Page 21 - Grapevine July-August 2015

In The Winery

hope to transact business there. If you are one of my NEED A BETTER
email subscribers and read this article in my next CORK SUPPLIER?
newsletter, I’ll suggest that you “click here to read
more”, which takes you out to this blog post where All Natrual Cork Closures
the balance of this article resides. I want you to read Fresh Corks Directly From Portugal
the conclusion of this article on my website, which 4th Generation Family Cork Porducer
is my point here. It’s difficult to sell wine with
newsletters and social media, but you can create FREE BRANDING • FREE SHIPPING • FREE IS BETTER
calls to action that take your customers where you
can sell wine, either in person or on your website. Experience the Slimcork®
Price Versus Performance Advantage
Content has become as important as the media
through which it is conveyed; and targeted content NEW Thermal Protective Shipping Cases
even more so. Use strong Subject Lines to get build
immediate curiosity as attention spans and reading Lead Free European Wine Bottles
time are so short these days. Segment your email Great Value for Top Quality!
lists and deliver content relevant to specific group
interests. Shipping promos for out of state subscrib- CALL TODAY!
ers and local events for those in state are simple
examples. Phone: (203) 681-7743 • Cell: (860) 335-0667

Email: reliablecork@gmail.com
Website: www.reliablecorksolutions.com

Newsletters are just one of many ways you can
build customers and followers. It is critically
important that your newsletter is consistent with
your advertising, posts well on social media, sizes
correctly on mobile devices and is easy to share.
Additionally, you can create integration and build
your emails lists with signup forms on your website
and your social networks.

I see so many newsletters with content that seems
very noisy and spammy with lots of pitches and
sales promos. I get that, but your newsletter needs
to appear educational. Use the 80/20 rule (Educate/
Promote) and you’ll be fine. People will appreciate
it, and when you do offer special deals they’ll take
notice. Newsletter marketing will boost wines sales
and the effect can be immediate.

CARL GIAVANTI has been involved in business
marketing and public relations for almost 25-years;
originally in technology, digital marketing and proj-
ect management, and now as a winery marketing
and media relations consultant. Carl partnered with
Alan Goldfarb over 3 years ago to form a Winery
PR Consultancy (www.CarlGiavantiConsulting.
com/Media). Their clients are or have been in Napa
Valley, the Carneros, Dry Creek Valley, Willamette
Valley, and Columbia Valley.

877-892-5332 The Grapevine • July - August 2015 Page 19