Page 8 - Grapevine Media Kit 2020 Update
P. 8

THE
             RAPEVINE
             RAPEVINE

         G G Your Best Viniculture Source Connecting Suppliers With Buyers



                                          Reader Demographics







                             Age Group                                             Education

                              65 Plus  20-25                                               High
                               8%    7%    35 - 45                                        School
                                           14%                               College       9%
                         55 - 65                                             36%
                         42%              25 - 30                                           Graduate
                                          45 - 50
                                          29%
                                          29%
                                                                                              54%








                         Annual Income                                             Viniculture Position
         50%
         45%                                                      Winery
                                                                  Owner
         40%
                                                                 Vineyard
         35%                                                      Owner
         30%                                                     Winemaker
         25%                                                    Manufacturer
         20%                                                      Supplier
         15%                                                    Researcher
                                                                 Education
         10%
                                                                  Nursery
          5%
          0%                                                      Other
                $5k-$50k  $60k-$90k $100k-$500k  $500k +
                                                                         0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%




                       Reader Frequency                                       Years In Business

                                                                                           1-3
                    Cover to Cover    Majority of                                         7%      4-10
                         25%            Issues                                  15 +             17%
                                        36%                                    48%
                            Every Issue,                                                     10-15
                          Not Every Page                                                     30%
                               39%










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