to showcase your space and offerings. one-stop-shop for your clients.

2. Invite executives to visit. To learn more, please visit...
Invite leaders at corporations and small businesses markelinsurance.com/event
to visit your venue. On the invitation, highlight your or call 1-855-480-9757
venue has ample space and is equipped for luncheons,
company parties, team building, and meetings. Host a
networking luncheon for these executives, so they can
learn more about your venue while also meeting other
leaders in the community.
3. Be part of organizations where you can share
your expertise.
Seek out organizations such as Events in America
and join conversations. You can self-publish an article
regarding relevant industry information for venues. You
can then share it on your website, in your email news-
letter and on social media. This increases your credibility
and positions you as an expert in the venue arena.

4. Partner with convention centers and exhibit halls.
If there are convention centers, exhibit halls, museums
or other venues that hold large trade shows and other
events in your area, develop a relationship with key
leadership at those places. Find ways you can host an
off-site luncheon, dinner or after-hours event at your
venue for attendees of events held elsewhere. You can
even suggest catering for the event.

5. Hold an evening for event planners.
Establishing relationships with event planners can pro-
pel your business forward. Event planners can be your
key to booking more events. Invite the top event plan-
ners in your area to experience a night in your space. At
the event, give tours of your venue, present live cooking
demonstrations, offer wine and specialty drinks, serve
dinner and provide a delectable dessert bar. This eve-
ning just may be a catalyst to future conversations with
event planners and possibly lead to you becoming a pre-
ferred venue for many of them.
877-892-5332 The Grapevine • September - October 2021 Page 29

Grapevine Main Pages GV091021_Layout 1-1 .indd 29 8/19/21 2:26 PM