Page 50 - Grapevine May-June 2020

Around The Vineyard

So You Want to Make an

Icon Wine?

By: Dr. Richard Smart, vinedoctor@smartvit.com.au, www.smartvit.com.au
M any companies are now focused on the was always interested in how they went about it.

production of an icon wine in the belief
Sometimes the approaches were (in my opinion)
that it will help market other products
and then hand-picked,” or, equally as trite…“I went
in their portfolio. I suppose there is a high degree seemingly naive, like…”We just thinned really hard,
of self-satisfaction as well for all of the people into the vineyard every morning for three weeks
involved. and tasted the fruit and looked at seed colour to
choose when to harvest. This made all the differ-
Over the last few years, I’ve had several clients ence!”
in several countries who were on this path, and I

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