Page 37 - Grapevine SeptOct 2021

Marketing
Around The Vineyard

So, over the next 5-10 years, we will witness a
massive shift in marketing, and one of the major
transformations will be in the area of influence. SOFTWARE
While today’s wine consumers are widely influ-
enced by the established press or reviews, the FOR EVERY SIZE WINERY
consumers of tomorrow care about what peers say
– even if they’re anonymous peers.
®
VinNOW is a complete, integrat-
The second compelling reason is the sheer num- ed, winery software solution! One
ber of review sites and our reliance on them for program using one database.
purchase validation. It’s already evident that we’re
groomed to look for ratings and reviews before VinNOW ® lives on your computer
we buy. Here is a brand-new ranking of the top 10 not in the cloud.
review sites based on searches. You can see here
that these sites get millions of views a month.
Unlimited FREE Live
Support & Training

Easy to Use Features:

• Wine Club

• Point of Sale

• Customer Management with
History

A third reason to care about online reviews is • Credit Card Processing
Google. Reviews appear in, and help, Google search • Shipping & Compliance
ranking. And incidentally, they also appear in search
results by Alexa in voice-search. The number and • Inventory Management
quality of your reviews directly contribute to, or
inhibit, people’s ability to find you and your prod- • Extensive Reporting
ucts.
• Marketing & Email Campaigns

The best strategy here is to harvest Google • QuickBooks Integration
reviews. Google supports Google. Google wants
you to use its tools. So, it makes sense that Google • E-commerce
cares if you have your Google My Business Page set
up and that you’re collecting reviews. In addition • District Level Taxes
to nepotism, it’s good business because Google will • Bulk Wine & Custom Crush
see that you’re a valid business and will have more Module Also Available
credibility returning your company and product in
search results.
CONTACT US TODAY!
The fourth reason you should care about review
®
sites is because your customers care about review VinNOW increases
sites. 92% to 97% of customers look for or read a productivity & helps
review before doing business with a company. 80% wineries grow their
of us trust reviews by strangers just as highly as a business.
reference from our friends. 72% of us look for only www.vinnow.com

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