Page 35 - Grapevine May-June 2019
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In The Winery
wines that aren’t meant to age for six or more BVS or ROPP bottles with scientific evidence that it
years tend to be good candidates for Carat clo- operates in more efficient and consistent ways than
sures. in cork-sealed bottles.”
“Our Stelvin-type closure called ‘G-Cap’ is also a Smith of Tecnocap’s piece of advice to wineries
good choice, as the wine evolves differently under is to imagine that every wine is a discovery. “You
the hermetic seal of these caps,” he said. “I think want to use the best closure for your process, the
it is important to consider your clientele’s expecta- varietal, aging, consistency, and the other factors
tions when selecting a closure. Whatever you select which are important to you,” he said. “Take advan-
becomes part of the package. The package commu- tage of the technology today to produce your best
nicates with your customers.” product.”
When assisting wineries in choosing a closure, Finally, Stebbins of Waterloo Container empha-
Green of Mala Closure Systems asks wineries what sized how a wine closure company’s thorough
their primary goals and most important values are product knowledge and useful recommendations
in the winemaking process and then reminds them can shape customer experience.
of the ways that screw caps can assist in that pro- “Often, the client’s brand determines the bottle
cess. These reasons could range from sustainability and the closure, which is to say that marketing may
to long-term aging of wine, wide-ranging produc- have already determined the price point, look, and
tion, marketing prominence, and other consider- experience the winery is working to achieve with
ations. any particular bottle of wine,” Stebbins said. “The
closure needs to fit those parameters to reach the
“As this point in time, the stigma of screw cap overall goal. Knowledge of the customer’s brand
bottled wine being ‘cheap’ is going away pretty and preference is key when guiding their closure
quickly,” Green said. “This is because we’ve now decision.”
had more than a decade, almost two, of wine in
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