Page 52 - Grapevine NovDec 2020
P. 52
Around The Vineyard
media have had to pivot quickly. The ones who may be produced this year from the Willamette
connected via virtual platforms have consistently Valley, wineries may shift and adapt programs to
been more successful in recovering, maintaining or reflect the best of the vintage. “Winemakers are
growing sales.” privy to a wide array of resources locally, regionally
and internationally. And, we have to remember the
In a statement released by the Oregon Wine region is vast and diverse. What is happening in
Board, the leading variety in planted acreage and one area of the region isn’t necessarily occurring in
production in Oregon remains Pinot Noir which others. Individual producers are all handling the sit-
accounted for 59% of all planted acreage and 58% uation differently to produce the best wine possible
of wine grape production in 2019. Further analysis in 2020.”
of these statistics reveals that statewide there are
41-42% of grape varieties who could take center Murdoch echoes this sentiment. “Although Pinot
stage as soon as next year. In this analysis, Wilson Noir is the leading grape in the state, our region
encourages winemakers to use their advantage that continues to garner accolades for its Chardonnay,
wine consumers are both comfortable and familiar Syrah, Riesling and Sparkling wines.” Since many
with Oregon’s Pinot Noir. While consumers have wineries harvested grapes for their sparkling wines
begun to experiment with other varieties, during a prior to the fires, these wines will not be affected.
crisis they tend to revert to those wines most famil- In her estimation, wineries will instead be focusing
iar to them. Hence he encourages Oregon wine- on different varieties. “Uou will see more white
makers to remain cognizant of the value of their wines from this vintage, as the grapes were inside
Pinot Noirs, and the potential to retain price premi- and often had less smoke exposure statewide.”
ums for those with established market awareness.
From a retail perspective Murdoch and Wilson
According to McLaughlin, there less Pinot Noir do not foresee any major impact on consumer
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