Page 20 - Grapevine July-August 2015

In The Winery

There are several things I like about email market-
ing compared to social media (at least right now):

• Subscription is opt in and can easily be can-
celled, so there is little risk for new followers

• Subscribers will receive your communication,
unlike social posts which are now highly filtered

• Promote adding the winery email to address
books, and your email will definitely land in
Inboxes

• Email Marketing System (EMS) publishing is
now highly integrated with social media net-
works

• Analytics and Tracking allow you to see results target your audience specific to their interests and
(opens, clicks, bounces), so you can take action track the results. If your winery has a tasting room,
this is how you drive traffic to promote your wines,
All of this brings me to the point of this article. and where you’ll be able to really connect with
Email Marketing is a proven driver of actions people. And, if subscribers are out of state, you can
you want your current and prospective customers communicate by pointing them to your website and
to take. It’s inexpensive and you can segment and

Page 18 The Grapevine • July - August 2015 877-892-5332