Page 11 - Grapevine MarchApril 2021

In The Winery

WINE LABELS:

Catch the Eye and Excite the Palate

By: Cheryl Gray
I n many ways, a label is the signature finish image on their winery products. The company has

to any bottle of wine. Just like wine, creating
clients in the United States and Canada, servicing
wine labels requires a devotion to the craft.
turing, food and beverage, grocery and craft beer.
Whether pre-printed, embossed or etched, winery not only wineries and vineyards but also manufac-
labels involve much more than a name and a logo. With locations in Washington, Colorado, Indiana
Experts say there are several factors to consider, and Florida, its four strategically placed facilities are
everything from the temperature sensitivity of the equipped with the latest technology designed to
paper stock used to the texture of the actual label. meet customer demands. Marketing Director Debbi
Ulmer, a marketing industry expert with 25 years
Express Labels of experience, told The Grapevine Magazine how
Express Labels helps its winery clients make their
Express Labels brings more than 25 years of expe- products stand out.
rience to its customers whose wineries depend
upon its multiple applications for digital and flexog- “We offer a nearly unlimited combination of inks,
raphic label solutions to put a successful marketing stocks and finishes, but our primary differentiator

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