Page 24 - Grapevine JanFeb 2022

In The Winery

Why Your Winery’s Failure to Plan

is Planning to Fail

By: Quinton Jay
W hen it comes to creating a roadmap for strategies, partnerships, and resources are neces-

sary to ensure your winery’s continued success.
your winery’s success, it can feel daunt-
ing to generate one that is both flexible
and remains in line with your winery’s goals as a Each piece of this chain has a unique impact on
business. If it’s too flexible, then it will be difficult your winery’s business and its future as a brand. In
to keep your planning strategy aligned to your order to not only survive but thrive amidst these
internal initiatives; if not flexible enough, your plan changes and others affecting the wine industry, it is
can break apart the first time you encounter an paramount that each winery formulates and imple-
unexpected hurdle. ments a multi-faceted plan of success to help carry
its business forward into the future. As founding
The landscape of wineries, and wine as a business, father Benjamin Franklin once said, “a failure to
is far different than that of five or ten years ago. plan is planning to fail.” However, like most aspects
Because virtually every piece of the value chain has of operating a business, creating and enacting a
changed — from distributors and retailers/restau- successful roadmap is far easier said than done.
rateurs to consumers and capital providers — new
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