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Marketing & Innovation& Innovation
Marketing
should guide you into the exhibition hall, where on your screen with reminders about upcoming
you will find dozens of booths. Click on each booth panels or keynote sessions so that you don’t miss
to see what their services are, chat with an associ- them.
ate from that business, see a brief demo, and ask
any kinds of questions you might have. You can also Overall Tips For Attendance:
book a video chat appointment, or a booth might
invite you to book a 1-1 time later that day. If you 1. Participate: It may be tempting to remain an
do schedule an appointment, the conference tool anonymous voyeur, but you’ll get so much more
should track that and notify you via email. You can out of the session if you reach out to others:
click on the various parts of the screen to access
the exhibit hall, auditorium, or info desk. • Introduce yourself in session chats.
• Contribute to discussions and ask questions.
If you need help, there will be a technical help • There’s usually a networking lounge to con-
desk where you can speak with an event organizer nect with other attendees per session where
directly or have questions answered about policies, you can talk through group or individual
terms, or the event in general. chats.
• Participate with hashtags to continue the
Attending Keynotes and Presentations: Like conversation on social media channels such
any trade show, the conference will provide you as Facebook and LinkedIn, and Twitter.
with a booth map, a session schedule, and speaker
bios. The difference here is this information will be 2. Pause: Zoom exhaustion is real when you are
accessible in the main navigation of the website staring at a screen watching video presentations
versus on a printed program. for too long without taking any breaks. You can get
very tired, so a good recommendation is to periodi-
If you have decided to attend speaker sessions, cally take a short break, stand up, walk around and
make sure you know the link/location for the talk get some food or something to drink. That way,
and be there on time. Live notifications will appear you’ll get the most out of the event with those
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